To distinguish official campaigning from independent campaigning, political advertisements on television were required to include a verbal disclaimer identifying the organization responsible for the advertisement. Advertisements produced by political campaigns usually included the statement, "I'm [candidate's name], and I approve this message." Advertisements produced by independent organizations usually included the statement, "[Organization name] is responsible for the content of this advertisement", and from September 3 (60 days before the general election), such organizations' ads were prohibited from mentioning any candidate by name. Previously, television advertisements only required a written "paid for by" disclaimer on the screen.
To distinguish official campaigning from independent campaigning , political advertisements on television were required to include a verbal disclaimer identifying the organization responsible for the advertisement . Advertisements produced by political campaigns usually included the statement , " I 'm [ candidate 's name ] , and I approve this message . " Advertisements produced by independent organizations usually included the statement , " [ Organization name ] is responsible for the content of this advertisement " , and from September 3 ( 60 days before the general election ) , such organizations ' ads were prohibited from mentioning any candidate by name . Previously , television advertisements only required a written " paid for by " disclaimer on the screen .
What was the tag line requirement before?
What was the tag line requirement before ?
Previously, television advertisements only required a written "paid for by" disclaimer on the screen.
Previously, television advertisements only required a written "paid for by" disclaimer on the screen.