Ford Motor Company and Coca-Cola were two of the first sponsors of American Idol in its first season. The sponsorship deal cost around $10 million in season one, rising to $35 million by season 7, and between $50 to $60 million in season 10. The third major sponsor AT&T Wireless joined in the second season but ended after season 12, and Coca-Cola officially ended its sponsorship after season 13 amidst the declining ratings of Idol in the mid-2010s. iTunes sponsored the show since season seven.
Ford Motor Company and Coca - Cola were two of the first sponsors of American Idol in its first season . The sponsorship deal cost around $ 10 million in season one , rising to $ 35 million by season 7 , and between $ 50 to $ 60 million in season 10 . The third major sponsor AT&T Wireless joined in the second season but ended after season 12 , and Coca - Cola officially ended its sponsorship after season 13 amidst the declining ratings of Idol in the mid-2010s . iTunes sponsored the show since season seven .
Which mobile carrier became a sponsor of American Idol in its second season?
Which mobile carrier became a sponsor of American Idol in its second season ?
AT&T Wireless
AT&T Wireless