Coca-Cola's archrival PepsiCo declined to sponsor American Idol at the show's start. What the Los Angeles Times later called "missing one of the biggest marketing opportunities in a generation" contributed to Pepsi losing market share, by 2010 falling to third place from second in the United States. PepsiCo sponsored the American version of Cowell's The X Factor in hopes of not repeating its Idol mistake until its cancellation.
Coca - Cola 's archrival PepsiCo declined to sponsor American Idol at the show 's start . What the Los Angeles Times later called " missing one of the biggest marketing opportunities in a generation " contributed to Pepsi losing market share , by 2010 falling to third place from second in the United States . PepsiCo sponsored the American version of Cowell 's The X Factor in hopes of not repeating its Idol mistake until its cancellation .
Which major drink manufacturer decided at the beginning of American Idol not to be a sponsor?
Which major drink manufacturer decided at the beginning of American Idol not to be a sponsor ?
PepsiCo
PepsiCo