<P> In September 2001 , the Schwinn Company , its assets , and the rights to the brand , together with that of the GT Bicycle , was purchased at a bankruptcy auction by Pacific Cycle , a company previously known for mass - market brands owned by Wind Point Partners . In 2004 , Pacific Cycle was in turn acquired by Dorel Industries . Once America 's preeminent bicycle manufacturer , the Schwinn brand was now affixed to bicycles fabricated entirely in China , fueling most of its corporate parent 's growth . In 2010 , Dorel launched a major advertising campaign to revive and contemporize the Schwinn brand by associating it with consumer childhood memories of the iconic company , including a wildly popular reintroduction of the Schwinn Sting - Ray . </P>
<P> In September 2001 , the Schwinn Company , its assets , and the rights to the brand , together with that of the GT Bicycle , was purchased at a bankruptcy auction by Pacific Cycle , a company previously known for mass - market brands owned by Wind Point Partners . In 2004 , Pacific Cycle was in turn acquired by Dorel Industries . Once America 's preeminent bicycle manufacturer , the Schwinn brand was now affixed to bicycles fabricated entirely in China , fueling most of its corporate parent 's growth . In 2010 , Dorel launched a major advertising campaign to revive and contemporize the Schwinn brand by associating it with consumer childhood memories of the iconic company , including a wildly popular reintroduction of the Schwinn Sting - Ray . </P>
when did schwinn stop making bikes in usa
when did schwinn stop making bikes in usa
2004
2004