<P> Media executives projected that the cost of a 30 - second commercial could exceed $5 million at Super Bowl 50 , a figure that CBS confirmed . That price would serve as a plateau for the two subsequent games ; Fox would match that figure for Super Bowl LI , and NBC would slightly exceed for Super Bowl LII , although it never explicitly stated how much its base price would be . Super Bowl LI would also , for the first time in the game 's history , feature overtime play ; four ads were broadcast between the end of regulation and the start of play , including two ads seen earlier in the game , and two ads that were sold for and also seen during the post-game show . While Fox had negotiated ad sales for overtime in the event it were to occur , it is unknown whether the network charged a premium on top of the base cost . In comparison , Sunday Night Football , the flagship primetime game during the regular season , has an average cost of around $700,000 for 30 seconds of time . The average cost of a 30 - second ad during the Super Bowl increased by 87 % between 2008 and 2017 . However , the $5 million per 30 seconds appears to have become a soft cap , as for the third year in a row , as of Super Bowl LII , this has been quoted as the rough cost per ad . </P>
<P> Media executives projected that the cost of a 30 - second commercial could exceed $5 million at Super Bowl 50 , a figure that CBS confirmed . That price would serve as a plateau for the two subsequent games ; Fox would match that figure for Super Bowl LI , and NBC would slightly exceed for Super Bowl LII , although it never explicitly stated how much its base price would be . Super Bowl LI would also , for the first time in the game 's history , feature overtime play ; four ads were broadcast between the end of regulation and the start of play , including two ads seen earlier in the game , and two ads that were sold for and also seen during the post-game show . While Fox had negotiated ad sales for overtime in the event it were to occur , it is unknown whether the network charged a premium on top of the base cost . In comparison , Sunday Night Football , the flagship primetime game during the regular season , has an average cost of around $700,000 for 30 seconds of time . The average cost of a 30 - second ad during the Super Bowl increased by 87 % between 2008 and 2017 . However , the $5 million per 30 seconds appears to have become a soft cap , as for the third year in a row , as of Super Bowl LII , this has been quoted as the rough cost per ad . </P>
how much does it cost to run an ad during superbowl
how much does it cost to run an ad during superbowl
$5 million per 30 seconds
$5 million per 30 seconds