<P> The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control . It has been applied to studies of the relations among beliefs , attitudes , behavioral intentions and behaviors in various fields such as advertising , public relations , advertising campaigns and healthcare . </P>
<P> The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control . It has been applied to studies of the relations among beliefs , attitudes , behavioral intentions and behaviors in various fields such as advertising , public relations , advertising campaigns and healthcare . </P>
what construct was added to the theory of reasoned action to create the theory of planned behavior
what construct was added to the theory of reasoned action to create the theory of planned behavior
perceived behavioural control
perceived behavioural control