<P> John Broadus Watson ( January 9 , 1878 -- September 25 , 1958 ) was an American psychologist who established the psychological school of behaviorism . Watson promoted a change in psychology through his address Psychology as the Behaviorist Views it , which was given at Columbia University in 1913 . Through his behaviorist approach , Watson conducted research on animal behavior , child rearing , and advertising . In addition , he conducted the controversial `` Little Albert '' experiment and the Kerplunk experiment . Watson popularized the use of the scientific theory with behaviorism . He was also editor of Psychological Review from 1910 to 1915 . A Review of General Psychology survey , published in 2002 , ranked Watson as the 17th most cited psychologist of the 20th century . </P>
<P> John Broadus Watson ( January 9 , 1878 -- September 25 , 1958 ) was an American psychologist who established the psychological school of behaviorism . Watson promoted a change in psychology through his address Psychology as the Behaviorist Views it , which was given at Columbia University in 1913 . Through his behaviorist approach , Watson conducted research on animal behavior , child rearing , and advertising . In addition , he conducted the controversial `` Little Albert '' experiment and the Kerplunk experiment . Watson popularized the use of the scientific theory with behaviorism . He was also editor of Psychological Review from 1910 to 1915 . A Review of General Psychology survey , published in 2002 , ranked Watson as the 17th most cited psychologist of the 20th century . </P>
one of the first american psychologists to advocate a behavioral approach was
one of the first american psychologists to advocate a behavioral approach was
John Broadus Watson
John Broadus Watson