<P> Richard Nixon ran on a campaign that promised to restore law and order to the nation 's cities and provide new leadership in the Vietnam War . A year later , he would popularize the term `` silent majority '' to describe those he viewed as being his target voters . Nixon won the popular vote by a narrow margin of 0.7 percentage points , but won easily in the Electoral College , 301 -- 191 . The election also featured a strong third party effort by former Alabama Governor George Wallace , a vocal advocate for racial segregation in public schools . He carried five states in the Deep South and ran well in some ethnic enclave industrial districts in the North . </P>
<P> Richard Nixon ran on a campaign that promised to restore law and order to the nation 's cities and provide new leadership in the Vietnam War . A year later , he would popularize the term `` silent majority '' to describe those he viewed as being his target voters . Nixon won the popular vote by a narrow margin of 0.7 percentage points , but won easily in the Electoral College , 301 -- 191 . The election also featured a strong third party effort by former Alabama Governor George Wallace , a vocal advocate for racial segregation in public schools . He carried five states in the Deep South and ran well in some ethnic enclave industrial districts in the North . </P>
who ran as a third party candidate in the 1968 election
who ran as a third party candidate in the 1968 election
former Alabama Governor George Wallace
former Alabama Governor George Wallace