<P> On November 3 , 1911 , Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little ( maker of the Little automobile ) , former Buick owner James H. Whiting , Dr. Edwin R. Campbell ( son - in - law of Durant ) and in 1912 R.S. McLaughlin CEO of General Motors in Canada . </P>
<P> On November 3 , 1911 , Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little ( maker of the Little automobile ) , former Buick owner James H. Whiting , Dr. Edwin R. Campbell ( son - in - law of Durant ) and in 1912 R.S. McLaughlin CEO of General Motors in Canada . </P>
what is the origin of the word chevrolet
what is the origin of the word chevrolet
Swiss race car driver and automotive engineer Louis Chevrolet
Swiss race car driver and automotive engineer Louis Chevrolet