<P> James William `` Jimi '' Heselden OBE ( 27 March 1948 -- 26 September 2010 ) was a British entrepreneur . A former coal miner , Heselden made his fortune manufacturing the Hesco bastion barrier system . In 2010 , he bought Segway Inc. , maker of the Segway personal transport system . Heselden died in 2010 from injuries apparently sustained falling from a cliff while riding his own product . His estate , bequeathed to his widow and family , was worth over £ 340 million and he was ranked in the top 400 members of the Sunday Times Rich List . </P>
<P> James William `` Jimi '' Heselden OBE ( 27 March 1948 -- 26 September 2010 ) was a British entrepreneur . A former coal miner , Heselden made his fortune manufacturing the Hesco bastion barrier system . In 2010 , he bought Segway Inc. , maker of the Segway personal transport system . Heselden died in 2010 from injuries apparently sustained falling from a cliff while riding his own product . His estate , bequeathed to his widow and family , was worth over £ 340 million and he was ranked in the top 400 members of the Sunday Times Rich List . </P>
owner of what company died after driving off cliff
owner of what company died after driving off cliff
Segway Inc.
Segway Inc.