<P> From the beginning The Wizard of Oz was telecast in color , although few people owned color television sets in 1956 . Except for 1961 , all U.S. telecasts have been in color , an effect that seemed much more striking in the early 1960s , when there were still relatively few color programs on television . It was not televised in color in 1961 because color telecasts had to be paid for by their sponsors , who declined to do so that year . Between 1956 and 1965 , the Wizard of Oz showings were rare exceptions to the black and white program schedule at CBS . During this period , CBS had the ability to broadcast programs in color , but generally chose not to do so unless a sponsor paid for a film or program to be shown in color . During this period , the competing network NBC was owned by RCA , which by 1960 manufactured 95 % of the color sets sold in the U.S. Hence , CBS perceived that increased use of color broadcasting would primarily benefit its rival by promoting sales of RCA color television sets . </P>
<P> From the beginning The Wizard of Oz was telecast in color , although few people owned color television sets in 1956 . Except for 1961 , all U.S. telecasts have been in color , an effect that seemed much more striking in the early 1960s , when there were still relatively few color programs on television . It was not televised in color in 1961 because color telecasts had to be paid for by their sponsors , who declined to do so that year . Between 1956 and 1965 , the Wizard of Oz showings were rare exceptions to the black and white program schedule at CBS . During this period , CBS had the ability to broadcast programs in color , but generally chose not to do so unless a sponsor paid for a film or program to be shown in color . During this period , the competing network NBC was owned by RCA , which by 1960 manufactured 95 % of the color sets sold in the U.S. Hence , CBS perceived that increased use of color broadcasting would primarily benefit its rival by promoting sales of RCA color television sets . </P>
when was the wizard of oz first shown in color
when was the wizard of oz first shown in color
1956
1956