<P> The NFL does not pay the halftime show performers an appearance fee , though it covers all expenses for the performers and their entourage of band members management , technical crew , security personnel , family , and friends . Super Bowl XXVII halftime show with Michael Jackson provided an exception , as the NFL and Frito - Lay agreed to make a donation and provide commercial time for Jackson 's Heal the World Foundation . According to Nielsen SoundScan data , the halftime performers regularly experience significant spikes in weekly album sales and paid digital downloads due to the exposure . For Super Bowl XLIX , it was reported by the Wall Street Journal that league officials asked representatives of potential acts if they would be willing to provide financial compensation to the NFL in exchange for their appearance , in the form of either an up - front fee , or a cut of revenue from concert performances made after the Super Bowl . While these reports were denied by an NFL spokeswoman , the request had , according to the Journal , received a `` chilly '' response from those involved . </P>
<P> The NFL does not pay the halftime show performers an appearance fee , though it covers all expenses for the performers and their entourage of band members management , technical crew , security personnel , family , and friends . Super Bowl XXVII halftime show with Michael Jackson provided an exception , as the NFL and Frito - Lay agreed to make a donation and provide commercial time for Jackson 's Heal the World Foundation . According to Nielsen SoundScan data , the halftime performers regularly experience significant spikes in weekly album sales and paid digital downloads due to the exposure . For Super Bowl XLIX , it was reported by the Wall Street Journal that league officials asked representatives of potential acts if they would be willing to provide financial compensation to the NFL in exchange for their appearance , in the form of either an up - front fee , or a cut of revenue from concert performances made after the Super Bowl . While these reports were denied by an NFL spokeswoman , the request had , according to the Journal , received a `` chilly '' response from those involved . </P>
who is in charge of the super bowl halftime show
who is in charge of the super bowl halftime show
The NFL
The NFL