<P> Edward Louis Bernays ( / bərˈneɪz / ; German : ( bɛɐ̯ˈnaɪs ) ; November 22 , 1891 − March 9 , 1995 ) was an Austrian - American pioneer in the field of public relations and propaganda , referred to in his obituary as `` the father of public relations '' . Bernays was named one of the 100 most influential Americans of the 20th century by Life . He was the subject of a full length biography by Larry Tye called The Father of Spin ( 1999 ) and later an award - winning 2002 documentary for the BBC by Adam Curtis called The Century of the Self . More recently , Bernays is noted as the great - uncle of Netflix co-founder , Marc Randolph . </P>
<P> Edward Louis Bernays ( / bərˈneɪz / ; German : ( bɛɐ̯ˈnaɪs ) ; November 22 , 1891 − March 9 , 1995 ) was an Austrian - American pioneer in the field of public relations and propaganda , referred to in his obituary as `` the father of public relations '' . Bernays was named one of the 100 most influential Americans of the 20th century by Life . He was the subject of a full length biography by Larry Tye called The Father of Spin ( 1999 ) and later an award - winning 2002 documentary for the BBC by Adam Curtis called The Century of the Self . More recently , Bernays is noted as the great - uncle of Netflix co-founder , Marc Randolph . </P>
who is known to be the father of modern public relations
who is known to be the father of modern public relations
Edward Louis Bernays
Edward Louis Bernays