<P> Ethnocentrism is judging another culture solely by the values and standards of one 's own culture . Ethnocentric individuals judge other groups relative to their own ethnic group or culture , especially with concern for language , behavior , customs , and religion . These ethnic distinctions and subdivisions serve to define each ethnicity 's unique cultural identity . Ethnocentrism may be overt or subtle , and while it is considered a natural proclivity of human psychology in everyday life , it has developed a generally negative connotation . In anthropology , cultural relativism is seen as an antithesis and an antonym to ethnocentrism . </P>
<P> Ethnocentrism is judging another culture solely by the values and standards of one 's own culture . Ethnocentric individuals judge other groups relative to their own ethnic group or culture , especially with concern for language , behavior , customs , and religion . These ethnic distinctions and subdivisions serve to define each ethnicity 's unique cultural identity . Ethnocentrism may be overt or subtle , and while it is considered a natural proclivity of human psychology in everyday life , it has developed a generally negative connotation . In anthropology , cultural relativism is seen as an antithesis and an antonym to ethnocentrism . </P>
he belief that one 's culture is superior to other cultures is known as
he belief that one 's culture is superior to other cultures is known as
Ethnocentrism
Ethnocentrism