<P> `` ... Baby One More Time '' was released on October 23 , 1998 through Jive Records . It reached number one in at least 18 countries , including the United Kingdom , where it earned double - platinum certification from the British Phonographic Industry ( BPI ) and became the country 's best - selling song of 1999 . The song is one of the best - selling singles of all time , with over 10 million copies sold . An accompanying music video , directed by Nigel Dick , portrays Spears as a student from a Catholic high school , who starts to daydream that she is singing and dancing around the school , while watching her love interest from afar . The music video was later referenced in the music video of `` If U Seek Amy '' ( 2009 ) , where Spears 's fictional daughter is dressed with a similar schoolgirl outfit while wearing pink ribbons in her hair . In 2010 , the music video for `` ... Baby One More Time '' was voted the third most influential video in the history of pop music , in a poll held by Jam ! . In 2011 , `` ... Baby One More Time '' was voted the best music video of the 1990s . It has been featured on all of her greatest hits and other compilation albums . </P>
<P> `` ... Baby One More Time '' was released on October 23 , 1998 through Jive Records . It reached number one in at least 18 countries , including the United Kingdom , where it earned double - platinum certification from the British Phonographic Industry ( BPI ) and became the country 's best - selling song of 1999 . The song is one of the best - selling singles of all time , with over 10 million copies sold . An accompanying music video , directed by Nigel Dick , portrays Spears as a student from a Catholic high school , who starts to daydream that she is singing and dancing around the school , while watching her love interest from afar . The music video was later referenced in the music video of `` If U Seek Amy '' ( 2009 ) , where Spears 's fictional daughter is dressed with a similar schoolgirl outfit while wearing pink ribbons in her hair . In 2010 , the music video for `` ... Baby One More Time '' was voted the third most influential video in the history of pop music , in a poll held by Jam ! . In 2011 , `` ... Baby One More Time '' was voted the best music video of the 1990s . It has been featured on all of her greatest hits and other compilation albums . </P>
when did hit me baby one more time
when did hit me baby one more time
October 23 , 1998
October 23 , 1998