<P> The prominence of airing a commercial during the Super Bowl has also carried an increasingly high price : the average cost of a 30 - second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I , to around $2.2 million at Super Bowl XXXIV in 2000 , and by Super Bowl XLIX in 2015 , had doubled to around $4.5 million . The cost of advertising during the Super Bowl has reached a point that some companies may not be able to recoup their costs from the resulting revenue . Some commercials airing during , or proposed to air during the game , have also attracted controversy due to the nature of their content . </P>
<P> The prominence of airing a commercial during the Super Bowl has also carried an increasingly high price : the average cost of a 30 - second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I , to around $2.2 million at Super Bowl XXXIV in 2000 , and by Super Bowl XLIX in 2015 , had doubled to around $4.5 million . The cost of advertising during the Super Bowl has reached a point that some companies may not be able to recoup their costs from the resulting revenue . Some commercials airing during , or proposed to air during the game , have also attracted controversy due to the nature of their content . </P>
how much does an ad cost in the super bowl
how much does an ad cost in the super bowl
around $4.5 million
around $4.5 million