<P> The United Kingdom held a national pre-selection to choose the song that would go to the Eurovision Song Contest 1974 . It was held on 23 February 1974 and presented by Jimmy Savile as part of the BBC1 TV series Clunk , Click ... As It Happens , with Olivia Newton - John selected to perform all of the entries , in part due to the recommendation of her close friend Cliff Richard . Originally , as with 1973 , Cilla Black 's 1974 nine - part BBC series was scheduled to feature the ' Song for Europe ' process , but Black was uncomfortable at promoting another female singer ( Newton - John ) each week throughout the series ' run and in a rather last minute decision , the BBC arranged to move the process to another show . This necessitated a truncating of the regularly established format of the chosen artist performing one song a week on the given series , so it was planned that Newton - John would perform two songs a week for three weeks once the series started . However , a BBC strike led to the cancellation of the first show , so another revision was needed and Olivia performed three songs a show over two programmes . In the final , her performances were immediately repeated before viewers were asked to cast votes via postcards through the mail to choose the winner . An extremely low postal vote led to Long Live Love winning with just 27,387 votes . </P>
<P> The United Kingdom held a national pre-selection to choose the song that would go to the Eurovision Song Contest 1974 . It was held on 23 February 1974 and presented by Jimmy Savile as part of the BBC1 TV series Clunk , Click ... As It Happens , with Olivia Newton - John selected to perform all of the entries , in part due to the recommendation of her close friend Cliff Richard . Originally , as with 1973 , Cilla Black 's 1974 nine - part BBC series was scheduled to feature the ' Song for Europe ' process , but Black was uncomfortable at promoting another female singer ( Newton - John ) each week throughout the series ' run and in a rather last minute decision , the BBC arranged to move the process to another show . This necessitated a truncating of the regularly established format of the chosen artist performing one song a week on the given series , so it was planned that Newton - John would perform two songs a week for three weeks once the series started . However , a BBC strike led to the cancellation of the first show , so another revision was needed and Olivia performed three songs a show over two programmes . In the final , her performances were immediately repeated before viewers were asked to cast votes via postcards through the mail to choose the winner . An extremely low postal vote led to Long Live Love winning with just 27,387 votes . </P>
who represented uk in 1974 eurovision song contest
who represented uk in 1974 eurovision song contest
Olivia Newton - John
Olivia Newton - John