<P> On September 17 , 2011 , Disney entered into an exclusive , long - term licensing agreement with Cameron 's Lightstorm Entertainment and Fox Filmed Entertainment for the worldwide theme park rights to Avatar ; Disney agreed to pay Cameron and Fox a licensing fee and a percentage of merchandise sales . The deal was officially announced to the public on September 20 , 2011 . The highlight of the announcement was that Disney 's Animal Kingdom would receive a new themed area entirely devoted to Avatar . While no specifics were announced , the new area was described as being several acres in size and costing an estimated $400 million to build , a scale similar to Cars Land at Disney California Adventure in California . The area was later estimated to cost approximately $500 million . Disney showcased a first look presentation of the land at the 2013 Japan D23 Expo . </P>
<P> On September 17 , 2011 , Disney entered into an exclusive , long - term licensing agreement with Cameron 's Lightstorm Entertainment and Fox Filmed Entertainment for the worldwide theme park rights to Avatar ; Disney agreed to pay Cameron and Fox a licensing fee and a percentage of merchandise sales . The deal was officially announced to the public on September 20 , 2011 . The highlight of the announcement was that Disney 's Animal Kingdom would receive a new themed area entirely devoted to Avatar . While no specifics were announced , the new area was described as being several acres in size and costing an estimated $400 million to build , a scale similar to Cars Land at Disney California Adventure in California . The area was later estimated to cost approximately $500 million . Disney showcased a first look presentation of the land at the 2013 Japan D23 Expo . </P>
how did disney get the rights to avatar
how did disney get the rights to avatar
Disney entered into an exclusive , long - term licensing agreement with Cameron 's Lightstorm Entertainment and Fox Filmed Entertainment for the worldwide theme park rights to Avatar
Disney entered into an exclusive , long - term licensing agreement with Cameron 's Lightstorm Entertainment and Fox Filmed Entertainment for the worldwide theme park rights to Avatar