<P> No more than 1,800 copies of the 17 - by - 22 - inch ( 559 by 432 mm ) `` We Can Do It ! '' poster were printed . It was not initially seen beyond several Westinghouse factories in East Pittsburgh , Pennsylvania , and the midwestern U.S. , where it was scheduled to be displayed for two five - day work weeks starting Monday , February 15 , 1943 . The targeted factories were making plasticized helmet liners impregnated with Micarta , a phenolic resin invented by Westinghouse . Mostly women were employed in this enterprise , which yielded some 13 million helmet liners over the course of the war . The slogan `` We Can Do It ! '' was probably not interpreted by the factory workers as empowering to women alone ; they had been subjected to a series of paternalistic , controlling posters promoting management authority , employee capability and company unity , and the workers would likely have understood the image to mean `` Westinghouse Employees Can Do It '' , all working together . The upbeat image served as gentle propaganda to boost employee morale and keep production from lagging . The pictured red , white and blue clothing was a subtle call to patriotism , one of the frequent tactics of corporate war production committees . </P>
<P> No more than 1,800 copies of the 17 - by - 22 - inch ( 559 by 432 mm ) `` We Can Do It ! '' poster were printed . It was not initially seen beyond several Westinghouse factories in East Pittsburgh , Pennsylvania , and the midwestern U.S. , where it was scheduled to be displayed for two five - day work weeks starting Monday , February 15 , 1943 . The targeted factories were making plasticized helmet liners impregnated with Micarta , a phenolic resin invented by Westinghouse . Mostly women were employed in this enterprise , which yielded some 13 million helmet liners over the course of the war . The slogan `` We Can Do It ! '' was probably not interpreted by the factory workers as empowering to women alone ; they had been subjected to a series of paternalistic , controlling posters promoting management authority , employee capability and company unity , and the workers would likely have understood the image to mean `` Westinghouse Employees Can Do It '' , all working together . The upbeat image served as gentle propaganda to boost employee morale and keep production from lagging . The pictured red , white and blue clothing was a subtle call to patriotism , one of the frequent tactics of corporate war production committees . </P>
where was the we can do it poster made
where was the we can do it poster made
East Pittsburgh , Pennsylvania
East Pittsburgh , Pennsylvania