<P> Bob Ryan , now Vice President and editor - in - chief of NFL Films , coined this for the Cowboys while preparing and editing the team 's 1978 season highlight film . He was quoted as saying : </P>
<P> Bob Ryan , now Vice President and editor - in - chief of NFL Films , coined this for the Cowboys while preparing and editing the team 's 1978 season highlight film . He was quoted as saying : </P>
when were the cowboys named america 's team
when were the cowboys named america 's team
1978
1978