<P> The BD format was developed by the Blu - ray Disc Association , a group representing makers of consumer electronics , computer hardware , and motion pictures . Sony unveiled the first Blu - ray disc prototypes in October 2000 , and the first prototype player was released in April 2003 in Japan . Afterwards , it continued to be developed until its official release on June 20 , 2006 , beginning the high definition optical disc format war , where Blu - ray Disc competed with the HD DVD format . Toshiba , the main company supporting HD DVD , conceded in February 2008 , and later released its own Blu - ray Disc player in late 2009 . According to Media Research , high - definition software sales in the US were slower in the first two years than DVD software sales . Blu - ray faces competition from video on demand ( VOD ) and the continued sale of DVDs . Notably , as of January 2016 , 44 % of U.S. broadband households had a Blu - ray player . </P>
<P> The BD format was developed by the Blu - ray Disc Association , a group representing makers of consumer electronics , computer hardware , and motion pictures . Sony unveiled the first Blu - ray disc prototypes in October 2000 , and the first prototype player was released in April 2003 in Japan . Afterwards , it continued to be developed until its official release on June 20 , 2006 , beginning the high definition optical disc format war , where Blu - ray Disc competed with the HD DVD format . Toshiba , the main company supporting HD DVD , conceded in February 2008 , and later released its own Blu - ray Disc player in late 2009 . According to Media Research , high - definition software sales in the US were slower in the first two years than DVD software sales . Blu - ray faces competition from video on demand ( VOD ) and the continued sale of DVDs . Notably , as of January 2016 , 44 % of U.S. broadband households had a Blu - ray player . </P>
when was the first blu ray movie released
when was the first blu ray movie released
June 20 , 2006
June 20 , 2006