<P> Just Do It ( stylized as JUST DO IT . ) is a trademark of shoe company Nike , and one of the core components of Nike 's brand . The slogan was coined in 1988 at an advertising agency meeting . The founder of Wieden + Kennedy agency , Dan Wieden credits the inspiration for his `` Just Do It '' Nike slogan to Gary Gilmore 's last words : `` Let 's do it . '' The `` Just Do It '' campaign allowed Nike to further increase its share of the North American domestic sport - shoe business from 18 % to 43 % , ( from $877 million to $9.2 billion in worldwide sales ) from 1988 to 1998 . In many Nike - related situations , `` Just Do It '' appears alongside the Nike logo , known as the Swoosh . </P>
<P> Just Do It ( stylized as JUST DO IT . ) is a trademark of shoe company Nike , and one of the core components of Nike 's brand . The slogan was coined in 1988 at an advertising agency meeting . The founder of Wieden + Kennedy agency , Dan Wieden credits the inspiration for his `` Just Do It '' Nike slogan to Gary Gilmore 's last words : `` Let 's do it . '' The `` Just Do It '' campaign allowed Nike to further increase its share of the North American domestic sport - shoe business from 18 % to 43 % , ( from $877 million to $9.2 billion in worldwide sales ) from 1988 to 1998 . In many Nike - related situations , `` Just Do It '' appears alongside the Nike logo , known as the Swoosh . </P>
when did nike come up with just do it
when did nike come up with just do it
1988
1988