<P> After a nine - week trial - run in 1977 on the regional television station Yorkshire Television , the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for the genre , becoming the only national independent television franchise other than news service ITN . This franchise was awarded to TV - am , a breakfast - television station . However , launch delays for TV - am allowed the BBC to launch its own morning programme , Breakfast Time on 17 January 1983 . TV - am , with Good Morning Britain as its flagship programme , launched just two weeks later on 1 February . TV - am struggled at first because of a format that was considered to be stodgy and formal compared to the more relaxed magazine style of the BBC 's Breakfast Time , and a reliance on advertising income from a timeslot during which people were not accustomed to watching television . However , it eventually flourished only to lose its licence in 1993 , after being outbid by GMTV . </P>
<P> After a nine - week trial - run in 1977 on the regional television station Yorkshire Television , the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for the genre , becoming the only national independent television franchise other than news service ITN . This franchise was awarded to TV - am , a breakfast - television station . However , launch delays for TV - am allowed the BBC to launch its own morning programme , Breakfast Time on 17 January 1983 . TV - am , with Good Morning Britain as its flagship programme , launched just two weeks later on 1 February . TV - am struggled at first because of a format that was considered to be stodgy and formal compared to the more relaxed magazine style of the BBC 's Breakfast Time , and a reliance on advertising income from a timeslot during which people were not accustomed to watching television . However , it eventually flourished only to lose its licence in 1993 , after being outbid by GMTV . </P>
when did morning tv start in the uk
when did morning tv start in the uk
1977
1977