<P> Social influence occurs when a person 's emotions , opinions , or behaviors are affected by others . Social influence takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing . In 1958 , Harvard psychologist Herbert Kelman identified three broad varieties of social influence . </P>
<P> Social influence occurs when a person 's emotions , opinions , or behaviors are affected by others . Social influence takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing . In 1958 , Harvard psychologist Herbert Kelman identified three broad varieties of social influence . </P>
socially defined expectations of a person in a given social position are referred to as
socially defined expectations of a person in a given social position are referred to as
Social influence
Social influence