<P> Bob Ryan , now Vice President and editor - in - chief of NFL Films , coined this for the Cowboys while preparing and editing the team 's 1978 season highlight film . He was quoted as saying : </P>
<P> Bob Ryan , now Vice President and editor - in - chief of NFL Films , coined this for the Cowboys while preparing and editing the team 's 1978 season highlight film . He was quoted as saying : </P>
who gave the cowboys the nickname america 's team
who gave the cowboys the nickname america 's team
Bob Ryan
Bob Ryan