<P> Little Mikey was a fictional boy played by John Gilchrist in an American television commercial promoting Quaker Oats ' breakfast cereal Life . The ad was created by art director Bob Gage , who also directed the commercial . and copywriter Edyth Vaughn `` Edie '' Stevenson of the Doyle Dane Bernbach agency , It first aired in 1972 . The popular ad campaign featuring Mikey remained in regular rotation for more than 12 years and ended up as one of the longest continuously running commercial campaigns ever aired . </P>
<P> Little Mikey was a fictional boy played by John Gilchrist in an American television commercial promoting Quaker Oats ' breakfast cereal Life . The ad was created by art director Bob Gage , who also directed the commercial . and copywriter Edyth Vaughn `` Edie '' Stevenson of the Doyle Dane Bernbach agency , It first aired in 1972 . The popular ad campaign featuring Mikey remained in regular rotation for more than 12 years and ended up as one of the longest continuously running commercial campaigns ever aired . </P>
who played mikey in the life cereal commercial
who played mikey in the life cereal commercial
John Gilchrist
John Gilchrist