<P> For example , although dress size is not a standard base for segmenting a market , some fashion houses have successfully segmented the market using women 's dress size as a variable . However , the most common bases for segmenting consumer markets include : geographics , demographics , psychographics and behavior . Marketers normally select a single base for the segmentation analysis , although , some bases can be combined into a single segmentation with care . For example , geographics and demographics are often combined , but other bases are rarely combined . Given that psychographics includes demographic variables such as age , gender and income as well as attitudinal and behavioral variables , it makes little logical sense to combine psychographics with demographics or other bases . Any attempt to use combined bases needs careful consideration and a logical foundation . </P>
<P> For example , although dress size is not a standard base for segmenting a market , some fashion houses have successfully segmented the market using women 's dress size as a variable . However , the most common bases for segmenting consumer markets include : geographics , demographics , psychographics and behavior . Marketers normally select a single base for the segmentation analysis , although , some bases can be combined into a single segmentation with care . For example , geographics and demographics are often combined , but other bases are rarely combined . Given that psychographics includes demographic variables such as age , gender and income as well as attitudinal and behavioral variables , it makes little logical sense to combine psychographics with demographics or other bases . Any attempt to use combined bases needs careful consideration and a logical foundation . </P>
what are the four bases of market segmentation
what are the four bases of market segmentation
geographics demographics psychographics behavior
geographics demographics psychographics behavior