<P> Uncle Sam did not get a standard appearance , even with the effective abandonment of Brother Jonathan near the end of the American Civil War , until the well - known `` recruitment '' image of Uncle Sam was first created by James Montgomery Flagg during World War I . The image was inspired by a British recruitment poster showing Lord Kitchener in a similar pose . It is this image more than any other that has influenced the modern appearance of Uncle Sam : an elderly white man with white hair and a goatee , wearing a white top hat with white stars on a blue band , a blue tail coat , and red - and - white - striped trousers . </P>
<P> Uncle Sam did not get a standard appearance , even with the effective abandonment of Brother Jonathan near the end of the American Civil War , until the well - known `` recruitment '' image of Uncle Sam was first created by James Montgomery Flagg during World War I . The image was inspired by a British recruitment poster showing Lord Kitchener in a similar pose . It is this image more than any other that has influenced the modern appearance of Uncle Sam : an elderly white man with white hair and a goatee , wearing a white top hat with white stars on a blue band , a blue tail coat , and red - and - white - striped trousers . </P>
who drew the first image of uncle sam
who drew the first image of uncle sam
James Montgomery Flagg
James Montgomery Flagg