<P> The poster was very little seen during World War II . It was rediscovered in the early 1980s and widely reproduced in many forms , often called `` We Can Do It ! '' but also called `` Rosie the Riveter '' after the iconic figure of a strong female war production worker . The `` We Can Do It ! '' image was used to promote feminism and other political issues beginning in the 1980s . The image made the cover of the Smithsonian magazine in 1994 and was fashioned into a US first - class mail stamp in 1999 . It was incorporated in 2008 into campaign materials for several American politicians , and was reworked by an artist in 2010 to celebrate the first woman becoming prime minister of Australia . The poster is one of the ten most - requested images at the National Archives and Records Administration . </P>
<P> The poster was very little seen during World War II . It was rediscovered in the early 1980s and widely reproduced in many forms , often called `` We Can Do It ! '' but also called `` Rosie the Riveter '' after the iconic figure of a strong female war production worker . The `` We Can Do It ! '' image was used to promote feminism and other political issues beginning in the 1980s . The image made the cover of the Smithsonian magazine in 1994 and was fashioned into a US first - class mail stamp in 1999 . It was incorporated in 2008 into campaign materials for several American politicians , and was reworked by an artist in 2010 to celebrate the first woman becoming prime minister of Australia . The poster is one of the ten most - requested images at the National Archives and Records Administration . </P>
where did the we can do it poster come from
where did the we can do it poster come from
Rosie the Riveter
Rosie the Riveter