<P> Beats ' original product line were Beats by Dre headphones . In promotional materials , Dre outlined the line 's advantages by alleging that listeners were not able to hear `` all '' of the music with most headphones , and that Beats would allow people to `` hear what the artists hear , and listen to the music the way they should : the way I do . '' In comparison to most headphones , Beats products were characterized by an emphasis towards producing larger amounts of bass , and are particularly optimized towards hip - hop and pop music . In October 2012 , Beats unveiled its first two self - developed products , the Beats Executive noise - cancelling headphones ( to compete with similar offerings by Bose and Sennheiser ) and the Beats Pill portable speaker . In October 2015 , Beats launched a new collection of speakers including the upgraded Beats Pill+ Speaker . </P>
<P> Beats ' original product line were Beats by Dre headphones . In promotional materials , Dre outlined the line 's advantages by alleging that listeners were not able to hear `` all '' of the music with most headphones , and that Beats would allow people to `` hear what the artists hear , and listen to the music the way they should : the way I do . '' In comparison to most headphones , Beats products were characterized by an emphasis towards producing larger amounts of bass , and are particularly optimized towards hip - hop and pop music . In October 2012 , Beats unveiled its first two self - developed products , the Beats Executive noise - cancelling headphones ( to compete with similar offerings by Bose and Sennheiser ) and the Beats Pill portable speaker . In October 2015 , Beats launched a new collection of speakers including the upgraded Beats Pill+ Speaker . </P>
when did the first pair of beats come out
when did the first pair of beats come out
October 2012
October 2012