<P> The episode furthers the story line of deterioration of the political balance of the Seven Kingdoms , with Eddard Stark revealing what he has discovered to Cersei Lannister while King Robert is still away on a hunt . The title of the episode is part of a quote from Cersei Lannister during the final confrontation with Eddard : `` When you play the game of thrones , you win or you die . There is no middle ground . '' The catchphrase has been frequently used during the promotion of both the books and the television series . </P>
<P> The episode furthers the story line of deterioration of the political balance of the Seven Kingdoms , with Eddard Stark revealing what he has discovered to Cersei Lannister while King Robert is still away on a hunt . The title of the episode is part of a quote from Cersei Lannister during the final confrontation with Eddard : `` When you play the game of thrones , you win or you die . There is no middle ground . '' The catchphrase has been frequently used during the promotion of both the books and the television series . </P>
when you play the game of thrones quote
when you play the game of thrones quote
`` When you play the game of thrones , you win or you die . There is no middle ground . ''
`` When you play the game of thrones , you win or you die . There is no middle ground . ''