<P> It was hoped that the new campaign would serve to boost sales within the UK and prompt higher brand engagement from the public . Much effort was put into making the first advertisement of the new marketing strategy a hit . The creative idea was `` founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself . '' Argentine - born Fallon creative director Juan Cabral , who had created the immensely successful Balls and Paint spots for Sony 's BRAVIA line of high - definition television sets , wrote and directed the piece , acting as creative director , art director , copywriter and director . It marked his directorial debut . Other people involved in the campaign at Fallon included senior planner Tamsin Davies , account executive Chris Willingham , executive creative director Richard Flintham , and agency producer Nicky Barnes . Matthew Fone was the production company producer . Actor Garon Michael was hired to fill the central role for his previous work in similar roles , having played great apes in the feature films Congo , Instinct and the 2001 remake of Planet of the Apes . </P>
<P> It was hoped that the new campaign would serve to boost sales within the UK and prompt higher brand engagement from the public . Much effort was put into making the first advertisement of the new marketing strategy a hit . The creative idea was `` founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself . '' Argentine - born Fallon creative director Juan Cabral , who had created the immensely successful Balls and Paint spots for Sony 's BRAVIA line of high - definition television sets , wrote and directed the piece , acting as creative director , art director , copywriter and director . It marked his directorial debut . Other people involved in the campaign at Fallon included senior planner Tamsin Davies , account executive Chris Willingham , executive creative director Richard Flintham , and agency producer Nicky Barnes . Matthew Fone was the production company producer . Actor Garon Michael was hired to fill the central role for his previous work in similar roles , having played great apes in the feature films Congo , Instinct and the 2001 remake of Planet of the Apes . </P>
who played the gorilla in the cadbury advert
who played the gorilla in the cadbury advert
Garon Michael
Garon Michael