<P> Google 's homepage includes a button labeled `` I 'm Feeling Lucky '' . Prior to a change in 2012 , when a user typed in a search and clicked on the button the user would be taken directly to the first search result , bypassing the search engine results page . The idea was that if a user is `` feeling lucky '' , the search engine would return the perfect match the first time without having to page through the search results . According to a study by Tom Chavez of `` Rapt '' , this feature cost Google $110 million a year as 1 % of all searches use this feature and bypass all advertising . </P>
<P> Google 's homepage includes a button labeled `` I 'm Feeling Lucky '' . Prior to a change in 2012 , when a user typed in a search and clicked on the button the user would be taken directly to the first search result , bypassing the search engine results page . The idea was that if a user is `` feeling lucky '' , the search engine would return the perfect match the first time without having to page through the search results . According to a study by Tom Chavez of `` Rapt '' , this feature cost Google $110 million a year as 1 % of all searches use this feature and bypass all advertising . </P>
where is the i am feeling lucky button
where is the i am feeling lucky button
Google 's homepage
Google 's homepage