<P> Social media marketing is the use of social media platforms and websites to promote a product or service . Although the terms e-marketing and digital marketing are still dominant in academia , social media marketing is becoming more popular for both practitioners and researchers . Most social media platforms have built - in data analytics tools , which enable companies to track the progress , success , and engagement of ad campaigns . Companies address a range of stakeholders through social media marketing , including current and potential customers , current and potential employees , journalists , bloggers , and the general public . On a strategic level , social media marketing includes the management of a marketing campaign , governance , setting the scope ( e.g. more active or passive use ) and the establishment of a firm 's desired social media `` culture '' and `` tone . '' </P>
<P> Social media marketing is the use of social media platforms and websites to promote a product or service . Although the terms e-marketing and digital marketing are still dominant in academia , social media marketing is becoming more popular for both practitioners and researchers . Most social media platforms have built - in data analytics tools , which enable companies to track the progress , success , and engagement of ad campaigns . Companies address a range of stakeholders through social media marketing , including current and potential customers , current and potential employees , journalists , bloggers , and the general public . On a strategic level , social media marketing includes the management of a marketing campaign , governance , setting the scope ( e.g. more active or passive use ) and the establishment of a firm 's desired social media `` culture '' and `` tone . '' </P>
what is social media marketing ( smm )
what is social media marketing ( smm )
the use of social media platforms and websites to promote a product or service
the use of social media platforms and websites to promote a product or service