<P> In negotiation theory , the best alternative to a negotiated agreement or BATNA is the most advantageous alternative course of action a party can take if negotiations fail and an agreement can not be reached . This could include diverse situation , such as suspension of negotiations , transition to another negotiating partner , appeal to the court 's ruling , the execution of strikes , and the formation of other forms of alliances . BATNA is the key focus and the driving force behind a successful negotiator . A party should generally not accept a worse resolution than its BATNA . Care should be taken , however , to ensure that deals are accurately valued , taking into account all considerations , such as relationship value , time value of money and the likelihood that the other party will live up to their side of the bargain . These other considerations are often difficult to value , since they are frequently based on uncertain or qualitative considerations , rather than easily measurable and quantifiable factors . </P>
<P> In negotiation theory , the best alternative to a negotiated agreement or BATNA is the most advantageous alternative course of action a party can take if negotiations fail and an agreement can not be reached . This could include diverse situation , such as suspension of negotiations , transition to another negotiating partner , appeal to the court 's ruling , the execution of strikes , and the formation of other forms of alliances . BATNA is the key focus and the driving force behind a successful negotiator . A party should generally not accept a worse resolution than its BATNA . Care should be taken , however , to ensure that deals are accurately valued , taking into account all considerations , such as relationship value , time value of money and the likelihood that the other party will live up to their side of the bargain . These other considerations are often difficult to value , since they are frequently based on uncertain or qualitative considerations , rather than easily measurable and quantifiable factors . </P>
what is the meaning of batna in negotiation
what is the meaning of batna in negotiation
best alternative to a negotiated agreement
best alternative to a negotiated agreement