<P> In his publications , Mager usually starts out with a fable . In this book the fable is about a sea - horse which went out seeking a fortune . Unfortunately , the sea horse got side - tracked by the different sea creatures he met along the way and eventually ended up being swallowed by a shark . The moral of the fable : if you 're not sure where you 're going , you 're liable to end up some place else . Consequently , in his book , Mager speaks of the importance of knowing precisely what is needed to be achieved before embarking on any instructional design process . </P>
<P> In his publications , Mager usually starts out with a fable . In this book the fable is about a sea - horse which went out seeking a fortune . Unfortunately , the sea horse got side - tracked by the different sea creatures he met along the way and eventually ended up being swallowed by a shark . The moral of the fable : if you 're not sure where you 're going , you 're liable to end up some place else . Consequently , in his book , Mager speaks of the importance of knowing precisely what is needed to be achieved before embarking on any instructional design process . </P>
according to mager if you do not know where you are going
according to mager if you do not know where you are going
you 're liable to end up some place else
you 're liable to end up some place else