<P> Market segmentation is the activity of dividing a broad consumer or business market , normally consisting of existing and potential customers , into sub-groups of consumers ( known as segments ) based on some type of shared characteristics . In dividing or segmenting markets , researchers typically look for common characteristics such as shared needs , common interests , similar lifestyles or even similar demographic profiles . The overall aim of segmentation is to identify high yield segments -- that is , those segments that are likely to be the most profitable or that have growth potential -- so that these can be selected for special attention ( i.e. become target markets ) . </P>
<P> Market segmentation is the activity of dividing a broad consumer or business market , normally consisting of existing and potential customers , into sub-groups of consumers ( known as segments ) based on some type of shared characteristics . In dividing or segmenting markets , researchers typically look for common characteristics such as shared needs , common interests , similar lifestyles or even similar demographic profiles . The overall aim of segmentation is to identify high yield segments -- that is , those segments that are likely to be the most profitable or that have growth potential -- so that these can be selected for special attention ( i.e. become target markets ) . </P>
by definition the members of a market segment have
by definition the members of a market segment have
some type of shared characteristics
some type of shared characteristics