<P> In 1977 , William S. Doyle , Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State . Doyle also recruited Milton Glaser , a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene 's advertising campaign . Glaser 's final sketch to accompany the agency 's `` I Love New York '' slogan was conceived in a taxi . It comprised the letter I and a heart shape followed by NY , all on the same line . As the idea developed he decided to stack the I and heart shape on a line above the NY characters , later stating that he may have been a `` subliminally '' influenced by Robert Indiana 's LOVE pop art image . </P>
<P> In 1977 , William S. Doyle , Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State . Doyle also recruited Milton Glaser , a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene 's advertising campaign . Glaser 's final sketch to accompany the agency 's `` I Love New York '' slogan was conceived in a taxi . It comprised the letter I and a heart shape followed by NY , all on the same line . As the idea developed he decided to stack the I and heart shape on a line above the NY characters , later stating that he may have been a `` subliminally '' influenced by Robert Indiana 's LOVE pop art image . </P>
when was i love new york logo designed
when was i love new york logo designed
1977
1977