<P> The official music video premiered on August 27 , 2017 at the 2017 MTV Video Music Awards . The song 's music video broke the record for most - watched video within 24 hours by achieving 43.2 million views on YouTube in its first day . It topped the 27.7 million Vevo views Adele 's `` Hello '' attracted in that timeframe , as well as the 36 million YouTube views of Psy 's `` Gentleman '' video . It was viewed at an average 30,000 times per minute in its first 24 hours , with views reaching over 3 million views per hour . </P>
<P> The official music video premiered on August 27 , 2017 at the 2017 MTV Video Music Awards . The song 's music video broke the record for most - watched video within 24 hours by achieving 43.2 million views on YouTube in its first day . It topped the 27.7 million Vevo views Adele 's `` Hello '' attracted in that timeframe , as well as the 36 million YouTube views of Psy 's `` Gentleman '' video . It was viewed at an average 30,000 times per minute in its first 24 hours , with views reaching over 3 million views per hour . </P>
when is the look what you made me do music video
when is the look what you made me do music video
August 27 , 2017
August 27 , 2017