what is the downside to behavioral economics 
one downside to behavioral economics is that it can be used to deceive or manipulate people and their decision making though people are often not rational this irrationality may be predictable companies can choose to exploit this by packaging their products in a certain way pricing their goods at specific levels or customizing their marketing to attract certain markets the bottom linebehavioral economics is a field of study aimed at understanding why people make economically irrational decisions rational choice theory holds that consumers make choices that maximize their utility in reality people can be swayed or distracted from doing so behavioral economics attempts to understand how and why this happens 