what is a good churn rate 
ideally a churn rate of zero would be the best churn rate as that would indicate a business is not losing any subscribers however that is never the reality a business will always lose subscribers for one reason or another in this case it is important to compare the churn rate of the business to its industry s average churn rate taking into consideration if the business is new or mature knowing an industry s churn rate versus that of the business is the only way to understand if a churn rate is acceptable or poor every industry has a different business model and therefore will have different acceptable churn rates 