what is advertising budget 
an advertising budget is an estimate of a company s promotional expenditures over a certain time period more importantly it is the money a company is willing to set aside to accomplish its marketing objectives understanding advertising budgetan advertising budget is part of a company s overall sales or marketing budget that can be viewed as an investment in a company s growth the best advertising budgets and campaigns focus on customers needs and problems and on providing solutions to these issues not company problems such as an overstock reduction 