what is a crm loyalty program 
 crm stands for customer relationship management and a crm loyalty program is like other loyalty programs it seeks to extend a customer s lifetime value by providing rewards to customers for repeat business these rewards can take the form of points discounts freebies coupons and more and are distributed after customer purchases feedback referrals and other positive business interaction the bottom lineloyalty programs help attract customers and maintain brand loyalty though loyalty programs benefit customers they also benefit businesses through repeat business which helps retain market share and generate sales and earnings 