how often should a pest analysis be done 
a pest analysis can be done as often as a business would like it is good to perform a pest analysis when there have been significant changes that may impact a business such as a change in interest rates new government policies or the introduction of new technology it should be done often so as not to become outdated the bottom lineby analyzing the political economic societal and technological factors that impact its business a company can plan reorganize and adjust to these external factors in order to become a more successful operation a business s success is not only predicated on how well it internally manages its operations but also on how it functions in the larger world pest analysis helps it to succeed in that aspect 