why is product cannibalization important 
product cannibalization is an important factor in brand marketing since any new launch runs the risk of poaching customers from other product lines it is essential to carefully research the market and conduct thorough testing to determine if the risks outweigh the benefits the bottom linecompanies have different growth strategies they can explore to help them gain market share and increase their sales at times it may come at the expense of their existing product lines when a company loses sales for an existing product to a newer one it s called market cannibalization while it can help businesses innovate increase their customer base and release new product lines there are risks with this strategy low priced goods and market saturation can be hard to avoid this is why companies should do their research first 