why is marketing so important 
marketing is important for a few reasons first marketing campaigns may be the first time a customer interacts or is exposed to a company s product a company has the opportunity to educate promote and encourage potential buyers marketing also helps shape the brand image a company wants to convey for example an outdoor camping gear company that wants to be known for its rugged tough goods can embark on specific campaigns that embody these traits and make these emotions memorable to prospective customers 