what is generation jones 
generation jones or genjones refers to baby boomers born in the u s in the years 1954 to 1965 the term was coined by writer jonathan pontell who maintains that these later boomers are different enough from their early boomer counterparts to constitute their own generation 15the bottom linethe generation of baby boomers remains a powerful force in the u s economy and will most likely continue to be one for years to come boomers are the longest living generation in history so far and increasing life expectancy makes it likely that they ll spend more time in retirement than their parents did raising concerns about the ongoing viability of the social security system 