how do you do a pest analysis 
to do a pest analysis you must consider the different factors under each category political economic social and technological and how these factors affect your business for the political component you would assess laws regulations government policies and tariffs for example for the economic component some of the topics you would assess would include access to financing cost of living interest rates inflation and labor costs for the social component you would consider consumer trends and behaviors education division of wealth population growth rates and health for the technological component you would assess areas such as artificial intelligence growth innovation research and development social networking and cybersecurity 