what does brand mean in marketing 
a brand is a product or service that has a unique and immediately recognizable identity that distinguishes itself from others in its industry the consumer associates the product name label and packaging with particular attributes such as value quality or tastefulness a cough drop is just a cough drop but when you go to buy a bag of them you might choose ricola luden s or beekeeper s naturals at least in part based on the brand message that you have received 