is endowment effect a cognitive bias 
yes the endowment effect is a cognitive bias that impacts how individuals feel about the goods they already possess there is little to no rational in the endowment effect as goods of equal value may not be seen or treated as such because of this cognitive bias the bottom linethe endowment effect is a term used to describe how individuals place more value in certain items often things they own compared to items they do not own this cognitive bias often translates to people being willing to sell at higher prices and buy at lower prices for goods of equal value investors can overcome the endowment effect by having a clear investment plan including an exit strategy and overarching portfolio goal 