why are target markets important 
few products today are designed to appeal to absolutely everyone the aveda rosemary mint bath bar available for 26 a bar at aveda beauty stores is marketed to the upscale and eco conscious woman who will pay extra for quality 2 cle de peau beaute synactif soap retails for 110 a bar and is marketed to wealthy fashion conscious women who are willing to pay a premium for a luxury product 3 an eight pack of dial soap costs 12 at cvs and it is known to get the job done 4part of the success of selling a good or service is knowing to whom it will appeal and who will ultimately buy it its user base can grow over time through additional marketing advertising and word of mouth that s why businesses spend a lot of time and money in defining their initial target markets and why they follow through with special offers social media campaigns and specialized advertising 