what are the four elements of a marketing mix 
the four primary elements of a marketing mix are product price placement and promotion this framework aims to create a comprehensive plan to distinguish a product or service from competitors that creates value for the customer often these elements are dependent on each other product refers to a good or service that meets a customer s needs here companies focus on features that differentiate it from its competitors an organization may also consider complementary products that fit within its suite of product or service offerings price represents the price point or price range for the product or service ultimately the goal is to maximize profit margins and return on investment while considering the price that customers are willing to pay placement refers to distribution channels specifically where is this product being promoted and how can you get it in front of your target audience promotion focuses on creating brand awareness around your product or service importantly it looks at how utilizing certain channels can drive sales 