when a company produces goods for a wide range of customers in different countries the products that are internationalized often must be localized to fit the needs of a given country s consumers 
for example an internationalized software program must be localized so that it displays the date convention as november 14 in the united states but as 14 november in england likewise units in america are measured in feet or miles while in europe and canada they use the metric system this means that cars sold across these markets must be able to quickly interchange between miles and kilometers 