what is the purpose of a target market 
a target market defines a product as well as vice versa once a target market is identified it can influence a product s design packaging price promotion and distribution a product aimed at men won t be packaged in pink plastic a luxury cosmetic won t be sold in a pharmacy an expensive pair of shoes comes with a branded cloth drawstring bag as well as a shoebox all of those factors are signals to the target audience that they have found the right product the bottom lineidentifying the target market is part of the process of creating and refining a new product a target market can be translated into a profile of the consumer to whom a product is most likely to appeal the profile considers four main characteristics of that person demographic geographic psychographic and behavioral 