what is a marketing plan 
a marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market it details the outreach and pr campaigns to be undertaken and for how long as well as the ways in which the company will measure the effect of these initiatives it reflects a company s overall marketing strategy understanding marketing plansthe terms marketing plan and marketing strategy are often used interchangeably because the former is developed based on an overarching strategic framework in some cases the strategy and the plan may be incorporated into one document particularly for smaller companies that may only run one or two major campaigns in a year the plan outlines marketing activities on a monthly a quarterly or an annual basis while the strategy delineates the overall value proposition the components of a marketing plan include the four most important social media networks in 2023 for global marketers were in descending order facebook instagram youtube and tiktok 1types of marketing plansthere are a variety of marketing plans that suit different businesses and their needs these include 2