when the economy shrinks companies suffer from declining revenues in response to this they must adapt either by raising prices gaining market share or cutting costs for most companies raising prices and gaining market share is difficult in the best of times let alone when the economy is shrinking for that reason most companies will choose to cut costs in order to survive tough economic times 
one of the largest costs for businesses is workers wages so it is inevitable that many companies will respond to a recession by laying off workers or shifting jobs to less expensive workforces i e outsourcing and investing in automation this formula is one of the main causes of jobless recoveriesas the economy eventually recovers there is no guarantee that those companies will reverse their decisions and re hire the workers that they laid off during the recession workers may therefore feel left behind by the growing economy although corporate profits and gross domestic product gdp may have rebounded individual workers incomes may not have improved at the aggregate level the evidence of a jobless recovery is when the unemployment rate does not rise in line with gdp jobless recovery examplesuppose you own an industrial manufacturing and distribution business you have a factory employing 25 machinists a distribution center employing 50 warehouse workers and a headquarters employing 10 administrative employees the total payroll cost for the three facilities is 1 25 million 1 75 million and 600 000 respectively for a total of 3 6 million your company earns 20 million in revenues and has a gross profit margin of 20 after covering the cost of payroll rent and other expenses you are left with a pre tax profit of about 300 000 unfortunately in the following year the economy enters a recession and the first month produces revenues that are 25 below what they were in the same month last year you anticipate that if the trend continues you will generate revenues of only 15 million if left unchecked this would lead to a very large loss and would likely force the company into bankruptcy causing all 85 employees to lose their jobs because your rent expense is fixed due to your lease agreements your only option is to raise prices gain new customers decrease operating costs or reduce payroll costs determining that growing prices or market share will not be possible in the current economic environment and that operating expenses are as low as they can be already you conclude that the only way to keep the company alive is to aggressively reduce payroll expenses to that end you purchase five factory robots and lay off 22 of the machinists the remaining three machinists are those with the highest technical proficiency who will now be responsible for operating the robots you believe the total savings will be 1 million per year after accounting for the maintenance cost of the new robots you then make similar changes at the warehouse eliminating 35 positions and introducing 15 new robots producing another 1 million in annual savings lastly you outsource seven of the 10 administrative jobs to a low cost outsourcing provider resulting in savings of about 300 000 all told you have reduced payroll expenses by about 2 3 million five years later revenues have slowly recovered to their pre recession levels however your total number of staff are still roughly the same as they were following your aggressive reductions to payroll in fact your business is now much more profitable than it was prior to the recession meaning you have no incentive to reverse the changes you made and re hire the laid off workers if you multiply this example across the thousands of companies that exist in the united states you can begin to understand how an economic recovery can occur without a recovery of employment levels giving rise to a jobless recovery 