what is a market study 
a market study is an analysis of consumer demand for a product or service it looks at all of the factors that influence demand for a product or service these include the product s price location competition and substitutes as well as general economic factors that could influence the new product s adoption for better or worse the bottom linemarket research is a key component of a company s research and development r d stage it helps companies understand in advance the viability of a new product that they have in development and to see how it might perform in the real world 