what is always be closing abc 
always be closing abc is a motivational phrase used to describe a sales person s strategy for success it implies that a salesperson should continuously be looking for new prospects pitching products or completing transactions as a strategy abc requires that the salesperson be persistent but also know when to cut their losses and move on to another prospect understanding always be closing abc the phrase always be closing was popularized in the 1992 film glengarry glen ross starring alec baldwin al pacino jack lemmon and kevin spacey it was a dark drama written by david mamet based on his pulitzer prize winning play that emphasized the cutthroat side of the sales industry in the film an aggressive representative from the corporate office baldwin is brought in to motivate a group of real estate agents telling them to sell more property or be fired flaunting his own wealth and success he delivers a profanity laced tirade accusing the sales team of being timid and unmotivated during his speech he flips over a blackboard on which the words always be closing are written and repeats the phrase several times the desperate salespeople resort to a host of unethical tactics to achieve their sales numbers the scene is echoed in the 2000 film boiler room set in a stock brokerage firm a sales trainer mentoring a young stockbroker asks the trainee if he s seen glengarry glen ross and quizzes him on the meaning of always be closing the effectiveness of abcthe term has become an example of the kind of pithy phrase that some sales managers use to motivate staff and drive home the importance of tenacity it serves as a reminder that every action a salesperson takes with a prospective client should move the discussion toward a successful close from the initial rapport building stage to uncovering the customer s needs and positioning the product the representative should be closing the entire time working toward the moment that the customer pulls out a checkbook always be closing may be a relic of an earlier time many of today s consumers might tune out sales pitches in favor of online product research 