what is market segmentation theory 
market segmentation theory is a theory that long and short term interest rates are not related to each other it also states that the prevailing interest rates for short intermediate and long term bonds should be viewed separately like items in different markets for debt securities understanding market segmentation theorythis theory s major conclusions are that yield curves are determined by supply and demand forces within each market category of debt security maturities and that the yields for one category of maturities cannot be used to predict the yields for a different category of maturities 1market segmentation theory is also known as the segmented markets theory it is based on the belief that the market for each segment of bond maturities consists mainly of investors who have a preference for investing in securities with specific durations short intermediate or long term market segmentation theory further asserts that the buyers and sellers who make up the market for short term securities have different characteristics and motivations than buyers and sellers of intermediate and long term maturity securities the theory is partially based on the investment habits of different types of institutional investors such as banks and insurance companies banks generally favor short term securities while insurance companies generally favor long term securities a reluctance to change categoriesa related theory that expounds upon the market segmentation theory is the preferred habitat theory the preferred habitat theory states that investors have preferred ranges of bond maturity lengths and that most shift from their preferences only if they are guaranteed higher yields 2 while there may be no identifiable difference in market risk an investor accustomed to investing in securities within a specific maturity category often perceives a category shift as risky implications for market analysisthe yield curve is a direct result of the market segmentation theory traditionally the yield curve for bonds is drawn across all maturity length categories reflecting a yield relationship between short term and long term interest rates however advocates of the market segmentation theory suggest that examining a traditional yield curve covering all maturity lengths is a fruitless endeavor because short term rates are not predictive of long term rates 