what products are price sensitive 
generally speaking the products that are most price sensitive are those that have lots of competition and don t stand out much in terms of quality or prestige price sensitivity can also become a bigger factor among higher priced products since these purchases command a significant portion of the buyer s budget a 2 jump in a favorite cereal brand may even potentially go unnoticed however add that same percentage to a big ticket item and it s more likely the consumer will shop around for cheaper alternatives 