how customer service works
at most companies customer service representatives are the only employees who have direct contact with buyers or users the buyers perceptions of the company and the product are shaped in part by their experience in dealing with that person this is why many companies work hard to increase customer satisfaction levels successful small business owners understand the need for good customer service instinctively larger businesses study the subject in depth and have reached some basic conclusions about the key components customer service should be a one stop process for the consumer whenever possible benefits of customer servicethere are many reasons why businesses should invest in good customer service the following are just some of the main benefits of implementing a customer service program within a company traits of good customer serviceit isn t enough to have a customer service plan in place it also needs to be effectively executed in order to reap the benefits but before we look at how to be effective it s important to explore bad customer service bad customer service is any communication or experience where a consumer feels as though they are let down this includes negative experiences such as long wait or hold times not being able to speak to an agent being transferred many times or not being heard this can lead customers to provide negative reviews and or begin shopping with a competitor so how can this be turned around there are a few key traits that businesses can apply to their customer service to make it a better experience consider the following the bureau of labor statistics projected customer service representative job growth decline by 5 between 2022 and 2032 1