what challenges face corporations when targeting all regions in emea 
some business activities like marketing or advertising can be challenging when companies target and divided business to encompass the entire emea region as opposed to conducting business in north america creating a marketing plan for emea means considering local laws cultures and holidays among different regions corporations also have to account for economic and political factors local government regulation and product fit the bottom lineeurope middle east and africa emea is a geographical acronym used by many multinational corporations it is a globally accepted term and standardizes news and business activity relating to the regional areas of emea corporations often distinguish sales divisions or leadership roles as emea positions 