what is a generic brand 
the term generic brand refers to a type of consumer product on the market that lacks a widely recognized name or logo because it typically isn t advertised generic brands are usually less expensive than their brand name counterparts due to their lack of promotion which can inflate the cost of a good or service these brands which are designed as substitutes for more expensive brand name goods are especially common in the food and pharmaceutical industry and tend to be more popular during a recession understanding generic brandsthese brands are known for their trimmed down packaging and plain labels rather than being known by a brand name generic products are distinguished by their characteristics alone all of this helps keep the product s price down significantly 