when determining areas of distribution it s important to consider the type of product sold basic consumer products such as paper goods often are readily available in many stores premium consumer products however typically are available only in select stores 
joint marketing campaigns are called a promotional mix activities might include advertising sales promotion personal selling and public relations one key consideration is the budget assigned to the marketing mix marketing professionals carefully construct a message that often incorporates details from the other three ps when trying to reach their target audience determination of the best mediums to communicate the message and decisions about the frequency of the communication also are important 