how often should competitive intelligence be conducted 
competitive intelligence should be conducted on an ongoing basis with continuous monitoring of competitors and the market regular updates such as quarterly reports are also essential to keep the strategic insights current it may also make sense to perform competitive intelligence analysis after major events or key happenings the bottom linecompetitive intelligence is the process of gathering and analyzing information about competitors market trends and external factors to inform strategic business decisions it helps companies understand their competitive landscape anticipate market changes and gain a competitive edge 