what is mobile commerce 
mobile commerce also known as m commerce involves using wireless handheld devices like cell phones and tablets to conduct commercial transactions online including the purchase and sale of products online banking and paying bills understanding mobile commercemobile commerce is a large subset of electronic commerce a model where firms or individuals conduct business over the internet as of 2023 nearly 97 of americans own a cell phone and 85 of them owned a smartphone this is up from 35 in 2011 1many products and services can be transacted via m commerce including banking investing and purchases of books plane tickets and digital music the rapid growth of mobile commerce has been driven by several factors including increased wireless handheld device computing power a proliferation of m commerce applications and the resolution of security issues m commerce vs e commerceelectronic commerce e commerce refers to buying and selling goods and services over the internet e commerce can be conducted via a desktop computer laptop smartphone or tablet but it s typically associated with a computer in which a user has to find a location with an internet connection conversely m commerce specifically refers to transactions done via a smartphone or mobile device m commerce users can transact anywhere provided that there s a wireless internet provider available in that area m commerce transactions tend to be accomplished with a few clicks e commerce is done via a tablet laptop or desktop and might involve more time and exploring a company s website benefits of mobile commercethe range of devices capable of mobile commerce has grown digital wallets like apple pay let customers make in store purchases without the inconvenience of swiping cards social media platforms such as facebook x formerly twitter pinterest and instagram launched buy buttons on their mobile platforms during the mid to late 2010s this enabled users to conveniently make purchases from other retailers directly from these social media sites 2345m commerce apps allow for location tracking via gps to offer customers help finding items in stores personalized shopping experiences can also connect retailers with their clients digital commerce transactions are likely to continue climbing as content delivery over wireless devices becomes more streamlined secure and scalable ways to improve mobile commercequick loading web pages are likely to win more sales because consumers can be impatient and demand instant gratification mobile checkouts must let buyers easily enter payment information preferably with mobile wallets that eliminate the use of manual entry thereby reducing human error and facilitating a smoother checkout experience mobile commerce videos and marketingmobile applications that use video to demonstrate a product s key features are likely to generate more revenue an online foreign exchange broker who sends video links illustrating its new mobile trading application will likely win more clients mobile web and mobile applicationsconsumers typically use google or social media promotions to initiate online shopping searches browsers tend to drive more transactions than mobile applications as a result consumers often pair the use of mobile applications with mobile websites for this reason to enhance their overall shopping experience 6