how do you calculate price sensitivity 
one way to measure price sensitivity is to divide the percentage change in quantity demanded by the percentage change in price so for example if a 30 jump in the cost of a soda drink leads to a 10 drop in purchases we can conclude that the item has a price sensitivity of 0 33 the bottom lineprice sensitivity affects how much money companies and employers generate from their activities and consumer spending that makes it a crucial component of the economy and something very much worth keeping tabs on 