how is placement important in a distribution channel 
placement is the way a company ensures its target market has access to its products or services in the location where they would be most likely to look for that product or service an effective distribution system ensures that products are placed in the right location as needed the bottom linea distribution channel is the network of businesses or intermediaries through which a good or service passes until it reaches the end consumer distribution channels can contain many levels or intermediaries such as wholesalers or retailers as products move from manufacturer to consumer the introduction of e commerce platforms has streamlined distribution enabling producers to sell directly to consumers 