what are consumer packaged goods cpg 
consumer packaged goods are items used daily by average consumers that need to be replaced or replenished regularly these can include goods such as food beverages clothes makeup toilet paper and other household products while consumer demand for consumer packaged goods sometimes known as cpgs largely remains constant it is still a highly competitive sector this is primarily due to high market saturation and low consumer switching costs where consumers can easily and cheaply switch their brand loyalties depending on price or quality real or perceived understanding consumer packaged goods cpg despite experiencing a slowdown in growth over recent years the consumer packaged goods industry is one of the largest sectors in north america the sector contributes approximately 2 trillion to the united states gross domestic product gdp 1 it is led by well established companies like coca cola procter gamble and l or al although cpg makers generally enjoy healthy margins and robust balance sheets they must continuously fight for shelf space in stores even well known companies must continuously invest in advertising in an ongoing effort to increase brand recognition and stimulate sales 