what does investment management entail 
investment management also known as asset management or portfolio management is the professional management of various securities such as stocks and bonds to meet specified investment goals for the benefit of investors investment management services can be provided by individual portfolio managers investment management firms or financial institutions investment managers conduct in depth research and analysis of various financial instruments and market trends to make informed investment decisions they develop and implement investment strategies allocate assets manage risk and monitor the performance of their clients portfolios they also maintain ongoing communication with their clients to ensure that the investment objectives remain aligned with the clients financial goals and risk tolerance 