what is a marketing mix 
a marketing mix includes multiple areas of focus as part of a comprehensive marketing plan the term often refers to a common classification that began as the four ps product price placement and promotion effective marketing touches on a broad range of areas as opposed to fixating on one message doing so helps reach a wider audience and by keeping the four ps in mind marketing professionals are better able to maintain focus on the things that really matter focusing on a marketing mix helps organizations make strategic decisions when launching new products or revising existing products subscribe to term of the day and learn a new financial term every day stay informed and make smart financial decisions sign up now 