what is banner advertising 
banner advertising refers to the use of a rectangular graphic display that stretches across the top bottom or sides of a website or online media property the horizontal type of banner advertisement is called a leaderboard while the vertical banners are called a skyscraper and are positioned on a web page s sidebars banner ads are image based rather than text based and are a popular form of online advertising the purpose of banner advertising is to promote a brand and or to get visitors from the host website to go to the advertiser s website 