where the ceo is typically outward facing the coo is typically inward facing in charge of internal operations and communications and while the ceo devises business strategy it is the coo who oversees its implementation 
examples of coosoracle is a technology firm that began in 1977 it sells database software cloud technology management systems and a variety of other products 3 oracle had been performing well as a company but then hit a growth cap and couldn t increase annual revenue past 1 billion for a period of time in 1992 larry ellison then ceo and now executive chair and chief technology officer cto brought in ray lane to turn the company s fortunes around lane joined as senior vice president and president of oracle usa he became coo in 1996 4