what are the advantages of value based pricing 
value based pricing can allow a seller to increase the price of an item to the highest level that customers will be willing to pay it can help to promote customer and brand loyalty it can also help to drive innovations in future products based on greater knowledge of the features that customers value the most the bottom linevalue based pricing is a powerful pricing tool that incorporates information about the value that customers perceive to come from a product its various features and related services while value based pricing is resource intensive because it requires gathering and analyzing customer data it can lead to advantages in sales elevated price points and customer loyalty and other benefits on the other hand value based pricing is not a guarantee of sales success 