what is an example of customer relationship management 
crm can come in many forms from tracking customers purchasing behavior to fielding complaints and returns one example of crm might be sending out a tailored thank you note to customers after making a key purchase both to improve their experience with the company but also in an attempt for a cross sale or to upsell them in the future the bottom linecustomer relationship management crm serves to enhance a customer s overall experience the term refers to an organization s principles practices and guidelines that it follows when interacting with its customers 