why is word of mouth marketing so important 
word of mouth marketing is important as it is an effective way to increase sales promote products and services increase brand recognition and build customer loyalty many companies employ strategies that prompt customers to recommend their services and or products and share positive experiences essentially companies create the spark that causes the firestorm of chatter among consumers and since studies show that most people trust the advice of family and friends focusing on word of mouth marketing can be more beneficial and cost effective than other forms of marketing the bottom lineword of mouth wom marketing is when a consumer shares a positive experience about a good or service wom marketing is great for businesses as it generates business without incurring additional marketing costs businesses can however purposely contribute to word of mouth marketing efforts wom marketing is usually experienced over dinner parties texts and casual encounters between friends and family it can also be set through buzz viral media blogs and social media marketing 