why is cost per click important 
cost per click is significant because it shows you how much you re paying for your advertising and how effective your campaign is the bottom linedemographic targeting of advertising was created offline primarily by the print magazine industry it allowed advertisers to choose a specialty magazine that reached the audience that was most likely to be interested in their product the cost per click advertising model emerged with the internet it added an actionable element in the ability to immediately click on a link to get more information place an order claim a coupon or download an app the software for creating ads and buying ad space is growing increasingly sophisticated however the primary concern of advertisers in using either the cost per click or cost per impression models is accuracy in reporting the actual numbers that the ad reaches 