when did bancassurance begin 
bancassurance as we know it today appears to have begun in france in the 1970s which would account for its seemingly french name spain was also an early adopter in the 1980s 5 both of those countries continue to be bancassurance market share leaders who regulates bancassurance in the united states generally speaking in the u s the individual states continue to regulate insurance products and sales practices as well as to license insurance salespeople however since the passage of the gramm leach bliley act in 1999 state laws generally cannot prevent or restrict insurance activities conducted by national banks and their subsidiaries according to the office of the comptroller of the currency 6