when natural selection is applied conceptually in the field of finance the assumption is that over the long term only those companies that can respond and successfully adapt to changes in the financial and business environment will survive 
understanding natural selectionone of the most well known examples of natural selection in the field of biology is that of the english peppered moth although the english peppered moth has always existed in a variety of colors until the industrial revolution in england the light gray spotted variety was the most abundant that s because these moths could easily camouflage against the background of a lichen of a similar color that grew abundantly in their environment conversely dark winged versions of the moths were easy targets for birds and other predators 1 the industrial revolution which occurred between approximately 1760 and 1840 produced massive amounts of air pollution this air pollution killed some of the lichen covering of rocks in the moths environment at the same time some lighter colored buildings turned black from air pollution as a result the lighter gray colored moths could no longer blend in with their surroundings as easily and were more readily spotted by predators which led to their near extinction the dark winged variety was now better camouflaged and ended up surviving in greater numbers than the light winged variation of the moth 1 