is abc losing its punch 
the abc sales method may have lost some of its effectiveness in real life a 2018 study by cso insights an independent research and data provider indicated that successful salespeople spent at most 35 of their time selling or closing deals 1 the research found that lead generation customer follow up strategy and planning sessions and administrative tasks took up most of their time a report in investementnews com suggests that contemporary consumers are well armed against the abc method 2 mamet s play was first staged in 1984 and was filmed in 1992 today s consumers prefer to shop around and do their research before making purchases they re less susceptible to slick sales pitches than earlier generations 