should revpar be high or low 
for almost all hotels revpar should be higher as this indicates a company is earning more revenue per available room however there are several things to consider first even though the hotel may be able to charge more revpar does not consider expenses and a company may be better suited avoiding certain expenses and charging less second a hotel s revpar should be in line with its strategic plan and business motel hotels aiming to be budget friendly may want to have a fairly low revpar otherwise they ll be known for their higher prices and their operating model may have failed the bottom linethe hotel industry often utilizes revpar revenue per available room to gauge how a hotel s financial performance is going revpar does not measure a hotel s profitability and some hotels may want to be considerate of not having a revpar too high to best match consumer preferences revpar can be used to compare against competitors track over time or assess where the hotel can immediately improve operationally 