what is social networking 
social networking refers to using internet based social media sites to stay connected with friends family colleagues or customers social networking can have a social purpose a business purpose or both through sites like facebook x formerly twitter instagram and pinterest social networking is also a significant opportunity for marketers seeking to engage customers facebook remains the largest and most popular social network with 2 billion people using the platform daily as of feb 1 2023 1 other popular platforms in the u s are instagram x whatsapp tiktok and pinterest 