how you disperse your messaging may depend on how much you can afford will you be purchasing advertising working with thought leaders or influencers hoping for a viral moment on social media organically sending out press releases to the media to try to gain coverage 
your budget will dictate what you can afford to do even the best message won t work unless it is communicated through the appropriate medium selecting the best channel for your marketing efforts will depend on who your customers are who they trust what types of media they consume and what budget you have to work with some companies may find the most value in creating blog posts for their website others may find success with paid ads on social media channels find the most appropriate venue for your content to target your marketing you need to know whether it is reaching its audience determine your metrics and how you ll judge the success of your marketing efforts make sure these are clearly defined and measurable for example you may decide to track 