what is marketing 
marketing refers to the activities a company undertakes to promote the buying or selling of its products or services marketing includes advertising and allows businesses to sell products and services to consumers other businesses and organizations professionals who work in a corporation s marketing and promotion departments seek to get the attention of key potential audiences through advertising promotions are targeted to certain audiences and may involve celebrity endorsements catchy phrases or slogans memorable packaging or graphic designs and overall media exposure understanding marketingmarketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them networking with potential or past clients is part of the work too and may include writing thank you emails playing golf with prospective clients returning calls and emails quickly and meeting with clients for coffee or a meal at its most basic level marketing seeks to match a company s products and services to customers who want access to those products matching products to customers ultimately ensures profitability marketing is the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large official definition from the american marketing association approved 2017 1