what this tells us is that a chunk of the department store s transaction growth was boosted by loyal customers spreading out purchases more than usual as opposed to macy s attracting an influx of new shoppers perhaps the company s relatively new loyalty program which offers top spenders free shipping regardless of how little they order had something to do with its customers not feeling inclined to buy items all in one go 
analyzing units per transaction upt can help companies adjust operational factors advertising methodologies and even store layouts to entice customers into making more purchases and boosting units per transaction upt 