what is relationship management 
the term relationship management refers to a strategy in which an organization maintains an ongoing level of engagement with its audience and supply chain this management can occur between a business and its customers which is called business to consumer b2c or between a business and other businesses which is referred to as business to business b2b relationship management aims to create a partnership between an organization and its patrons instead of viewing the relationship as merely transactional this is done through sales service and the analysis of data 