why hold a press conference 
there are many reasons why companies choose to hold press conferences they may be called to do any of the following of course these are just some of the instances when a company may call a conference in some cases companies may time their press conferences before any news breaks this can be beneficial to get ahead of any negative news to portray the company in an honest and truthful light as opposed to a company that was trying to hide the negative news things to consider before the press conferencebefore holding the press conference or presser as they re known to journalists there are a few key points a company will consider first is the press release in addition to announcing the conference the release should be well crafted it should be clear concise and to the point but it should also address the issue at hand whether that s a positive announcement like a product launch or in response to negative news or controversy the follow up after the press conference is just as important so any queries that are answered after will carry the same weight the location of the presser is also really important it should be able to accommodate the number of attendees and should have a link to what s being announced a company may decide to hold the conference at the production facility or in a retail store if it s about a new product launch another consideration is who to invite companies generally have a list of media who are apprised of the conference with a copy of the press release the invitation just like the release should be well crafted in order to get the maximum level of people interested 