what is brand equity 
brand equity is the commercial value of a product s reputation to the company that owns it a company s price may be determined by adding up the value of its buildings inventory and equipment but its value increases if the company owns one or more brands that have attained a solid reputation with consumers can great brands last forever some of america s greatest brands have died they may have failed to keep up with the times or the businesses that owned them may have mismanaged them bobvila com lists these brands all of them once household names that have vanished borders pan american f w woolworth toys r us blockbuster tower records compaq oldsmobile and howard johnson s 6to be fair toys r us made a comeback in 2022 as a store within a store at some macy s locations the bottom line