how do you identify brand loyalty 
though some may smirk at customers waiting in line potentially in the rain for the latest cell phone release there are obvious signs of brand loyalty worth being envious of products that sell out quickly are backordered require waitlists to get or have popular pre sale quantities indicate customers are willing to buy a good before the market has even decided its value you can also measure brand loyalty by tracking repeat customers and customer lifetime value the higher for each the more likely consumers will repeat their purchases with a company or brand the bottom linebrand loyalty is the marketing success that occurs when companies are able to retain customers across product lines by increasing retention customer lifetime value and customer satisfaction companies are more likely to earn more money instead of investing capital in trying to land new clients companies that have high brand loyalty have the advantage of deploying that capital to improve its product or enhance its customer service to repeat consumers 