what are the 5 types of business to consumer models 
typically b2c models fall into the following five categories direct sellers online intermediaries advertising based b2c community based and fee based the most frequently occurring is the direct seller model where goods are purchased directly from online retailers by contrast an online intermediary model would include companies like expedia which connect buyers and sellers meanwhile a fee based model includes services such as disney which charges a subscription to stream their video on demand content the bottom lineb2c or the business to consumer model refers to companies that sell directly to their consumers without going through retailers or other intermediaries b2c sales originally relied on television advertisements to reach consumers and gained greater prominence when the internet became widespread b2c sales are contrasted with b2b models in which companies direct their sales at other businesses 