what is an investment product 
an investment product is a product offered to investors based on an underlying security or group of securities that is purchased with the expectation of earning a favorable return investment products are based on a wide range of underlying securities and encompass a broad range of investment objectives understanding investment productsinvestment product is the umbrella term for all the stocks bonds options derivatives and other financial instruments that people put money into in hopes of earning profits the types of investment products available for individual and institutional investors can differ significantly but the basic profit motive is behind all of them a wide range of investment products exist within the investment universe to help investors meet short term and long term investment goals overall investors purchase investment products for their capital appreciation potential and income paying distributions capital appreciation and income distribution are two standard classifications for investment products some investment products are purchased by an investor primarily for their potential to increase or appreciate in value over time given specified growth factors other investment products may have an additional income paying component fixed income investments such as bonds and commingled bond funds offer investors the opportunity to purchase an asset that may increase in value while also paying out fixed interest payments or capital distributions other income paying investment products include dividend paying equities real estate investment trusts and master limited partnerships modern portfolio theory suggests that an investor has a diversified portfolio of investments including a variety of investment products to obtain an optimal risk return reward for their investments investment product exampleswithin the investment market investment products can be structured in various ways thus investors have a wide variety of options in addition to buying an investment product focused on the movement of a single security structured investment products can include mutual funds exchange traded funds money market funds annuities and more in the u s and globally investment products are highly regulated requiring substantial documentation to provide investors with a detailed understanding of investment products for which they may choose to invest below are some basic examples of investment products offered in the investment universe stocksstock investments represent equity ownership in a publicly traded company companies issue stock as part of a capital raising regime which funds the operations of the company stock investments have varying growth prospects and are typically analyzed based on characteristics such as estimated future earnings and price to earnings ratios stocks can be classified in various categories and may also offer dividends adding an income payout component to the investment bondsbonds are one of the most well known fixed income investment products they can be offered by governments or corporations looking to raise capital bonds pay investors interest in the form of coupon payments and offer full principal repayment at maturity investors can also invest in bond funds which include a portfolio of bonds managed by a portfolio manager for various objectives bonds and bond funds are typically classified by a credit rating which offers insight on their capital structure and ability to make timely payments derivativesderivatives are investment products that are offered based on the movement of a specified underlying asset put or call options on stocks and futures based on the movement of commodities prices are a few of the market s leading derivative investment products there are also futures and customized investment products that allow investors to speculate on price movements or move risk between parties derivatives are complex investment products so a certain level of market knowledge and experience is required 