what is the difference between a batna and reservation value 
a batna is the best option available to one party if negotiations fail while a reservation value is the worst deal they would be willing to accept a reservation value is always higher than the batna for example if you were buying a car the batna might represent the option of shopping at another dealer the reservation value would be the highest price you are willing to pay the bottom linedeciding on your batna is a key part of the planning process for any negotiation any negotiation can fail to reach an agreement if it does what s your next step knowing your best alternative to a negotiated agreement reveals your option for an acceptable if not an ideal resolution 