what are some examples of glocalization 
glocalization comes in many forms for instance in the u k car producers must build vehicles with the steering wheel on the right side instead of the left food items are also changed in different countries to fit local tastes mcdonald s corporation mcd and other fast food chains will often serve up versions of local fare along with the core menu of hamburgers and chicken products 2 brand image and marketing campaigns are also carried out in local languages and with local customs and cultural cues in mind 