what is a yuppie 
yuppie is a slang term denoting the market segment of young urban professionals a yuppie is often characterized by youth affluence and business success they are often preppy in appearance and like to show off their success by their style and possessions understanding yuppiescoined in the 1980s the term yuppie was used as a derogatory title for young business people who were considered arrogant undeservedly wealthy and obnoxious 1 yuppies were often associated with wearing high fashion clothing driving bmws and gloating about their successes the term has become less of a stereotype and now promotes the image of an affluent professional yuppies tend to be educated with high paying jobs and they live in or near large cities some typical industries associated with yuppies include finance tech academia and many areas in the arts especially those associated with liberal thinking and style history of the term yuppiethere is some debate over who first coined the term yuppie but many attribute this to joseph epstein writer and former editor of the american scholar 2 others credit journalist dan rottenberg with coining the term in 1980 an article titled about that urban renaissance for chicago magazine rottenberg describes the gentrification of chicago s downtown by upwardly mobile young professionals rebelling against suburbia the yuppies seek neither comfort nor security but stimulation and they can find that only in the densest sections of the city he wrote 3linguistically the term was an evolution starting from the word hippie which 20 years earlier was a label attached to someone considered hip to the current culture that word morphed into yippie counterculture advocates associated with the youth international party at nearly the same time a parody of an american stereotype of the country club prep school culture called the preppy handbook made the new york times bestseller list yuppie was the mash up of all of these moments in the young adults in america each a reflection of their time yippies in contrast to yuppies were affiliates of the youth international party a counterculture group that emerged in the late 1960s the term continued to grow throughout the 1980s as it was used in more newspaper and magazine articles after the 1987 stock market crash the term yuppie became less political and gained more of the social implications it has today although its usage declined in the 1990s it has since come back into the united states lexicon it has been used and cited in articles songs movies and other pop culture media to name a few the term has appeared in the novel and film fight club the movie american psycho the satirical blog stuff white people like and the tom petty song yer so bad the term yuppie isn t confined only to the united states other countries such as china russia and mexico have their variations of yuppies that generally also carry the hallmark connotation of young higher class professionals the term tends to spread and thrive in prospering economies modern yuppiesin the 21st century the term takes on new meaning while retaining the basic tenets of original yuppies for example due to the internet and growing reliance on electronic communication the term yuppie could refer to a silicon valley tech worker that doesn t necessarily have the same social skills as the original yuppie but still works for a prestigious company and makes a lot of money this can make it harder to define yuppies since it might not be obvious at first glance that these people have glamorous careers perhaps as a result the term yuppie isn t used as widely as it was in the 1980s and early 1990s a 2015 article in the new york times made the case that the all encompassing definition of yuppies had fragmented 4 micro yuppies abounded these yuppies profess allegiance to lifestyles such as nature based or professional communities such as technology executives or even online communities such as gaming hipsters who mock the consumption culture fostered by modern society have replaced earlier yuppies however the irony of the situation is that they participate in society actively through their choices 