is often difficult for competitors to overcome once a core competency has been achieved
may be able to be translated to different products sectors or business opportunitiesenhances the company s brand image and may make marketing endeavors more easily understoodmay result in a company being tied to an outdated no longer used core competencymay reduce the overall flexibility of a companymay require large time or capital requirementsmay result in a company focusing too heavily on core competencies instead of a single cohesive strategyreal world example of core competenciespart 1 of amazon s 2021 annual report discusses the nature of the company s business 3 the company strives to be earth s most customer centric company as much it discusses the following business activities 