how are the dogs of the dow chosen 
the strategy in choosing the dogs of the dow is simple the 10 companies in the dow jones industrial average that pay the highest dividend yield as of the last trading day of the year are chosen to be in the dogs of the dow 1the bottom linethough the dow of dogs has slightly underperformed the djia in the past 10 years it still works as a good dividend strategy if investors are looking for fixed payments in their portfolio if investors are looking for pure returns then the djia or the s p 500 work as a better overall investment for the long term 