what are the costs involved in white labeling products 
the costs of white labeling products vary depending on the product type customization level and order quantities initial costs typically include product development fees sample costs and packaging design there are also production costs which can include manufacturing packaging and labeling expenses the bottom linea white label product bears the branding and logo of a retailer although it s manufactured by another party the manufacturer labels the product according to the retailer s wishes rather than using its own brand or logo these products are commonly labeled with the retailer s name although the retailer didn t manufacture them both consumer product executives and retail executives tend to believe that co branding between retailers and traditional national brands is a win win situation 