why is greenwashing bad 
greenwashing is deceitful and unethical because it misleads investors and consumers who are genuinely seeking environmentally friendly companies or products often green products can be sold at a premium making them more expensive which can lead consumers to overpay if greenwashing is revealed it can seriously damage a company s reputation and brand the bottom lineenvironmentalism and environmental social and governance esg criteria have become important considerations for some investors this has led many businesses to focus on becoming more eco friendly by reducing waste cutting emissions recycling and using renewable energy among other efforts however some companies can instead cut corners and claim that they are doing these things to gain favor when in reality they are not greenwashing is an unethical practice that can mislead investors and the general public 