what is social media marketing 
social media marketing is the use of social networks as a sales and marketing tool companies with products or services to promote can go beyond traditional advertising to build an online presence and engage directly with their customers in particular social media marketing has opened up opportunities for local businesses to reach out to potential customers without spending a fortune on ad placement the bottom linefor better or worse social media has reshaped our lives capturing more than 5 billion users worldwide and counting from a business perspective it has also revolutionized commerce and seems likely to continue to do so 