what is a point of purchase pop 
a point of purchase pop is a term used by marketers and retailers when planning the placement of consumer products such as product displays strategically placed in a grocery store aisle or advertised in a weekly flyer this term is similar to the point of sale pos which is the point at which a customer purchases and pays for products such as on a website or at a store checkout the pop is the area that surrounds the pos where customers often encounter promotional activities or other products understanding point of purchasein recent years the point of purchase for products and services has been an area of focus for marketers pops may be real as in the case of a brick and mortar store or virtual as in the case of an electronic retailer that sells goods and services online in both cases marketers and retailers must determine the best way to showcase their products and services at the point of sale the merchant typically creates an invoice or sales order after receiving payment the seller generates a receipt for the customer merchants traditionally printed receipts however now many are delivered electronically pos systemspart of the point of purchase takes into account pos systems and experiences as well pos systems frequently use hardware or software tailored to a particular industry or business although some small retailers use off the shelf cash registers to calculate payment amounts and issue receipts most pos systems are computer based digital and incorporate other devices or peripherals such as printers barcode scanners scales and touch screens in some cases customers perform the duties that were previously performed only by checkout clerks such as scanning barcodes weighing items that are sold by weight operating pos terminals by tapping their fingers against touch screens and making payments by swiping their credit cards or inserting cash into machines also retailers use pos software for accounting warehousing and management functions such as tracking inventory and revenue the software may be used to manage inventory alerting warehouses when shelves run low or create purchase orders and automatically send them to suppliers pos software may assist management in deterring theft and employee fraud it may be integrated with a business s accounting system to enter the day s sales directly into the company s books pos innovationmodern pos systems are commonly programmable or allow enhancement with third party software programs these systems can be tailored to meet specific needs for example many retailers use pos systems to manage membership programs that award points to frequent buyers and issue discounts on future purchases cloud based pos systems are increasingly in use particularly for large online merchants to track and process numerous purchases cloud based systems can greatly reduce the upfront costs of implementing a pos system for many businesses customers can also interact directly with pos systems particularly in the hospitality industry often referred to as location based technology these systems can process transactions at customer locations for example at many restaurants customers can view menus and place orders on terminals located at their tables in hotels customers use similar terminals to place orders for room service or to pay hotel bills according to the global point of purchase pop displays markets report the global point of purchase displays market is expected to expand at a compound annual growth rate cagr of 5 9 from 2018 to 2026 although online shopping appears to be a popular shopping option customer preference for in store shopping remains strong 1to stay competitive and aid brand owners in promoting their products pop display manufacturers are focused on improving aesthetics as well as creating innovative product designs also the intensifying competition in the retail industry and the resulting use of pop displays for enticing customers to purchase products have encouraged retailers to demand different custom made displays capable of serving specific needs across different retail facilities customization offered in terms of aesthetics capacity and mobility can greatly impact a company s brand identification 