how to convert a free user to a paid user
converting a free user to a paid one is at the crux of many businesses dilemmas especially when a business s longevity is hinging on converting users there can be additional pressure to upsell their free users and make a larger profit margin off them ultimately for the freemium model to work and move people along to more expensive plans companies must do a mix of the following examples of freemiumspotify is one of the best known companies with a highly successful freemium model the online music streaming service boasts an impressive 615 million users and 239 million of those users are paid subscribers 2while users of the free version of spotify are able to access all the same music as premium users they have to listen to ads and have a limited number of skips on songs they want among other drawbacks for some these limitations don t pose a challenge but for music aficionados who want more control and higher audio quality paying for the premium version is well worth the price another example of a company that uses the freemium business model is skype the firm that allows you to make video or voice calls over the internet there s no cost to set up a skype account the software can be downloaded for free and there s no charge for their basic service calling from a computer or a cellphone or tablet to another computer but for more advanced services such as placing a call to a landline or a mobile phone you do have to pay albeit a small amount compared to conventional phone company charges 3a third employer of the freemium model one of the earliest to do so is king the developer of the highly popular internet game candy crush saga the addictive activity available on the king com site on facebook and on apps is free to play it allows users an allotted number of lives within a certain time frame but charges for extra lives if someone wants to play more during that window users also can pay for boosters or extra moves to help win the levels and advance through the game more easily 4