how the consumer views and uses a product determines the way companies market their goods 
convenience goods are those that are consumed regularly and are readily available for purchase they are often nondurable and low priced items examples of convenience goods include candy bars and tobacco products shopping goods are bought less frequently they are more durable and usually more expensive than convenience goods examples include furniture and televisions specialty consumer goods are relatively rare and are often considered luxury purchases they are usually marketed by brand and geared to a niche market of affluent consumers sports cars and fine art are examples unsought consumer goods are necessities that are rarely sought out by the consumer without an immediate need or a nudge from an advertisement or a sales pitch examples include life insurance and pre paid funeral expenses 