when mastercard partners with a financial institution the institution serves as the issuer that institution determines the terms and benefits that a cardholder can receive on their card a financial institution may choose to partner for the issuance of a credit card debit card or prepaid card 
to attract different types of consumers financial institutions offer numerous features on mastercard branded cards some popular credit card features may include no annual fee issuer branded or custom organization branded rewards points cash back and 0 introductory rates 