how do you write a mission statement 
there s no single best way to come up with a mission statement in general the mission statement writing process should start with considering what a business does for the customers employees and general public it s often best to begin by collecting more content than needed then later refining the mission statement into a single sentence one method of brainstorming ideas of a mission statement is to think about personal experiences from the company this could also include soliciting ideas or memories from employees instead of focusing directly on the narrow business element of your company embrace the broader aspect for example microsoft did not craft its mission statement around delivering windows 98 rather it crafted its mission statement around the possibilities it presented through its product 