what is an example of a target market 
consider a casual apparel company that is working to build its distribution channels abroad in order to determine where its apparel will be most successful it conducts some research to identify its primary target market it discovers that the people most likely to buy their products are middle class women between the ages of 35 and 55 who live in cold climates it s reasonable for the company to focus its advertising efforts on northern european websites that have a strong female audience but first the company may consider how its apparel can be most attractive to that target market it may revise its styles and colors and tweak its advertising strategy to optimize its appeal to this new prospective market 