is the bcg matrix used in the real world 
the growth share matrix was used by about half of all fortune 500 companies at the height of its success according to bcg it s still central in business school teachings on business strategy the bottom linethe bcg growth share matrix is a business management tool that allows companies to identify which aspects of their business should be prioritized and which might be jettisoned a company s businesses can be categorized into one of four classifications stars pets cash cows and question marks by constructing a 2 2 table along the dimensions of growth and market share 