when we hear the word brand most of us think of a logo slogan or other identifiable mark but that s just one part of the definition the term brand is actually an intangible marketing concept that helps people recognize and identify a product and at best reach for it instead of one of its competitors 
a company s brands are among the most important and valuable assets that it owns they can make or break a company that s why companies do extensive research before launching a new product they work to identify the target market for their product from there every aspect of its content design and marketing is tailored to the brand identity that they want to create for that market 