how micromarketing works
there are different approaches to micromarketing for example a business may decide to run a micromarketing program by offering promotions specifically to its loyal customer base matching special offers to unhappy or lost consumers tailoring products to consumers with unique needs marketing goods and services to residents in a particular town or region or offering products to targeted consumers with specific job titles or career designations the challenge with micromarketing is its high cost of implementation and lack of an economy of scale companies using this marketing strategy typically spend more per target consumer and customizing many advertisements to appeal to many small groups of consumers is more expensive than creating a few marketing ads targeted at a mass audience also micromarketing can be expensive to run due to the inability to scale up in size micromarketing is different from macromarketing a strategy that looks to target the biggest possible consumer base of a company product or service with macromarketing a business attempts to measure how wide a scale its target market for a good or service is and proceeds to work on how its products can be made available to this group of consumers example of micromarketingexamples of companies that have run successful micromarketing campaigns include procter gamble pg and uber 