what is an example of a target market 
each of the four target markets can be used to consider who the customer for a new product is for example there are an estimated 100 000 italian restaurants in the u s clearly they have enormous appeal 1but a corner pizza joint might appeal mostly although by no means entirely to a younger and more budget conscious consumer while an old fashioned white tablecloth place might be dominated by older folks and families who live in the neighborhood meanwhile a newer place down the street might cater to an upscale and trend conscious crowd who will travel a good distance for the restaurant s innovative menu and fancy wine list in each successful case a savvy business person has consciously considered the ideal target market for the restaurant and has tweaked the menu decor and advertising strategy to appeal to that market 