what is the goal of brand management 
the goal of brand management is to form a specific perception about a product or company by strategically determining the font language style of messaging and marketing plans the brand management team hopes to make the public see a product or company in a specific light the bottom linebrand management is the vague strategy of guiding public perception of a good product service or company brand management is heavily tied to creating brand equity loyalty and recognition it is also formulated by a dedicated team most often after the marketing team has built out an initial marketing plan by effectively building out a brand management strategy a company may experience stronger short term and long term financial success 