what is bottom up investing 
bottom up investing is an investment approach that focuses on analyzing individual stocks and de emphasizes the significance of macroeconomic and market cycles in other words bottom up investing typically involves focusing on a specific company s fundamentals such as revenue or earnings versus the industry or the overall economy the bottom up investing approach assumes individual companies can perform well even in an industry that is underperforming at least on a relative basis bottom up investing forces investors to consider microeconomic factors including a company s overall financial health financial statements the products and services offered supply and demand for example a company s unique marketing strategy or organizational structure may be a leading indicator that causes a bottom up investor to invest alternatively accounting irregularities on a particular company s financial statements may indicate problems for a firm in an otherwise booming industry sector 