is a marketing strategy the same as a marketing plan 
the terms marketing plan and marketing strategy are often used interchangeably because a marketing plan is developed based on an overarching strategic framework the plan outlines marketing activities on a monthly quarterly or annual basis while the marketing strategy outlines the overall value proposition in some cases the strategy and the plan may be incorporated into one document particularly for smaller companies that may only run one or two major campaigns in a year the bottom linecompanies need to sell their products and services to generate revenue and put them on the path of being a successful business to sell their products or services they have to let consumers know of them they must also convince consumers to buy them as well as convert consumers from competitors having a marketing strategy that outlines this process and more is a crucial step in converting consumers into customers 