how social networking works
social networking involves the development and maintenance of personal and business relationships using technology this is done through the use of social networking sites such as facebook instagram and x these sites allow people and corporations to connect with one another so they can develop relationships and share information ideas and messages family members and friends can reconnect and remain connected through personal social networking sites like facebook they can share photos and status updates on everyday or important life events people can also connect with unknown individuals who share the same interests goals or experiences individuals can find each other through groups lists and hashtags an indexing function that groups topics marketers commonly use social networking to increase brand recognition and encourage brand loyalty social media marketing helps promote a brand s voice and content it can help make a company more accessible and prominent to new and existing customers for example a frequent x user may learn about a company for the first time through a news feed and decide to buy a product or service the more exposed people are to a company s brand the greater the company s chances of finding and retaining new customers marketers use social networking to improve conversion rates building a following provides access to and interaction with new recent and longtime customers sharing blog posts images videos or comments on social media allows followers to react and engage visit a company s website and become customers major social networking platformsfacebook is a social network that allows users to connect with people businesses and organizations they can post updates and respond to the posts of others they can share photographs and links to online content users can chat live and upload and share videos users can also communicate directly with each other via facebook messenger they can join groups with similar interests and be notified of friends activities and pages they elect to follow facebook was designed to be open and social however while the platform encourages publicly available content it also has privacy controls that can restrict access to for instance friends facebook was created in 2004 by mark zuckerberg while he went to harvard university today it is owned by meta platforms of which zuckerberg is ceo facebook is the world s largest social network with about 2 billion daily active users 1instagram is a social network that focuses on sharing visual media like photos and videos it s similar to facebook in that users create a profile and have a news feed it allows them to upload media that can be edited with filters and organized by hashtags and geographical tagging posts can be shared publicly or with followers users can browse other users content view trending content and follow others additionally they can add the content others upload to their personal feed over time instagram has added new features such as instagram stories instagram reels and access to shopping like facebook instagram encourages users to keep their content publicly accessible and lets them set access to approved followers only instagram has its own direct messaging feature in addition facebook messenger has been incorporated by instagram so users can direct message facebook contacts while on instagram instagram was founded in 2010 by kevin systrom and mike krieger in 2012 it was acquired by meta formerly facebook instagram boasts 6 18 billion visits per month 2x is a social network that allows people to communicate with short messages called tweets the social platform limits tweets to 280 characters users publish posts formely tweets that may be useful interesting or even inflammatory for readers 