what are the 12 ethical principles 
business ethics is an evolving topic generally there are about 12 ethical principles honesty fairness leadership accountability integrity compassion respect responsibility loyalty respect for the law transparency and environmental concerns the bottom linebusiness ethics concerns employees customers society the environment shareholders and stakeholders therefore every business should develop ethical models and practices that guide employees in their actions and ensure they prioritize the interests and welfare of those the company serves doing so creates a positive work environment and builds trust with consumers and business partners which can all contribute to higher revenues and profits 