how is competitive advantage different from comparative advantage 
comparative advantage mostly refers to international trade it posits that a country should focus on what it can produce and export relatively the cheapest thus if one country has a competitive advantage in producing both products a b it should only produce product a if it can do it better than b and import b from some other country the bottom linea company s competitive advantage is the way it excels compared to its rivals this advantage may be through cost leadership differentiation or focus identifying a company s competitive advantage helps show how it is positioned to be more successful than its competitors creating more revenue and generating greater profits 