why is corporate culture important 
corporate culture is important because it can support important business objectives employees for example might be attracted to companies whose cultures they identify with which in turn can drive employee retention and new talent acquisition fostering a culture of innovation can be critical to maintaining a competitive edge with respect to patents or other forms of intellectual property similarly corporate culture can also play a role in marketing the company to customers and to society at large thereby doubling as a form of public relations the bottom linecorporate culture has become a vital even essential ingredient in the ongoing success of a business it represents the values beliefs and goals of a company as well as the consistent behavior expected from all employees from top to bottom not only is corporate culture an important key to attracting and retaining employees it can also support high quality employee performance ongoing achievement and the longevity of a company 