why is horizontal integration important 
horizontal integration is important because it allows a company to grow expand diversify and gather a larger market presence horizontal integration further enhances a company s current position in the market and instead of transitioning to widely different aspects of the supply chain it allows a company to become more competitive in the space it was already operating in the bottom linecompanies looking to grow in size increase revenue expand to new product lines and diversify operations may consider pursuing horizontal integration horizontal integration occurs when similar companies merge in the same stage of a supply chain merge as opposed to a vertical integration which helps a company shift to earlier or later in the supply chain horizontal integration further solidifies a company s current position along a manufacturing process 