what is the first step of guerrilla marketing 
to deploy a guerrilla marketing strategy a company must know its audience the first step is to best understand who the company wants to market to and the product it is able to offer once a company best understands its market it is able to decide which guerrilla marketing technique makes the most sense for not only its customers but also the product it wants to offer the bottom lineinstead of using conventional marketing approaches guerrilla marketing entails using unconventional approaches to attract interest in a company product or brand using low or no cost methods of marketing the company embraces a more simplistic approach to marketing using more interesting strategies to attempt to lure customers 