why is relationship management important 
the obvious answer to this question is that relationship management builds and strengthens new and existing relationships with customers and business partners this can help increase brand loyalty and lead to greater efficiencies relationship management can help attract new customers vendors and suppliers thereby increasing a company s reputation and profitability this can often come through visibility or word of mouth from existing partners another key benefit to relationship management is the way it can reduce risks by using data analytics special software and other tools relationship managers can look for weaknesses and inefficiencies in their supply chains this gives them the option to look for new suppliers or find ways to improve their existing relationships 