how to create a marketing strategy
creating a thoughtful and effective marketing strategy requires several steps while sales are the ultimate goal for every company a marketing strategy can also include short term goals such as these smaller goals offer measurable benchmarks for the progress of your marketing plan think of strategy as the high level ideology and planning as how you accomplish your goals every product or service has an ideal customer and you should have a profile outlining what you know about yours it can include if you sell power tools for example you ll choose marketing channels where general contractors may see your messaging this could be tv ads or it might be social media accounts focused on home renovation and diy now that you know your goals and who you re pitching to it s time to create your message your clients have a problem that needs to be solved and something that is standing in the way of that solution your marketing message needs to communicate how your product or service will solve their problem and improve their lives this is also when you differentiate your solution from the one provided by your competitors and show how it s the best option for your customers 