when focused on environmental causes sri may be known as green investing 
many asset management companies banks and other investment houses now offer funds specifically tailored to socially responsible investors special considerationssocially and environmentally responsible practices tend to attract impact investors meaning companies can benefit financially from committing to socially responsible practices impact investing appeals largely to younger generations such as millennials and gen z who want to give back to society so this trend is likely to expand as these investors gain more influence in the market investors also tend to profit a 2020 survey by the global impact investing network found that more than 88 of impact investors reported that their investments were meeting or surpassing their financial expectations 3by engaging in impact investing individuals or entities essentially state that they support the message and the mission of the company in which they re investing a long term goal of impact investing is that as more people realize the social and financial benefits of impact investing more companies will engage in socially responsible business practices while money isn t everything in a 2020 survey of impact investors more than 88 of respondents said that their investments were meeting or exceeding financial expectations 3examples of impact investingone of the most well known impact investment funds is the bill melinda gates foundation launched by the celebrated windows pioneer with a total endowment of over 67 million 4 while most of the gates foundation is engaged in philanthropy it also has a strategic investment fund the fund has over 2 5 billion under management which is invested in ventures that align with the foundation s goals of improving health education and gender equality 5 as explained on the fund s website the strategic investment fund supports organizations or projects that benefit the world s poorest and are often overlooked by traditional investors 67the soros economic development fund is part of the open society foundations launched by billionaire philanthropist george soros as of december 2022 the fund had 130 million actively invested in impact ventures as the name implies the foundation seeks to support open societies by promoting democracy legal reforms higher education and journalism as well as other fields 8the ford foundation was launched in 1936 by edsel and henry ford with an initial endowment of 25 000 9 today the ford foundation has one of the world s largest private endowments with more than 16 billion under management 10 most of that money is given as grants to support causes aligned with the values of the foundation however in 2017 the ford foundation announced plans to invest 1 billion in business ventures aligned with their mission 11