what factors affect brand equity 
several factors can affect brand equity one is the quality of products or services consumers are more likely to have a positive perception of a brand if it consistently provides high quality products or services consistent marketing and branding efforts are also important these can help build and maintain a positive brand image customer experiences also matter positive experiences can lead to increased loyalty and positive brand associations brand reputation is also important as consumers are more likely to choose a brand they perceive as trustworthy and reliable competition can also impact a brand s equity as consumers may have multiple options to choose from finally changes in consumer preferences or trends can affect a brand s equity as consumers may shift towards different brands or products the bottom linebrand equity refers to the added value that a company earns from a product or service it is the positive perception or emotional attachment that consumers have towards a brand which can influence their purchasing decisions and overall loyalty brand equity is created and built through consistent marketing efforts positive customer experiences and the overall reputation of the brand companies with strong brand equity often have a competitive advantage in the market and can command higher prices for their products or services 