when a company is operating at business as usual it is in its modus operandi for investors and other stakeholders this means stability in this state employees are carrying out their routines customers are making purchases and vendors are being paid 
disruptions to the modus operandi instead introduce question marks and increases volatility predictions and forecasts are harder to make when the modus operandi is interrupted and losses may be incurred as a result modus operandi can also be taken with a negative connotation in business if a company is merely operating habitually it cannot grow innovate and adapt as such there needs to be a balance between maintaining business as usual and seeking new opportunities businesses can utilize predictive profiling to identify potential customer segments and create targeted advertising and marketing campaigns based on their m o s examples of modus operandias an example a ponzi scheme s m o involves taking money from new investors and using it to pay off existing investors to create the appearance that the latter group of individuals is drawing impressive returns on their capital investments a straight a student s m o might be to complete homework assignments before they are due achieve a perfect attendance record and visit with professors weekly during their office hours an individual s daily routine may be considered an m o where someone follows the same order of activities in an effort to regulate their lifestyles and live as efficiently as possible m o s may also apply to business protocol for example when meeting a new contact an m o might be to shake hands and make eye contact in order to establish a connection 