how do you write a good swot analysis 
creating a swot analysis involves identifying and analyzing the strengths weaknesses opportunities and threats of a company it is recommended to first create a list of questions to answer for each element the questions serve as a guide for completing the swot analysis and creating a balanced list the swot framework can be constructed in list format as free text or most commonly as a 4 cell table with quadrants dedicated to each element strengths and weaknesses are listed first followed by opportunities and threats 