what is the most important factor in a strategic alliance 
a strategic alliance is a relationship between two entities for this reason the most important factor in the alliance is the trust and collaboration between the two teams there must be a mutual commitment to joint success for strategic alliances to be successful and the alliance must be guided by clear objectives strategic and conversations to make sure both sides are continually on the same page the bottom linea strategic alliance is an agreement between two parties for the mutual benefit of both the concept of the shapley value describes the fair distribution of costs and profits to each participant each side often provides some resource it allows the other party to use by collaborating with another entity both parties are poised to benefit in some way 