what is europe middle east and africa emea 
europe middle east and africa emea is a geographical grouping and an acronym widely used by global corporations to define regional business activity it is a shorthand method to refer to the three continents and their regional areas understanding europe middle east and africa emea europe middle east and africa emea is a label that global firms use when dividing their operations by geography emea is a common division used in international business but it is not precisely defined it may or may not include russia or kazakhstan for example and european overseas territories on other continents are generally excluded a multinational may distinguish financial results by region reporting sales and profits in the americas the emea region asia pacific and japan leadership roles are also based on these divisions microsoft corp msft for example has a vice president for emea 1corporate use of emeaemea is useful for operational purposes and business organization because most of the included region falls within four time zones facilitating communication and travel however little unites the emea region which includes political economic linguistic and cultural diversity political systems range from stable democracies to autocracies and local languages included arabic french russian and english regions of emeaemea is often subdivided or rearranged depending on a corporation s need to distinguish a region or area if india is included in the grouping a company may use emeia or emia companies may sometimes separate their business operations in eastern and western europe referring instead to eastern europe middle east and africa eemea and the european union eu or european free trade association efta nations and regions are grouped based on what is most convenient for the corporation and may also include 