why should investors care about a company s fixed assets 
information about a corporation s assets helps create accurate financial reporting business valuations and thorough financial analysis investors and creditors use these reports to determine a company s financial health and decide whether to buy shares or lend money to the business fixed assets are important to capital intensive industries such as manufacturing which require large investments in pp e when a company reports persistently negative net cash flows for the purchase of fixed assets this could be a strong indicator that the firm is in growth or investment mode 