what is a market leader 
a market leader is a company with the largest market share in an industry that can often use its dominance to affect the competitive landscape and direction the market takes a market leader typically enjoys the largest market share or the largest percentage of total sales in a given market it may surpass its competitors according to other metrics too including brand loyalty perceived value distribution coverage image price promotional spending and profit such a company may be the first to develop a product or service which would allow it to set the tone for messaging define the ideal product characteristics and to become considered by the market as the brand that consumers associate with the offering itself 