what are other marketing tools 
not all marketing is product focused customer service businesses are fundamentally different than those based primarily on physical products so they often will take a consumer centric approach that incorporates additional elements to address their unique needs three additional ps tied to this type of marketing mix might include people process and physical evidence people refers to employees who represent a company as they interact with clients or customers process represents the method or flow of providing service to clients and often incorporates monitoring service performance for customer satisfaction physical evidence relates to an area or space where company representatives and customers interact marketers take into consideration elements such as furniture signage and layout additionally marketers often study consumers in order to refine or update strategies related to services or products this requires a strategy for communicating with consumers in order to obtain feedback and define the type of feedback being sought traditionally marketing commences with identifying consumers needs and ceases with the delivery and promotion of a final product or service consumer centric marketing is more cyclical its goals include reassessing customers needs communicating frequently and developing strategies to build customer loyalty 