what is web syndication 
web syndication is a marketing strategy for websites that grants a right or license to broadcast or distribute content from one site to another the most common example of web syndication is a content licensing arrangement between two or more internet companies in which one company provides content to be published and promoted on the other s website understanding web syndicationweb syndication is generally a free arrangement that s equally and mutually beneficial to both parties syndication increases the exposure of the website that provides the content and it may provide considerably more traffic for very little to no cost the practice can make the content syndicator s websites more attractive to users by providing more in depth information 1this relationship is especially common between niche low traffic content producing websites and larger websites that have large built in audiences but they may not have the capability to create specialized in depth content web syndication is the online version of content sharing that s been going on since the early days of print radio and television 