how the federal trade commission ftc helps protect consumers
of course not all companies are involved in greenwashing some products are genuinely green these products usually come in packaging that spells out the real differences in their contents from competitors versions the marketers of truly green products are only too happy to be specific about the beneficial attributes of their products the website for allbirds for example explains that its sneakers are made from merino wool with laces made from recycled plastic bottles and insoles that contain castor bean oil even the boxes used in shipping are made from recycled cardboard the u s federal trade commission ftc helps protect consumers by enforcing laws designed to ensure a competitive fair marketplace the ftc offers guidelines on how to differentiate real green products from the greenwashed examples of greenwashingthe ftc offers several illustrations of greenwashing on its website which details its voluntary guidelines for deceptive green marketing claims below is a list of examples of unsubstantiated claims that would be considered greenwashing 