when visibility is low but the business s operations are otherwise sound this does not necessarily present the company in a negative light as its core operations are still a good investment if it has the ability to ride out the economic downturn then it could still be a positive investment due to its strong fundamentals 
in some instances a company may be able to see a clear path for the growth of its business no matter the economic environment this is particularly true if the organization is in the process of launching or ramping up deliveries of products for which there is solid demand visibility vs transparencyvisibility should not be confused with transparency even though the two terms are often used interchangeably they are very different while the former is a projection of a company s future performance the latter describes how accessible information is by a company and its management team a company is transparent when it openly and freely provides financial information such as reports prices and production practices to its shareholders its employees or the general public 