what is retail banking 
retail banking provides financial services to individual consumers rather than large institutions it s also known as consumer banking or personal banking the services provided by retail banking include savings and checking accounts debit or credit cards personal loans mortgages and certificates of deposit among others the bottom linebranch banking makes banking more convenient and accessible to customers each branch provides the same services as the main office although online banking is growing in popularity and is more convenient for most people branch banking offers a human connection that can t be replicated online as well as the ability to withdraw cash access to financial advice and a wider variety of products and services 