what is an example of market segmentation 
upon analysis of its target audience and desired brand image crypto com has spent the past few years targeting younger bolder more risk accepting individuals with its fortune favors the brave slogan part of this strategy has involved using celebrities it thinks may appeal to its target audience in 2021 actor matt damon became the face of the brand then in 2024 rapper eminem whose rags to riches story is well publicized took over 34the bottom linemarket segmentation is a process companies use to break up their potential customers into different groups or segments this allows a company to allocate the appropriate resources to each individual segment resulting in more accurate targeting across a variety of marketing campaigns 