when faced with a tough business decision using a cost benefit analysis that employs shadow pricing to determine the monetary value of production costs and intangible assets should give you a clearer picture of which course of action will make the most financial sense 
shadow pricing quantifies production actions and abstract commodities that aren t normally assigned a numerical value one common example of an abstract commodity is a public park shadow pricing assigns a monetary value to the benefit of a park in order to decide how or if to pursue the project 