how has e commerce affected demand for consumer goods 
according to the u s census bureau americans spent 289 2 billion on retail e commerce during the first quarter of 2024 this was an increase of 2 1 from the second quarter of 2023 and made up 14 9 of total retail sales 3while manufacturing and wholesale sales still make up a larger percentage of e commerce sales retail sales of consumer goods make up a growing portion of e commerce 4the bottom linea consumer good or final good is a finished product ready for purchase from a retailer consumer goods can be classified as durable non durable or services marketing of consumer goods depends upon the use price and features of the item 