what is judo business strategy 
a judo business strategy is a plan for managing a company by using its speed and agility to mitigate the effect of its competitors the strategy anticipates and leverages changes in the market through new product offerings the judo business strategy consists of three components understanding judo business strategythe strategy is drawn from the principles of judo a japanese martial art and was used as a metaphor in the book judo strategy 2001 by david b yoffie and mary kwak the origins could go further back to judo economics a term coined by economists judith gelman and steven salop to describe a strategy when starting a company in a sector dominated by a large competitor one of the major aspects of judo is using the size of a larger opponent against itself as a business strategy it is designed to give smaller companies an advantage by using their nimbleness and ability to respond more quickly to market changes as a competitive advantage small companies can use their firm footing with a core product and its power to challenge a larger competitor 