which factors impact a product s life cycle 
countless factors can affect how a product performs and where it lies within the product life cycle in general the product life cycle is heavily impacted by market adoption ease of competitive entry rate of industry innovation and changes to consumer preferences if it is easier for competitors to enter markets consumers change their mind frequently about the goods they consume or the market becomes quickly saturated then products are more likely to have shorter lives throughout a product life cycle the bottom linebroadly speaking almost every product sold undergoes the product life cycle this cycle of market introduction growth maturity and decline may vary from product to product or industry to industry however this cycle informs a company of how to best utilize its resources what the future outlook of their product is and how to strategically plan for bringing new products to market 