what is an example of make to stock 
the make to stock strategy might be used by companies that produce goods that tend to be particularly popular during the holiday season for instance a toy manufacturer would forecast consumer demand and produce products accordingly the bottom linemake to stock is a traditional manufacturing strategy that matches inventory with forecasted consumer demand the effectiveness of the mts approach is entirely reliant on the ability of a company to correctly predict the future demand customers will have for its products if a forecast misses the mark a company can be left with excess inventory or not enough which can negatively impact its bottom line 