when creating an advertising budget a company must weigh the value of spending an advertising dollar against the value of that dollar as recognized revenue before deciding on a specific amount companies should make certain determinations to ensure that the advertising budget is in line with their promotional and marketing goals 
the best advertising budgets and campaigns focus on customers needs and solving their problems not company problems such as an overstock reduction advertising budget levelscompanies can determine their advertising budget levels in several different ways each of which has its positives and negatives 