how to write a white paper
white papers differ from other marketing materials such as brochures brochures and traditional marketing materials might be flashy and obvious but a white paper is intended to provide persuasive and factual evidence that solves a problem or challenge white papers are commonly at least 2 500 words in length and written in an academic style a white paper should provide well researched information that is not found with a simple internet search and have a compelling narrative to keep the reader s attention the author of a white paper should 