how do i define my product s target market 
part of creating a new product is envisioning the consumers who will want it a new product must satisfy a need or solve a problem or both that need or problem is probably not universal unless it reaches the level of indoor plumbing more likely it is needed by a subset of consumers such as environmentally conscious vegetarians or science nerds or outdoor enthusiasts it may appeal to a teenager or a middle aged professional a bargain hunter or a snob envisioning your likely target market is part of the process of creating and refining a product and informs decisions about its packaging marketing and placement 