why are companies divesting from israel 
in 2002 archbishop desmond tutu launched a campaign calling on international investors to divest from israel over the country s alleged colonization of the west bank and other occupied palestinian territories the calls for divestment have intensified since the israel hamas war an ongoing conflict that erupted after a surprise attack by hamas in october of 2023 activists claim that several high profile institutions have reduced or eliminated investments in israeli companies and businesses and that businesses within the country have taken an economic hit because of pressure campaigns 