what is private banking 
private banking consists of personalized financial services and products offered to the high net worth individual hnwi clients of a retail bank or other financial institution it includes a wide range of wealth management services and all provided under one roof services include investing and portfolio management tax services insurance and trust and estate planning while private banking is aimed at an exclusive clientele consumer banks and brokerages of every size offer it this offering is usually through special departments dubbed private banking or wealth management divisions 