when a customer wants less than a bundled package deal the company may unbundle to meet the needs of the consumer whether the company is planning to launch a new offering or unbundle packaged products it may see an increase in revenue by offering its consumers more the business may continue to experiment with its unbundled products while still analyzing its market on recently bundled products or new offerings based on the needs of the customers 
unbundling your products or services offers more choices for your audience by splitting them into multiple offerings tailored to meet the needs of your audience this helps a business reach different consumers by offering just what they want unbundling can also increase revenue in certain cases example of unbundling