what are the 7 ps in a marketing mix 
sometimes the marketing mix can extend beyond the classic four ps of product price placement and promotion established by professor e jerome mccarthy in 1960 these additional categories include people physical evidence and process in this way people represent the employees who interact with customers a company may consider company culture as it relates to its brand strategy this may include customer relationship management crm which aims to increase brand loyalty among customers physical evidence might include the packaging or the layout of a physical store which can reinforce a brand and create more value to the customer finally the process identifies areas often from a logistical standpoint that enable the customer to have the most seamless experience possible with a product or service this may include everything from delivery logistics and shipping to managing third party retailers 