what are the types of marketing 
there are dozens of types of marketing and the types have proliferated with the introduction and rise of social media mobile platforms and technological advancements before technology marketing might have been geared towards mail campaigns word of mouth campaigns billboards delivery of sample products tv commercials or telemarketing now marketing encompasses social media targeted ads e mail marketing inbound marketing to attract web traffic and more the bottom linemarketing is an essential part of any business it allows for a business s products or services to be known to consumers and it helps entice consumers to buy its product over a competitor s though marketing costs a significant amount of money companies create marketing budgets as a part of expenses in the hope that sales and profits will outweigh the marketing costs 