why is the triple bottom line important 
a company s triple bottom line is important because it de prioritizes the importance of financial performance this alternative reporting metric encourages companies to set social environmental philanthropic and non financial goals instead of purely making decisions on what will maximize profit in addition triple bottom line is important for investors considering what companies invest in some may elect to invest in companies that may be reporting less financial profit but yielding stronger philanthropic results the bottom lineas companies commit more resources to social and environmental impacts instead of prioritizing profit the company can report their achievements using the triple bottom line this reporting structure demonstrates successes relating to profit people and the plant and quantifies results beyond a company s net income management regulators and investors may be interested in knowing how a company has performed not just selling product but making the world a better place 