how does apple use the four ps of marketing 
apple utilizes the four ps of marketing by focusing on product innovation evident in its continuous development of cutting edge technology like the iphone macbook and apple watch pricing strategy apple often positions its products as premium offerings targeting a more affluent consumer base place apple emphasizes distribution through its own retail stores online platforms and strategic partnerships with authorized resellers promotional efforts apple emphasizes sleek design user experience and aspirational branding creating a sense of exclusivity and desirability around its products 