what is a financial planner 
a financial planner works with clients to help them manage their money and reach their long term financial goals they advise and assist clients on a variety of matters from investing and saving for retirement to funding a college education or a new business while preserving wealth financial planners must have a thorough knowledge of personal finance taxes budgeting and investing they may specialize in tax planning asset allocation risk management retirement planning or estate planning many financial planners draw their clients from a particular population such as young professionals or retirees 