how the product functions and looks when it is received can dramatically differ from what the customer envisioned while browsing online the inclusion of an express warranty gives them some sense of surety that issues with the purchase will be rectified in some manner 
for example if a consumer buys a business jacket online but when it arrives the item is the wrong size wrong color or is missing buttons an express warranty might entitle the consumer to a refund or replacement in such cases the online seller is usually responsible for footing the bill for any additional shipping charges auto dealers tend to advertise express warranty terms for repairs on the vehicles they sell this can include stipulations on mileage and length of ownership that limit the extent of that coverage after the vehicle is owned for a certain amount of time or driven beyond the mileage limit the express warranty would no longer be applicable express warranty vs implied warrantyexpress warranties are specific promises made by a seller to a buyer either orally or in writing in the absence of communicated guarantees an implied warranty may come into force implied warranties are unwritten guarantees that a product or service should work as expected for example if you buy a set of headphones you would expect them to function when you first use them unless you were told otherwise when you agreed to purchase them the uniform commercial code ucc makes reference to an implied warranty of merchantability stating that any good sold in a transaction must be fit for the ordinary purposes for which it is typically used 2correction march 8 2022 a previous version of this article incorrectly stated that the magnuson moss warranty act required companies to issue warranties the law does not mandate warranties but rather sets federal rules for when warranties are offered 