what is the variable cost ratio 
the variable cost ratio is a calculation of the costs of increasing production in comparison to the greater revenues that will result from the increase an estimate of the variable cost ratio allows a company to aim for the optimal balance between increased revenues and increased costs of production the production of goods involves both fixed costs and variable costs understanding variable cost ratio variable cost ratio variable costs net sales begin aligned text variable cost ratio frac text variable costs text net sales end aligned variable cost ratio net salesvariable costs as an alternative the ratio can be calculated as 1 contribution margin the result indicates whether a company is achieving or maintaining the desirable balance at which revenues are rising faster than expenses the variable cost ratio quantifies the relationship between a company s sales and the specific costs of production associated with those revenues it is a useful evaluation metric for a company s management in determining necessary break even or minimum profit margins making profit projections and identifying the optimal sales price for its products companies with high fixed costs must earn a substantial amount of revenue to cover these costs and remain in business for this type of company it helps to have a low variable cost ratio on the flip side companies with low fixed costs do not have to earn a substantial amount of revenue to cover them and remain in business this type of company can afford to operate with a higher variable cost ratio the variable cost calculation can be done on a per unit basis such as a 10 variable cost for one unit with a sales price of 100 giving a variable cost ratio of 0 1 or 10 or it can be done by using totals over a given time period such as total monthly variable costs of 1 000 with total monthly revenues of 10 000 also rendering a variable cost ratio of 0 1 or 10 variable costs and fixed coststhe variable cost ratio and its usefulness are easily understood once the basic concepts of variable costs and fixed expenses and their relationship to revenues and general profitability are understood variable costs are variable in the sense that they fluctuate in relation to the level of production examples are the costs of raw material packaging and shipping these costs increase as production increases and decline when production declines fixed expenses are general overhead or operational costs that are fixed in the sense they remain relatively unchanged regardless of levels of production examples of fixed expenses include facility rental or mortgage costs and executive salaries fixed expenses only change significantly as a result of decisions and actions by management the contribution margin is the difference expressed as a percentage between total sales revenue and total variable costs the term contribution margin refers to the fact that this number indicates how much revenue is left over to contribute toward fixed costs and potential profit 