how does porter s five forces differ from swot analysis 
both are strategic planning tools but they serve different purposes the five force model analyzes the competitive environment of an industry looking at its intensity and the bargaining power of suppliers and customers swot analysis meanwhile is broader and assesses a company s internal strengths and weaknesses as well as its external opportunities and threats it can assist in strategic planning by pinpointing areas where the company excels and faces obstacles helping to align the company s strategy with its internal resources and prospects in the market while mitigating its vulnerabilities and external challenges 