what are the 4 target markets 
market researchers use activity interest and opinion aio surveys to construct psychographic profiles of their target customers marketing professionals divide consumers into four major segments demographic these are the main characteristics that define your target market everyone can be identified as belonging to a specific age group income level gender occupation and education level geographic this segment is increasingly relevant in the era of globalization regional preferences need to be taken into account psychographic this segment goes beyond the basics of demographics to consider lifestyle attitudes interests and values behavioral this is the one segment that relies on research into the decisions of a company s current customers new products may be introduced based on research into the proven appeal of past products 