what is quarter on quarter qoq 
quarter on quarter qoq is a measuring technique that calculates the change between one fiscal quarter and the previous fiscal quarter the term is similar to the year over year yoy measure which compares the quarter of one year such as the first quarter of 2024 to the same quarter of the previous year the first quarter of 2023 the measure gives investors and analysts an idea of how a company is growing over each quarter understanding quarter on quarter qqq qoq allows a business to monitor shorter term changes and to progress toward goals or benchmarks set for the year it can provide valuable information as to how a company is performing and allow the company to respond and make process changes if required often the qoq measure is used to compare earnings between quarters for example company abc s first quarter earnings were 1 50 per share and its second quarter earnings were 1 75 per share by calculating the qoq growth between quarters 1 75 1 50 1 50 it s clear that the company has grown its earnings by 16 6 which is a positive indicator for investors quarter on quarter in practice