what is a promotion 
promotion refers to a variety of actions intended to raise greater awareness or advancement of an item in terms of a career promotion refers to advancing an employee s rank or position in a hierarchical structure in marketing promotion refers to increasing intention on a product through advertising or a discounted price understanding promotionsa promotion can occur in a variety of ways in business marketing and careers the dictionary definition of promotion is the act or fact of being raised in rank or position 1 this may occur in relation to people products or financial instruments an alternative definition is an act of furthering the growth or development of something in many different types of promotions a company often contributes additional resources to promote the growth of an item for example a company often promotes an employee to a new role by giving them higher pay alternatively a company can promote a product by paying marketing costs all types of promotions are discretionary spending this means that promotions are not required to happen however a company will often perform an evaluation prior to a promotion to analyze the benefits of the promotion compared to the costs for example the incremental salary cost for an employee may not outweigh the benefits that promoted employee will contribute job promotionsa job promotion is usually handed to an employee who has displayed exceptional performance or has developed the appropriate skills and knowledge necessary to take on additional job responsibilities in the latter case the employee may need to work for a company for a required amount of time or have management tenure to be eligible for a promotion according to indeed an employee that has been promoted and switches jobs may expect an average pay raise between 10 and 20 2 however employees may receive an assortment of other benefits instead for example an employee may receive a better title better office and career development in general a promotion usually is accompanied by a combination of the above approach your human resources representative to discuss getting promoted they often have insight as to your performance company policy and expectations for some job promotions may come as a surprise or without having to ask in this case a company will award a hard working employee with career advancement for others they may be in a situation where asking for a promotion will alert their job of a desire for career advancement and result in feedback on what it will take here are some broad tips for asking for a job promotion at universities and colleges one type of promotion is the jump from being a tenured track assistant professor to a tenured full professor depending on the college or university the promotion from assistant to full professor comes with a substantial salary bump an assistant professor may earn over 90 000 but when promoted to a full professor could earn well over 160 000 3product promotions and salespromotions also apply to the marketing sector in marketing a brand company product or service uses promotions to increase or improve the promoted asset s perception and boost sales promotional tactics run the gamut from coupons to two for sales buy one get a second one free to straight dollar markdowns or percentage discounts sales promotions are conducted through online media such as social media platforms digital communications such as mobile sms print media such as newspapers or in a physical location such as a retail store other ways to promote a business or product include word of mouth business cards and flyers a company may choose to increase the awareness of their products through a variety of promotion techniques the most common types of marketing promotions include broadly speaking every type of marketing is a type of promotion whether it s a billboard in times square or a flyer on the street corner the central goal of marketing is to promote a good and raise awareness for a product a few months or weeks before kids go back to school retailers often use product promotions to draw shoppers into a competitive market for example target has historically offered teachers coupons worth 15 off of school supplies over the summer leading up to school 4the holidays are another time of year when product promotions go into full swing and sales and deals promote products in many retail sectors from food to fashion in this example product promotions may be more to raise awareness of unique or new products that might be fitting as a holiday gift security promotionscapital markets also use promotions stock or security promotions are carried out when an individual or a group wants to hype a stock unfortunately stock promotions in the capital market are mostly fraudulent schemes carried out by people who already own shares in their portfolios these shares usually are priced really low and are from little known companies with no solid financial fundamentals if the promoter s tactics work and more people buy the stock the value of the stock will go up when this happens the stock promoter sells or dumps all of their shares on the market in classic pump and dump style stock promoters use various vehicles to promote the stock including advertising online cold calling and digital email spam investment promotion refers to creating awareness of little known stocks to increase demand and thus the price of the stock instead of relying on the marketing material from others many investors suggest to do your own research to drawn your own conclusions about what to invest in with the proliferation of cryptocurrency coins and tokens it has been increasingly easier for promoters to hype a security wait until market participants have bought in then dump their holdings to yield massive gains as such always be mindful when investing in new young securities with unproven financial histories one such case involved ethereummax after releasing its token ethereummax enlisted the help of several celebrities to promote the security 5 after obtaining an all time high price in may 2021 the token has since dropped over 99 as of september 2022 6 as a result some promoters including kim kardashian are facing potential litigation for securities fraud 7