how to build a viral website
there is no surefire way to make a website go viral instead it is a combination of strategic planning quality content creation and targeted promotion with a little bit of luck that still doesn t guarantee success here are some tips to help increase the chances of your website going viral like may things in life sometimes things happen when you try for them the least websites may become viral without any attempt from a company advantages and disadvantages of viral websitesthere are many obvious advantages of viral websites a viral website has the potential to reach a large number of people very quickly resulting in a significant increase in traffic to the site this can help increase brand awareness and recognition bringing great exposure to a company in a very short period of time a viral website can be a cost effective way to market a product or service a viral website s popularity can spread quickly and organically through social media and other online channels this can also help improve a site s seo by generating backlinks and increasing the site s visibility online last a viral website can potentially lead to higher conversion rates as the site s content and messaging resonates with a large audience this can resonate with more people taking action this also creates more opportunities and exposure for potential customers to purchase goods or sign up for a service though people often associate viral websites with positive outcomes there can be massively detrimental downsides to become viral from an infrastructure perspective the traffic generated by a viral website can be unpredictable and it may not always be sustained once the initial excitement dies down traffic to the site may decrease significantly should a website not be able to handle the traffic customers may have a negative experience with technical difficulties with increased visibility comes the potential for negative feedback or criticism this can harm the brand s reputation and lead to a loss of customers be mindful that not everyone enjoys every trend and associating with certain celebrities or influencers may actually upset part of the consumer base with a viral website there is limited control over how people share and interact with the content this can result in unintended consequences or misinterpretations of the brand s message it may also distort a company s intended messaging taking the marketing elements of a company out of the firm s hands a viral website may be a short term success but it may not be sustainable in the long run it can be difficult to maintain the momentum and continue to generate viral content over time for this reason the quality of the content can be compromised when striving to become viral instead of focusing on building long term resources striving for a quick hit may lead to a loss of interest from the audience leads to short term significant increases in trafficcreates brand awareness and recognition