what makes uniqlo unique is that its products are innovative and high quality it accomplishes this by purchasing fabric in large volumes continually seeking the highest quality and lowest cost materials in the world the company also directly negotiates with its manufacturers and has built strategic partnerships with innovative japanese manufacturers 
uniqlo also outsources its production to partner factories that gives it the flexibility to change production partners as its needs change finally the company employs a team of skilled textile artisans that it sends to its partner factories all over the world for quality control production managers visit factories once a week to resolve quality problems 53 placeplace is the consideration of where the product should be available in brick and mortar stores and online and how it will be displayed the decision is key the makers of a luxury cosmetic product would want to be displayed in sephora and neiman marcus not in walmart or family dollar the goal of business executives is always to get their products in front of the consumers who are the most likely to buy them that means placing a product only in certain stores and getting it displayed to the best advantage the term placement also refers to advertising the product in the right media to get the attention of target consumers for example the 1995 movie goldeneye was the 17th installment in the james bond movie franchise and the first that did not feature an aston martin car instead bond actor pierce brosnan got into a bmw z3 although the z3 was not released until months after the film had left theaters bmw received 9 000 orders for the car the month after the movie opened 4 promotionthe goal of promotion is to communicate to consumers that they need this product and that it is priced appropriately promotion encompasses advertising public relations and the overall media strategy for introducing a product marketers tend to tie together promotion and placement elements to reach their core audiences for example in the digital age the place and promotion factors are as much online as offline specifically where a product appears on a company s web page or social media as well as which types of search functions will trigger targeted ads for the product the swedish vodka brand absolut sold only 10 000 cases of its vodka in 1980 by 2000 the company had sold 4 5 million cases thanks in part to its iconic advertising campaign the images in the campaign featured the brand s signature bottle styled as a range of surreal images a bottle with a halo a bottle made of stone or a bottle in the shape of the trees standing on a ski slope to date the absolut campaign is one of the longest running continuous campaigns of all time from 1981 to 2005 6