when a company seeks to sell its goods abroad it may find that there are several roadblocks in the way some may be technical barriers that need to be overcome for instance different voltages of household electricity or different plug shapes found around the world these may be remedied via technological adaptations other barriers may be cultural for instance in india many hindus do not eat beef this means that to internationalize mcdonald s must focus on chicken fish and other non beef menu items that better conform to local custom and culture being able to flexibly adapt lends itself to greater internationalization 
there are many incentives that might inspire companies to strive for internationalization for example in the united states companies that pay exorbitant overhead costs can shave expenses by selling products in nations with relatively weaker currencies or in countries that have lower costs of living companies may also benefit from internationalization by reducing the cost of business via reduced labor costs that are outsourced to foreign markets where goods will be sold internationalization can thus lead to product internationalization since products sold by multinational companies are now often used in several different countries as of 2019 over 50 of the revenue earned by companies in the u s s p 500 index came from sources outside of the united states this is a clear sign that large u s companies are conducting a large amount of their business internationally companies looking to step up internationalization efforts should be cognizant of potential trade barriers that may restrict their prospects for overseas commerce examples of internationalization