what is word of mouth marketing 
word of mouth marketing or wom marketing is when a consumer s interest in a company s product or service is reflected in their daily dialogues essentially it is free advertising triggered by customer experiences and usually something that goes beyond what they expected word of mouth marketing can be encouraged through different publicity activities set up by companies or by having opportunities to encourage consumer to consumer and consumer to marketer communications also referred to as word of mouth advertising wom marketing includes buzz viral blog emotional and social media marketing understanding word of mouth marketingword of mouth marketing differs from natural word of mouth references to a company s products and services in how it may come as the result of a promotion encouragement or other influence by a company otherwise known as seeding 