what is business intelligence bi 
business intelligence bi is a process driven by technology that analyzes business data in order to provide information that can be actioned so that executives and managers can make better informed business decisions business intelligence is a broad term that encompasses data mining process analysis performance benchmarking and descriptive analytics bi parses all the data generated by a business and presents easy to digest reports performance measures and trends that inform management decisions understanding business intelligence bi the need for bi was derived from the concept that managers with inaccurate or incomplete information will tend on average to make worse decisions than if they had better information creators of financial models recognize this as garbage in garbage out bi attempts to solve this problem by analyzing current data that is ideally presented on a dashboard of quick metrics designed to support better decisions most companies can benefit from incorporating bi solutions managers with inaccurate or incomplete information will tend on average to make worse decisions than if they had better information 