why do core competencies matter 
core competencies lead to operational excellence which leads to superior products happier customers and or greater profitability when a company is able to doing part of the sale process exceptionally well it gains a positive reputation for its core competence this reputation may lead to stronger sales happier employees and better business operations the bottom linecore competencies are the advantages that one company has over its competitors it s the areas of business that the company excels at and it s often what the company is known for ranging from yielding the highest quality products to having the best customer service to being the low cost provider core competencies define a company s identity and guide its operational strategy 