how detailed should a target market be 
it depends broadly speaking a product may be designed for a mass market or a niche market and a niche market can be a very small group indeed especially in a product s early introductory phase some carbonated beverages aim for a practically universal market coca cola had to branch out to 200 markets abroad to continue growing its customer base 5 gatorade is owned by pepsi cola but the brand is positioned as a drink for athletes 6 the soda brand poppi which is branded as a healthy sparkling prebiotic soda with real fruit juice gut health and immunity benefits is clearly aimed at a younger healthier and more trend conscious target market 7