when a show originally aired in the early days of television it was produced by and shown on just one network the original network licensed it out or syndicated it after the show s conclusion allowing another network to air it for a fee 
the one element that guides all syndication is the ability to access a larger audience for whatever content is being syndicated web syndication and link buildingweb syndication is a key tool in link building the links embedded in a piece of syndicated content will drive traffic back to the originating website with search engine optimization seo the additional web traffic that syndication can provide can help the content providing website improve its search results and overall site ranking in an internet search 2web syndication may allow the company providing the content to earn additional page views and exposure to its content and its website the benefits for the site hosting the provided material are fresh content to appeal to consumers and additional traffic web syndication is also sometimes referred to as content syndication web syndication and paid traffica website might sometimes want to pay for syndication to get its material placed in a specific location on a high traffic site the bigger the distributor s site the greater the fee usually is such distributors include yahoo and google as well as social media platforms like facebook and x formerly twitter there are also content syndication networks that can help bloggers spread their content these are often seen at the bottom of web pages as related posts or similar articles from around the web and they include providers such as outbrain nativo zemanta and taboola it s usually noted on the platform when a content producing site pays for traffic it may be stated that the content is an ad or sponsored on social media and similarly on search page results the post or content might be at the top of the page and noted as a sponsored ad 3the cost of paying for traffic is significantly less than the traditional cost of advertising space on radio or television it costs just a few dollars to advertise content on facebook or instagram but this is different from true web syndication that relies on licensing agreements 