how green marketing works
green marketing is one component of a broader movement toward socially and environmentally conscious business practices increasingly consumers have come to expect companies to demonstrate their commitment to improving their operations alongside various environmental social and governance esg criteria to that end many companies will distribute social impact statements on an ongoing basis in which they periodically self report their progress toward these goals typical examples of esg related improvements include the reduction of carbon emissions involved in a company s operations the maintenance of high labor standards both domestically and throughout international supply chains and philanthropic programs designed to support the communities in which the company operates although green marketing refers specifically to environmental initiatives these efforts are increasingly presented alongside social and corporate governance policies as well 