what are the four main categories of retail merchandise 
there are essentially four types of retail merchandise and most retailers specialize in one of the four classes however especially savvy retailers merchandise their stores with products from all four categories shopping products are the main class of retail merchandise comprising products consumers want are willing to research and comparison shop for and are generally in demand for either a consumer or business audience convenience products that consumers can t live without such as food health and hygiene products and basic household goods comprise the second category the third category constitutes impulse purchases such as candy magazines or drinks these products are usually near the checkout aisle in supermarkets or so called big box retailers finally there are specialty products or unique personalized or otherwise more individualized products that are also available 