what is cross culture 
cross culture in the business world refers to a company s efforts to ensure that its employees interact effectively with professionals from other backgrounds like the adjective cross cultural it implies a recognition of national regional and ethnic differences in manners and methods and a desire to bridge them understanding cross culturea field of study cross cultural communication has emerged to define and teach the many ways that the different peoples of the world communicate with each other verbally and non verbally the concept of cross culture has become critically important with the globalization of business many companies that seek to expand the markets for their products and services devote substantial resources to training employees in how to communicate and interact effectively with those from other cultures for example when employees of an international company transfer to another country they need to master aspects of that country s culture they must not only learn to understand and speak the language but adapt to its social norms as well today cross culture education is considered imperative for employees acting in managerial capacities abroad failure to effectively communicate with colleagues and subordinates or to understand their actions can lead to cascading problems within the business many corporations strive to be multicultural organizations they employ workers who encompass people from diverse backgrounds these organizations also tend to have an absence of prejudice and discrimination cross culture differencesevery culture shapes how its most minute and important social societal and professional behaviors are interpreted and that inevitably carries over into business some cultures view the association between a manager and a subordinate as a symbiotic relationship in others the manager is expected to rule from a distance cross culture extends to body language physical contact and perceptions of personal space in cultures that adhere to strict religious standards interactions between members of the opposite sex even in the business sphere may be complicated body language such as hand gestures may be frowned upon or worse yet may have meanings that are entirely unintended in some cultures casual touching is common while in others it is viewed as rude disrespectful or worse 1in certain cultures food and business may or may not mix for instance in italy and the united arab emirates don t expect to make important business decisions during a meal before establishing a good relationship 23cross culture examplesfailing to observe any of the customs listed below would be a serious cross culture faux pas 