person A: I have a friend who is struggling right now in her business.  I'm trying hard to be there to support and cheer her on.
person B: Being a business owner is hard. I'm sure she is grateful for your help.
person A: RIght? Even if I can't directly affect her business_comma_ I can help keep her spirits up to weather the storm!
person B: Yes_comma_ mental and emotional support is the best kind of support.