person A: I was once given a watch and I got the opportunity to make a lot of money off it_comma_ but I kept it for it's emotional value..
person B: How much money are we talking?
person A: It was around $100 or so. In the end_comma_ the value to me was more than the money.
person B: Fair enough. $100 can be made easily; a watch with sentimental value is priceless.