Is it possible to create a Google+ page for my product/company, that people can plussify and add in their circles?If yes, how to do?
Equivalent of a fan page in Google+?
google plus;google plus pages
After a few months of testing, Google+ pages are available. You can now create public pages for brands, products, local businesses and more by going to Create a Page.Although it looks like regular user profiles, but there are differences: Pages cant add people to circles until the page is added first or    mentioned. Pages can be made for a variety of different entities whereas    profiles can only be made for people.The default privacy setting for elements on your page profile is    public.Pages have the +1 button.Pages cant +1 other pages, nor can they +1 stuff on the Web.Pages dont have the option to share to Extended circles.Pages dont receive notifications via email, text, or in the Google    bar.Pages cant hangout on a mobile device.Local pages have special fields that help people find the business    physical location. Learn more about local pages.So finally, People can add pages to one of their circles, +1'd the page, and share it to their streams. Example Page: Google+ Your Business.  