I set up a test in Google Website Optimizer that has a 3 variations - original (A), B, and C. In order to further validate the results of the test, I added a variation C that is exactly the same as the original. And thats where the results get weird.6 days into the test, the best performing variation is C. It outperforms the original by 18.4%! How is that possible?Do I now discount the results of this test entirely?
Weird Results A/B Test in Google Website Optimizer
testing;a b testing;google website optimizer