Imagine a application similar to Facebook, where you have status updates and a news feed.  The names and profile pictures can be changed.  There are also several different types of updates requiring a different layout template for each type.  I hate my implementation and would like some feedback on how to improve it.  When I store the status update in the database, I basically store the HTML template in the database with some of the update specific information in it as well.  Since the profile pic and poster name can change, I'm keeping placeholders in the HTML stored in the database like '{USER_PROFILE_PIC}' and replacing that with the most current value when the record is pulled & displayed.  I hate doing it this way because if we want to do a design change down the road, we are stuck with this HTML in the database.I'm doing this all in SQL Server.  I'm open to other databases if needed, I just am looking for a good way to pull dynamic status updates from a database and display them with up to the moment info.TIA
Status update & news feed database design / architecture
architecture;sql;database design