In terms of SEO, how beneficial might it be to go with triviarank.com for the extra trivia keyword?  This is for a trivia website I am constructing that gives users ranks when they answer questions.  The reason I originally went with trivrank.com was for the coolness of calling a user's rank trivrank.  It is also a tad shorter and half as many syllables.  I realize triviarank.com may also be more memorable.
Domain name SEO: worth sacrificing shorter/cooler domain for keywords? trivrank.com vs triviarank.com
seo;domains
For SEO - noFor Branding - yesUnfortunately keywords in the domain-name still have a slightly over-emphasized ranking weight (hopefully changing soon).Until your brand has visibility or has reached the tipping-point with your users, I'd err on the safe side and ensure that the full-keyword domain is 301 redirected to your shorter version.There's a couple of good case-studies to reflect on: flickr.com (stuck with the shorter brand) and twitter.com (went from twttr.com to the word).