I heard a claim that people with lower voice pitch are perceived as more credible than people with higher pitch.Is there any research on this?
Does your voice pitch affect your perceived authority?
social psychology;perception;audition;trust
There's quite a bit of research related to this topic: Male CEOs with deeper voices make more money and manage larger companies (Mayew et al., 2013).People are more likely to say they would vote for a political candidate with a deeper voice (Klofstad et al., 2012; Tigue et al., 2011).People rate lower-pitched voices as more persuasive than higher-pitched voices (Apple et al., 1979).Somewhat contrary to the above findings, people tend to raise the pitch of their voice when they are in a position of authority (Ko et al., 2014).