Has anyone experienced a conversion rate improvement based on association badges/images ? I.E. Badges like BBB association logos, that they're a trusted vendor of x, etc? 
Association badges improve conversion rates?
conversions
I've developed web sites for customers who chose to use these, but we didn't really see any changes in traffic or conversions after implementing them. I believe most people have gotten to the point where they just blocl out any non-relevant or non-pertinent information on a web page. Basically, if it isn't part of what they are looking for/at, then they tend to ignore it.