Found a website with 4% bounce rate over a 5 month period, getting a little over a 1000 visits a week with most visitors coming from organic search results. Is that even possible? I never seen a bounce rate so low. The website itself has just an image, horizontal nav (6 items) and a introduction paragraph with a bullet list on the home page. 60% of the visitors land on the home page.What could cause such low bounce rate? (not that's a bad thing).
Low Bounce rate - too good to be true?
analytics
For that to be legitimate traffic, the page would have to serve a market with almost no competition. Meaning almost everyone who lands on the page meant to find that specific website.If it's legitimate traffic, a low bounce rate is explainable when the homepage doesn't serve the end-users needs, but other pages on the site do serve the need. The limited first page content requires the user to click past the homepage, which eliminates the bounce. The users must really want whatever that website is providing, but 4% still seems unrealistically low. 