I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both are serving services to publishers. I would like to know the differences in order to get the answer of which platform is suitable for a medium size website publisher, and why?references:http://en.wikipedia.org/wiki/Sell_Side_Platform.http://www.masternewmedia.org/self-serve-advertising-services-guide-to-the-best-do-it-yourself-ad-management-platforms/.
What are differences between sell side platforms (Admeld) and self-serve platform (AdReady)?
advertising