Possible Duplicate:Does server location matter in same country? Should i host the country specific website in the server at same country?for example I have a heavy traffic website for UK. which is only for UK people. and my client only ship his product to UK address only. then in terms of performance would it be good to choose UK based hosting company which server are in UK too, for better performance , latency of website.or even if hosting server is in USA will not effect to site. 
Should i host the country specific website in the server at same country?
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