I have a friend whose eCommerce is working very well in one language.He would like to have me translating the website into Italian and to manage all the Italian customers.From a SEO point-of-view, since the website right now is not ranked for Italian language at all, wouldn't it be better if I used a new new site with a new geographic domain .it containing some relevant keyword, rather than translating the original one? The original one has no SEO strategy in place anyway.
Should an ecommerce website be translated when moving into a new country, or a new site built from scratch?
seo;multilingual;internationalization;translation