Can anyone advise why my impressions dropped and traffic as well?I used to have very generic keywords such as:anti aging,anti wrinkle,face cream,eye cream.I thought they were bad and made the keywords more specific:anti wrinkle eye cream,anti aging face cream,etc.Following that change, my impressions and traffic dropped dramatically! I used to get 45+ visitors a day, now I get 15- visitors a day.What is the way forward?  I thought what I did to the keywords was good?
Why would impressions and traffic dropped by 70% after focusing on more specific keywords
keywords;web traffic;impressions