I have read several articles on this, but still fail to understand.For example I have the following keywords in adwords:Cheese in NY - Volume: 22.000 searchesCheese NY - Volume 22.000 searchesand[Cheese in NY] - Volume: 100 searches[Cheese NY] - Volume: 90 searchesWhy the big difference?As far as I understand [keyword] does not mean its actually typed in in quotes.So if only 100 people use Cheese in NY, where do the other 21k searches come from?
What exactly does exact and broad mean in keywords adwords tool?
keywords;google adwords