I remember seeing benchmarking in Google Analytics in the past - in fact I opted in to it on several sites. However, I can't find any more. The Analytics blog shows it should be under the Visitors section but it's not there.Is it still available? If it has been removed, does anyone know why? I can't find any info on it.
Where is benchmarking in Google Analytics?
google analytics
This feature was re-introduced in September 2014 after it was discontinued back in 2011.Google's official blog post on the re-introduction explains where to find it:Benchmarking reports can be found in the Audience section of the reporting interface [...] If you want to join in, simply check the Share anonymously with Google and others box in the Account Settings tab of your account admin page. 