I am currently working on a WordPress website, having installed Google Analytics. GA is running well, but especially with regard Facebook traffic, it shows completely other figures. After publishing a viral video post on Facebook (and adding a call to action more linking to our website), WP Statistics reports many visits, while GA captures only a very incremental increase. We started to use UTM codes but this did not led to any chances. I my opinion the error has to do something with the In-App browser of Facebook. If people click on a video, the video runs in the upper 1/3 of the screen and in the lower 2/3 the website is loaded/displayed. Is a potential reason that Facebook caches the website to deliver it faster to the users? Consequently, GA cannot capture this traffic? But why is WP Statistics able to do so?I would love to find out more!
Google Analytics vs. Wordpress Statistics
google analytics;wordpress;facebook;statistics