There are about 5-10 most basic pages that some would say it's a best practice to include them in many sites. These are, for example:About us, Contact us, Our services, Privacy policy, Portfolio, and some would even add Guestbook and Recommendations (though these two are far less admired then they once was).Have you ever came across any recommendation from the major search engines, or alternatively, any recommendation from any SEOer to build the aliases (permalinks) of these pages in a certain way? For example, build the alias as About instead of About us and vice versa, or build it as Contact instead of Contact us respectively?My personal reason says - The shortest within context is generally the better, though I would like to know what are your stances and experience on this.
About or About us? Contact or Contact us? Services or Our services?
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