I want to optimise a site for local SEO on a website I'm working on, and some advice I've come across suggests putting local keywords everywhere you can.i.e. content, headers, title, alt text, URL...Currently it is in the content and the page title. How much can I get away with?I know this is only one aspect of local SEO, but it seems like one which could be effective, if not penalised.
Does Google penalise for local keyword stuffing?
seo;local seo;keyword stuffing
If you put the local keyword everywhere, Google will most probably consider this as keyword stuffing. Don't take this risk!The only important question is: is your keyword important for users?If the answer is yes for a specific spot (content, <title>, alt attribute, etc.), put it, otherwise, don't.