We just got this email from the Google Analytics team:We love that you love our product and use it as much as you do. We have observed however, that a website you are tracking with Google Analytics is sending over 1 million hits per day to Google Analytics servers. This is well above the 5 million pageviews per month per account limit specified in the Google Analytics Terms of Service.Processing this amount of data multiple times a day takes up valuable resources that enable us to continue to develop the product for all Google Analytics users.As such, starting August 23rd, 2010, the metrics in your reports will be updated once a day, as opposed to multiple times during the course of the day. You will continue to receive all the reports and features in Google Analytics as usual. The only change will be that data for a given day will appear the following day.We trust you understand the reasons for this change.I totally respect this decision, and I think it's very generous to not kick us out.But how do we do this the right way -- what's the official, blessed Google way to use Google Analytics if you're a whale website with lots of hits per day?Or, are there other analytics services that would be more appropriate for very large websites?
Site too large to officially use Google Analytics?
google;google analytics;terms of use;page views
Stackoverflow.com does blow well past that limit doesn't it! Fortunately, per paragraph 2 of the terms of service...FEES AND SERVICES . Subject to Section 15 herein, the Service is provided without charge to You for up to 5 million pageviews per month per account, and if You have an active Adwords campaign in good standing, the Service is provided without charge to You without a pageview limitation.... as long as you have an active Adwords campaign in good standing, then the service is provided without charge to You without a pageview limitation.EDIT:As of October 2011, the terms of service have been updated such that the page view limit was raised from 5 million to 10 million page views per month HOWEVER the AdWords exemption has been removed:FEES AND SERVICES . Subject to Section 15 herein, the Service is provided without charge to You for up to 10 million pageviews per  month per account.Consistent with this answer here it is not exactly clear what the intent is for sites that exceed the limit and if/how the limit is really enforced.For reference, the current full terms of service are documented here:http://www.google.com/analytics/tos.html