I was wondering if there has been any research to suggest that when given a list of options to choose from, people are more likely to pick an option if it looks different to the other options? My intuition tells me that this is likely true but I cannot find any evidence for this or a name for such a phenomenon. An example might be if people are given this option: 'How many extra refills would you like to buy?' and were given the options in the following layouts A and B. Would you expect 0/I do not want to buy any extra refills to be chosen more frequently in any A or B? My intuition says B). Is there any evidence that this is true or false?A) 0 / 1 /2 / 3 / 4B) I do not want to buy any extra refills / 2 / 3 / 4
Are people more likely to pick the odd one out?
cognitive psychology;decision making;economics;behavioral economics