My client has 2 dental offices in two locations. One office is called Maintown Dental, the other, a new office, is called Oakdale Dental (these are not real names to protect client's privacy). He purchased two different domains, say, maintowndental.com and oakdaledental.com. Which is better for SEO:Have 2 different websites, one under maintowndental.com for Maintown Dental office, another under oakdaledental.com for Oakdale Dental office? But offices have largely the same content, and I understand that websites should not have duplicate content, so it will get difficult to maintain unique content on each website,orHave one website under some main umbrella domain with the same content, and on that website have a unique page for each location? However, I'm not sure:a) How to pick that umbrella domain if the 2 offices have different names? b) Im worried that some made-up umbrella domain will not brand the offices accurately,c) One office is older and established, so if we were to combine it with the new office under one umbrella domain, the SEO for the older office will hurt, will it not?Any advice will be greatly appreciated,Thank you in advance,
Two offices, two domains - what's best for SEO?
seo;local seo
Matt Cuts avised here to give each location a webpage (It could be two domains or within a single domain).However, In my experience is better to use a single domain because of benefits such as concentrated SEO efforts, less costs, content creation, content management and tracking.Because there is no real difference you will need to decide between a subfolder vs subdomain structure. Think of what structure makes more sense to the users.For example:brand-or-person.com/location (Preferred structure for small business)orlocation.brand-or-person.com (Preferred structure for medium to big business)Make sure to use in each location page the following:Use Rich Snipets or Schema.org for each address.Make sure to add hours, location, phone number and trading hours (separately for each location).location specific Unique content .Submit location pages to local directories.Make sure to treat each location within its own silo, do not confuse search engines with a homepage with location specific information.