For a target keyword made of two words the Local monthly searches shows:Broad: 300,000  searchesPhrase: 250,000  searchesCompetition is nil.Does it mean that -- this many people search for this keyword term in a month?
Local monthly searches in Google keyword tool
google;google search
No. Use the Exact feature. And Local in my research leads me to believe it means your country, not your near vicinity.Google Keyword Tool has a help feature that describes what Global means. In my previous failed experiences I no longer even use the Global feature. If you are thinking getting traffic via domain name SEO, and try to aim to a global term, you will be outflanked by the hundreds of more specific domains that will rank higher you. 