Imagine we have a loan application website.We want to understand out of these loan applications, the ones the go through all the way, from what search keywords did they come from?The ones that bounce somewhere, what search keywords did they come from?Can we do that?I think Google Analytics can see the quantity of applications that went through all the way (by setting Google Analytics Goals on foo.com/application/finish link), but we cannot pinpoint to each application (imagine there's an app_id for each app) & say which keyword they came from.
Can we detect which search keyword used for a particular interaction?
seo;google;analytics;keywords;search
It used to be possible to get that data for organic search visitors, but it isn't anymore.  When a visitor lands on your site, Google sends a referrer string.  Google used to include the search terms in the referrer, but recently stopped doing so.  Now you only get that data about 25% of the time.  See http://www.notprovidedcount.com/ which tracks the stats.If you are bidding on the traffic in Google Adwords, you can use value track to dynamically insert the keyword on which you are bidding into the landing URL.   This allows you to know which keywords you are paying for are effective.   Note that the keyword you are bidding on may not match the keyword that was searched.  When you bid on broad or phrase match terms Google may show your ad for a wide variety of related keywords.