I got a quick question and would love to know your opinion. I develop a CMS that in it's large part is very SEO-centric with many features that allow to control various individual parts of a web page.For example a web page can have a nice slug (url alias), page title override (other than content title in the CMS), text before footer, after footer, intro text, h1 tag, etc... Also image file names can be renamed to something more meaningful than a GUID, ID, etc.The CMS also allows me to enter an alt and title tag (to display as a short image description in a tooltip, enter tags for CMS/internal use) Question is - do you think there would be sense in actually embedding keywords and other useful info within each/some uploaded image's EXIF metadata ? Any SEO advantage over just a nice image name and an alt tag.. ? If we're trying to beat our competition SEO-wise, really hard with every possible aspect - why not embed additional keywords metadata on images ?
any SEO sense in embedding EXIF metadata on web site images?
images;seo
Dennis: If you want to make your CMS the best of the next generation IMHO, you'd be better off supporting and preserving metadata standards that are used for describing images such as IPTC-IIM and XMP rather than just Exif.See my article, Why Embedded Photo Metadata Won't Help Your SEO (at least without some help) http://www.controlledvocabulary.com/blog/embedded-metadata-wont-help-seo.html for details about those standards and what can be done.In order to make keywords (as well as captions) more useful for SEO, they need to be extracted from the images and exposed so that they are visible as text on the pages where the images appear. As another post noted, you could also include these as Alt or title tags for the images as well, but visible text on the page seems to carry more weight in the search algorithms at present. David 