In a site's main menu, one link points to the page containing a list of links to several software packages. By following this link in the main menu, the user's action can be seen from two different perspectives, either:find a list of downloads, ordownload the package she's looking for.My research so far helped understanding that the singular and plural version of the same keyword are two different entities in the eyes of a search engine. Yet after many SEO articles, I didn't find a clear choice among singular vs. plural. Some schools of thought recommend optimizing for both as the best solution, but I only need one as the hook for the link.What is the best decision in this case — download vs. downloads — and why?
How do Search Engines handle Singular vs. Plural?
google search;keywords;seo
The practice of truncating terms to a root (not necessarily singular or plural) for search indexing is known as stemming and is employed by most advanced search engines.In the context of the word download (which may be either a noun or a verb) there is a possibility that the heuristic will treat the term differently depending upon its context, however, your keyword research should reveal the most likely terms which you can expect users to enter - reorganize your content accordingly.