Is there a cross search engine solution to customize the name&description of a site in search engine results without it's explicit specifying on the index page?StackOverflow is displayed in Google with the description that doesn't exists neither at it's page itself, nor inside any <meta> tag:A language-independent... seems to be a custom description...but seems there's no even any description meta tag.How does it work?
How to customize the site in search engine results?
seo;search engines;search results
This is a really good question! However, the answer can be found relatively easily with a site:stackoverflow.com A language-independent collaboratively search.The first thing you need to know:https://support.google.com/webmasters/answer/35624?rd=1We use a number of different sources for this information, including  descriptive information in the title and meta tags for each page. We  may also use publicly available informationfor instance, anchor text  or listings from the Open Directory Project (DMOZ)or create rich  snippets based on markup on the page.If a description meta tag is not found for a page, Google will look for a snippet in content or in other places. Much of the time, it depends upon upon the search query. Since this is clearly a brand search for a known brand, it is likely that a different set of criteria are applied as opposed to a term based search.This SERP snippet comes from DMOZ.http://www.dmoz.org/search?q=stack+overflowSee item #2:Stack Overflow - A language-independent collaboratively edited  question and answer site for programmers.I did a few other searches and checked JavaScript and looked for mark-up, however, nothing showed up. The only place I found a source for the SERP snippet was DMOZ.For what it is worth, it seems this question has been asked on StackOverflow: https://stackoverflow.com/questions/3796793/how-to-programmatically-provide-site-structure-and-url-path-to-google-search