I was looking to do a quick comparison of conversion rates between new and returning visitors using Google Analytics. I can seem to get this working fine by using the dimensions date and visitor type, when adding the metric avg time on site or anything else really into that mix. However when adding the metric transactions, all the transactions get added to the new visitor dimension.Not sure if this is a bug in my set-up, something I'm doing wrong, or maybe even something that simply doesn't work in GA. Any help would be appreciated.
Conversion on new and returning visitors
google analytics;ecommerce;metrics
One reason could be that your tracking code has an error, and all transactions is registered in a new GA cookie. If your transactions is registered in a new cookie, then GA treats it as a new visitor. It's long shot, but on the top of my head, this is the only thing I think of.Use Firebug or Google Chromes developer tools to see which cookies get set.Hope it helps.