Do we really need Google services like analytics (maybe), Adwords, remarketing etc. to increase profits?I ask this question because according to my observation e-commerce sites pay huge amount of money to Google for ads.  Google acts like business partner and gets it's share.   The advice that I have seen is that if you want to sustain your e-commerce existence, you should pay Google (like a mob boss).
Do we really need Google services to increase profits?
seo;google;google adsense;ecommerce