The Sociogenic Imperative of Typography
Kurt M. Campbell
The Corporate Identity and Branding Guidelines of the Republic South Africa (2005) regulates visual communication protocol new Africa. were symptomatic profound political shift that came into effect with end Apartheid era. This article analyses fonts officially selected for identity as it pertains to country's ‘Great Seals’. It will argue that, in contrast other elements design, policy on works against stated aims produce a ‘visual symbol … [t]hat distinguishes us from countries’ ‘reflects unique history addition embracing future’. Central argument is importance viewing typography sociogenic object, symbolically ideologically potent performs both culture. concludes by introducing alternative approaches African designers typographical design seek respond c...
European Journal of English Studies