The origins of marketing practice in Britain: from the ancient to the early twentieth century
Richard A. Hawkins
Purpose The purpose of this paper is to explore the development marketing practice in Britain from ancient early twentieth century. It builds upon author’s chapter 2016 Routledge Companion History Marketing . Design/methodology/approach This based on a review secondary history and archaeology literature supplemented by digitised historic newspaper magazine advertising. frameworked using modified version Fullerton’s 1988 periodization which has been extended include medieval Roman eras. Findings One significant findings key role state played Britain, construction pavements being good example. Originality/value Apart Nevett’s 1982 British advertising chapter, first survey historical practice. assembles presents useful way important information. will be interest historians, especially students researchers new subject.
Journal of Historical Research in Marketing|Wolverhampton Intellectual Repository and E-Theses (University of Wolverhampton)