„Land aus Wein und Stein“: Entwicklung einer touristischen Marke für die Region Saale-Unstrut/“Land aus Wein und Stein”: Development of the Destination Brand Saale-Unstrut
Klaus Asemann
The Saale-Unstrut region in the South of Saxony-Anhalt Germany has been shaped by medieval influences. Castles, cities, cathedrals and vineyards are evidence glory these times until today. In order to raise awareness profile for as a tourism destination branding agency Embassy created touristic umbrella brand cooperation with Tourismus e. V. this process, positioning, slogan flexible identity system. new is focused on well-defined target groups enables co-branding partners. corporate design re-interprets design, like stained glass windows Carolingian minuscule typography. colourful ribbon, visual interpretation facets windows, serves element recognition, yet remains use (see Abb. 11.2 ).
Forschung und Praxis an der FHWien der WKW