Discussing the company: model, metaphor and image
Yvon Pesqueux
Addresses the vexed question of how to discuss an object, e.g. company, without adopting a priori epistemological position. Attempts tackle problem representations, which form integral part all epistemology, arise. The first level representation, where content is imparted concept designating model understood in its traditional sense, as reduction and simplification reality. Raises existence content, doing so calls forth images metaphors: former mediating force latter creative element discourse induced by image. Enquires into inter‐relationship between model, image metaphor – task that can only be performed examining role played ideology their emergence.
Management Decision