Peddling in the Antebellum Economy: Precursor of Mass-Marketing or a Start in Life?
Paul Uselding
A bstract . This article examines the effect of peddling upon industrialization and economic development evolution institutional arrangements in marketing Antebellum period. After 1840 America was undertaken, to an increasing extent, by newly arrived immigrants from Germany who displaced traditional “Yankees” trade. The relationship between entrepreneurship is explored, along with special opportunities that provided for occupational mobility American milieu. frequency which individuals started careers as peddlers rose prominence fields merchandising finance points importance “schooling” function this institution folkways , business practices, commercial possibilities.
The American Journal of Economics and Sociology