Jungian foundations for managing and performing secular pilgrimages
Stephen Lloyd
Purpose – This paper aims to enrich discussion on pilgrimage tourism by analyzing motivations for visiting Sissinghurst, and of essential components the experience. Design/methodology/approach The utilizes data triangulation application two powerful Jungian archetypes decode manage participate in a journey an iconic site (Sigginghurst Castle Garden, Kent, England administered National Trust) using analysis interview-based, published, broadcast media internet blog storytelling. Findings Pilgrim tourists seek achieve individuation being part experience site; with its founders, owners management continuing re-birth story. Research limitations/implications illustrates identify engage as means managers destination's characteristics. Practical implications work provides Originality/value documents original research approach previously under-researched topic.
International Journal of Culture, Tourism and Hospitality Research