Using an Hybrid AHP-SWOT Method to Build Participatory Ecotourism Development Strategies: The Case Study of the Cupe Valley Natural Reserve in Southern Italy
Salvatore Lo Bianco|Claudio Marcianò
Within Protected Areas, the Natural Reserves are intended to maintain ecosystems, so environmental protection is first objective of ecotourism, which ecological tourism that does not disturb environment. The purpose this paper evaluate ecotourism development prospects Cupe Valley Reserve in Calabria, Southern Italy. Starting with an explanation develops concept allows local communities benefit from recreational activity. There follows a description area, its tourist flows, and process led establishment Nature Reserve. Then, methodology section applies hybrid A’WOT model, whereby various strategies can be formulated order weigh elements make up SWOT analysis. results show how enhancement natural resources has changed economy community, but they also highlight political problems obstacles impede area. Therefore, designed take account opinions interviewed stakeholders, who represent main categories actors entire framework Reserve, together municipalities organization.
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