Cultural policy as mythical narrative
Chris Bilton|Gonzalo Soltero
In this paper, we argue that policy assumptions are shaped by mythical narratives carrying underlying beliefs and values. Drawing on narrative studies, organisational theory Gramsci’s cultural hegemony theory, examine how sense-making create consensus, they imply causation individual agency, finally fragment to reveal alternatives hegemonic ‘common sense’ assumptions. Applying framework the place of mythic, in historical development foundational national policies UK Mexico – respectively, ‘the civilising mission’ ‘social transformation’. We then consider emplotment individualisation underpinning about creativity creative industries policy. Finally, address postmodern turn showing fragmented, polysemous fracture into ‘personalised truths’ give voice other, counter-hegemonic perspectives. conclude proposing an agenda for research
International Journal of Cultural Policy