Selling energy savings in the United Kingdom: A case study of top–down pro-environmental behaviour change in commercial office buildings
Ray Galvin|Nicola Terry
Energy saving in commercial office buildings is often frustrated by the complex organisational nature of communities with a stake building energy performance. While policy support and landlords’ sustainability aspirations can give impetus towards saving, most consumption savings potential hands tenant firms. Relevant research framed terms barriers drivers where reasons for lack are explored. This study takes an alternative approach. It offers two case studies central London owned different firms large international fleets, both whom have core business commitment to reporting significant these buildings. Using qualitative interviews top–down agents who charged making happen, explores being made despite kinds found more generally. finds agendas driven highly motivated agents, skilled art persuasion, strong personal relationship skills, indefatigable positive attitude, flexibility change strategies needed. The metaphor ‘selling savings’ coined frame this
Energy Research & Social Science