On standards as change agents - From a pragmatic business perspective
Carl F. Cargill
Unlike many of the papers on standardization to be presented in this conference which are based discrete events, paper looks at as a method, process, and business practice (like marketing or finance engineering). The basic contention is that standards tools used by participants whose goal requires them use shift change market manner marketing, technology, cannot. This view accords status any other management discipline - but with additional complication most events occur forums outside apparent direct control players. Additionally, while environment operate (as well way they operate) has changed substantially over past 100 years, ultimate underlying intention commercial support (market management) not. While exposes some trends industry, it can propose only limited set responses these challenges, since issues transcend socially economically based. Please note author somewhat US-centric his description recent history “commercially focused” ICT standardization, for he apologizes.