proč je třeba ověřit, zda se jedná o aktivní e-mailovou adresu?
many email marketers think that there is no need for an active email verification process. they assume that they can periodically clean up their lists based on bounces or even just leave them as is.nnafter all, they wonder, what harm is a bad email address doing? the reality is that verification can greatly benefit your email marketing campaigns. these are a few of the reasons why it is so important:
you don’t need to verify your email addresses excessively. it is valuable to keep your mailing lists clean by periodically validating them. however, you only need to check if there has been a major change to your list or if you are struggling with poor metrics.