From reggae and dancehall music to jingles extolling the virtues of everything from laundry detergent to fast food, the way to any Jamaican’s heart is through song — prompting Panos Caribbean, a media-savvy non-governmental organisation, to take a musical approach to spread its environmental message.
Bí orin reggae àti dancehall ṣe ń lọ ni àwọn ìpolongo tí ó ń sọ nípa ohun gbogbo láti ọṣẹ ìfọṣọ àbùfọ̀ sí oúnjẹ àsèsílẹ̀, orin ni ènìyán lè gbà dé ọkàn ọmọ Jamaica — èyí ló mú Panos Caribbean, ẹni tí ó ní ilé iṣẹ́ ìròyìn tí kì í ṣe ti ìjọba, láti fi orin kéde nípa ọ̀rọ̀ àyíká.