The shoes are customized Nike Air Max 97 sneakers that contain red ink and one drop of human blood in the sole, according to a website describing the 666 pairs of limited edition shoes.
Nike e rile mo kgetsing ya semolao, setlamo sa MSCHF Product Studio Inc,  se kgoreleditse le go utswa letshwaokgwebo la ditlhako dingwe tsa bona, tse di simolotseng go rekisiwa mo inthaneteng ka Mosupologo.