At that time, iced fish were labeled with bad names such as 'Dead Fish'. People stopped buying and eating it. 
Oge ahụ, a na-akpọ azụ friji aha ọjọọ dị icheiche iji kwaa ya emo dịka, 'Ozu azụ' n'asụsụ Igbo; 'Ókù Ékò' n'asụsụ Yoruba nke pụtara, 'Ozu Lagos' ; 'Àkpa asuko nse' n'asụsụ Ibibio nke pụtara, 'ọ nwụrụ anwụ ma mụrụ anya.' Ndị mmadụ na-ahara ịzụ ma rie azụ ndụ.