Flipping between the 1960 and the 2004 campaigns, it's remarkable how different, yet somehow similar, the political ads are. In 1960, both President Kennedy and President Nixon relied less on metaphors, tag lines, and montages than on direct appeals to voters. Speaking plainly, Kennedy focused his messages more on strengthening the nation at home, while Nixon emphasized conflicts overseas, linking American resolve to defeating the ideals of Communism and Nikita Khrushchev.
Ukubuka phakathi kwemikhankaso ka-1960 neka-2004, kuyaphawuleka ukwehluka, nakuba kukhona nokufana, izikhangiso zezepolitiki zona zinjalo. Ngo-1960, bobabili oMongameli Kennedy noNixon abethembelanga ehabeni, eziqubulweni nakokunye kunokwethembela ekunxuseni ngqo abavoti. Uma kubekeka ngokulula, u-Kennedy wagxilisa imilayezo yakhe ikakhulu ekuqiniseni isizwe ekhaya, ekubeni u-Nixon wagcizelela ukungqubuzana kwamanye amazwe. Exhumanisa ukuziqoqa kweMelika ekunqobeni izimiso zobukhomanisi no-Nikita Khruschchev.