It advertises itself as the "first continental event dedicated to promoting exchange within the creative and cultural industry in Africa", with over 2,000 participants from 68 countries.
Tana tallata kanta a matsayin ''taron farko na nahiya wanda ya ƙudiri aniyar ci gaba da yaɗa al'adu a masana'antar fasaha da al'adu ta Afirka, inda aka samu mahalatta sama da 2000 daga ƙasashe 68.