This is the main factor. The poetry and tone that you choose and the way you speak with the people should be orientated towards increasing people's knowledge and deepening their understanding of religion and life.
To wannan shi ne batu na asali. Wakokin da za ku zaba, irin zuben waken da za ku zaba da irin hanyar da za ku bayyanar da su ga mutane wajibi ne su zamanto sun yi daidai da wannan tafarkin.