title: Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (6th Edition)
author: Kenneth E. Clow
description: Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan. <ul> <li>Sample plans are included for all combinations of business types--product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.</li> <li>Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.</li> <li>The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.</li> <li>Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.</li> <li>Instructions and row-by-row help are provided throughout the software.</li> <li>Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.</li> </ul>
zlib_text: www.downloadslide.com
  
  CONTEMPORARY
  advertising
  and Integrated Marketing 
  Communications 
  www.downloadslide.com
  
  www.downloadslide.com
  
  CONTEMPORARY 
  advertising
  and Integrated Marketing 
  Communications
  fifteenth edition
  William F. Arens
  Michael F. Weigold
  www.downloadslide.com
  
  CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS, FIFTEENTH EDITION
  Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2017 by McGraw-Hill Education. All rights reserved. Printed 
  in the United States of America. Previous editions © 2013, 2011, and 2009. No part of this publication may be reproduced or distributed in any form 
  or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, 
  in any network or other electronic storage or transmission, or broadcast for distance learning.
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