title: The 22 Immutable Laws of Branding
author:  Al Ries 
description: Indispensable to anyone seeking to build a business into a recognized brand. (--Philip J. Romano, CEO, Romano Enterprises)<br /><br />Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how. (--Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University)<br /><br />Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding. (--Patrick M. Sullivan, CEO, SalesLogix)<br /><br />Provides a worthwhile addition to the branding library. This books worth buying. (--Atlanta Business Chronicle)<br /><br />If you want to...lasso consumers and burn brand identity into their minds, read this book. (--Advertising Annual 1999)
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  Table of Contents
  
  [Title Page](Bound_Branded_amp_Brazen_split_003.html#filepos10233)
  
  [Copyright Page](Bound_Branded_amp_Brazen_split_004.html#filepos10367)
  
  [Dedication](Bound_Branded_amp_Brazen_split_005.html#filepos14502)
  
  [Acknowledgements](Bound_Branded_amp_Brazen_split_006.html#filepos14723)
  
  [bound](Bound_Branded_amp_Brazen_split_007.html#filepos15843)
  
  [one](Bound_Branded_amp_Brazen_split_008.html#filepos15944)
  
  [two](Bound_Branded_amp_Brazen_split_009.html#filepos53807)
  
  [three](Bound_Branded_amp_Brazen_split_010.html#filepos75960)
  
  [four](Bound_Branded_amp_Brazen_split_011.html#filepos99860)
  
  [five](Bound_Branded_amp_Brazen_split_012.html#filepos125054)
  
  [six](Bound_Branded_amp_Brazen_split_013.html#filepos145306)
  
  [seven](Bound_Branded_amp_Brazen_split_014.html#filepos170799)
  
  [eight](Bound_Branded_amp_Brazen_split_015.html#filepos207921)
  
  [nine](Bound_Branded_amp_Brazen_split_016.html#filepos233437)
  
  [ten](Bound_Branded_amp_Brazen_split_017.html#