title: Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine
author:  Jon Smith 
description: <b>Jon Smith</b> is Strategy Adviser and Head of Deenero at Aedgency.com and was part of the start-up teams for Amazon.co.uk, Kitbag.com, and The Florist Exchange. He is the author of <i>Be #1 on Google.</i>
zlib_text: Chandler Nguyen
  
  Rockablepress.com
  Envato.com
  © Rockable Press 2011
  All rights reserved. No part of this publication may be  
  reproduced or redistributed in any form without 
  the prior written permission of the publishers.
  
  Table of Contents
  3
  Contents
  Introduction 
  7
  What to Expect from This Book 
  7
  Why Buy the Cow When You Can Get the Milk for Free? 
  8
  Get on the First Page of Google in Minutes 
  11
  What is Google AdWords? 
  12
  How Does it Work? 
  13
  The Functionality 
  13
  Search Engine Marketing 
  13
  What Can AdWords Do for Me? 
  14
  Pricing 
  15
  Keyword Research 
  17
  Example One: ThemeForest 
  17
  Step 1: What is Your Audience Searching For? 
  18
  Step 2: List Potential Keywords 
  19
  Step 3: Build Up Your Keyword List 
  20
  Step 4: Add and Download a List of Keywords  
   You Want to Use 
  24
  Step 5: Checking Out the Competition 
  26
  Example Two: ActiveDen 
  26
  Step 1: What is Your Audience Searching For? 
  26
  Step 2: List Potential Keywords 
  26
  Step 3: Build Up Your Keyword List 
  26
  Step 4: Add Your Li