title: Beached Whale: Learning to Swim in the New Ocean
author:  Daren Martin 
description: Beached Whale: Learning to Swim in the New Ocean contains multiple vignettes, ideas, and stories from my experience encountering Beached Whale companies across the globe. It provides clear indicators of Beached behavior, and more importantly, strategies you can use to Unbeach! Every business leaders should read this book and take a hard look at their company. Transformational tools are here to empower any company to Unbeach and swim! This book is a perfect complement to one of my other books A Company of Owners.
zlib_text: # THURSDAY
  
  
  ## 1
  
  
  
  
  
  THEY were there on the beach at sunrise. Sometime during the night seven
  whales had run aground at Deer Key, five miles east of Key West. The powerful
  leviathans of the deep, ten to fifteen feet long, looked helpless as they lay
  floundering on the sand. Another half dozen members of this misguided pod of
  false killer whales were swimming in circles in the shallow lagoon just off
  the beach, obviously lost and confused.
  
  
  
  
  
  By seven oclock on the clear March morning, whale experts from Key West had
  arrived and were already beginning to coordinate what would later become a
  concerted effort by local fishermen and boating enthusiasts to push the
  beached animals back into the lagoon. Once the whales were off the beach, the
  next task would be to coax the entire pod into the Gulf of Mexico. There was
  little or no chance that the animals would survive unless they could be
  returned to open water.
  
  
  
  
  
  Carol Dawson was the first reporter to arrive. She parked her sporty n