title: Website Optimization: Speed, Search Engine & Conversion Rate Secrets
author:  Andrew B. King 
description: Andrew B. King is the President of Website Optimization, LLC, a Web Performance and Search Engine Marketing firm based in Ann Arbor, Michigan. Since 2002, team WSO has helped firms optimize the effectiveness of their websites to improve their ROI. Their clients include Bank of America, AOL, Time Warner, Net Zero, WhitePages.com, and Caravan Tours. <br /> <br /> Andy is the author of <i>Speed Up Your Site: Web Site Optimization</i>, a highly regarded book on web site performance tuning and search engine optimization. Mr. King holds a BSME and MSME from the University of Michigan specializing in design optimization of structures. He was recruited by NASA after graduation, but chose instead to join the fast-paced world of engineering consultant.<br /> <br /> Since 1993, Mr. King has worked full time as a web professional applying and teaching web optimization and creation techniques. He is the founder and former Managing Editor of WebReference.com and JavaScript.com, two award-winning developer sites acquired by Mecklermedia in 1997 (now Jupitermedia). His license plate reads OPT1MIZ. His hobbies include photography, hiking, and skiing.
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  # Maths and Stats for Web Analytics and Conversion Optimization
  
  
  
  
  
  
  
  
  ### **Written by Himanshu Sharma, Founder of Optimize Smart**
  
  
  
  
  
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