title: Software Product Operations: Leading Your Company Beyond Product Management
author: David Lundberg
description: Across two decades in the software industry David Lundberg has successfully reconstructed the operations of numerous software companies into effective, world-class product environments. His latest success story resulted in his company's acquisition by Microsoft - one of the most discerning companies in the world to prove product operations capabilities and product success as they consider acquisition targets. Mr. Lundberg is also the President and Founder of Business Endurance, an executive consulting firm that transforms under-performing software organizations into stand-out successes. Mr. Lundberg's leadership expertise in combining the aspects of software market strategy with product management and product development is unique in the industry. The software products under his direction have delivered value to customers ranging from the smallest domestic companies to the largest global enterprises including IBM, Ford, Volvo, Sun, Zurich Financial Services, and government entities around the world.
zlib_text: Blair Reeves & Benjamin Gaines
  Building 
  Products for  
   the Enterprise
  PRODUCT MANAGEMENT IN ENTERPRISE SOFTWARE
  
  Praise for Building Products for the
  Enterprise
  It’s the rare company that achieves product-market fit in enterprise software,
  and many books have been written about that magical customer discovery
  process. But until now, there has been no guidebook for the scaling phase
  that follows. In enterprise software, initial product-market fit only means a
  growing pile of demands from users, customers, and prospects. In their
  book, Blair and Ben lay out the key principles of product management that
  allow companies to conquer the software markets they discover, rather than
  getting lost in a product maze of their own creation.
  —Andrew Montalenti, Cofounder and CTO of Parse.ly
  Great product managers are master jugglers and expert tea leaf readers. This
  book is a guide in how to perfect both. I recommend it to anyone looking to
  learn more about product management for enterprise softwar