title: Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition
author:  Tony Davila 
description: <DIV sercontent> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Executives have reported that innovation is crucial to their competitiveness&mdash;but many reported deep concerns about their firms&rsquo; ability to innovate effectively. No wonder: profitable innovation doesn&rsquo;t just &ldquo;happen.&rdquo; It must be managed, measured, executed on&hellip;and, even after many years struggling to improve, few companies do this well.</P> <P style="MARGIN: 0px"> <I>&nbsp;</I> </P> <P style="MARGIN: 0px"> <I>Making Innovation Work, Updated Edition </I>offers a pioneering, proven start-to-finish process for driving sustained growth from innovation. The authors draw on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. Their techniques have been proven at top companies ranging from HP to Toyota. Here, they demonstrate what works, what doesn&rsquo;t, and how to use all your tools to maximize the value of innovation investments.</P> <P style="MARGIN: 0px">&nbsp;</P> <P style="MARGIN: 0px">&bull; Design winning innovation strategies that align with business strategy</P> <P style="MARGIN: 0px">&bull; Balance creativity with value capture</P> <P style="MARGIN: 0px">&bull; Structure companies and organizing management systems to promote innovation</P> <P style="MARGIN: 0px">&bull; Measure idea stimulation, selection, innovation execution, and delivery</P> <P style="MARGIN: 0px">&bull; Craft your best incentives to reward effective innovation</P> <P style="MARGIN: 0px">&bull; Neutralize organizational &ldquo;antibodies&rdquo; that kill innovation</P> <P style="MARGIN: 0px">&bull; Embed innovation throughout corporate culture</P> <P style="MARGIN: 0px">&bull; Build vibrant innovation networks that extend far outside the organization</P> <P style="MARGIN: 0px">&bull; Get better at innovating, one day at a time</P> </DIV>
zlib_text: **PRAISE FOR** _ **INNOVATION FOR THE FATIGUED**_
  
  ‘More than ever, innovation has become a prime success factor, yet we all have
  experienced some kind of fatigue as the term has become a cliché. In this
  book, Alf Rehn looks critically at the evolution of innovation practices
  throughout the past decades and teaches us new techniques on how to embrace
  innovation 4.0. An absolute must-read for anyone who wants to succeed, or just
  survive, in today’s world.’
  
   **ANTONIO NIETO-RODRIGUEZ, AUTHOR OF** _ **THE PROJECT REVOLUTION**_ **AND**
  _ **THE FOCUSED ORGANIZATION**_ **, AND NAMED WORLD’S LEADING CHAMPION OF
  PROJECT MANAGEMENT BY THINKERS50**
  
  ‘Some innovation is a quick fix, some takes a lifetime of dedication. Some new
  ideas are new products or services, while other new ideas bring revolutions in
  the way people live or think. In this important book, Alf Rehn urges leaders
  to reject wasteful stereotypes of creativity and to embrace the truths needed
  to deliver powerful real-world innovat