title: Cut Loose: Break The Rules Of Scrapbooking
author:  Crystal Jeffrey Rieger 
description: <DIV>Crystal Jeffrey Rieger is a 2007 Memory Makers Master, whose work appears regularly in <I>Memory Makers Magazine</I> as well as <I>Canadian Scrapbooker</I>. She is also featured in <I>Ask the Masters: Making the Most of Your Scrapbook Supplies</I>. Crystal has studied art and design for over 15 years and graduated from George Brown College in fashion design.</DIV>
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  ![001](images/00001.jpg)
  
  
  
  
  
  
  
  
  
  
  
  Table of Contents
  
  
  [Title Page](index_split_003.html#filepos17782)
  
  
  [Copyright Page](index_split_004.html#filepos17911)
  
  
  [Dedication](index_split_005.html#filepos21240)
  
  
  [Introduction](index_split_006.html#filepos21509)
  
  
    
  
  
  [Part 1 - SNAP Decisions](index_split_010.html#filepos34410)
  
  
  [Chapter 1 - It’s Tough Out There](index_split_011.html#filepos34662)
  
  
  [Chapter 2 - How Frazzled Customers Think](index_split_015.html#filepos46169)
  
  
  [Chapter 3 - Inside the SNAP Factors](index_split_018.html#filepos53990)
  
  
  [Chapter 4 - SNAP Rules: Simple + iNvaluable + Aligned +
  Priority](index_split_023.html#filepos70453)
  
  
  [Chapter 5 - What’s Going On Inside Your Customer’s
  Head](index_split_030.html#filepos84750)
  
  
  [Chapter 6 - Your Customer’s Decision-Making
  Process](index_split_038.html#filepos104415)
  
  
    
  
  
  [Part 2 - The First Decision](index_split_045.html#filepos115531)
  
  
  [Chapter 7 - First Decision Overview](index_split_046.html