title: Effective Web Design
author:  Ann Navarro 
description: This is a nuts and bolts coding book. In it are examples showing how to hand-code, in XHTML, sites that include images, links, tables, frames, style sheets--just about everything you might want. There's also extensive advice on planning your site design, knowing your audience, and doing e-business.
zlib_text: Lara Callender Hogan
  Designing for 
  Performance
  WEIGHING AESTHETICS AND SPEED
  
  USER EXPERIENCE/USER INTERFACE DESIGN
  Designing for Performance
  ISBN: 978-1-491-90251-6
  US $29.99 
   CAN $31.99
  “	If	you’ve	ever	wondered	
  how	aesthetic	choices	
  impact	performance	or	
  how	cellular	networks	
  degrade	your	site’s	
  user	experience—read	
  this	book.	Designing 
  for Performance	gives	
  you	the	tools	to	make	
  and	measure	high	
  impact	performance	
  improvements	on	
  your	site,	including	
  actionable	strategies	
  to	increase	awareness	
  of	performance	across	
  your	company.	Great	
  performance	is	good	
  design.”
  —Jason Huff
  Product Design Manager, Etsy
  Twitter: @oreillymedia
  facebook.com/oreilly
  As a web designer, you encounter tough choices when 
  it comes to weighing aesthetics and performance. 
  Good content, layout, images, and interactivity are 
  essential for engaging your audience, and each of these 
  elements has an enormous impact on page load time 
  and the end-user experience. In this practical book, Lara