title: Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How (FT Press Analytics)
author: Marc J. Schniederjans
description: <b>Today&rsquo;s Most Complete, Up-to-Date, and Practical Introduction to Business Analytics with SAS</b> <br> <ul> <li>Covers both core concepts and modern SAS-based techniques</li> <li>Presents strategies and best practices for descriptive, predictive, and prescriptive analytics</li> <li>For all beginning-to-intermediate-level analysts and analytics managers and for MBA/Masters or advanced undergraduate students</li> </ul>This guide brings together all the business analytics knowledge and SAS techniques you need to gain valuable intelligence for competitive advantage in decision making.<br> <br>Starting with the basics, the authors offer an up-to-date view of what business analytics is, why it is so valuable, and, most importantly, how it is used. They combine essential conceptual content with clear, step-by-step explanations of how to perform each important statistical task with SAS.<br> <br>Using SAS-based examples, they identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and offer indispensable practical guidance for undertaking your own projects.<br> <br>Business analytics can help you sort through massive amounts of data, identify meaningful patterns, transform patterns into insights, and use those insights to make more profitable decisions. The authors start with a complete conceptual introduction, explaining how business analytics can drive competitive advantage and how to align your organization to make the most of it. You&rsquo;ll find realistic coverage of key managerial and technical issues, from organizational structure to data quality. <br> <br>Next, you&rsquo;ll master practical methodologies, strategies, and best practices for performing each leading form of analytics with SAS: descriptive, predictive, and prescriptive. Throughout, you&rsquo;ll learn from realistic case studies and solved problems and get hands-on experience with powerful SAS software tools. A capstone SAS-based project integrates key processes and techniques, preparing you to succeed on your own.<br> <ul> <li>What is business analytics?</li> <li>What questions can it answer?</li> <li>How can it drive competitive advantage?</li> <li>What resources and skills do you need?</li> <li>How do you prepare the organization for it?</li> <li>What obstacles must you overcome?</li> <li>What are the key statistical techniques?</li> <li>How do you perform each analytic task with SAS?</li> <li>How do you handle entire projects in SAS, from start to finish?</li> </ul> <br>
zlib_text: Business Forecasting
  
  Wiley and SaS BuSineSS SerieS
  The Wiley and SAS Business Series presents books that help senior level managers with their 
  critical management decisions.
  Titles in the Wiley and SAS Business Series include:
  The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos by Kelly  
  A. McGuire
  Analytics: The Agile Way by Phil Simon
  The Analytics Lifecycle Toolkit: A Practical Guide for an Effective Analytics Capability by Gregory  
  S. Nelson
  Artificial Intelligence for Marketing: Practical Applications by Jim Sterne
  Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Second Edition) by 
  Gert H. N. Laursen and Jesper Thorlund
  The Cloud-Based Demand-Driven Supply Chain by Vinit Sharma
  Credit Risk Analytics: Measurement Techniques, Applications, and Examples in SAS by Bart Baesen, 
  Daniel Roesch, and Harald Scheule
  Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain 
  (Second Ed