title: The Heart and Craft of Writing Compelling Description: Selected Blog Posts from The Heart and Craft of Life Writing
author:  Sharon M. Lippincott 
description: For over seven years Sharon Lippincott's highly acclaimed blog, "The Heart and Craft of Life Writing" has offered savvy advice and writing tips on all forms of life writing from polished memoir to raw scribbles in journals. She shares these insights in classrooms, both local and virtual, and coaches people who need help starting to write or restarting stalled projects.
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  **_DEDICATION_**
  
   **TO MY TWO KIDS, MISHA AND XANDER. YOU HAVE BROUGHT A KNOCKOUT PUNCH OF LOVE
  TO MY LIFE THAT I DIDN’T KNOW EXISTED. AND TO THE WOMAN WHO BROUGHT THEM TO
  ME, THE LOVE OF MY LIFE, LIZZIE.**
  
  ![](Images/image00152.jpeg)
  
    
  
   **CONTENTS**
  
   _Dedication_
  
   _Acknowledgments_
  
   _Author’s Note_
  
   _Introduction: Weigh-In_
  
    
  
   _Round 1: The Setup_
  
   _Round 2: The Characteristics of Great Content and Compelling Stories_
  
   _Round 3: Storytell on Facebook_
  
   _Round 4: Listen Well on Twitter_
  
   _Round 5: Glam It Up on Pinterest_
  
   _Round 6: Create Art on Instagram_
  
   _Round 7: Get Animated on Tumblr_
  
   _Round 8: Opportunities in Emerging Networks_
  
   _Round 9: Effort_
  
   _Round 10: All Companies Are Media Companies_
  
   _Round 11: Conclusion_
  
   _Round 12: Knockout_
  
    
  
   _Notes_
  
   _About the Author_
  
   _Also by Gary Vaynerchuk_
  
   _Credits_
  
   _Copyright_
  
   _About the Publisher_
  
  ![](Images/image00152.jpeg)
  
    
  
   ** _ACKNOWLEDGMENTS_**
  
   **I** **have so m