title: Inside the Investor's Brain: The Power of Mind Over Money
author:  Richard L. Peterson 
description: "Exceptionally well-written, it will likely prove to be a seminaltext on the influence of the human brain on investment behavior.And neurofinance, as that field is known, may provide the nextgreat edge for savvy investors. ... <i>Inside the Investor'sBrain</i> , written by an experienced but surprisingly young author(he's 35), is outstanding. Peterson and his first book have much tooffer investors and the institutions in which they work." -- Dr.David L. Nathan, (<i>Barron's</i>, September 2007)
zlib_text: "I hope not, for your sake," returned Brainard.
  
  "I am sure not," said Markland, confidently, A third party here interrupted
  the conversation, and the two men separated.
  
  As might be supposed, this interview did not leave the most agreeable
  impression on the feelings of Markland. The fact that in selling stocks and
  other property to the amount of forty thousand dollars, and locking up that
  large sum in an unproductive investment, he would diminish his yearly income
  over twenty-five hundred dollars, did not present the most agreeable view of
  the case. He had not thought of this, distinctly, before. A little sobered in
  mind, he returned homeward during the afternoon. Ten thousand dollars had gone
  forward to New York; and in the course of next week he must produce a sum of
  equal magnitude. To do this, would require the sale of a piece of real estate
  that had, in five years, been doubled in value, and which promised to be worth
  still more. He felt a particular reluctance to selling this pr