title: The Secret of The Secret: Unlocking the Mysteries of the Runaway Bestseller
author:  Karen Kelly 
description: Journalist Kelly (coauthor, Starring You!, Get Serious About Getting Married) takes a close look at the instant success of Rhonda Byrne's The Secret, the New Age inspirational/self-help title which, as of this title's pub date, has ruled nonfiction bestseller lists for some nine months. Though the "secret" of The Secret is the tried-and-true "law of attraction," an idea kicked around for centuries, Kelly demonstrates why it's captured the attention of today's culture, paying special attention to the scientific and historical claims made by Byrne and company and the marketing techniques used to fuel sales. Guiding readers first through the controversial process by which the DVD and book made it to market, she then looks at the history of an idea, "the power of positive thinking," and demonstrates "stunning" similarities between "metaphysical writers working today... and the New Thought writers" of the 19th century (including Christian Science founder Mary Baker Eddy). Kelly's straightforward writing style, inherent grasp of the content's subtleties and natural skepticism give readers a big-picture view of The Secret and its success. Readers who want to examine the real facts behind the phenomenon will not be disappointed. <br />Copyright  Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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  Secret Confessions: Down & Dusty — Kelly
  
  
  Fiona Lowe
  
  
  ![image](../images/title.jpg)
  
  
  [www.escapepublishing.com.au](http://www.escapepublishing.com.au)
  
  
  Secret Confessions: Down & Dusty — Kelly.  
  Fiona Lowe
  
  
  _Welcome to the heart—and heat—of Australia…_
  
  
  They say that no one has secrets in a small town—these women prove them wrong.
  
  
  Eight brand-new stories from some of Australia’s hottest writers in
  Australia’s hottest genre. From the bar stools of the local pub to the wide
  open plains of the biggest stations in the world, these tales travel the dusty
  roads to the heart of Australia and the women who understand how to work
  hard—and play even harder.
  
  
  In the latest in the wildly successful Secret Confessions series from Escape
  Publishing, the women of Down & Dusty invite you into their lives—and their
  bedrooms.
  
  
  Kelly Wilkins’ marriage has always been a team effort, but lately, under the
  daily grind of work, kids, and an unrel