title: Influence: The Psychology of Persuasion, Revised Edition
author:  Robert B. Cialdini 
description: For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)<br /><br />Influence should be required reading for all business majors. (Journal of Retailing)<br /><br />This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)<br /><br />The material in Cialdini&#8217;s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
zlib_text: Subliminal Psychology 101
  Secret Manipulation Techniques and
  (Slightly Unethical) Tricks to Furtively
  Persuade Anyone Through Dark
  Psychology and NLP
  Table of Contents
  PART 1
  Introduction
  A Question of Credibility
  What Is Persuasion
  Creating Common Ground
  The Importance of Indisputable Facts
  The Strength of Emotional Bonds
  Persuasion Techniques
  Ways and Means of Persuasion
  Dark Persuasion
  
  Influence by Persuasion
  Effective Belief
  Delegation Power
  Strengths and Weaknesses of Influence Through Persuasion
  Practical Use of Influence
  Six Categories of Influence Methods
  Commitment and Consistency
  Justice, Reciprocity, And Influence
  Reciprocity
  Social Norms and Social Relations
  Match
  External and Inner Obedience
  Deficit
  The Words "Because"
  Credibility in Persuasion
  Persuasion Methods
  Visual Persuasion
  Nonverbal Communication
  Don't Shut Up
  Color and Music of Sound
  Body Language
  Perception of Personal Space
  Clothing and Physical Appearance
  Non-Verbal Compliance Methods
  Instant Rapport
  Prioritie