title: Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy
author: Sea-Jin Chang
description: In 2002 a milestone occurred in the electronics industry. Themarket capitalization of Sony fell below that of Samsung for thefirst time.<br />Why did the performance of Sony, which once dominated the globalelectronics industry,drop so rapidly while Samsung emerged fromnowhere?
zlib_text: Table of Contents
   
  Title Page
  Copyright Page
  Preface
   
  Chapter 1 - Sony and Samsung: Portraits of Two Global Competitors
   
  The Fall of Sony and the Rise of Samsung Electronics
  The History and Business Areas of Sony and Samsung Electronics
  Sony and Samsung Electronics’ Performance
   
  Part 1 Strategic Analysis
  Chapter 2 - Prince and Pauper in the Analog World
   
  Sony, the Prince of Analog
  The Late-Starter, Samsung Electronics
   
  Chapter 3 - Digital Dream Kids and the Digital Sashimi Shop
   
  Digital Revolution
  Sony’s Digital Dream Kids
  Samsung Electronics’ Digital Sashimi Shop
   
  Chapter 4 - New Kids on the Block
   
  Sony’s Marketing Strategy: Focusing on New Products
  The Marketing Strategy of the Latecomer, Samsung Electronics
  Increasing Bargaining Power of Retailers
  
   
  Chapter 5 - Wannabe Globals
   
  Sony’s Global Strategy
  Samsung’s Globalization Strategy
  Problems with External Globalization
   
  Part 2 Organizational Process and Leadership
  Chapter 6 - Same Silos but Different Outcomes
   
  Sony’s Co