title: Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides)
author:  Bobby Borg 
description: Of course there are any number of self help books out there but if you are really serious about selling your music (and lest we forget making the music, the fun bit, is no real problem for most musicians, what comes next is equally as important and far more difficult) then this well researched, practical, step-by-step guide to producing a custom, low-budget plan of attack is a must. --Total Music Book Reviews<br /><br />''Borg doesn't mess around with diluted ideas and c' mere-buddy-let-me-school-you approaches to this subject; as a professional marketer, he takes his work seriously and presents it as such.'' --Recording magazine<br /><br />''The book shows music artists how to take control of their own destiny, save time and money, and eventually draw the full attention of top music industry professionals.'' --Music Connection magazine
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  Praise for _Music Marketing for the DIY Musician_
  
  “Bobby Borg leads the charge of today’s modern rockpreneurs. He has lived and
  breathed the business from multiple perspectives. There is no more credible
  source for marketing your music than Bobby!”
  
  —BLASKO, Ozzy Osbourne/Mercenary Management, Inc.
  
  “The music industry today is a wild wilderness of ideas and directions.
  Bobby’s book helps you find your footing and make your way through an ever-
  changing and beautiful landscape.”
  
  —JOHN PANTLE, talent agent at Agency for the Performing Arts (APA)
  
  “Bobby has been on both sides of the desk so he knows the real-life ins and
  outs from each perspective. His matter-of-fact approach is refreshing in that
  he is providing actual strategies based on practical day-to-day information
  that can help form the basis of successful creative careers. Required reading
  in my view.”
  
  —NEIL GILLIS, president, Round Hill Music
  
  “As a veteran of both the creative and business side