title: Great Print Advertising: Creative Approaches, Strategies, and Tactics
author:  Tony Antin 
description: The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.
zlib_text: ![Front Cover of Advertising Shits in Your
  Head](images/9781629635910_cover.jpg)
  
  
  ![Book Title of Advertising Shits in Your Head](images/1.jpg)
  
  
  _Advertising Shits in Your Head: Strategies for Resistance_ Vyvian Raoul &
  Matt Bonner
  
  
  This edition © 2019 PM Press
  
  
  All rights reserved. No part of this book may be transmitted by any means
  without permission in writing from the publisher.
  
  
  ISBN: 978-1-62963-574-3 (paperback)
  
  
  ISBN: 978-1-62963-701-3 (hardcover)
  
  
  Library of Congress Control Number: 2018931526
  
  
  Printed in the UK by Calverts Ltd, a workers’ co-operative • calverts.coop
  
  
  Front cover image by Matt Bonner
  
  
  Cover and interior graphic design by Matt Bonner •
  [revoltdesign.org](http://revoltdesign.org)
  
  
  10 9 8 7 6 5 4 3 2 1
  
  
  PM Press
  
  
  PO Box 23912
  
  
  Oakland, CA 94623
  
  
  [www.pmpress.org](http://www.pmpress.org)
  
  
  This edition first published in Canada in 2019 by Between the Lines 401
  Richmond Street West, Studio 277, Toronto, Ontario M5V 3A8, Canada •
  [www.btlbooks.com](