title: Trademark: Legal Care for Your Business & Product Name
author:  Stephen Elias 
description: Excellent step-by-step instructions for registering a mark, written in plain English with clear examples. -- <i>Library Journal</i><br /><br />Get tips to help you choose and protect a name, logo and other unique items that identify your company. -- <i>Houston Chronicle</i><br /><br />Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark? -- <i>San Francisco Examiner</i>
zlib_text: Encyclopedia of Business and Finance
  SECOND EDITION
  
  Editorial Board
  II
  EDITOR IN CHIEF
  Burton S. Kaliski
  Southern New Hampshire University, retired
  ASSOCIATE EDITORS
  G. W. Maxwell
  San Jose State University, retired
  Dorothy A. Maxwell
  Sacopee Valley High School
  Mary Ellen Oliverio
  Pace University
  Allen D. Truell
  Ball State University
  
  Encyclopedia of Business and Finance
  SECOND EDITION
  VOLUME 1
  A–I
  Burton S. Kaliski
  EDITOR IN CHIEF
  
  Encyclopedia of Business and Finance
  SECOND EDITION
  VOLUME 2
  J–Z
  Burton S. Kaliski
  EDITOR IN CHIEF
  
  Encyclopedia of Business and Finance, Second Edition 
  Burton S. Kaliski, Editor in Chief 
  © 2007 Thomson Gale, a part of The Thomson
  Corporation.
  Thomson, Star Logo and Macmillan Reference
  USA are trademarks and Gale is a registered
  trademark used herein under license.  
  For more information, contact
  Macmillan Reference USA
  An imprint of Thomson Gale
  27500 Drake Rd.
  Farmington, Hills, MI 48331-3535
  Or you can visit our Internet site at
  http://www.gale.com
  ALL