title: Worlds of Japanese Popular Culture (Contemporary Japanese Society)
author: Martinez
description: 'Sumo, karaoke and Japanese comic-inspired teenage superheroes are part of Western popular culture as well as Japan's, but the contributors to this book show that while globalization may be making Western and Eastern audiences familiar with each other's culture, a great deal is altered in the transfer. Derived mainly from anthropological perspectives, these essays are strong on folkloric continuities, giving rich and subtle readings of a wide range of 'worlds' - how, for instance, the enormous market for magazines, comics and daytime soap operas represents the rapidly changing role of women, or how the cult of the racehorse Oguricap marked the changing status of horseracing from its disreputable, male-dominated past to a respectable leisure activity with female fans ... the contributors write with insight and enthusiasm.' The Times Literary Supplement
zlib_text: McKevitt, Andrew C.. Consuming Japan : Popular Culture and the Globalizing of 1980s America, University of North Carolina
           Press, 2017. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/gwu/detail.action?docID=5015526.
  Created from gwu on 2020-04-22 08:29:03.
  Copyright © 2017. University of North Carolina Press. All rights reserved.
  
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  McKevitt, Andrew C.. Consuming Japan : Popular Culture and the Globalizing of 1980s America, University of North Carolina
           Press, 2017. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/gwu/detail.action?docID=5015526.
  Created from gwu on 2020-04-22 08:29:03.
  Copyright © 2017. University of North Carolina Press. All rights reserved.
  
  StudieS in united StateS Culture
  Grace elizabeth Hale, series editor
  Series Editorial Board
  Sara Blair, university of Michigan
  Janet davis, university of texas at austin
  Matthew Guterl, Brown university
  Franny nudelman, Carleton university
  leigh raiford, univers