title: THE BRAND MANAGEMENT CHECKLIST
author:  Brad VanAuken 
description: "A comprehensive guide unlike any other on the market today. Apply what you learn to your brand building activities and watch the value of your brand and bottom line increase." Amy Kelm, Worldwide Consumer Brand Development Manager, Hewlett-Packard "I've referred to the draft copy you sent so much it's getting dog-eared." Tom Welle, Advertising Director, Potomac Electric Power Company
zlib_text: Note to Readers
  The information in this book has been carefully researched,
  and all efforts have been made to ensure its accuracy and
  safety. Trusted Media Brands, Inc., and the individual
  contributing consultant-writers do not assume any
  responsibility for any injuries suffered or damages or losses
  incurred as a result of following the instructions in this book.
  Before taking any action based on information in this book,
  study the information carefully and make sure that you
  understand it fully. Observe all warnings. Test any new or
  unusual repair or cleaning method before applying it
  broadly, or on a highly visible area or a valuable item. The
  mention of any brand or product in this book does not
  imply an endorsement. All prices and product names
  mentioned are subject to change and should be considered
  general examples rather than specific recommendations.
  
  The Magic of Homemade
  Many of us have a similar shopping ritual. Once a week we
  go to the supermarket, grab a cart, and load up 