title: CLICKSAND: How Online Marketing Will Destroy Your Business&nbsp; (And The Unlikely Secret To Saving It)
author:  Bill Troy 
description: "Bill always brings a unique perspective that shakes up the marketing establishment." -Abe Recio, Senior Vice President, Strategic Marketing &amp; Research, Sony Pictures Entertainment<br><br> "John D. Rockefeller once said, 'Don't blame the marketing department. The buck stops with the chief executive.' Any CEO that is feeling out of touch with today's online marketing world MUST read <i>CLICKSAND</i>." Verne Harnish, Founder Entrepreneurs Organization (EO) and author <i>Scaling Up (Rockefeller Habits 2.0)</i><br><br> "Businesses like ours are definitely being targeted and then fleeced every day by online marketing pitchmen. Bill and his Civilis Marketing team are fighting a battle that needs to be won. Rex Elliott, Owner, Cooper & Elliott LLC<br><br>
zlib_text: Contents
  Acknowledgments
  Synopsis: Safe Is the New Risky
  Overture: Training Monkeys and Cloning Puppies
  All the Rules Have Changed . . .
  I See Dead People
  Playing It Safe Is the Biggest Risk
  Ain’t It Great! Here’s the Really Good News . . .
  Act I: It’s Not About the Tech
  To Vid or Not to Vid
  Seven Billion Channels and Everything’s On
  Migrating from Screen to Screen
  Now It Gets Real. Kind Of.
  Virtual Reality Sex
  Act II: The Only Free Cheese Is in the Mousetrap
  So How Does This Happen?
  A Line Has Been Crossed
  The Only Free Cheese Is in the Mousetrap
  Retirement
  Something Else to Keep in Mind . . .
  Taking Risks
  Bottom Line
  Tenor Aria: The New Religion of Ideas
  
  New World Order?
  So Where Does All This Take Us Right Now?
  Playing to Win in the Shark Tank
  Results-Based Compensation
  Act III: Move Fast and Break Things
  The New Reality of Marketing
  The Real Truth on Branding
  Spreading Memes through the Internet
  The Real Sweet Spot
  Retail Is Dead
  The Next Dot-Com Bubble
  Act IV: Harnessing the Ego 