title: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
author:  Margaret Mark 
description: Pearson is the president of the Center for Archetypal Studies and Applications and the author of <i>The Hero Within: Six Archetypes </i>We Live By (1998) and a coauthor of <i>Magic at </i>Work: Camelot, Creative Leadership, and Everyday Miracles (1995). Mark is a consultant specializing in business strategy and brand management. Pearson's work is based on Jungian psychology, which holds that archetypes are forms or images of a collective nature, which occur not only as myths but also as individual products of the unconscious. Using examples from advertising and marketing and consumer, popular, and organizational culture, she and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries. They examine ways to determine which archetypal meaning is best for one's brand and provide a model for doing so. <i>David Rouse</i><br /><i>Copyright  American Library Association. All rights reserved</i>
zlib_text: REDEMPTION
  by
   
  Brynn Myers
   
  * * * * *
   
  Redemption
  ~Book two in the Prophecies of The Nine series~
  Published by Indigo Ink Publications
  Copyright 2013 by Brynn Myers
  4th Edition printed 2020
  All rights reserved
   
   
  www.brynnmyers.com
   
  Cover design by Emrie Irving
  Cover image courtesy of RJO Photo: © 2012 Exclusive Paid Stock
  Edited by Sharon Kay
   
   
  This is a work of fiction. All of the characters, organizations, and events portrayed in this novel are either products of the author’s
  imagination or are used fictitiously. Any use of name brands herein is done so under the Fair Use Act.
   
  Licensing Note: This eBook is licensed for your personal enjoyment only, and may not be resold or given away to other people. Thank
  you for respecting the author’s work.
  
  Table of Contents
   
  Contents:
  Acknowledgements
  Chapter One
  Chapter Two
  Chapter Three
  Chapter Four
  Chapter Five
  Chapter Six
  Chapter Seven
  Chapter Eight
  Chapter Nine
  Chapter Ten
  Chapter Eleven
  Chapter Twelve
  Chapter Thirteen
  Chapter Fo