title: Do It Right: A CEO's Guide to Web Strategy
author: Corey A. Smith
description: Corey's command of strategic marketing imperatives for CEOs is impressive. I recommend this book to any CEO, solo-preneur or Fortune 500 who's looking for a proven road map to successfully navigate the often treacherous world of marketing online. --<strong>Thubten Comerford, CEO &amp; Social Media Strategist</strong><br /><br />Corey provides a strategic context and practical roadmap for executives who know they need help understanding how to leverage the the internet to achieve real business results. --<strong>Ron Price - CEO, Executive Business Advisor &amp; Author</strong><br /><br />Corey reminded me that as a business owner, I am not responsible for building the actual website but to create a strategic plan for the vision I have for my company and ensuring that our Web presence meets those objectives. --<strong>Dave Petso - CEO, Financial Planner &amp; Radio Host</strong>
zlib_text: 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  # Contents
  
  
  * * *
  
  
  [Title Page](titlepage.xhtml)
  
  
  [Contents](contents.xhtml)
  
  
  [Copyright](front01.xhtml)
  
  
  [Dediction](front02.xhtml)
  
  
  [Epigraph](front03.xhtml)
  
  
  [Prologue](front04.xhtml)
  
  
  [Begin](c001.xhtml)
  
  
  [Defining a Company of One](c01.xhtml)
  
  
  [Staying Small as an End Goal](c02.xhtml)
  
  
  [What’s Required to Lead](c03.xhtml)
  
  
  [Growing a Company That Doesn’t Grow](c04.xhtml)
  
  
  [Define](c002.xhtml)
  
  
  [Determining the Right Mind-Set](c05.xhtml)
  
  
  [Personality Matters](c06.xhtml)
  
  
  [The One Customer](c07.xhtml)
  
  
  [Scalable Systems](c08.xhtml)
  
  
  [Teach Everything You Know](c09.xhtml)
  
  
  [Maintain](c003.xhtml)
  
  
  [Properly Utilizing Trust and Scale](c10.xhtml)
  
  
  [Launching and Iterating in Tiny Steps](c11.xhtml)
  
  
  [The Hidden Value of Relationships](c12.xhtml)
  
  
  [Starting a Company of One—My Story](c13.xhtml)
  
  
  [Afterword: Never Grow Up](back01.xhtml)
  
  
  [Epilogue](back02.xhtml)
  
  
  [Acknowledgments](back03.xhtml)
  
  
  [Notes](back04_split_000.xhtml)
  
  
  [Index](back05.