title: Habit 1 Be Proactive: The Habit of Choice (The 7 Habits)
author:  Stephen R. Covey 
description: Recognized as one of Time magazine's 25 most influential Americans, <b>Stephen R. Covey</b> has dedicated his life to demonstrating how every person can truly control their destiny with profound, yet straightforward guidance. As an internationally respected leadership authority, family expert, teacher, organizational consultant, and author, his advice has given insight to millions. He has sold over 20 million books sold (in 38 languages), and <i>The 7 Habits of Highly Effective People</i> was named the #1 Most Influential Business Book of the Twentieth Century. His most recent major book, <i>The 8th Habit</i> , has sold nearly 400,000 copies. He holds an MBA from Harvard, and doctorate degree from Brigham Young University. He is the co-founder and vice chairman of FranklinCovey, the leading global professional services firm with offices in 123 countries. He lives with hiswife and familyin Utah.
zlib_text: Hooked:
  How	to	Build	Habit-Forming	Products
  	
  By	Nir	Eyal
  with	Ryan	Hoover
  	
  	
  
  Copyright	©	2014	Nir	Eyal
  All	rights	reserved.
  ISBN:	1494277530
  ISBN-13:	978-1494277536
  Library	of	Congress	Control	Number:		2014900549
  v	1.2
  	
  	
  	
  	
  	
  
  For	Julie
  	
  	
  	
  
  TABLE	OF	CONTENTS
  Introduction
  1.	The	Habit	Zone
  2.	Trigger
  3.	Action
  4.	Variable	Reward
  5.	Investment
  6.	What	Are	You	Going	To	Do	With	This?
  7.	Case	Study:	The	Bible	App
  8.	Habit	Testing	and	Where	To	Look	For	Habit-Forming	Opportunities
  Appendix
  About	the	Authors
  Acknowledgements
  Contributors
  Notes	and	Sources
  	
  Note:	Some	sections	of	this	book	have	appeared	in	articles	previously	published
  by	the	author.
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
  INTRODUCTION
  	
  	
  79	 percent	 of	 smartphone	 owners	 check	 their	 device	 within	 15	 minutes	 of
  waking	up	every	morning.
  [i]	Perhaps	more	startling,	fully	one-third	of	Americans
  say	they	would	rather	give	up	sex	than	lose	their	cell	phones.
  [ii]
  A	2011	university	study	suggested	people	check	their	phones	34	times	