title: Target The Unconscious!: The Modern Psychology of Rhetoric for the Plaintiff's Lawyer
author: Mark D. Swendsen Sr.
description: MARK D. SWENDSEN, SR. has been a California lawyer for four decades, and is a former hostage negotiator. Mark Swendsen is the recipient of the Human Life Award for saving the life of a child through litigation (Derrick Poole v. Santa Clara County Kaiser Hospital, et al., Santa Clara County, CA, Superior Court No. 604575) for which his successful efforts received international publicity, and achieved a landmark $10.5 million dollar settlement in a molestation case (Does v. Roes, San Francisco CA Superior Court No. CGC-12-525623). He has taught many lawyers the techniques set forth in this book, including the Inner Circle of Advocates. PAUL N. LUVERA practiced plaintiffs trial work for over fifty years. He is the only lawyer from Washington State to be inducted into the National Trial Lawyers Hall of Fame. For twenty years he was an invited lecturer at the Spence Trial College. He has set multimillion dollar verdict records in three states Luvera served as president of the Inner Circle of Advocates &amp; Washington State Trial Lawyers Association and is a member of the American College of Trial Lawyers, International Academy of Trial Lawyers, American Board of Trial Advocates, and the International Society of Barristers. His awards include Trial Lawyer of the Year; the Lifetime Achievement Award the Pillar of Justice Award &amp; Gonzaga University Distinguished Alumni Award.
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  # Wirgman's Theory
  
  
  
  
  
  
  
  
  
  
  
  ### Rafael Sabatini
  
  
  This page copyright © 2002 Munsey's.
  
  
  http://www.munseys.com
  
  Whatever might be said against Roger Wirgman-and his intimates, had
  
  
  they been willing to speak, might have said a good deal-it was not to
  
  
  be denied that he was a man of marked individuality. And in this
  
  
  twentieth century world a man of individuality is like a rosebush in a
  
  
  bed of weeds. I don't know that my metaphor is exactly applicable to
  
  
  Roger Wirgman, for there was little about him, morally or physically,
  
  
  that suggested roses. He was lank of figure with the brow of a
  
  
  philosopher and the mouth of a satyr.
  
  
  He was widely read, rather than well read; he had a passion for
  
  
  criminology, and murder was his study predilect. He contended-and facts
  
  
  offer no lack of justification for his contention-that the dictum
  
  
  “murder will out” was found, when tested, to be as fallacious as most
  
  
  proverbial tenets.
  
  
  “