title: Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams
author:  Yevgeniy Brikman 
description: <div>"I wish I'd had a book like this when I was getting my start in the industry." - <i>Jay Kreps, CEO, Confluent Inc</i></div> <br> <div>"Jim will give you a guided and well-informed look at what it takes to build a software startup. There is no jargon or fluff--just practical, simple, and proven advice, presented in an easily readable book." - <i>Eugene Mirkin, Entrepreneur in Residence, Array Ventures</i></div>
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  # Praise for _Product Roadmaps Relaunched_
  
  >  _It’s about time someone brought product roadmapping out of the dark ages
  > of waterfall development and made it into the strategic communications tool
  > it should be. McCarthy and team have cracked the code._
  >
  > Steve Blank, author of _The Startup Owner’s Manual_
  
  >  _The theme-driven roadmap is the only way to operate today. By focusing on
  > value rather than features or dates, this book makes product roadmaps useful
  > again._
  >
  > David Cancel, CEO, Drift
  
  >  _Product roadmaps matter. You can’t build a great company unless you have a
  > great strategy and a product roadmap is a way of clearly articulating that
  > strategy. This book makes it clear how to develop the core components of a
  > roadmap, the problem set, the value propositions, and a