title: Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition
author:  Per Mollerup 
description: The definitive book on corporate branding.<b>Steven Heller</b>
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  # **How to Do Everything ™ Digital Photography**
  
  
  **Jason R. Rich**
  
  
  ![Image](f000i-01.jpg)
  
  
  ![image](pub.jpg)
  
  
  
  
  
  
  
  
  
  
  
  ![Image](mgh.jpg)
  
  
  Copyright © 2011 by The McGraw-Hill Companies. All rights reserved. Except as
  permitted under the United States Copyright Act of 1976, no part of this
  publication may be reproduced or distributed in any form or by any means, or
  stored in a database or retrieval system, without the prior written permission
  of the publisher.
  
  
  ISBN: 978-0-07-175472-9
  
  
  MHID: 0-07-175472-5
  
  
  The material in this eBook also appears in the print version of this title:
  ISBN: 978-0-07-175471-2, MHID: 0-07-175471-7.
  
  
  All trademarks are trademarks of their respective owners. Rather than put a
  trademark symbol after every occurrence of a trademarked name, we use names in
  an editorial fashion only, and to the benefit of the trademark owner, with no
  intention of infringement of the trademark. Where such designations appear in
  this book, they ha