title: Images That Sell: 500 Ways to Create Great Ads
author:  Luc Dupont 
description: Today, advertising is no longer about catchy headlines; nor is it about clever double meanings or even abstract concepts: IT IS ABOUT IMAGE. <P><I>Images That Sell</I> provides you with the images you need to advertise your product or service. In the tradition of <I>1001 Advertising Tips</I>, here is a concise handbook of the principles and practice of creating images that work. It is packed with proven strategies and techniques for successfully selling through images.
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