title: Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition
author:  Per Mollerup 
description: The definitive book on corporate branding.<b>Steven Heller</b>
zlib_text: ™
  
  ™
  2
  The Prima Games logo is a registered trademark of Random House, Inc.,
  registered in the United States and other countries. Primagames.com
  is a registered trademark of Random House, Inc., registered in the
  United States. Prima Games is a division of Random House, Inc.
  © 2005 Electronic Arts Inc. Electronic Arts, EA, the EA Logo, and The
  Sims are trademarks or registered trademarks of Electronic Arts Inc. in the
  U.S. and/or  other countries. All rights reserved. All other trademarks are
  the property of their respective owners. EA™ is an Electronic Arts™ brand.
  No part of this book may be reproduced or transmitted in any form or by any
  means, electronic or mechanical, including photocopying, recording, or by any
  information storage or retrieval system without written permission from
  Electronic Arts Inc.
  Product Manager: Jill Hinckley
  Editor: Alaina Yee
  Please be advised that the ESRB Ratings icons, "EC", "E", “E10+”, "T", "M", "AO",
  and "RP" are trademarks owned by the Entertainmen