title: The Best Little Marketing Plan: A simple workbook for building a great marketing strategy
author: Sean Harry
description: Perfect for the entrepreneur who needs to understand all the parts of his business. This book shows great craftsmanship, mastery of the subject matter, and economy of language. Very clear writing. It reads like the author knew exactly what to say and when to stop talking. I wish more authors would write like this. Great design, perfect print quality, nice graphics. If you own a business, or are thinking about starting one, this book should be on your shelf (or on your desk!) - Brett (Amazon Reviews) This little guide is more helpful than a book four or five times the length. Sean Harry's clear writing and practical steps make marketing understandable and doable. I used his approach to implement a campaign that paid off immediately. - Margaret Marcuson (Amazon Reviews) Sean Harry has managed to compile a progressive book on the marketing plan, one of the critical aspects of any business, into something simple and entirely useful. I have never been impressed by page counts but, rather, judge any book I purchase by the value I receive from it. This is one of the most valuable books, and one of the shortest, I have read in some time. Sean has managed to cram hundreds of pages of value into far fewer in a manner that does not come across as crammed or hurried. Well done! - Brett Lichtenthaler (Amazon Reviews)
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  ## PRAISE FOR  
   _THE SMART  
  MARKETING BOOK_
  
  
  “With engaging visual mnemonics and clear, to the point copy,  
  Dan White has demonstrated that he is a master of the art  
  of making things simple in this useful little book.”
  
  
  Chuck Young, CEO, Ameritest
  
  
  “ _The Smart Marketing Book_ is everything it sets out to be:  
  an intelligent, comprehensive and clear review of marketing  
  principles, each one supported by a unique summary image.”
  
  
  Nigel Hollis, Chief Global Brand Analyst, Kantar
  
  
  “Very clearly structured and written, with new ways of  
  presenting novel but also some well-known concepts,  
  using witty and stylish drawings.”
  
  
  Dimitri Pisarsky, MD, Millward Brown A/R/M/I Marketing
  
  
  “Dan White’s _The Smart Marketing Book_ is a perfect read for anyone  
  entering their first role. Actually, it’s a good read for more practiced  
  marketers too. Read it – you’ll pick up something new, for sure.”