title: The Copywriting Sourcebook: How to write better copy, faster - for everything from ads to websites
author:  Andy Maslen 
description: Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organizations to help them build sales and profits using the written word. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.
zlib_text: Praise for Web Copy That Sells
  “Maria, I’m very impressed with your book! You’re the first one to really make a
  convincing argument and show concrete evidence why writing for the web
  (especially e-mail copy) is quite different from writing for the offline markets in
  several aspects. Thanks for your enlightening material.” 
  —Kevin Wilke, Founder of PureNetProfits.com 
  and Cofounder of NitroMarketing.com
  “Web Copy That Sells belongs on the desktop of any e-marketer who wants to
  make more sales and profits without spending a nickel more on advertising.
  Maria’s web copy tips and techniques are like oxygen that’ll breathe more life
  into your websites and e-mail campaigns. Chapter 3 alone is worth 100 times
  the price you’ll pay for this copywriting book.” 
  —Alex Mandossian, Web Traffic Conversion Strategist 
  and President of www.CopywritingCoach.com
  “Without a doubt, Maria Veloso ‘wrote the book’ on how to turn a website into
  a selling machine. Web Copy That Sells is among the most important