title: Designing Brands: Market Success Through Graphic Distinction
author: Emily Schrubbe-Potts
description: Well-written, highly-illustrated case studies by the designers responsible for the branding of a particular product. -- <i>Creative Magazine, November 2000</i>
zlib_text: ![logo](../images/00001.jpeg)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ![logo](../images/00002.jpeg)
  
  FREE PRESS
  
  A Division of Simon & Schuster, Inc.
  
  1230 Avenue of the Americas
  
  New York, NY 10020
  
  Copyright © 2006 by Patrick Hanlon
  
  All rights reserved, including the right of reproduction in whole or in part
  in any form.
  
  FREE PRESS and colophon are trademarks of Simon & Schuster, Inc.
  
  Designed by Dana Sloan
  
  Library of Congress Cataloging-in-Publication Data
  
  Hanlon, Patrick.
  
  Primal branding: create zealots for your brand, your company, and your future
  / Patrick Hanlon.
  
  p. cm.
  
  Includes biblioraphical references and index.
  
  1\. Brand name products. 2. Brand name products—Marketing.
  
  3\. Consumer behavior. I. Title.
  
  HD69.B7 H3485 2006
  
  658.8’27—dc22
  
  2005044708
  
  ISBN-13: 978-0-7432-8882-8  
  ISBN-10: 0-7432-8882-3
  
  Visit us on the World Wide Web:
  
  <http://www.SimonSays.com>
  
  
  
  
  
  This book is dedicated to all my girls
  
  
  
  
  
  ## Contents
  
  [PrePrimal](part0006.html#fm_1)
  
  [Part One:Going Primal](part0007.html#