title: The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life (Tarcher Master Mind Editions)
author:  Adam Riccoboni 
description: ADAM RICCOBONI is a business development professional, entrepreneur, and founder of successful publishing and consultancy companies. DANIEL CALLAGHAN was elected president of the Entrepreneurs Society and named one of the UK's Future 500 leaders by <i>The Guardian</i>. Together, they cofounded MBA &amp; Company, a freelance consultancy network, which has been featured in <i>The Economist </i>and <i>Financial Times. </i>They have been selected as one of twenty businesses worldwide by New York City mayor Michael Bloomberg to be part of a yearlong program to build the entrepreneurial scene in New York.
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  A Better Way to Sell
  
  
  Mastery of Sales Through Mastery of Self
  
  
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  A Better Way to Sell
  
  
  Mastery of Sales Through Mastery of Self
  
  
  RANJAN L. G. DE SILVA
  
  
  Chartered Marketer
  
  
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  **Copyright © 2006 Dorling Kindersley (India) Pvt. Ltd.**
  
  
  Licensees of Pearson Education in South Asia
  
  
  No part of this eBook may be used or reproduced in any manner whatsoever
  without the publisher’s prior written consent.
  
  
  This eBook may or may not include all assets that were part of the print
  version. The publisher reserves the right to remove any material present in
  this eBook at any time.
  
  
  ISBN 9788177585179
  
  
  eISBN 9789332511958
  
  
  Head Office: A-8(A), Sector 62, Knowledge Boulevard, 7th Floor, NOIDA 201 309,
  India Registered Office: 11 Local Shopping Centre, Panchsheel Park, New Delhi
  110 017, India
  
  
  This book is dedicated to
  
  
  My dad, Francis, who left thi