title: Branded: Branding in Sport Business
author:  Jason W. Lee 
description: Jason Lee is a professor of sport management at the University of North Florida.
zlib_text: 
  
  
  
  
  
  # Science & Jockstraps
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ## Christina Lee
  
  
  ## Riley Hart
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Copyright © 2019 by Christina Lee and Riley Hart. All rights reserved.
  
  
  Thank you for buying an authorized edition of this book and for complying with
  copyright laws by not reproducing, scanning, or distributing any part of it in
  any form without prior written permission by the author(s), except where
  permitted by law.
  
  
  Science & Jockstraps is a work of fiction. Names, characters, places, and
  incidents either are the product of the author’s imagination or are used
  fictitiously, and any resemblance to actual persons, living or dead, business
  establishments, events, or locales is entirely coincidental.
  
  
  All products and/or brand names mentioned are registered trademarks of their
  respective holders/companies.
  
  
  Published by Christina Lee and Riley Hart in the United States of America
  
  
  
  
  
  Cover Design by Sleepy Fox Studio
  
  
  Edited by Keren Reed
  
  
  Proofreading services provided by