title: 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone
author: James Crimmins
description: "Understanding effective persuasion is foundational for anyone interested in the field of marketing and communications. The reason is beautifully explained, and exemplified in <i>7 Secrets of Persuasion</i>. Jim helps us understand what's primal and true about us, but more, he brings persuasion to life with example after example."<br />--Tom Collinger, executive director, Spiegel Digital &amp; Database Research Center, senior director, Medill Distance Learning, Northwestern University<br /><br />"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading."<br />--Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame
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  Sell Anything
  
  
  To Anybody
  
  
  
  
  
  
  
  
  
  
  
  George Hutton
  
  
  
  
  
  [Mind Persuasion](http://mindpersuasion.com/)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
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  ©MindPersuasion
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  Contents
  
  
  [Introduction](part0000_split_003.html#_Toc520171075)
  
  
  [Persuasion Everywhere](part0000_split_004.html#_Toc520171076)
  
  
  [Trade Everywhere](part0000_split_005.html#_Toc520171077)
  
  
  [Unlimited and Ordinal Desires](part0000_split_006.html#_Toc520171078)
  
  
  [Trade Assumptions](part0000_split_007.html#_Toc520171079)
  
  
  [Value Is Subjective and Personal](part0000_split_008.html#_Toc520171080)
  
  
  [Human Hierarchies](part0000_split_009.html#_Toc520171081)
  
  
  [Might Makes Right](part0000_split_010.html#_Toc520171082)
  
  
  [Subjective Variability](part0000_split_011.html#_Toc520171083)
  
  
  [Review So Far](part0000_split_012.html#_Toc520171084)
  
  
  [Meta Model](part0000_split_013.html#_Toc520171085)
  
  
  [Basic Theory](part0000_split_014.html#_Toc520171086)
  
  
  [The Challenge](part0000_split_015.html#_Toc520171087)