title: Is Gwyneth Paltrow Wrong About Everything?: How the Famous Sell Us Elixirs of Health, Beauty & Happiness
author:  Timothy Caulfield 
description: An intelligent mix of research and pop culture, Caulfield's analysis of celebrity trends gets to the heart of America's obsession with the fame monster.<br /><i>Kirkus Reviews</i><br /><br />You'd think that with the steady march of science, we'd see the twilight of the quacks. On the contrary. We are awash in snake oil. Now Tim Caulfield provides an important and entertaining antidote to all this bunkum. Put down the deer antler spray and pick up this book.<br />A. J. Jacobs, author of <i>The Year of Living Biblically<br /></i><br /> Caulfield's thoughtful, amusing and engaging study of our celebrity-obsessed culture provides insight into why celebrity authority often trumps medical fact when it comes to our health. If you want to improve your health or that of others you would do well to read this book!<br /> Arthur Caplan, author of <i>Smart Mice, Not So Smart People<br /></i><br /> Health and science expert [Timothy Caulfield] debunks the most powerful and persuasive messages being spread by celebrities when it comes to our health and well-being: what works, what doesn't, what is worth our time and money, and what isn't. A fun and informative read.<br /> <i>CBC Books<br /></i><br /> An exhaustively researched, hilarious take on how celebrity culture influences everyday life, from ill-fated attempts to make it big on reality TV to celebrity-endorsed diets and beauty regimens.<br /> Emma Teitel, <i>Macleans</i>
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  Melinda Goodheart is a young woman with a vivid imagination and a very
  determined plan for her future. With no expectation of finding a husband—she's
  been described as an "ungainly, robust girl with big feet and the grace of a
  plow-horse"—Melinda has opened a small hat shop called Desperate Bonnets.
  
  Hoping to stay out of trouble and spread simple happiness with the help of her
  uniquely designed hats and bonnets, she is quite content without a man
  anywhere in her sight.
  
  But Melinda has the demands of her father—impoverished baronet, Sir Ludlow
  Goodheart—to deal with before she can get on with her life. And he has his own
  plan for her future. As if that's not enough obstacle, there is also her lazy,
  scapegrace brother; a bumbling, over-eager suitor; a fantasy highwayman who
  keeps wandering into her thoughts; and, finally, that "dullest man on earth",
  Heath Caulfield, a Bow Street Runner who always seems to be rescuing her.
  
  Whether she needs it or not.
  
  If only all th