title: 101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement
author:  Jeffrey Abrahams 
description: * A powerful collection of mission statements selected from the most successful businesses and recognizable brands in North America. <BR>* Features a step-by-step guide to developing your own mission statement, including a list of key words. <BR>* Jeffrey Abrahams's THE MISSION STATEMENT BOOK was hailed by the Washington Post as a landmark volume.
zlib_text:  
  Scientific Annals  
  of the „Alexandru Ioan Cuza” University of Iaşi  
  Economic Sciences 
  59 (1), 2012, 321-336 
  DOI 10.2478/v10316-012-0022-9 
  RELATIONSHIP BETWEEN MISSION STATEMENT AND COMPANY 
  PERFORMANCE 
  Valerij DERMOL 
  International School for Social and Business Studies 
  Celje, Slovenia 
  valerij.dermol@mfdps.si 
   
  Abstract 
  Mission statement is a managerial tool which has the power of directing the behaviour in a 
  company. The important question we can ask is whether the existence of a mission statement is associ-
  ated with company performance or not. Findings of different studies exploring this relationship are 
  not very conclusive. Besides, mission statements often comprise of different components or dimen-
  sions. It seems that relationship between the mission statement and company performance depends on 
  mission statement dimensions as well. In our research based on a sample of 394 Slovenian companies 
  we explore the links between the existences of a mission statement and it