title: The Pocket Guide To Marketing Speak: Stop Mouthing The Words And Start Using Them
author:  Michelle Kabele 
description: A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Her innovative channel marketing concepts have been adopted and implemented by many leading technology companies, including Zebra Technologies, 3Com Corporation and U.S. Robotics. Moreover, Michelle has worked extensively with VARs throughout North America and thoroughly understands the realities and practicalities they in planning and executing effective promotional, marketing, and sales campaigns. Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.) and an undergraduate degree from Northwestern University (Evanston, Ill.)
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  **My life’s work has been dedicated to the forgotten art of spoken
  communication and the power that the right words at the right time can have to
  achieve the right results.**
  
  Quite often the decision between a customer choosing you over someone like you
  depends on your ability to know exactly what to say, when to say it and how to
  make it count.
  
  This book delivers tactical insight into the power of words and provides tools
  to empower success-driven individuals to get more of what they want.
  
   **If you are looking for more copies of this book for your team,**
  **contact** [**speaking@philmjones.com**](mailto:speaking@philmjones.com)
  **and learn your options for bulk pricing and customization.**
  
  Abracadabra—you are a millionaire! That is what will happen if you follow the
  advice from Phil Jones in this book. Read it more than once and it means even
  more!
  
   **Jeffrey Hayzlett,** primetime TV and podcast host, chairman of C-Suite
  Network
  
  * * *
  
  Indeed, the r