title: Cracking the PM Interview: How to Land a Product Manager Job in Technology
author:  Gayle Laakmann McDowell 
description: <span>"I wish this book had existed when I first found my way into product management. Gayle and Jackie don't just help you land a PM job; they show you what it takes to be great once you've got one. Finally there's a game plan for charting your career as a product manager."</span><br /><br /><span><i>--Ken Norton, Partner at Google Ventures (former PM at Google)</i></span><br /><br /><span>"If you were looking for a comprehensive, well-researched book about how to get a job in product management, look no further than Cracking the PM Interview. Gayle and Jackie break down the entire process of landing your dream PM job, while bridging a wide range of perspectives that aspiring PMs may bring to the table. This is a no-brainer resource to leverage during your job search."</span><br /><br /><span><i>--Jason Shah, former Product Manager at Yammer/Microsoft &amp; instructor of How to Get a Job in Product Management</i></span><br /><br /><span>"Impressed by Jackie and Gayle's thorough interview walkthrough, from defining your skills, to resumes and all the way to product questions. A definite handbook for hopeful product managers."</span><br /><br /><span><i>--Ritu Jain, Organizer of PM Fast Track Community &amp; CEO of LearningJar</i></span>
zlib_text: PRINCIPLES OF PRODUCT MANAGEMENT
  HOW TO LAND A PM JOB AND LAUNCH YOUR PRODUCT CAREER
  PETER YANG
  
  To Jenny and Serena for creating life’s most meaningful memories.
  
  Copyright © 2019 by Peter Yang
  All rights reserved.
  No part of this book may be reproduced in any form or by any electronic or mechanical means,
  including information storage and retrieval systems, without written permission from the author, except
  for the use of brief quotations in a book review.
  This book reflects the author’s personal opinions, and do not represent the views of his employer.
  
  CONTENTS
  Introduction
  I. Principles
  1. Take Ownership
  2. Prioritize and Execute
  3. Start with Why
  4. Find the Truth
  5. Be Radically Transparent
  6. Be Honest with Yourself
  7. Interview: Sharmeen Browarek Chapp
  8. Interview: Ameet Ranadive
  II. Product Development
  9. Product Development Loop
  10. Understanding the Customer Problem
  11. Selecting a Goal Metric
  12. Mission, Vision, and Strategy
  13. Building a Product Roadmap
  14. Defining Pr