title: Doing Business in 21st-Century India: How to Profit Today in Tomorrow's Most Exciting Market
author:  Gunjan Bagla 
description: "A refreshingly simple book on a very complex subject . . . eminently readable."<em> --R. Gopalakrishnan, executive director, Tata Sons, Ltd.</em><br /><br />"A wide-ranging and valuable introduction to the opportunities and complexities of doing business in India--from the influence of religion to the peculiarities of marketing and the ways to motivate bureaucrats to deliver on the weekend."<em>--William H. Overholt, director, Rand Center for Asia Pacific Policy</em><br /><br />"Required reading for anyone who wants or has business in India. Take this book with you on the plane, keep it in your briefcase, consult it often."<em>--Ron Somers, president, US-India Business Council</em><br /><br />"The essential primer for doing business in India . . . weaves up-to-the-minute information with vivid anecdotes . . . both compelling and highly readable."<em>--Joe Sigelmen, cofounder, OfficeTiger</em><br /><br />"Shows that ultimately it is not at all difficult to do business with India, provided one knows how to breach the barriers . . . will help immensely in negotiations . . . a must carry for a first-time traveler coming to India with business in mind." --<em>Kashi N. Memani, chairman, American Chamber of Commerce</em><br /><br />"An excellent practical guide. Gunjan Bagla is a great storyteller, and his book simply captivates the reader!"<em>--Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University; founder, India, China and America Institute, Atlanta, GA</em>
zlib_text: Published by
  Rupa Publications India Pvt. Ltd 2018
  7/16, Ansari Road, Daryaganj
  New Delhi 110002
  Copyright © Shelley Vishwajeet 2018
  The views and opinions expressed in this book are the authors’ own and the facts are as
  reported by them which have been verified to the extent possible, and the publishers are not
  in any way liable for the same.
  All rights reserved.
  No part of this publication may be reproduced, transmitted, or stored in a retrieval system, in
  any form or by any means, electronic, mechanical, photocopying, recording or otherwise,
  without the prior permission of the publisher.
  ISBN: 978-81-291-XXXX-X
  First impression 2018
  10 9 8 7 6 5 4 3 2 1
  This book is sold subject to the condition that it shall not, by way of trade or otherwise, be
  lent, resold, hired out, or otherwise circulated, without the publisher’s prior consent, in any
  form of binding or cover other than that in which it is published.
  
  To the spirit of Indian entrepreneurship which keeps blossoming
  despite many