title: Small Business Marketing For Dummies
author:  Barbara Findlay Schenck 
description: "...easy-to-implement solutions. 4 1/2 stars." -- <i>Paul Tulenko, Scripps Howard News Service, August 7, 2005</i>
zlib_text: 01_578391 ffirs.qxd 12/28/04 8:55 PM Page v
  
  _**Small Business**_
  
  _**Marketing**_
  
  FOR
  
  DUMmIES‰
  
  2ND EDITION
  
   **by Barbara Findlay Schenck**
  
  Marketing Consultant
  
  01_578391 ffirs.qxd 12/28/04 8:55 PM Page iv
  
  01_578391 ffirs.qxd 12/28/04 8:55 PM Page i Praise for “Small Business
  
  Marketing For Dummies”
  
  “Schenck writes with the authority of a woman who has been advising clients
  for 20 years. . . . Marketing issues are presented as real-world problems with
  real-world solutions. Entrepreneurs of all sizes should be able to identify
  strategies they can use immediately.”
  
  — _Business Week_
  
  “Barbara Schenck’s _Small Business Marketing For Dummies_ threads the needle
  between sky-high strategy and ground-level tactics — the space every small
  business owner experiences daily and sometimes hourly.
  
  Most importantly, Barbara isn’t afraid to drive stakes in the ground with
  business ratios, average costs, and response rates that deliver practical
  value at both levels.”
  
  — Gene Kinkaid, Instru