title: Effective Crisis Communication: Moving From Crisis to Opportunity
author:  Robert R. Ulmer 
description: <em>Effective Crisis Communication is a clear and well-developed skills based approach to crisis communication. The authors have done a superb job demonstrating the practicality of applying lessons learned in a variety of crisis incidents. It is must have for building a basic framework for approaching unexpected moments in organizational life.</em> Author: Tyler Spradley Published On: 2010-09-29<br /><br />This is one of the most user friendly books on crisis communication. Students enjoy reading the cases and learn from the application tools provided in the chapters. The writing is generally clear and interesting. A good balance exists between theory and practice. Author: John R. Fisher Published On: 2010-09-29
zlib_text: Effective Crisis Communication
  Fourth Edition
  2
  
  Effective Crisis Communication
  Moving From Crisis to Opportunity
  Fourth Edition
  Robert R. Ulmer
  University of Nevada, Las Vegas
  Timothy L. Sellnow
  University of Central Florida
  Matthew W. Seeger
  Wayne State University
  3
  
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