title: Virus of the Mind: The New Science of the Meme
author:  Richard Brodie 
description: If you've ever wondered how and why people become robotically enslaved by advertising, religion, sexual fantasy, and cults, wonder no more. It's all because of "mind viruses," or "memes," and those who understand how to plant them into other's minds. This is the first truly accessible book about memes and how they make the world go 'round.
zlib_text: Viruses of the Mind
  Richard Dawkins
  1991
  The haven all memes depend on reaching is the human mind, but a
  human mind is itself an artifact created when memes restructure a
  human brain in order to make it a better habitat for memes. The
  avenues for entry and departure are modified to suit local conditions,
  and strengthened by various artificial devices that enhance fidelity
  and prolixity of replication: native Chinese minds differ dramatically
  from native French minds, and literate minds differ from illiterate
  minds. What memes provide in return to the organisms in which
  they reside is an incalculable store of advantages --- with some
  Trojan horses thrown in for good measure. . .
  Daniel Dennett, Consciousness Explained
  1 Duplication Fodder
  A beautiful child close to me, six and the apple of her father's eye, believes
  that Thomas the Tank Engine really exists. She believes in Father
  Christmas, and when she grows up her ambition is to be a tooth fairy. She
  and her school-friends believe th