title: Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
author: David B. Yoffie
description: Warts and all, here is the inside story on how three unlikely leaders changed the world forever and created a trillion dollars of market cap. Two brilliant business professors with unique access provide lessons for any business and its leaders. (Scott Cook, Founder &amp; Chairman, Intuit)<br /><br />No one but these co-authors could have distilled the histories of these great CEOs and their world-changing firms into a handful of lucid and logical guidelines for all strategic thinking. Everyone in business --whether in big companies or small -- should read, mark, and digest this book. (Reed Hundt, CEO, Coalition for Green Capital; former chairman, FCC)<br /><br />Brilliantly and accurately explains how these legendary high-tech CEOs shaped the world we live in. A must read for todays aspiring leaders. (John Sculley, former Apple CEO)<br /><br />This is not just about strategy for technology companies but about how bold, passionate and deeply knowledgeable leaders work. It is required reading for those who aspire to push the boundaries of business.  (John Browne, former CEO BP and former board member of Intel)
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  Note on the Ebook Edition
  
  
  For an optimal reading experience, please view large  
  tables and figures in landscape mode.
  
  
  
  
  
  
  
  
  This ebook published in 2011 by
  
  
  Kogan Page Limited
  
  
  120 Pentonville Road
  
  
  London N1 9JN
  
  
  UK
  
  
  [www.koganpage.com](http://www.koganpage.com)
  
  
  © Charles Arthur, 2012
  
  
  E-ISBN 978 0 7494 6414 1
  
  
  [Full imprint details](part0016.html)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Contents
  
  
  [Introduction](part0003.html)
  
  
  [01 1998](part0004.html)
  
  
  [Bill Gates and Microsoft](part0004.html#a1)
  
  
  [Steve Jobs and Apple](part0004.html#a2)
  
  
  [Bill Gates and Steve Jobs](part0004.html#a3)
  
  
  [Larry Page and Sergey Brin](part0004.html#a4)
  
  
  [Internet search](part0004.html#a5)
  
  
  [Capital thinking](part0004.html#a6)
  
  
  [02 Microsoft antitrust](part0005.html)
  
  
  [Steve Ballmer](part0005.html#a7)
  
  
  [The antitrust trial](part0005.html#a8)
  
  
  [The outcome of the trial](part0005.html#a9)
  
  
  [03 Search: Google versus Microsoft](part0006.htm