title: Give'em the Pickle!
author: Bob Farrell
description: Bob Farrell: Bob Farrell's customer orientation is the result of a careen in cusumer products and food service. After 12 years in retail grocery sales, he combined his love for family, fun, ice cream and co-founded one of the first national full-serrvice chain restaurants: Farrell's Ice Cream Parlours. After personally managing the opening of more than 150 Farrell's restaurants, he eventually sold the company to Marriott. As a seasoned entrenaur, he invested in various businesses, but always maintained involvement in the restaurant industry. He created Engine House Pizza, a regional chain, and served as chairman of the board for Pacific Coast Restaurants, Inc. He continues to serve as chairman emeritus and consultant to the company. In an undustry where the failure rate exceeds 80%, Bob Farrell succeeds as a reataurateur by keeping a keen eye on the customer, anticipating needs and performing beyond expectations. Such commitments led him to be recognized with t! he Horatio Alger Award and the National Restaurant Association Man of the Year Award. He now shares his story with companies around the world urging them to "Give'em the Pickle and they'll be back." <P>Bill Perkins: Bill has addressed audiences around the world, appeared on national radio and television broadcasts and authored or co-authored eleven books. His dynamic and entertaining style challenges leaders and team members alike to take better care of each other so they can take better care of the customer.
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  ANY GIVEN CHRISTMAS
  
  
  ![Impulse_TTLPG_Rule.ai](images/00002.jpg)
  
  
  CANDIS TERRY
  
  
  ![AVONIMPULSE_logo.jpeg](images/00003.jpg)
  
  
  
  
  
  
  
  
  
  
  
  [DEDICATION](CR%2113J2CM6DQ53TS76TC106YRG4BRH8_split_004.html#filepos5973)
  
  
  For Picklehead and Binks, my beautiful girls.
  
  
  You both make my heart swell with love and happiness.
  
  
  I’d be lost without your smiles and your silliness.
  
  
  I love you both more than I can ever express.
  
  
  Oh, and Picklehead? Here’s the football player you’ve
  
  
  always dreamed of. Don’t say I never gave you anything.
  
  
  
  
  
  
  
  
  
  
  
  [ACKNOWLEDGMENTS](CR%2113J2CM6DQ53TS76TC106YRG4BRH8_split_004.html#filepos6209)
  
  
  A simple thank-you never seems enough when people make such a difference in
  your life. I can only hope you all understand how deep my appreciation goes.
  
  
  Thank you to Amanda Bergeron, my amazing editor, for believing in me enough to
  hold onto my manuscript until an opportunity arose. You made my twenty-two-
  year-long dream a reality. You are one 