title: Smashing Logo Design: The Art of Creating Visual Identities
author:  Gareth Hardy 
description: <b>Taking you Beyond the Pretty Picture to the Techniques Behind the Logo</b>
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  ![Black text on a white background  Description automatically generated with
  medium confidence](../images/00001.jpeg)
  
  
  ![Text, logo  Description automatically generated](../images/00002.jpeg)
  
  
  [www.lbdunbar.com](http://www.lbdunbar.com)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ![Logo  Description automatically generated with medium
  confidence](../images/00003.jpeg)
  
  
  Copyright © 2021 Laura Dunbar
  
  
  L.B. Dunbar Writes, Ltd.
  
  
  [https://www.lbdunbar.com/](https://www.lbdunbar.com/)
  
  
  
  
  
  All rights reserved. No part of this book may be reproduced or transmitted in
  any form or by any means, electronic or mechanical, including photocopying,
  recording, or by any information storage and retrieval system, without
  permission in writing.
  
  
  
  
  
  This is a work of fiction. Names, characters, places, and incidents are the
  product of the author’s imagination or are used fictitiously, and any
  resemblance to any actual persons, living or dead, events, or locales is
  entirely c