title: Mobilize Your Customers: Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits
author:  John Cote 
description: <span>An interesting side note to this book was how I wrote it.</span>
zlib_text: Basic Attention Token (BAT)
  Blockchain Based Digital Advertising
  Brave Software
  March 13, 2018
  Abstract
  Digital advertising is broken. The marketplace for online advertising, once domi-
  nated by advertisers, publishers and users, has become overrun by “middleman” ad
  exchanges, audience segmentation, complicated behavioral and cross-device user
  tracking, and opaque cross-party sharing through data management platforms.
  Users face unprecedented levels of malvertisements and privacy violations.
  Mo-
  bile advertising results in as much as $23 per month in data charges on the average
  user’s data plan, slow page loads, and as much as 21% less battery life. In response,
  over 600 million mobile devices and desktops (globally) employ ad blocking soft-
  ware and this number is growing. Traditional publishers have lost approximately
  66% of their revenue over the past decade, adjusted for inﬂation. Publishers face
  falling revenue, users feel increasingly violated, and advertisers’ ability to assess
  