title: Influence: The Psychology of Persuasion, Revised Edition
author:  Robert B. Cialdini 
description: For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)<br /><br />Influence should be required reading for all business majors. (Journal of Retailing)<br /><br />This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)<br /><br />The material in Cialdini&#8217;s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
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  Natural
  
  
  Influence
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Effortless and Automatic Persuasion
  
  
  
  
  
  George Hutton
  
  
  [mindpersuasion.com](http://mindpersuasion.com)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  Contents
  
  
  [Introduction](part0000_split_002.html#_Toc389125187)
  
  
  [The Power of Persuasion](part0000_split_003.html#_Toc389125188)
  
  
  [Examples of Persuasion](part0000_split_003.html#_Toc389125189)
  
  
  [The Quest for Validation](part0000_split_005.html#_Toc389125190)
  
  
  [Overall Structure of Persuasion](part0000_split_006.html#_Toc389125191)
  
  
  [Examples of Structure](part0000_split_008.html#_Toc389125192)
  
  
  [Break State](part0000_split_009.html#_Toc389125193)
  
  
  [Developing Rapport](part0000_split_009.html#_Toc389125194)
  
  
  [Elicit and Magnify Criteria](part0000_split_011.html#_Toc389125195)
  
  
  [Enter Criteria](part0000_split_012.html#_Toc389125196)
  
  
  [Specific Steps to Elicit Criteria](part0000_split_013.html#_Toc389125197)
  
  
  [Eliciting Criteria - Basic Outline](part0000_split_014.html#_Toc389125198)