title: The Triumph of Ethernet: Technological Communities and the Battle for the LAN Standard (Innovation and Technology in the World Economy)
author:  Urs von Burg 
description: "An important and defining look at the early days of local area networking. Von Burg has captured the interplay of science, people, money, and luck that defines the high-stakes technology business."-Jim Swartz, founder, Accel Partners<br /><br />"A vivid picture of a turbulent time. Von Burg objectively describes the technical, financial, and personal battles involved, and he puts the issues into a larger context that will be useful for making sense of today's technological developments."Maris Graube, founder and ex-chair, IEEE 802.<br /><br />"Urs von Burg's well-written book . . . .is timely and useful, and not just to business historians." (<i>Business History Review</i>)<br /><br />"I would highly recommend this book to anyone who is interested in standards research and/or history of computing and networking." (<i>Knowledge, Technology, &amp; Policy</i>)<br /><br />"Superb. . . . A solid and thoroughly researched study of a major segment of the global high-technology economy. Von Burg's theory of 'technological communities' is an important contribution."-Richard Florida, Carnegie Mellon University<br /><br />"This was a fascinating read." (<i>Knowledge, Technology &amp; Policy</i>)<br /><br />"It was refreshing to see thatat lastone author in the standards domain acknowledges the importance of individual contributors and refrains from seeing the world purely through an economist's eyes." (<i>Knowledge, Technology, &amp; Policy</i>)<br /><br />"Few people are aware of the intense battles that resulted in today's networking standards. Urs von Burg's engaging history of this tumultuous period, with its analysis of the technological ecosystems and marketing economics involved, contains valuable lessons for anyone interested in capturing a dominant market share for an innovation."-Dr. Harry J. Saal, former chairman, Network General
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  TEAM LinG
  
  [ **Ethernet**](http://dx.doi.org/10.1036/0071466401)
  
  [ **Passive Optical**](http://dx.doi.org/10.1036/0071466401)
  
  [ **Networks**](http://dx.doi.org/10.1036/0071466401)
  
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  TEAM LinG
  
  [ **Ethernet**](http://dx.doi.org/10.1036/0071466401)
  
  [ **Passive Optical**](http://dx.doi.org/10.1036/0071466401)
  
  [ **Networks**](http://dx.doi.org/10.1036/0071466401)
  
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