title: Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition
author:  Per Mollerup 
description: The definitive book on corporate branding.<b>Steven Heller</b>
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  Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
  Except as permitted under the United States Copyright Act of 1976, no part of
  this publication may be reproduced or distributed in any form or by any means,
  or stored in a database or retrieval system, without the prior written
  permission of the publisher.
  
  
  ISBN: 978-0-07-176766-8  
  MHID: 0-07-176766-5
  
  
  The material in this eBook also appears in the print version of this title:
  ISBN: 978-0-07-176765-1, MHID: 0-07-176765-7.
  
  
  All trademarks are trademarks of their respective owners. Rather than put a
  trademark symbol after every occurrence of a trademarked name, we use names in
  an editorial fashion only, and to the benefit of the trademark owner, with no
  intention of infringement of the trademark. Where such designations appear in
  this book, they have been printed with initial caps.
  
  
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