title: Germany, Inc.: The New German Juggernaut and Its Challenge to World Business
author:  Werner Meyer-Larsen 
description: German industrial might, like that in most Western countries, has been gradually evolving away from manufacturing, where it is still a major player, into information and financial industries and into global markets. Meyer-Larsen, a business journalist, here traces this movement, in both old and new industries, in an annotated catalogue of nearly a dozen major German corporations that are turning into acquisitive international juggernauts and especially making inroads in the U.S. "The rapid transformation of hick German companies into respectable global corporations is ultimately a testimony to the American system," he notes. The profiles include some familiar names, such as Daimler-Chrysler, Volkswagen and publishing giant Bertelsmann. Each company gets a concise company history--including an accounting of activities and collaboration, if any, in WWII--and a personal profile of the current corporate leader. Those seeking wisdom from the inside stories of successful leaders may be disappointed, however. The contents will mostly be useful investment researchers. In this regard, the book is a job well done. The frank, if brief, critiques of each company's strengths and weaknesses (the electronics giant Siemens, for example, is described as a conglomerate with a structure that is "museumlike--that is to say, outdated... ") are generally engaging. <br />Copyright 1999 Reed Business Information, Inc.
zlib_text: Dirk Morschett / Hanna Schramm-Klein / Joachim Zentes
  Strateg ie International Management
  
  Dirk Morschett
  Ha.nna Schramm-Klein
  Joachim Zentes
  Strategie International
  Management
  Text and Cases
  2nd Edition
  •
  GABLER
  
  Bibliographie information published by the Deutsche Nationalbibliothek
  The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie;
  detailed bibliographie data are available in the Internet at http://dnb.d-nb.de.
  Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
  He holds the Liebherr/Riehemont Endowed Chair of International Management and is responsible tor
  the Master of Arts in European Business. He is Direetor of the Centre for European Studies at the
  University of Fribourg and visiting leeturer in several Master and MBA programmes at universities in
  Switzerland and abroad.
  Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a
  Chair in Business Adminis