title: PROMO (with Marketing CourseMate with eBook Printed Access Card)
author: Thomas O'Guinn
description: Thomas C. O'Guinn, Ph. D., is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Dr. O'Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He is currently involved with UW-Madison's Design for Business Thinking initiative. He has never owned a mini-van.
zlib_text: 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  #
  
  
  **LiveCode Mobile Development Beginner's Guide Second Edition**
  
  
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  # Table of Contents
  
  
  
  
  
  [LiveCode Mobile Development Beginner's Guide Second
  Edition](part0003.xhtml#aid-2RHM1)
  
  
  
  
  
  
  
  
  [Credits](part0004.xhtml#aid-3Q281)
  
  
  
  
  
  
  
  
  [About the Authors](part0005.xhtml#aid-4OIQ1)
  
  
  
  
  
  
  
  
  [About the Reviewers](part0006.xhtml#aid-5N3C1)
  
  
  
  
  
  
  
  
  [www.PacktPub.com](part0007.xhtml#aid-6LJU1)
  
  
  
  
  
  
  
  
  [Support files, eBooks, discount offers, and
  more](part0007.xhtml#ch00lvl1sec01)
  
  
  
  
  
  
  
  
  [Why subscribe?](part0007.xhtml#ch00lvl2sec01)
  
  
  
  
  
  
  
  
  [Free access for Packt account holders](part0007.xhtml#ch00lvl2sec02)
  
  
  
  
  
  
  
  
  [Preface](part0008.xhtml#aid-7K4G1)
  
  
  
  
  
  
  
  
  [What this book covers](part0008.xhtml#ch00lvl1sec02)
  
  
  
  
  
  
  
  
  [What you need for this book](part0009.xhtml#aid-8IL21)
  
  
  
  
  
  
  
  
  [Who this book is for](part0010.xhtml#aid-9H5K1)
  
  
  
  
  
  
  
  
  [Sections](part0011.xhtml#aid-AFM61)
  
  
  
  
  
  
  
  
  [Time for action – heading](part0012.xhtml#aid-BE6O1)
  
  
  
  
  
  
  
  
  [What just happen