title: Strategy is Digital: How Companies Can Use Big Data in the Value Chain (Management for Professionals)
author: Carlos Cordon
description: This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.
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  ![First Edition](orm_front_cover.jpg)
  
  
  
  
  
  
  
  
  # Ask, Measure, Learn
  
  ## Using Social Media Analytics to Understand and Influence Customer Behavior
  
  ### Lutz Finger
  
  ### Soumitra Dutta
  
  ![image with no caption](oreilly_large.png.jpg)
  
  Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo
  
  
  
  
  
  # Praise for _Ask, Measure, Learn_
  
  > Big data will soon become one of the most important assets of most
  
  
  companies. Using big data will be an integral part of many business
  
  
  models. Right now, though, the vast majority of companies simply sit on a
  
  
  heap of dark data, without strategy, uncertain how to interrogate them and
  
  
  unable to interpret the signals they might receive. In _Ask,
  
  
  Measure, Learn_, Lutz and Soumitra give companies key pointers
  
  
  to understanding the big data challenge, and for asking the right
  
  
  questions when it comes to tackling it.
  
  —[Tim Weber](http://linkd.in/1ePM6Gh), SVP
  
  
  Edelman, former business and technology editor, BBC News
  
  
  interactive
  
  > Big data is an