title: The Science of Story: Brand is a Reflection of Culture
author:  Adam Fridman 
description: <span>&quot;One of the most highly anticipated culture and branding books of 2018.&quot; - <i>Business.com</i></span><div><span><i></i></span></div><br />&quot;Everyone&apos;s got a story to tell, and everything has its purpose. Put the two together and you get the new business handbook &quot;The Science of Story: Brand is a Reflection of Culture&quot; by Mabbly CEO Hank Ostholthoff and Founder of ProHabits Adam Fridman.&quot; -<i>Daily Herald</i><div><i></i></div><br /><i>&quot;</i>These insights will form the foundation for developing both immediate and long-term action steps for taking your culture from where it is today to where it needs to be--collaborative, supportive, participative and productive.&quot; - <i>INC.</i>
zlib_text: ![](Images/image00125.jpeg)
  
    
  
  _Because of Adam_
  
  Copyright © 2019 by Sara Celi
  
  Published by Lowe Interactive Media, LLC
  
    
  
  All rights reserved.
  
  Without limiting the rights under copyright reserved above, no part of this
  publication may be reproduced, stored in or introduced into a retrieval
  system, or transmitted, in any form, or by any means (electronic, mechanical,
  photocopying, recording, or otherwise) without the prior written permission of
  both the copyright owner and the above publisher of this book.
  
  This is a work of fiction. Names, characters, places, brands, media, and
  incidents are either the product of the author’s imagination or are used
  fictitiously. The author acknowledges the trademarked status and trademark
  owners of various products, bands, and/or restaurants referenced in this work
  of fiction, which have been used without permission. The publication/use of
  these trademarks is not authorized, associated with, or sponsored by the
  trademark owners.
  
    
  
   **Licens