title: Business is Like a Box of Chocolates: How to be the Cream Amongst the Nuts! A Delicious Marketing Assortment to Thrive and Survive in any Economy!
author: Pervaiz R Karim
description: Pervaiz Karim is an author, publisher and the CEO of Small Business Sherpas, LLC, a strategically focused, value-driven marketing consultancy and training company in Chicago. He is a trusted asset to top executives, managers, entrepreneurs, professional service providers and those involved in the search for their next great opportunity. Pervaizs expertise is to work with entrepreneurs and small businesses to more effectively position their services or products using their online and offline marketing programs, as well as set up complementary joint ventures for businesses. His comprehensive strategy programs are designed to get a business found quickly on the internet, ensure they never run out of leads and help them transform clients into lifetime customers and raving fans. In addition, Pervaiz enlightens business owners as to how to work on their business instead of in their business. His passion to teach and help individuals and businesses make him an in-demand marketing consultant.
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  Rajagopal
  
  
  **Transgenerational**
  
  
  **Marketing**
  
  
  Evolution, Expansion,
  
  
  and Experience
  
  
  Transgenerational Marketing
  
  
  Rajagopal
  
  
  Transgenerational
  
  
  Marketing
  
  
  Evolution, Expansion, and Experience
  
  
  Rajagopal
  
  
  EGADE Business School
  
  
  Tecnológico de Monterrey
  
  
  Mexico City, Mexico
  
  
  Metropolitan College
  
  
  Boston University
  
  
  Boston, MA, USA
  
  
  ISBN 978-3-030-33925-8
  
  
  ISBN 978-3-030-33926-5 (eBook)
  
  
  <https://doi.org/10.1007/978-3-030-33926-5>
  
  
  © The Editor(s) (if applicable) and The Author(s), under exclusive licence to
  Springer Nature Switzerland AG, part of Springer Nature 2020
  
  
  This work is subject to copyright. All rights are solely and exclusively
  licensed by the Publisher, whether the whole or part of the material is
  concerned, specifically the r