title: The Feedback Book: 50 Ways to Motivate and Improve the Performance of Your People (Concise Advice)
author: Dawn Sillet
description: Dawn Sillett was born in Surrey and lives there now-having lived in several countries in between. Her career includes working as a child actress in commercials, as cabin crew on too many flights to mention, an account director in ad agencies making campaigns for household names. Then she got a career change, a psychology degree and a husband. These days Dawn runs Zoomly, a training and coaching company that specialises in fast, focused training and coaching programmes for the creative and media sector.
zlib_text: Table of Contents
  
  Endorsements
  
  Copyright page
  
  Title page
  
  Foreword
  
  Introduction
  
  Part One: Your Rewarding Job
  
  1: Your Responsibilities
  
  > > > 1.1 Ignore your job description
  
  > > > 1.2 Embrace your role as a soccer coach and an orchestra conductor
  
  > > > 1.3 Focus on customer satisfaction
  
  2: Your Goals
  
  > > > 2.1 Let your people set their own objectives
  
  > > > 2.2 Try not to set targets
  
  > > > 2.3 Identify performance potential
  
  3: Your Performance
  
  > > > 3.1 Have up-to-date performance statistics at your fingertips
  
  > > > 3.2 Draw an activity tree
  
  > > > 3.3 Don't shy away from making or recommending big investments
  
  > > > 3.4 Prepare for the possibility that every action you take, may
  > inadvertently create an equal and opposite reaction
  
  4: Your Messages
  
  > > > 4.1 Create sticky headline messages
  
  > > > 4.2 Change behaviours
  
  > > > 4.3 Don't underestimate the costs or timescales of any changes
  
  > > > 4.4 Do good
  
  Part Two: It's All About You
  
  5: Your Focus
  
  > > > 5.1 Inspire t