title: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
author:  Sally Hogshead 
description: This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies. (Seth Godin, author of Linchpin)<br /><br />Can you dissect fascination? Sally Hogshead says, Yes. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. (Tom Peters, author of In Search of Excellence)<br /><br />Fascinate is a riveting journey through the forces of fascinationhow it irresistibly shapes our ideas, opinions, and relationshipsand how to wield it to your advantage. (Alan Webber, author of Rules of Thumb)<br /><br />Whenever your message hasnt reached a customer, peer over at Sally Hogsheads collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes. (Richard Laermer, author of Forecast 2011 and Full Frontal PR)<br /><br />This slight but practical work packs a big punch. (Publishers Weekly)<br /><br />As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book... (Richard Pachter, Miami Herald)
zlib_text: The Rival
  
  ![](images/00004.jpg)
  
  
  
  
  
  
  
  
  About the Auhor
  
  Charlotte Duckworth has spent the past fifteen years working as an interiors
  and lifestyle journalist, writing for a wide range of consumer magazines and
  websites. She lives in Surrey with her partner and their young daughter. You
  can find out more on her website: charlotteduckworth.com.
  
  
  
  
  
  
  
  
  Title
  
  ![](images/00003.jpg)
  
  ![](images/00006.jpg)
  
  
  
  
  
  
  
  
  Copyright
  
  This ebook edition first published in 2018 by
  
  Quercus Editions Ltd
  
  Carmelite House
  
  50 Victoria Embankment
  
  London EC4Y 0DZ
  
  An Hachette UK company
  
  Copyright © 2018 Charlotte Duckworth
  
  The moral right of Charlotte Duckworth to be
  
  identified as the author of this work has been
  
  asserted in accordance with the Copyright,
  
  Designs and Patents Act, 1988.
  
  All rights reserved. No part of this publication
  
  may be reproduced or transmitted in any form
  
  or by any means, electronic or mechanical,
  
  including photocopy, recording, or any
  
  information storage and retrieval s