title: From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
author:  Evan Morris 
description: Once upon a time, naming a product was as simple as taking the name of its maker and adding a short descriptive tag line, like in the case of Smiths Pure and Effective Cough Syrup. But this practice changed during the 1800s, says Morris (The Word Detective), when marketers started to take into account the high illiteracy rate among consumers. Hence, logos were born. Nowadays, companies spend exorbitant amounts hiring consultants to create new words for their products. In this slim but fascinating book, Morris reveals the history behind some of the most recognizable product names. Many still bear the name of their maker, such as Chef Boyardee, who was an actual person named Hector Boiardi. Others, like WD-40, refer to the products development process: the creators of WD-40 were looking for a "water displacement" substance to repel moisture, and after forty attempts, the product was perfected. Still other product names have nothing to do with their creators or their purpose. Starbucks, for instance, stems from "the coffee-loving first mate in Herman Melvilles classic novel Moby-Dick," and Google is an adaptation of "googol," a word made up by a mathematicians nine-year-old nephew to represent a "very, very large number, ten raised to the hundredth power." The book contains a wealth of product information, but it is Morriss jaunty prose and humorous sidebarson topics ranging from unfortunately named companies like Poolife to the association of product names and urban legends (i.e., Pop Rocks killed Mickey)that make this a delightful read.<br />Copyright  Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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  # The Way to a Bear’s Heart
  
  
  ### Aurora Champions Book One
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ## Ophelia Bell
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Text copyright ©2018 by Ophelia Bell
  
  
  Cover Art Designed by Willsin Rowe
  
  
  Edited bya Wyrmwood Editing and Publishing
  
  
  
  
  
  All rights reserved. No part of this book may be reproduced in any form or by
  any electronic means, including information storage and retrieval systems,
  without permission in writing from the author, except by a reviewer who may
  quote brief passages in review.
  
  
  
  
  
  This is a work of fiction. Names, places, characters, and events are
  fictitious in every regard. Any similarities to actual events and persons,
  living or dead, is purely coincidental. Any trademarks, service marks, product
  names, or named features are assumed to be the property of their respective
  owners, and are used only for reference. There is no implied endorsement if
  any of these terms are used.
  
  
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