title: The Persuasion Handbook: Developments in Theory and Practice
author: James P. (Price) Dillard
description: "The Handbook can become a valuable sourcebook for students and scholars within the field of persuasion and beyond. In fact there is something in it for everybody. The Handbook contains an extensive author and subject index, besides a logical and balanced structure of sections and chapters, which makes it assessable and useful. Convenient to readers is that each chapter starts with a short introduction in which its focus is mentioned."  (<i>Communications: The European Journal of Communication Research</i>)
zlib_text: 
  
  
  Handbook on the Psychology of Pricing
  
  
  100+ effects on persuasion and influence every entrepreneur, marketer and
  pricing manager needs to know
  
  
  Dr. Markus Husemann-Kopetzky
  
  
  Pricing School Press
  
  
  Copyright © 2018 by Markus Husemann-Kopetzky.
  
  
  All rights reserved. No part of this publication may be reproduced,
  distributed, or transmitted in any form or by any means, including
  photocopying, recording, or other electronic or mechanical methods, without
  the prior written permission of the author, except in the case of brief
  quotations embodied in critical reviews and certain other noncommercial uses
  permitted by copyright law.
  
  
  Handbook on the Psychology of Pricing – first edition
  
  
  by Markus Husemann-Kopetzky
  
  
  ISBN 978-3-947897-02-5 (ebook)
  
  
  ![C:\\Users\\Markus\\Dropbox\\Business\\10 Books\\01 The Handbook on
  Psychology of Pricing\\20 Cover\\Logo\\logo.jpg](d2d_images/image002.jpg)
  
  
  ––––––––
  
  ![image](d2d_images/scene_break.png)
  
  
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