title: Casual Power: How to Power Up Your Nonverbal Communication & Dress Down for Success
author:  Sherry Maysonave 
description: <b> &quot;An insightful and fresh look at the art of communicating.&quot;</b><div>- Peggy Hubble, Director Christian-Hubble Media &amp; Communications, former Director of Media Relations, NBC News and PBS </div><br /><br /><b><i>Casual Power </i>goes straight to the heart of the relationship between clothing and empowerment.</b> A lot can be learned from this wise and useful book. <b>A classic</b>.&quot;<div>- Dr. Betty Sue Flowers, Professor, Business Consultant, and Editor, <i>Joseph Campbell and the Power of Myth</i></div><br /><br /><b><i>&quot;Casual Power </i>shows you how to communicate your very best- </b>Sherry&apos;s understanding of nonverbal communication is outstanding. Now everyone can enjoy her gift of understanding that visual communication is critically important to what we communicate.&quot;<div>- Dean Ellen A. Wartella, Dean of the College of Communication, The University of Texas, Austin</div><br /><br /><span>I participated in a <b>national competition with five thousandcontenders</b> when I applied for a position advertised in the Wall Street Journal.The job involved leading banking acquisition seminars and requiredinternational travel. I made the first cut, down to five hundred people. Atthis point I was told that even though my skills were excellent, I did not havethe desired look to represent this company on a worldwide basis. To stay in therunning, I hired Sherry Maysonave to overhaul my image. She knew exactly what Ineeded. In the end, two other finalists and I were invited for a weekend inFlorida. <em><span>We were told to dress in BusinessCasual attire for most of the events. Thanks to Sherry, I knew what that meantand had several empowering Business Casual outfits from our shopping.</span> <b>I got the job, my dream job, due in largepart to Sherry&apos;s expertise.</b></em></span><br /><span></span><span>David Shepherd, Business Consultant, </span><span>SanDiego, CA</span>
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  The
  
  
  Charisma Rules
  
  
  The Simple Rules That Will Give You Charisma Superpowers
  
  
  
  
  
  
  
  
  GARY MARSHALL
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  Contents
  
  
  [Introduction – The Incredible Power Of
  Charisma](part0000_split_003.html#_Toc395763080)
  
  
  [Rule #1 - Presence](XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX)
  
  
  [Rule #2 - The Art Of Listening](XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX)
  
  
  [Rule #3 - Body Language](XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX)
  
  
  [Rule #4 - Become A Brilliant
  Conversationalist](XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX)
  
  
  [Rule #5 - Vision And Goals](XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX)
  
  
  [Rule #6 - Hit The Gym And Dress Sharply](XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX)
  
  
  [Rule #7 - Never Complain & Take
  Responsibility](XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX)
  
  
  [Rule #8 - Shine The Spotlight On Other
  People](XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX)
  
  
  [Rule #9 - Be Humble, Friendly And Smile From
  Within](XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX)
  
  
  [Rule #10 - Meet The Room](XXXXXXXXXXXXXXXXXXXXXXXX