title: Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition
author:  Per Mollerup 
description: The definitive book on corporate branding.<b>Steven Heller</b>
zlib_text: ![](Images/image00519.jpeg)
  
  In easy steps is an imprint of In Easy Steps Limited
  
  16 Hamilton Terrace **·** Holly Walk **·** Leamington Spa
  
  Warwickshire **·** CV32 4LY
  
  [www.ineasysteps.com](http://www.ineasysteps.com)
  
  Sixth Edition
  
  Copyright © 2017 by In Easy Steps Limited. All rights reserved. No part of
  this book may be reproduced or transmitted in any form or by any means,
  electronic or mechanical, including photocopying, recording, or by any
  information storage or retrieval system, without prior written permission from
  the publisher.
  
  Notice of Liability
  
  Every effort has been made to ensure that this book contains accurate and
  current information. However, In Easy Steps Limited and the author shall not
  be liable for any loss or damage suffered by readers as a result of any
  information contained herein.
  
  Trademarks
  
  All trademarks are acknowledged as belonging to their respective companies.
  
  >  **Contents**
  
   **1 Getting started**
  
  > > Introduction
  
  > > Installing the JDK
  
  > >