title: Marketing (Available Titles CourseMate)
author: Charles W. Lamb
description: Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
zlib_text: Course Guidebook
  Better Living
  Topic
  Food & Wine
  Subtopic
  Cooking across 
  the Ages
  Professor Ken Albala
  University of the Pacific
  
  4840 Westfields Boulevard | Suite 500 | Chantilly, Virginia | 20151‑2299
  [phone] 1.800.832.2412 | [fax] 703.378.3819 | [web] www.thegreatcourses.com
  LEADERSHIP
   
  PAUL SUIJK 
  President & CEO
   
  BRUCE G. WILLIS 
  Chief Financial Officer 
   
  JOSEPH PECKL 
  SVP, Marketing
   
  JASON SMIGEL 
  VP, Product Development
   
  CALE PRITCHETT 
  VP, Marketing
   
  MARK LEONARD 
  VP, Technology Services
   
  DEBRA STORMS 
  VP, General Counsel
   
  KEVIN MANZEL 
  Sr. Director, Content Development
   
  ANDREAS BURGSTALLER 
  Sr. Director, Brand Marketing & Innovation
   
  KEVIN BARNHILL 
  Director of Creative
   
  GAIL GLEESON 
  Director, Business Operations & Planning
  PRODUCTION TEAM 
   
  ALISHA REAY 
  Producer
   
  VICTORIA CHIN 
  Content Developers 
   
  SUSAN DYER 
   
  TRISH GOLDEN 
  Associate Producers 
   
  ABBY INGHAM LULL
   
  PETER DWYER 
  Graphic Artist 
   
  OWEN YOUNG 
  Managing Editor
   
  BEN BACHARACH-WHITE 
  Sr. Editor
   