title: The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale
author:  Jeff Thull 
description: "A terrific summary of what marketing and sales leadership must do to uncover opportunities to move beyond pushing product..." -- <i>Holden Advisors</i><br /><br />"Page turner...Thull offers solutions that any part of a company can use to provide that value to its customers." -- <i>CRM magazine</i><br /><br />"The Prime Solution acts as a how-to guide or handbook for business solution sellers..." -- <i>Business Book Review, April 2005</i><br /><br />"Thull's book offers a blueprint to solutions-selling organizations looking for long-term growth, maximum profitability, and optimal market position." -- <i>--Business Strategies magazine</i><br /><br />"new ideas and tactical solutions...that will go a long way in closing the "value gap" and increasing revenue" -- <i>CEO Refresher</i><br /><br />"a superb bookpractical sales adviceI heartily commend it" -- <i>--Tom Peters</i><br /><br />Lots of case studies, good practical advice, and interesting discussion that always returns to value...a good read, and recommended. -- <i>SoftwareCEO.com</i><br /><br />We thoroughly recommend this book to anyone serious about major or key account selling. -- <i>--TheWorkingManager.com</i><br /><br />You wont find a value gap in this book, especially if youre in the business of selling "solutions." -- <i>Management Consulting News</i>
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  The Price of Things
  
  
  [FOREWORD.](The%20Price%20of%20Things_split_001.html#filepos5241)
  
  [CHAPTER I.](The%20Price%20of%20Things_split_001.html#filepos6972)
  
  [CHAPTER II.](The%20Price%20of%20Things_split_001.html#filepos21962)
  
  [CHAPTER III.](The%20Price%20of%20Things_split_001.html#filepos49854)
  
  [CHAPTER IV.](The%20Price%20of%20Things_split_001.html#filepos74505)
  
  [CHAPTER V.](The%20Price%20of%20Things_split_001.html#filepos93510)
  
  [CHAPTER VI.](The%20Price%20of%20Things_split_001.html#filepos117693)
  
  [CHAPTER VII.](The%20Price%20of%20Things_split_001.html#filepos153008)
  
  [CHAPTER VIII.](The%20Price%20of%20Things_split_001.html#filepos181266)
  
  [CHAPTER IX.](The%20Price%20of%20Things_split_001.html#filepos204813)
  
  [CHAPTER X.](The%20Price%20of%20Things_split_001.html#filepos232004)
  
  [CHAPTER XI.](The%20Price%20of%20Things_split_002.html#filepos257714)
  
  [CHAPTER XII.](The%20Price%20of%20Things_split_002.html#filepos278293)
  
  [CHA