title: The Tipping Point: How Little Things Can Make a Big Difference
author:  Malcolm Gladwell 
description: Malcolm Gladwell is also the author of the #1 bestselling <i>Blink: The Power of Thinking Without Thinking. </i>He was a reporter for the <i>Washington Post</i> from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for <i>The New Yorker.</i>
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  PENGUIN BOOKS
  
  BLINK
  
  Author, journalist, cultural commentator and intellectual adventurer, Malcolm
  Gladwell was born in 1963 in England to a Jamaican mother and an English
  mathematician father. He grew up in Canada and graduated with a degree in
  history from the University of Toronto in 1984. From 1987 to 1996, he was a
  reporter for the Washington Post, first as a science writer and then as New
  York City bureau chief. Since 1996, he has been a staff writer for the New
  Yorker magazine. His curiosity and breadth of interests are shown in New
  Yorker articles ranging over a wide array of subjects including early
  childhood development and the flu, not to mention hair dye, shopping and what
  it takes to be cool. His phenomenal bestseller The Tipping Point captured the
  world’s attention with its theory that a curiously small change can have
  unforeseen effects, and the phrase has become part of our language, used by
  writers, politicians and business people ever