title: Flying Off The Shelves: The Food Entrepreneur's Guide To Selling
author:  Tessa Stuart 
description: Tessa specialises in food and drink research in the chilled aisles of major supermarkets, and in high street food chains, watching and talking to customers as they are about to buy. Tessa's clients include established brands like innocent drinks, Rude Health, Yorkshire Provender, Firefly Tonics, MOMA! Foods, Daylesford, Leon Restaurants, Itsu, and newer businesses like Collective Dairy, Peters Yard Crispbreads, Souplogie, and Jimmys Iced Coffee. She helps food brands to adjust their customer offer, sizing, branding, and pack messages, so they can attract MAXIMUM attention and sales from shoppers in the super-competitive supermarket shelves. She is the author of the best-selling Packed: The Food Entrepreneurs Guide  How To Get Noticed and How To Get Bought, available on Amazon and Kindle. Tessa speaks on branding at UK entrepreneur events, including The Guardian Masterclasses and Enterprise Nation's Food Exchange, and Festival of Female Entrepreneurs (in Bristol in October 2015). Her writing on getting your food branding and postponing right can be found on Medium.com. Tessa consults with food start-ups on branding options; her 60 minute consultation option can be viewed at www.tessastuart.com
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  “This is a wonderful introduction to the triumph and tragedy of the American
  food industry. Mixing compassionate participant observation with in-depth, up-
  to-the-minute background research, Tracie McMillan takes us for an eye-
  opening, heart-rending tour of the corporate food chain. Along the way we meet
  unforgettable people who, at great personal cost, labor hard so that we can
  eat cheaply and easily. Having seen what it takes to move our meals from farm
  to table, the r