title: Facebook Marketing Workbook 2016: How to Market Your Business on Facebook
author:  Jason McDonald 
description: Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009  online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When hes not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
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  FACEBOOK MARKETING 2021
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Hit with advertising strategies to estimate your small business on top, use
  this move by step beginner’s guide for passive income on social media to make
  money online from home
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Jack Mathew
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Table of Contents
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  INTRODUCTION
  
  
  
  
  
  
  
  
  Chapter One GETTING AROUND FACEBOOK: THE BASICS
  
  
  
  
  
  
  
  
  0–60 on Facebook in 11 Steps
  
  
  
  
  
  
  
  
  Pages and Groups
  
  
  
  
  
  
  
  
  Notes
  
  
  
  
  
  
  
  
  Search
  
  
  
  
  
  
  
  
  Managing Friends and Friend Lists
  
  
  
  
  
  
  
  
  Messages
  
  
  
  
  
  
  
  
  Account Settings
  
  
  
  
  
  
  
  
  Chapter Two: ESTABLISHING A BUSINESS PRESENCE
  
  
  
  
  
  
  
  
  Personal or Professional?
  
  
  
  
  
  
  
  
  Facebook Pages
  
  
  
  
  
  
  
  
  Tools for Pages
  
  
  
  
  
  
  
  
  Events
  
  
  
  
  
  
  
  
  Email Marketing
  
  
  
  
  
  
  
  
  Company website
  
  
  
  
  
  
  
  
  Facebook Advertising
  
  
  
  
  
  
  
  
  Google AdWords
  
  
  
  
  
  
  
  
  Various Facebook Page Marketing Concepts
  
  
  
  
  
  
  
  
  Facebook Group or Pages: Which one?
  