title: The Personal MBA: A World-Class Business Education in a Single Volume
author:  Josh Kaufman 
description: Are you searching for your next challenge? Are you tempted to go to business school? Before you do, save your money and read "The Personal MBA". Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business. "The Personal MBA" distils the most valuable lessons of the finest business schools and the best business books of all time into simple, memorable ideas and tools. It covers concepts such as The Iron Law of the Market, The 12 Forms of Value, The Pricing Uncertainty Principle, and The 4 Methods to Increase Revenue. This book is all you need to learn the fundamentals of business quickly, and discover exactly how to apply them to transform your career.
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  **Praise for _The Personal MBA_**
  
  
  “Fundamentals are fundamentals. Whether you’re an entrepreneur or an executive
  at a _Fortune_ 500 company, this book will help you succeed.”
  
  
  —John Mang, Vice President of Japan Fabric & Home Care, Procter & Gamble
  
  
  “This book goes far beyond business: I used the marketing, sales, and
  communication principles in this book to complete my PhD and land a highly
  competitive postdoc and professorship at a world-class research university.
  Whatever you do for a living, this book will help you do it even better.”
  
  
  —Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns
  Hopkins University
  
  
  “If you’re thinking of starting a business, this book will radically increase
  your confidence. If you’re already running a business, this book will help you
  identify weaknesses in your systems to get better results. If you’re thinking
  about plunging yourself into debt to get an MBA, this book will challenge you
  to your core. Are you mor