title: How to Sell: Improve Your Technique and Maximize Your Sales
author:  Robert Ashton 
description: Robert Ashton is an entrepreneur with a passion for winning new business. Over the past 20 years he has sold products as diverse as agricultural fertilisers, mobile homes, print and life insurance. He has sold 'impulse buy' products and negotiated multi-million pound contracts. He also mentors young businesses with the Princes Trust and gives marketing advice to a number of charities. How to Sell is his third business book.
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  **Test, monitor and constantly**
  
  
  **T**
  
  
  **improve your selling skills**
  
  
  **SUCCESSFUL**
  
  
  **SELLING**
  
  
  **SOLUTIONS**
  
  
  **JULIAN**
  
  
  **CLAY**
  
  
  **CLA** _“Innovative and_
  
  
  _extremely beneficial to_
  
  
  _our performance…”_
  
  
  Inside front cover
  
  
  **SUCCESSFUL**
  
  
  **SELLING SOLUTIONS**
  
  
  Test, monitor and constantly
  
  
  improve your selling skills
  
  
  **Julian Clay**
  
  
  **Published by Thorogood**
  
  
  **10-12 Rivington Street**
  
  
  **London EC2A 3DU**
  
  
  **Telephone: 020 7749 4748**
  
  
  **Fax: 020 7729 6110**
  
  
  **Email: info@thorogood.ws**
  
  
  **Web: www.thorogood.ws**
  
  
  © Julian Clay 2003
  
  
  All rights reserved. No part of this
  
  
  publication may be reproduced, stored in
  
  
  a retrieval system or transmitted in any
  
  
  form or by any means, electronic, photo-
  
  
  copying, recording or otherwise, without
  
  
  the prior permission of the publisher.
  
  
  This book is sold subject to the
  
  
  condition that it shall not, by way of
  
  
  trade or otherwise, be lent, re-sold,
  
  
  hired out 