title: How to Sell: Improve Your Technique and Maximize Your Sales
author:  Robert Ashton 
description: Robert Ashton is an entrepreneur with a passion for winning new business. Over the past 20 years he has sold products as diverse as agricultural fertilisers, mobile homes, print and life insurance. He has sold 'impulse buy' products and negotiated multi-million pound contracts. He also mentors young businesses with the Princes Trust and gives marketing advice to a number of charities. How to Sell is his third business book.
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  B
  
  
  WANT TO BEAT YOUR SALES TARGET?
  
  
  RILLI
  
  
  You can sell anything you want and targets are always achievable –
  
  
  BRILLIANT
  
  
  _Brilliant Selling_ will show you how. Whether you’re new to sel ing or want
  
  
  AN
  
  
  to take yourself to the next level, _Brilliant Selling_ will show you how to
  
  
  instantly improve your sales performance.
  
  
  T
  
  
  Packed with practical tips and advice from sales professionals who
  
  
  S
  
  
  know what works, and what doesn’t, you’ll discover trade secrets to
  
  
  E
  
  
  guarantee your success. As well as learning all the key skills, you’l
  
  
  LLI
  
  
  find out how to use your personality to perfect your technique and
  
  
  SELLING
  
  
  understand customer’s needs so that you’re always one step ahead.
  
  
  N
  
  
  • Know how to prioritise tasks
  
  
  G
  
  
  • Understand how time gets wasted and how to avoid it
  
  
  • Feel ready to tackle procrastination and make more time for you
  
  
  Get ready to succeed!
  
  
  TOM BIRD AND JEREMY CASSELL 2nd Edition
  
  
  J T
  
  
  ER OM
  
  
  **‘ _Brilliant Selling_** *