title: The Cult of the Luxury Brand:  Inside Asia's Love Affair With Luxury
author:  Radha Chadha 
description: "Fascinating. Full of insight and vital source material for anyone interested in understanding modern Asians." -- <i>Miles Young, Chairman of Ogilvy &amp; Mather Asia Pacific</i><br /><br />"Painstakingly researched and easy to read, an amazing look inside the luxury brand trade." -- <i>Ambar Brachmachary, President of JWT Japan</i><br /><br />Asia has fallen madly, deeply, hopelessly in love, and the objects of its affection are Louis Vuitton bags, Ferragamo shoes and Burberry trench coats. What spurred this regionwide obsession with Western luxury brands? Radha Chadha and Paul Husband analyze the phenomenon in an in-depth study of the "luxeplosion" reverberating throughout Asia. New money is upsetting old ways, allowing people to buy their way to the top of the status ladder. Chadha and Husband identify how this luxury mania took hold, country by country. Savvy marketers can use this information in their plans to penetrate the Asian market. The prose is lively, engaging and witty, elevating this marketing manual into the fun-to read category. -- <i>The Press-Enterprise, July 7, 2008 </i><br /><br />Excellent and timely. Chadha and Husband have got the story. It's 'hands-on', accessible, informative, professional and lively." -- <i>Dr. Kaori O'Connor, University College London and author of <i>The Way We Wear</i></i>
zlib_text: Step behind the hotel room doors of The Chatsfield, London…
  It’s an unusual family business, but being a chauffeur is the only thing that
  keeps Tanya Singh sane after a truly tough year. That is, until she meets her
  new client, famous Bollywood superstar John Patel and her teenage fantasy
  turns out to be even more gorgeous in real life!
  But he’s also the most arrogant man she’s ever met and soon a clash of words
  and gazes raises the tension to fever pitch! Spending hours alone with John is
  sweet torture. But can this Bollywood icon unlock her every desire and make
  her love again?
  
  Bollywood comes to The Chatsfield
  Tara Pammi
  
  Contents
  Cover
  Blurb
  Title Page
  Chapter One
  Chapter Two
  Chapter Three
  Chapter Four
  Chapter Five
  Chapter Six
  Author Bio
  Discover The Chatsfield
  Copyright
  
  Chapter One
  Tanya Singh opened Twitter on her smartphone and typed, her heart feeling
  like a lead weight in her chest.
  Day 365… still standing…
  And clicked Tweet.
  She had survived a whole year without Sunny. With