title: The Illustrated Herbal Handbook for Everyone
author: Juliette De Bairacli Levy
description: This revised and updated edition of "The Illustrated Herbal Handbook" includes two new recipes. The book discusses herbal cures and treatments. The author has also written "The Complete Herbal Handbook For Farm and Stable" and "The Complete Herbal Handbook for Dog and Cat".
zlib_text: 283
  Register Shift and Sexuality:
  A Discourse Reading of Herbal Medicine Advertisements
  ALUGBIN, Matthew
  Department of English 
  University of Ibadan
  Abstract
  Existing studies on the language of advertising have been 
  carried out from various theoretical perspectives with little 
  attention to sexuality and how lexis, patterns and choices of 
  language vary, especially in the hawking of herbal medicine. 
  This study, therefore, examines how meaning is constructed in 
  the discourse of herbal hawking through register variation. This 
  study looks at varying choices of language use with a view to 
  identifying what produces register shift in the language of 
  hawking of traditional medicine. Surreptitious recordings of the 
  hawking of herbal medicine in two South-western state capitals 
  – Osogbo and Ibadan – are used for the analysis. The study 
  combines Conrad and Biber's analytical framework for register 
  studies with insights from Lakoff's contemporary theory of 
  metaphor. Conrad and Biber's 