title: Write Everything Right!: Let the world&rsquo;s highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, ... website and yes, especially your r&eacute;sum&eacute;!
author: Denny Hatch
description: Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing. In 1984, with his wife Peggy, he launched the newsletter, WHOS MAILING WHAT!, out of their home in Stamford, Conn. It was based on his massive library of direct mail samples. The WHOS MAILING WHAT! archive not only exists, but is thriving, with thousands of direct mail (and e-mail) samples available online. <br> In 1992, his company was acquired by North American Publishing Co. in Philadelphia. He continued to publish the newsletter, as well as edit Target Marketing magazine. He went back on his own in 1997. <br> Denny also is as an author of 6 books on marketing and 4 novels, and a columnist for <i>Target Marketing</i> magazine.
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  ![image](../images/9780062691927_Cover.jpg)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ## [Map](9780062691927_Contents.xhtml#r_idParaDest-1)
  
  
  ![image](../images/Map.jpg)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ![image](../images/Titlepage.jpg)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ## [Dedication](9780062691927_Contents.xhtml#r_idParaDest-2)
  
  
  _For every reader who wrote me a letter, emailed,_
  
  
  _or messaged me on social media to demand that I tell Red’s story._
  
  
  _You made this book happen._
  
  
  _Thank you._
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ## Contents
  
  
  [_Cover_](9780062691927_Cover.xhtml)
  
  
  [_Map_](9780062691927_Map.xhtml#_idParaDest-1)
  
  
  [_Title Page_](9780062691927_Titlepage.xhtml)
  
  
  [_Dedication_](9780062691927_Dedication.xhtml#_idParaDest-2)
  
  
  [1\. Then](9780062691927_Chapter_1.xhtml#_idParaDest-3)
  
  
  [2\. Now](9780062691927_Chapter_2.xhtml#_idParaDest-5)
  
  
  [3\. Then](9780062691927_Chapter_3.xhtml#_idParaDest-7)
  
  
  [4\. Now](9780062691927_Chapter_4.xhtml#_idParaDest-9)
  
  
  [5\. Then](9780062691927_Chapter_5.xhtml#_idParaDest-11)
  
  
  [6\. Now](9780062691927_Chapter_