title: Loyalty Marketing Resource Book
author: Janis Raye
description: Neil Raphel is vlilce president of Raphel Marketing. He has written and spoken extensively on Loyalty Marketing issues. Neil graduated from Swarthmore College and University of Texas law school.
zlib_text: 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  # Loyalty Card
  
  
  
  
  
  
  
  
  
  
  
  ## Ella Goode
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ### Contents
  
  
  
  
  
  
  
  
  
  
  
  [Summary](part0002.xhtml)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  [Chapter 1](part0003.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 2](part0004.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 3](part0005.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 4](part0006.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 5](part0007.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 6](part0008.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 7](part0009.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 8](part0010.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 9](part0011.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 10](part0012.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 11](part0013.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 12](part0014.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 13](part0015.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 14](part0016.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 15](part0017.xhtml)
  
  
  
  
  
  
  
  
  [Chapter 16](part0018.xhtml)
  
  
  
  
  
  
  
  
  [Epilogue](part0019.xhtml)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  [Also by Ella Goode](part0020.xhtml)
  
  
  
  
  
  
  
  
  [Connect with me!](part0021.xhtml)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  # Summary
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Birdie has been alone most of her life. Even before her mother took off for
  Chicago