title: TOMORROW | TODAY: How AI Impacts How We Work, Live and Think (and It's Not What You Expect)
author:  Donal Daly 
description: At Salesforce, we're making the journey to AI easy for our customers and Altify's AI solutions, built on the Salesforce platform, are a great example of our ecosystem at work. <b>TOMORROW | TODAY</b> is a guide for that journey, full of practical insight and perspective. <b>Todd Surdey, SVP, ISV and Channel Sales, Salesforce</b> <BR> Artificial and Augmented Intelligence is rapidly changing the leverage points in our lives: personally and professionally. <b>TOMORROW | TODAY</b> does a masterful job of helping us understand the journey we are on and will help us plot a course to a more efficient future. <b>Glenn Davis, Senior Vice President, Growth Execution and Client Engagement, Optum</b> <BR> Searching for a competitive advantage and mindful of mass disruption, board rooms have rushed to AI as the next big thing. The investments in AI pilots have moved from science projects to new digital business models powered by smart services. As clearly explained in Donal's book, the unifying force for digital transformation in customer journeys, IoT, future of work, commerce, and block chain technology is AI-driven smart services. Reading this book will help you understand why the shift from analytical systems to augmented humanity will have a profound impact on the world. <b>R (Ray) Wang, Principal Analyst and Founder, Constellation Research, Inc.</b> <BR> If history teaches one thing, it is that today's breathless technology headlines are tomorrow's punchlines. AI will change work, but not on its own. Ultimately organizations and people will change work as they incorporate AI into operations and strategy, and change processes to reflect these new tools. With deep insight into AI's interaction with professional work, Donal's book will help catalyze leading-edge thinking and serve as an impetus for innovative and practical business strategy. <b>Tom Monahan, Chairman and CEO, CEB (NYSE: CEB)</b> <BR> We have from day one believed that data and science are the keys to unlocking human potential. In a refreshingly clear manner, Donal captures the key trends and technology advances that are now actually enabling this in our day to day reality, as we enter the next era of technology-enabled performance, and <b>TOMORROW | TODAY</b> is a really good read. <b>Dave Elkington, Founder and CEO, Insidesales.com</b> --Reader testimonials to author
zlib_text: TOMMY.COM
  
  Advertisement
  THE INTELLIGENCE IS NOT IN THE COMPUTER
  By Jim Guszcza
  AI needs 
  human-centered 
  design
  $UWL�FLDOLQWHOOLJHQFH—software that 
  appears to mimic or exceed human 
  reasoning, rather than simply auto-
  mating repetitive tasks—is already 
  reshaping business and society. But 
  many large AI projects fail to deliver, 
  and AI algorithms have even been 
  blamed for disrupting society through 
  social media.1
  The ability of AI applications to auto-
  mate tasks associated with human 
  intuition is rapidly progressing: facial 
  recognition, driving cars, interpreting 
  speech, writing reports. In many cases, 
  newer forms of AI can perform more 
  accurately than humans. This makes it 
  tempting to conclude that computers 
  “understand” what they are doing. 
  That’s an illusion. 
  AI technology is a tool for human 
  minds, not a mind itself.  Human-cen-
  tered design of AI is crucial, based on 
  realistic conceptions of user needs and 
  human psychological, organizational, 
  and societal fact