title: Influence: The Psychology of Persuasion, Revised Edition
author:  Robert B. Cialdini 
description: For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)<br /><br />Influence should be required reading for all business majors. (Journal of Retailing)<br /><br />This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)<br /><br />The material in Cialdini&#8217;s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
zlib_text: 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ## Influence
  
  
  The Psychology of Persuasion
  
  
  ## Robert B. Cialdini, Ph.D.
  
  
  ![image](Images/logo.jpg)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  This book is dedicated to Chris,  
  who glows in his father’s eye
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ## Contents
  
  
  
  
  
  [Introduction](influence_int01.html#int01)
  
  
  
  
  
  [1](influence_ch01.html#ch01) Weapons of Influence
  
  
  
  
  
  
  
  
  [2](influence_ch02.html#ch02) Reciprocation: The Old Give and Take…and Take
  
  
  
  
  
  
  
  
  [3](influence_ch03.html#ch03) Commitment and Consistency: Hobgoblins of the
  Mind
  
  
  
  
  
  
  
  
  [4](influence_ch04.html#ch04) Social Proof: Truths Are Us
  
  
  
  
  
  
  
  
  [5](influence_ch05.html#ch05) Liking: The Friendly Thief
  
  
  
  
  
  
  
  
  [6](influence_ch06.html#ch06) Authority: Directed Deference
  
  
  
  
  
  
  
  
  [7](influence_ch07.html#ch07) Scarcity: The Rule of the Few
  
  
  
  
  
  
  
  
  [Epilogue](influence_epi01.html#epi01) Instant Influence: Primitive Consent
  for an Automatic Age
  
  
  
  
  
  [Notes](influence_end01.html#end01)
  
  
  
  
  
  [Bibliography](influence_bib01.html#bib01)
  
  
  
  
  
  [Searchable Terms](influence