title: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
author:  Sally Hogshead 
description: This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies. (Seth Godin, author of Linchpin)<br /><br />Can you dissect fascination? Sally Hogshead says, Yes. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. (Tom Peters, author of In Search of Excellence)<br /><br />Fascinate is a riveting journey through the forces of fascinationhow it irresistibly shapes our ideas, opinions, and relationshipsand how to wield it to your advantage. (Alan Webber, author of Rules of Thumb)<br /><br />Whenever your message hasnt reached a customer, peer over at Sally Hogsheads collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes. (Richard Laermer, author of Forecast 2011 and Full Frontal PR)<br /><br />This slight but practical work packs a big punch. (Publishers Weekly)<br /><br />As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book... (Richard Pachter, Miami Herald)
zlib_text: 
  
  
  ![cover](../Images/cover.jpeg)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ![00002](../Images/00002.jpeg)  
  
  
  
  
  
  ![00001](../Images/00001.jpeg)  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ![](../Images/00001.jpeg)
  
  
  
  
  
  First published in the UK in 2014 by Macmillan
  
  
  
  
  
    
  
  
  
  
  
  This electronic edition published 2014 by Macmillan  
  
  
  an imprint of Pan Macmillan, a division of Macmillan Publishers Limited  
  
  
    
  
  
  
  
  
  Pan Macmillan,
  
  
  
  
  
  20 New Wharf Road,
  
  
  
  
  
  London N1 9RR  
  
  
  Basingstoke and Oxford
  
  
  
  
  
  Associated companies throughout the world  
  
  
  [www.panmacmillan.com](http://www.panmacmillan.com)
  
  
  
  
  
    
  
  
  
  
  
  ISBN 978-1-4472-4102-7
  
  
  
  
  
    
  
  
  
  
  
  Copyright © Louise Millar 2014
  
  
  
  
  
  The right of Louise Millar to be identified as the author of this work has
  been asserted by her in accordance with the Copyright, Designs and Patents Act
  1988.
  
  
  
  
  
    
  
  
  
  
  
  You may not copy, store, distribute, transmit, reproduce or otherwise make
  available this publication (or any part of it) in any form, or by any means
  (electronic, di