title: Agile Product Management: Product Roadmap: 21 Steps & Release Planning 21 Steps (scrum, scrum master, agile development, agile software development)
author: Paul Vii
description: Paul VII is not only an author but a certified scrum master with experience in international blue chip companies dating back to 1999. That experience includes leading projects for the BBC, General Electric, Oracle, BSkyB, HiT Entertainment (responsible for Angelina Ballerina, Bob the builder and other titles that you love watching with your kids or siblings but won't admit to) and Razorfish. These roles have all involved leadership on a wealth of mobile, internet TV and web software projects. He has played the role of scrum master and in the earlier years, of team lead and technical lead. He has had the privilege of running projects and rolling out working practices in market leading organisations from start to finish.
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  # Praise for _Product Roadmaps Relaunched_
  
  >  _It’s about time someone brought product roadmapping out of the dark ages
  > of waterfall development and made it into the strategic communications tool
  > it should be. McCarthy and team have cracked the code._
  >
  > Steve Blank, author of _The Startup Owner’s Manual_
  
  >  _The theme-driven roadmap is the only way to operate today. By focusing on
  > value rather than features or dates, this book makes product roadmaps useful
  > again._
  >
  > David Cancel, CEO, Drift
  
  >  _Product roadmaps matter. You can’t build a great company unless you have a
  > great strategy and a product roadmap is a way of clearly articulating that
  > strategy. This book makes it clear how to develop the core components of a
  > roadmap, the problem set, the value propositions, and areas of focus for the
  > customer._
  >
  > Jeffrey Bussgang, General Partner, Flybridge Capital
  
  >  _Product roadmaps bridge the gap between Agile tactics and company
  > strategy. 