title: The Creativity Playbook: A Guide to our Creativity Debates
author: James S. Catterall
description: James Catterall is Professor Emeritus at the UCLA Graduate School of Education and Information Studies and Affiliated Faculty at the UCLA Psychological Foundation Center for Culture, Brain, and Development. His research focuses on the nature of creative development and motivation and the conditions that can enhance creative skills. In 2011, Dr. Catterall and Prof. Anne Bamford at the University of the Arts U.K. founded the Centers for Research on Creativity (CRoC) based in Los Angeles and London. With support from the Walt Disney Company, the Centers created a state-of-the-art creativity assessment instrument titled the Next Generation Creativity Survey. This test has been piloted and implemented over a three-year span with a total of 4,000 students in 55 schools and 12 after-school programs in 8 states. We don't formally call the NGCS a test because we're all tired of tests. But it's now an established assessment instrument. CRoC conducts creativity-related assessments for Disney, The United States Department of Education, the New York Hall of Science, the Big Idea Laboratories in five states, P.S. ARTS in Los Angeles, The Wooden Floor of Santa Ana, Inner-city Arts, the Get Lit poetry program, VSA/UNESCO, Mind Pop in Austin TX, A+ Louisiana Schools, and Jump Start Theatre in Cincinnati. Professor Catterall is the author of the popular book, Doing Well and Doing Good by Doing Art - a twelve-year longitudinal study of the achievements and values of young adults (2009, I-Group Books). He received a Ph.D. in education from Stanford University, an M.A. in Public Policy Analysis from the University of Minnesota, and an A.B. with honors in economics from Princeton University. CRoC's work can be seen at www.croc-lab.org.
zlib_text: > **PRAISE FOR**
  
  >  _ **CREATIVE CONFIDENCE**_
  
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