title: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
author:  Alexander Osterwalder 
description: <i>Business Model Generation</i> is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need <i>Business Model Generation</i>.
zlib_text: You’re holding a handbook for visionaries, game changers,  
  and challengers striving to defy outmoded business models  
  and design tomorrow’s enterprises. It’s a book for the . . .
  written by
  Alexander Osterwalder & Yves Pigneur
  co-created by
  An amazing crowd of 470 practitioners from 45 countries
  designed by
  Alan Smith, The Movement
  
  Business  
  Model 
  Generation
  
  This book is printed on acid-free paper. o
  Copyright © 2010 by Alexander Osterwalder. All rights reserved.
  Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
  Published simultaneously in Canada.
  No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, 
  photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without 
  either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clear