title: Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
author:  Piyanka Jain 
description: <html> <head> </head> <body> <p style="margin-top: 0"> &#8220;Jain and Sharma do a fantastic job of explaining how any reasonably intelligent person can make sense of data by starting with the problems they want to solve&#8230;&#8221; <b>-- MindTools </b>
zlib_text: ©2011 O’Reilly Media, Inc. O’Reilly logo is a registered trademark of O’Reilly Media, Inc. 
  Learn how to turn 
  data into decisions.
  From startups to the Fortune 500, 
  smart companies are betting on 
  data-driven insight, seizing the 
  opportunities that are emerging 
  from the convergence of four 
  powerful trends:
  n New methods of collecting, managing, and analyzing data
  n Cloud computing that offers inexpensive storage and flexible,  
  on-demand computing power for massive data sets
  n Visualization techniques that turn complex data into images 
  that tell a compelling story
  n Tools that make the power of data available to anyone
  Get control over big data and turn it into insight with  
  O’Reilly’s Strata offerings. Find the inspiration and 
  information to create new products or revive existing ones, 
  understand customer behavior, and get the data edge.
  Visit oreilly.com/data to learn more.
  
  Matthew A. Russell
  SECOND EDITION
  Mining the Social Web
  
  Mining the Social Web, Second Edition
  by Mat