title: MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, ... using web analytics and Google Analytics
author:  Magnus Unemyr 
description: Magnus Unemyr has been in the software business for 25 years, starting out as a software developer, and eventually becoming the vice president of sales and marketing for an international software company. He speaks at industry seminars in Europe, Japan, Taiwan, South Korea, and the USA. He also runs an Internet marketing blog.
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  Hit your target market every time
  
  Tonkin
  
  Whitmore
  
  Cutroni
  
  How do visitors get to your Web site? What do they do when they get there? How
  many do business Per
  
  Performance Marketing
  
  with your company? How can you turn more visitors into customers?
  
  Google Analytics can tell you. You don’t have to be a Web guru; just follow
  the practical advice of with
  
  f
  
  these experts. Their case studies and step-by-step guidance demonstrate how to
  improve your o
  
  marketing strategy with Google Analytics. They’ll even tell you where to fi nd
  help when you need it.
  
  rmanc
  
  Maximize your online marketing
  
  Google Analytics™
  
  • Defi ne a successful, ROI-focused online strategy
  
  • Leverage the tools, vendors, and team structure that work best for your
  business e
  
  • Install and confi gure Google Analytics, or learn to tell your Webmaster
  what you need M
  
  • Understand analysis concepts, features, and reports
  
  • Analyze what Google AdWords™, Yahoo!