title: Better Make It Real: Creating Authenticity in an Increasingly Fake World
author:  Jill J. Morin 
description: "Transformation is easy to say but its execution is fraught with numerous challenges. In `Better Make It Real,' Jill Morin provides valuable insights into principles and processes that will remove the roadblocks usually associated with true transformation. The outcome is a relationship with all stakeholders that is authentic, differentiated and mutually beneficial, which is the secret to long term organizational success." --Rich Teerlink, former chairman and chief executive officer, Harley-Davidson<br /><br />"This book captures the whole picture of what it takes to succeed in a marketplace. It is easy to read, often poetic. Anyone interested in a deeper understanding of how branding, service and organizational culture all fit together should read this." --Peter Block, Author of Community: The Structure of Belonging<br /><br />"Thinking about rising above the competition with your own differentiated offering? Start with 'Better Make It Real.' The ideas and exercises in this book will help you design an authentic and successful organization that's all yours." --Charles "Chic" Thompson, Author, What a Great Idea! and Yes, But... Fellow at University of Virginia Darden Business School
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  This is a work of fiction. Names, characters, places and incidents are
  products of the author’s imagination or are used fictitiously and are not to
  be construed as real. Any resemblance to actual events, locales,
  organizations, or persons, living or dead, is completely coincidental.
  
    
  
  Season Publishing
  
  Conyers, GA 30013
  
    
  
  Copyright © Beverley Kendall
  
  Excerpt from An Heir of Deception copyright © 2011 by Beverley Kendall
  
  [www.theseasonforromance.com](http://www.theseasonforromance.com)
  
  [www.beverleykendall.com](http://www.beverleykendall.com)
  
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  All rights reserved. Except as permitted under the U.S. Copyright Act of 1976,
  no part of this publication may be reproduced, distributed or transmitted in
  any form or by any means, or stored in a database or retrieval system, without
  the prior written permission of the author.
  
    
  
  
  
  
  
  
  
  
  
  
  
    
    
    
    
    
    
  
  To the love of my life, Ryan.
  
  Mommy loves you always.
  
    
  
  
  
  
  
  
  
  