title: Salt Sugar Fat: How the Food Giants Hooked Us
author:  Michael Moss 
description: As a feat of reporting and a public service, <i>Salt Sugar Fat</i> is a remarkable accomplishment.<b><i>The New York Times Book Review</i></b><br /> <i></i><br />[Michael] Moss has written a <i>Fast Food Nation</i> for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us.<b>Michael Pollan</b><br /> <br /> If you had any doubt as to the food industrys complicity in our obesity epidemic, it will evaporate when you read this book.<b><i>The Washington Post</i></b><br /> <br /> Vital reading for the discerning food consumer.<b><i>The Wall Street Journal</i></b><br /> <br />Propulsively written [and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism.<b><i>The Boston Globe</i></b><br /> <br /> [An] eye-popping expos . . . Mosss vivid reportage remains alive to the pleasures of junkthe heated fat swims over the tongue to send signals of joy to the brainwhile shrewdly analyzing the manipulative profiteering behind them. The result is a mouth-watering, gut-wrenching look at the food we hate to love.<b><i>Publishers Weekly</i></b><br /> <i></i><br /> Revelatory . . . a shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom lineone of the most important books of the year.<b><i>Kirkus Reviews </i>(starred review)</b><br /> <br /> What happens when one of the countrys great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry thats making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. Thats all of us.<b>Ron Suskind, Pulitzer Prizewinning author of <i>Confidence Men: Wall Street, Washington, and the Education of a President</i></b><br /> <br /> In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our livesand the world around us.<b>Alice Waters</b><br /> <br /> <i>Salt Sugar Fat</i> is a breathtaking feat of reporting. Michael Moss was able to get executives of the worlds largest food companies to admit that they have only one jobto maximize sales and profitsand to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote.<b>Marion Nestle, author of <i>Food Politics </i>and<i> What to Eat</i></b>
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  ![](images/00003.jpg)
  
  
  
  
  
  Copyright © 2013 by Michael Moss
  
  All rights reserved.
  
  Published in the United States by Random House, an imprint of The Random House
  Publishing Group, a division of Random House, Inc., New York.
  
  RANDOM HOUSE and colophon are registered trademarks of Random House, Inc.
  
  Library of Congress Cataloging-in-Publication Data
  
  Moss, Michael.
  
  Salt, sugar, fat : how the food giants hooked us / Michael Moss.
  
  p. cm.
  
  eISBN: 978-0-679-60477-8
  
  1\. Nutrition—Economic aspects—United States. 2. Food habits—Economic
  aspects—United States. 3. Food industry and trade—United States. I. Title.
  
  RA784.M638 2013
  
  613.2—dc23 2012033034
  
  [www.atrandom.com](http://www.atrandom.com)
  
  Cover design: Anton Ioukhnovets
  
  v3.1
  
  
  
  
  
  > contents
  
  > [Cover](kindle:embed:0007?mime=image/jpg)
  
  > [Title Page](Salt_Sugar_Fat__How_the_Food_Gi_split_000.html#filepos298)
  
  > [Copyright](Salt_Sugar_Fat__How_the_Food_Gi_split_001.html#filepos432)
  
  > > > [ prologue: “The Company
  > J