title: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
author:  Margaret Mark 
description: Pearson is the president of the Center for Archetypal Studies and Applications and the author of <i>The Hero Within: Six Archetypes </i>We Live By (1998) and a coauthor of <i>Magic at </i>Work: Camelot, Creative Leadership, and Everyday Miracles (1995). Mark is a consultant specializing in business strategy and brand management. Pearson's work is based on Jungian psychology, which holds that archetypes are forms or images of a collective nature, which occur not only as myths but also as individual products of the unconscious. Using examples from advertising and marketing and consumer, popular, and organizational culture, she and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries. They examine ways to determine which archetypal meaning is best for one's brand and provide a model for doing so. <i>David Rouse</i><br /><i>Copyright  American Library Association. All rights reserved</i>
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  Hero Society
  
  
  Spring
  
  
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  Jessica Florence
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  This is a work of fiction. Names, places, characters, and events are
  fictitious in every regard. Any similarities to actual events, and persons,
  living or dead, are purely coincidental. Any trademarks, service marks,
  product names, or named features are assumed to be the property of their
  respective owners and are used only for reference. There is no implied
  endorsement if any of those terms are used. Except for review purposes, the
  reproduction of this book in whole or part, electronically or mechanically,
  constitutes a copyright violation.
  
  
  Jessica Florence© 2020
  
  
  
  
  
  Editing by Magnifico Manuscripts
  
  
  Proofreading by Virginia Tesi Carey
  
  
  Cover by Sarah Hansen, [Okay
  Creations](https://www.facebook.com/okaycreationsSH/?fref=ts)©
  
  
  
  
  
  
  