title: Meatball Sundae: Is Your Marketing out of Sync?
author:  Seth Godin 
description: Godin's latest business handbook (after <i>Small Is the New Big</i> and <i>The Dip</i>) revisits some of his most popular marketing advice, while emphasizing that it can't just be applied willy-nilly. In past decades, he says, companies were able to get rich by making average products for average people, but those markets have long since been sewn up; mass is no longer achievable [or] desirable. Rather than simply rely on mass media to raise product visibility, New Marketing treats every aspect of interacting with customersincluding customer service and the product itselfas an opportunity to grow the organization. In order to be successful with such marketing techniques, a company must change its practices across the board. Otherwise, you're just putting whipped cream on a meatball. Godin has a perspective on everything from blogs (don't bother unless you really have something to say) to the long tail (if it's as valuable to your company as the top sellers are, why aren't you paying more attention?). His arresting conversational style is sure to once again set the business world talking. <i>(Jan.)</i> <br />Copyright  Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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  Meatball SUNDAE
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  IF YOU’VE ENJOYED MEATBALL SUNDAE,
  
  
  CHECK OUT THESE OTHER THOUGHT-PROVOKING,
  
  
  BESTSELLING BOOKS BY SETH GODIN:
  
  
  
  
  
  The Dip
  
  
  Small Is the New Big
  
  
  All Marketers Are Liars
  
  
  Free Prize Inside!
  
  
  Purple Cow
  
  
  Unleashing the Ideavirus
  
  
  Permission Marketing
  
  
  Survival Is Not Enough
  
  
  The Big Red Fez
  
  
  
  
  
  AND CHECK OUT THESE FREE E-BOOKS (GOOGLE ’EM):
  
  
  
  
  
  Knock Knock
  
  
  Who’s There
  
  
  Everyone’s an Expert
  
  
  The Bootstrapper’s Bible
  
  
  
  
  
  
  
  
  Meatball SUNDAE
  
  
  
  
  
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  IS YOUR MARKETING OUT OF SYNC?
  
  
  Seth Godin
  
  
  
  
  
  PORTFOLIO
  
  
  PORTFOLIO
  
  
  Published by the Penguin Group
  
  
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