title: Search Engine Optimization Bible
author:  Jerri L. Ledford 
description: <b>Increase your Web traffic with better search results</b>
zlib_text: **Volume 125**
  
   **Springer Optimization and Its Applications**
  
   **Managing Editor**
  
  Panos M. Pardalos
  
  University of Florida, Florida, USA
  
   **Series Editors**
  
  Ding-Zhu Du
  
  University of Texas at Dallas, Richardson, USA
  
  J. Birge
  
  University of Chicago, USA
  
  S. Butenko
  
  Texas A&M University, USA
  
  F. Giannessi
  
  University of Pisa, Italy
  
  H. D. Sherali
  
  Virginia Polytechnic and State University, USA
  
  T. Terlaky
  
  Lehigh University, USA
  
  Y. Ye
  
  Stanford University, USA
  
  _Aims and Scope_
  
  Optimization has been expanding in all directions at an astonishing rate
  during the last few decades. New algorithmic and theoretical techniques have
  been developed, the diffusion into other disciplines has proceeded at a rapid
  pace, and our knowledge of all aspects of the field has grown even more
  profound. At the same time, one of the most striking trends in optimization is
  the constantly increasing emphasis on the interdisciplinary nature of the
  field. Optimization has been a basic tool in all areas