title: From Big Data to Big Profits: Success with Data and Analytics
author:  Russell Walker 
description: <br />"Russell Walker's important book is not just about Big Data, but how to monetize all your data. It's an essential guide to competing in the data economy and developing analytics-based products and services." <br /> <br />Thomas H. Davenport, Distinguished Professor of IT and Management, Babson College, and Author of <em>Competing on Analytics</em> and <em>Big Data at Work</em>
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  ![Cover Page](images/cover.jpg)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  > ‘While Bernard is clearly ahead of the pack on Big Data, the brilliance of
  > his book is in its timing. Just when we were starting to feel let down by
  > the over-hyped promise, he brings Big Data into sharp focus and spells out
  > his tried and trusted (“SMART”) approach to help us tackle the greatest
  > opportunity (or threat) of our generation. No more excuses!’
  
  
  **Richard Phillips, Director of Analytics, Barclaycard**
  
  
  
  
  
  `What a thought-provoking and enjoyable read! The powerful, yet simple, SMART
  model will allow anyone to take advantage of Big Data in so many different
  ways, from improving profitability and customer retention to winning sports
  games! Each chapter will trigger fresh ideas and identify new opportunities to
  better leverage data in your company.'
  
  
  **Marcus Barlow, Operations Director at American Express**
  
  
  
  
  
  `Data and analytics power everything that we do. This book is the go-to-guide
  on data for 2015.