title: The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
author:  Paul Chaney 
description: Traditional marketing tactics aren't bringing in customers likethey used to, and even today's most successful businesses aresuffering shrinking returns on their advertising and marketinginvestment. <i>The Digital Handshake</i> explains this phenomenonand reveals seven effective, proven strategies for using new mediaand online tools to find new customers and keep them.
zlib_text: 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ![](index-1_1.png)
  
  
  E1FFIRS
  
  
  07/30/2009
  
  
  8:54:33
  
  
  Page 2
  
  
  ![](index-3_1.png)
  
  
  E1FFIRS
  
  
  07/30/2009
  
  
  8:54:33
  
  
  Page 1
  
  
  the
  
  
  digital
  
  
  handshake
  
  
  E1FFIRS
  
  
  07/30/2009
  
  
  8:54:33
  
  
  Page 2
  
  
  ![](index-5_1.png)
  
  
  E1FFIRS
  
  
  07/30/2009
  
  
  8:54:33
  
  
  Page 3
  
  
  the
  
  
  digital
  
  
  handshake
  
  
  seven proven strategies
  
  
  to grow your business
  
  
  using social media
  
  
  PA U L C H A N E Y
  
  
  JOHN WILEY & SONS, INC.
  
  
  E1FFIRS
  
  
  07/30/2009
  
  
  8:54:33
  
  
  Page 4
  
  
  Copyright # 2009 by Paul Chaney. All rights reserved.
  
  
  Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
  
  
  Published simultaneously in Canada.
  
  
  No part of this publication may be reproduced, stored in a retrieval system,
  or transmitted in any form or by any means, electronic, mechanical,
  photocopying, recording, scanning, or otherwise, except as permitted under
  Section 107 or 108 of the 1976 United States Copyright Act, without either the
  prior written permission of the Publisher, or authorization through payment of
  th