title: Business Modeling: A Practical Guide to Realizing Business Value (The MK/OMG Press)
author: David M. Bridgeland
description: Dave Bridgeland is currently CTO of Unisys Global Business Transformation. He has work with business modeling and simulation since 1987, and has led business modeling teams and projects at Coopers &amp; Lybrand Consulting, KPMG, and Unisys, and has served as VP of a business modeling tools startup. Dave has created business models for many organizations, including government agencies, financial services companies, telecommunications companies, energy companies, and healthcare organizations.<br /><br />Ron Zahavi has over 20 experience managing technology and strategy and integrating software and applications to meet business requirements. His expertise includes Distributed Object Technology (DOT), systems architecture, web-based systems, security, and frameworks. Currently Ron is a consulting CIO also in the Unisys Global Business Transformation team. Prior to working at Unisys, Ron was VP of consulting, a CTO and a CIO managing technology across several companies and due diligence of potential acquisitions.
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  # PRAISE FOR _THE BUSINESS MODELS HANDBOOK_
  
  
  ‘As strategy is all about three things – implementation, implementation,
  implementation – _The Business Models Handbook_ is especially useful because
  it not only discusses the most important business models, but also provides
  practical guidance on how each model can be used.’ **Rennie Gould, CEO,
  Customize UK Training**
  
  
  ‘An excellent guide from a trusted source, this book will fast-track knowledge
  for managers wishing to develop their strategy or indeed their strategic
  thinking.’ **Professor Stuart Roper, Huddersfield Business School, University
  of Huddersfield**
  
  
  ‘Paul Hague has produced an excellent all-in-one handbook that covers a
  multitude of business models that are used every day by marketing
  professionals. Thanks to his lifelong experience as a market researcher, Hague
  is able to thoroughly explain these models and also to provide case studies on
  how to use them. _The Business Mod