title: Media of Mass Communication, 2008 Update, The (8th Edition)
author:  John Vivian 
description: Some key features with this edition include:<br><ul><li> <div style="margin: 0px;"><b>Lively writing style,</b> exciting magazine-style design, and emphasis on current and future challenges in media make this best-selling book appealing and interesting to today&#39;s reader. </div> </li><li> <div style="margin: 0px;">Boxed features provide readers with additional information about specialized topic areas: </div> <ul><li> <div style="margin: 0px;"><b>&ldquo;Media Technology&rdquo;</b> boxes demystify the techno-changes rampant in today&rsquo;s media;</div> </li><li> <div style="margin: 0px;"><b>&ldquo;Media People&rdquo;</b> boxes profile key figures in media industries;</div> </li><li> <div style="margin: 0px;"><b>&ldquo;Media Databank&rdquo;</b> boxes display media facts and data;</div> </li><li> <div style="margin: 0px;"><b>&ldquo;Media Timeline&rdquo;</b> boxes place key media events in historical perspective;</div> </li><li> <div style="margin: 0px;"><b>&ldquo;Media Online&rdquo;</b> boxes provide URLs for related Web sites.</div></li></ul> </li><li> <div style="margin: 0px;">Seven &ldquo;<b>Case Studies&rdquo;</b> found throughout the book look in depth at a relevant media issue and then invite readers to analyze its impact.</div> </li><li> <div style="margin: 0px;">A full chapter on the newest mass medium&mdash;<b>&ldquo;The Internet&rdquo;</b> (Ch. 9)&mdash;helps readers to understand what it is, how it works, and what makes it possible. </div> </li><li> <div style="margin: 0px;">Two full chapters on the <b>media&#39;s effects,</b> on the individual and on society, plus a full chapter on mass communication as a process show how the media bring their messages to the masses and help readers understand the role the media play in their everyday lives (Chs. 15-17). </div> </li><li> <div style="margin: 0px;">A full chapter, <b>&ldquo;Entertainment,&rdquo;</b> in the Media Messages section explains how entertainment is an integral part of today&#39;s mass messages conveyed through all the mass media (Ch. 13). </div> </li><li> <div style="margin: 0px;"><b>&ldquo;Evaluating Media&rdquo;</b> sections give readers concrete tips on how they can judge media companies and media content, both of which are at the core of media literacy. </div> </li><li> <div style="margin: 0px;"><b>Two bonus chapters,</b> Chapter 22 &ldquo;Visual Messages,&rdquo; and Chapter 23 &ldquo;Media and Political Systems,&rdquo; are available electronically.&nbsp; </div> </li></ul><br>
zlib_text: F U L L G U I D E
  National Aeronautics and Space Administration
  www.nasa.gov
  NASAstyle
  
  Further Information
  These are the prime elements required to create approved NASA communications material as required by the Communications 
  Material Review Process. For more information on the approval process, go to http://communications.nasa.gov.
  Internal audiences are deﬁ ned as NASA employees and contractors. All others are considered external audiences (i.e., media, 
  general public, schools and universities, conferences, as well as federal, state and local government entities).
  For the purposes of this Style Guide, “communications material” is deﬁ ned as media that is produced with NASA funds and 
  conveys information about NASA projects, programs and results to both external and internal audiences. Products from the NASA 
  History Ofﬁ ce are excluded. In addition, technical and academic material is excluded unless it is being disseminated to a larger 
  audience (e.g., through electronic slide pr