title: Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition
author:  Per Mollerup 
description: The definitive book on corporate branding.<b>Steven Heller</b>
zlib_text: Second Edition
  Dr. Janet E. Wall
  Former Manager, ASVAB Career Exploration Program
  Department of Defense
  MCGRAW-HILL’S
  ASVAB BASIC
  TRAINING FOR 
  THE AFQT
  New York
  Chicago
  San Francisco
  Lisbon
  London
  Madrid
  Mexico City 
  Milan
  New Delhi
  San Juan
  Seoul
  Singapore
  Sydney
  Toronto
  
  Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no
  part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior
  written permission of the publisher.
  ISBN: 978-0-07-163283-6
  MHID: 0-07-163283-2
  The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163282-9, MHID: 0-07-163282-4.
  All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use
  names in an editorial fashion only, and to the benefit of the trademark owner, with