title: Sensemaking: The Power of the Humanities in the Age of the Algorithm
author:  Christian Madsbjerg 
description: "At Ford, we believe the key to creating products and experiences that truly make people's lives better is to deeply understand our customers. Technology alone isn't enough. So we've changed our product development process to focus on the customer experience--and not just the vehicle itself. In <i>Sensemaking</i>, Christian Madsbjerg explains with depth and structure how this is done."<b><i>Mark Fields, president and CEO, Ford Motor Company</b></i><br /><br />"This book makes powerful sense. Madsbjerg is a fascinating fellow, philosophically astute and immensely business savvy. Packed with a rich array of concrete examples and thick data, Madsbjerg shows how the problems of the coming century are cultural and how we require the tools of the humanities<b>--</b>especially philosophy<b>--</b>in order to confront them successfully. This is essential reading for anyone in the world of business and everyone with a concern for how human beings make sense of their world. Highly recommended."<b><i>Simon Critchley, Hans Jonas Professor of Philosophy, The New School</b></i><br /><br />"Having helped some of the world's largest companies transition for the digital age, it's clear to me that those best positioned to win in today's marketplace possess a deep and human understanding of their customers. Companies must master not just big data, but thick data<b>--</b>insight into culture, history, and the social structures underlying human behavior. <i>Sensemaking</i> is the road map for how this works, and it is essential reading for anyone looking to thrive in a world of digital disruption."<br><b><i>Francisco D'Souza, CEO, Cognizant</b></i><br /><br />"Almost twenty years ago, I wrote, 'To be qualified to be a chief executive officer, you must be broad-gauged, widely read, and have many diverse interests.' This remains just as true in today's world, where companies have become enthralled with quantitative analysis. Christian Madsbjerg's <i>Sensemaking</i> is a powerful defense of human intelligence to solve problems. Anyone who dreams of leading a company should read it<b>--</b>and heed his wonderfully contrarian advice."<br><b><i>Jeffrey Fox, bestselling author of <i>How to Become CEO</i> and <i>How to Become a Rainmaker</i></b></i><br /><br />"Many have decried the widespread conclusion that the humanities have lost relevance, but few have proposed how to respond. Offering neither a rearguard defense of the humanities as we have known them, nor an unrealistic plea to other fields simply to take them seriously, Christian Madsbjerg offers a ringing endorsement of how humanities knowledge is still critically necessary to make sense of the world and its problems. With roots in Aristotle, <i>Sensemaking</i> calls on humanists to reinterpret their contribution while showing others how they cannot do without it. It is a book of the first importance."<b><i>Samuel Moyn, author of <i>The Last Utopia: Human Rights in Histor</i>y and Jeremiah Smith, Jr. Professor of Law and Professor of History, Harvard University</b></i><br /><br />"Producing a mixture of how-to text and trenchant philosophy, Madsbjerg illustrates his formula for problem-solving with rich, captivating anecdotes.... Madsbjerg is no Luddite-he fully understands the value of data generated by algorithms-but he feels certain that one finely tuned human mind can solve problems that are beyond the grasp of emotionless computers."<b><i><i>Kirkus Reviews</i></b></i><br /><br />"Madsbjerg thinks that if businesses accept pure data as the only truth, they are in danger of losing their ability to understand people. But it is by no means the author's aim to dismiss stem subjects. Through his particular method, his intention is to help companies find the right balance. The best CEOs can read a novel and a spreadsheet."<b><i><i>Financial Times </i></b></i>
zlib_text: 
  
  
  
  
  
  ![cover](images/cover.jpg)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  TOPICS IN THE DIGITAL HUMANITIES
  
  
  Humanities computing is redefining basic principles about research and
  publication. An influx of new, vibrant, and diverse communities of
  practitioners recognizes that computer applications are subject to continual
  innovation and reappraisal. This series publishes books that demonstrate the
  new questions, methods, and results arising in the digital humanities.
  
  
  SERIES EDITORS
  
  
  Susan Schreibman  
  Raymond C. Siemens
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  # MACROANALYSIS
  
  
  DIGITAL METHODS AND LITERARY HISTORY
  
  
  MATTHEW L. JOCKERS
  
  
  UNIVERSITY OF ILLINOIS PRESS
  
  
  _Urbana, Chicago, and Springfield_
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  © 2013 by the Board of Trustees of the University of Illinois  
  All rights reserved  
  Manufactured in the United States of America  
  1 2 3 4 5 C P 5 4 3 2 1  
  ![images](images/logo.jpg) This book is printed on acid-free paper.
  
  
  
  
  
  Additional material referred to in this book, including confusion matrices, 