title: Sterling's Gold: Wit and Wisdom of an Ad Man
author:  Roger Sterling 
description: Roger Sterling, the hard-drinking, silver-haired ad man portrayed by John Slattery on AMCs hit TV show Mad Men, is a straight-faced scene stealer who gets many of the best lines. (She died like she livedsurrounded by the people she answered phones for.) And the idea of a real-life book based on the characters memoir seems promising: if someone well versed in the shows bible fleshed out some life stories for the self-aggrandizing Sterling, it could be worth reading, right? Alas, no. Despite the handsome, retro book design, this tie-in is a cynical cash-in, with one quote on each of its 171 pages, minus the ones with pictures or section headings. Some of the lines are, indeed, gold (the wit promised in the subtitle), but some are merely unmemorable lines of dialogue (surely Big talent attracts big clients cant be wisdom). Even the good lines suffer from lack of context because Sterling works best in counterpoint, not as a solo act. Instead of an inspired character riff, what we get here could have been done by an intern with a stack of scripts and a yellow highlighterperhaps thats where the gold comes in. Fans of the show will do better with Natasha Vargas-Coopers Mad Men Unbuttoned: A Romp through 1960s America (2010). --Keir Graff
zlib_text:  STERLING EPICURE
  New York
  An Imprint of Sterling Publishing
  387 Park Avenue South
  New York, NY 10016
  STERLING EPICURE is a trademark of Sterling Publishing Co., Inc.
  The distinctive Sterling logo is a registered trademark of Sterling Publishing Co., Inc.
  © 2014 by The New York Times. All rights reserved.
  All material in this book was first published in The New York Times and is copyright ©The New
  York Times. All rights reserved. The printing, copying, redistribution, or retransmission of the
  material without express written permission is prohibited.
  All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or
  transmitted in any form or by any means (including electronic, mechanical, photocopying,
  recording, or otherwise) without prior written permission from the publisher.
  ISBN 978-1-4027-9330-1
  The author and publisher expressly disclaim responsibility for any adverse effects from the use or
  application of information contained in this book. Ne