title: World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
author:  David Meerman Scott 
description: "Scotts book offers a number of methods and approaches thatvarious businesses can use to start an online wave ofinterest in their company or their offering. Much of the advice isapplicable to even the smallest growing business looking to tapinto todays marketing trends."<i>Fuel Magazine</i>
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  ![](index-1_1.jpg)
  
  
  Scott.qxd:Scott 1/12/09 5:06 PM Page i A WoRld
  
  
  WiDe Rave!
  
  
  **What the heck is that?**
  
  
  A World Wide Rave is when people around the world are talking about you, your
  company, and your products. Whether you’re located in San Francisco, Dubai, or
  Reykjavík, it’s when global communities eagerly link to you stuff on the Web.
  It’s when online buzz drives buyers to you virtual doorstep. And it’s when
  tons of fans visit your Web site and your blog because they genuinely want to
  be there.
  
  
  RuLeS of THe RavE:
  
  
  noboDy cares about your products (except you).
  
  
  no coercion required.
  
  
  lose control.
  
  
  put DoWn roots.
  
  
  Create triggers that encourage people to share.
  
  
  point the world to your (virtual) doorstep.
  
  
  **You can trigger a World Wide Rave too**
  
  
  **—Just create something valuable that people want to share,** **and make it
  easy for them to do so.**
  
  
  Scott.qxd:Scott 1/12/09 5:07 PM Page vi **also by David Meerman Scott**
  
  
  _**The New Rules of Mar