title: The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand
author: Peter Montoya
description: Why do some business owners make it big while you work 80-hour weeks? Ever wonder how some attorneys, physicians, financial advisors and real estate agents get all the wealthy customers, open new locations and get rich? What have they got that you don't? Nothing ... except a Personal Brand. It's time to build yours.Personal Branding is about creating an identity that influences how prospects, customers and decision-makers perceive you. Personal Branding instantly reveals who you are, what you do, and how you create value. In a world saturated with mixed messages, a Personal Brand makes you impossible to ignore.The Brand Called You reveals Personal Branding's secrets and shows you - step by step - how to do the things for which ad agencies charge millions:  Finding your ideal target market  Defining your position  Naming your business  Getting thousands of dollars in "free advertising" from PR  Creating a complete 12-month branding plan Candid, insightful and entertaining, The Brand Called You is the one book you'll want on your desk, book-marked and dog-eared, within easy reach  showing you how to dominate your market, grow your business, triple your revenue, and spend less time selling and more time enjoying what you do.
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  Copyright © Lichelle Slater 2020
  
  
  All rights reserved.
  
  
  This book, or any part thereof, may not be reproduced in any form whatsoever,
  whether by graphic, visual, electronic filming, microfilming, tape recording,
  or any other means without the prior written permission of Lichelle Slater
  (except in the case of brief passages embodied in critical reviews and
  articles).
  
  
  Any reference to books, authors, products, or name brands is in no way an
  endorsement by Lichelle Slater, and she has never received payment for any
  mention of such.
  
  
  Any mention of individual names was purely intentional, and that’s what you
  get for being my friend.
  
  
  Edited by Maria Rosera of [The Paisley
  Editor](http://editor.paisleypressbooks.com)
  
  
  Interior Design and Formatting by Melissa Stevens of [The Illustrated Author
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  Cover Design by Melissa Stevens of [The Illustrated Author Design
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