title: Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life
author:  Tyler Gage 
description: "A must-read story fueled by adventure, passion and purpose.Blake Mycoskie, founder of TOMS Shoes<br /><br />"Rich with tools and guidance for how entrepreneurs can accomplish ambitious social missions by building thriving businesses, <i>Fully Alive</i> offers important insight for the future of how business will be done." John Mackey, founder and CEO of Whole Foods Market<br /><br />We need new thinking to tackle the massive environmental and structural problems the world faces today. Tyler Gage points a way forward, using ancient knowledge and practices and lays a foundation for its application in modern business. Rose Marcario, CEO and President of Patagonia, Inc.<br /><br /><i>Fully Alive</i>offers a refreshingly honest, often brutally frank blend of big picture inspiration about how we might achieve truly sustainable commerce that promotes preventative health and fair trade with indigenous cultures along with pragmatic learnings that will help inform any entrepreneur about facing and overcoming challenges, especially with mission-driven businesses. Gary Hirshberg, cofounder, chairman, and former CEOof Stonyfield Farm<br /><br />Whether youre an entrepreneur, business person, seeker or lover of adventure stories: Read this book. Mark Rampolla, founder of ZICO Coconut Water and author of <i>High Hanging Fruit</i><br /><br />Adventure story, a spiritual quest, and a business manual, <i>Fully Alive</i> teaches how passion can be harnessed to improve lives and make an impact that matters. Yolanda Kakabadse, International President of the World Wildlife Fund; former Ecuadorian Minister of Environment<br /><br />Engaging, fun, and insightful,<i>Fully Alive</i> vividly illustrates the exhilarating, frustrating, exhausting, and rewarding process that is starting a social venture. Russ Siegelman, professor atStanford University<br /><br />Tyler Gage represents a hope-inspiring new generation of social entrepreneurs who are proving that conscious business can be a powerful force for good. Paul D. Rice, president andCEO ofFair Trade USA<br /><br />A compelling story of purpose, perseverance, patience, and partnership. Runa is an innovative and sustainable social business that is positively impacting the lives of countless indigenous people in the Amazon. Ann Veneman, former Executive Director ofUNICEFand former US Secretary of Agriculture<br /><br />In this powerful and riveting book, Tyler manages to achieve a rare combination of three distinct things: Vividly conveying an extraordinary heros journey, while narrating a highly educational text book about business and startups, and expressing a heartfelt, inspiring, no-holds-barred treatise on shamanic practices applied to a modern business. I could not put it down. JosLuis Stevens, PhD, author of <i>Awaken the Inner Shaman</i>
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  ALSO BY ANDREW PETERSON
  
  
  First to Kill
  
  
  Forced to Kill
  
  
  Option to Kill
  
  
  Ready to Kill
  
  
  Contract to Kill
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  ![images](../images/00006.gif)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  This is a work of fiction. Names, characters, organizations, places, events,
  and incidents are either products of the author’s imagination or are used
  fictitiously.
  
  
  Text copyright © 2016 by Andrew Peterson
  
  
  All rights reserved.
  
  
  No part of this book may be reproduced, or stored in a retrieval system, or
  transmitted in any form or by any means, electronic, mechanical, photocopying,
  recording, or otherwise, without express written permission of the publisher.
  
  
  Published by Thomas & Mercer, Seattle
  
  
  [www.apub.com](http://www.apub.com)
  
  
  Amazon, the Amazon logo, and Thomas & Mercer are trademarks of
  [Amazon.com](http://Amazon.com), Inc., or its affiliates.
  
  
  ISBN-13: 9781503940376
  
  
  ISBN-10: 1503940373
  
  
  Cover design by Stewart A. Williams
  
  
  First editio