title: Art Marketing 101: A Handbook for the Fine Artist
author:  Constance Smith 
description: Art Marketing 101: A Handbook For The Fine Artist is must reading for any one seeking to make a living through their artwork. Art Marketing 101 shares the secrets of suc cessful artists, ways to keep customers coming back, alternative avenues for selling art, photographing artwork, creating an impressive image, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, the legal aspects of selling artwork, portfolios every artist needs, contacting galleries, succeeding without an agent, publishing and licensing artwork, preparing a marketing plan, and debunking the myths surrounding the art business. -- <i>Midwest Book Review</i><br /><br />You can argue that a lot of visual artists and writers have let Giacomo Puccini's La Boheme diminish their economic success. How? Since its first performance in 1896, the opera has celebrated the idea of the starving artist and the tragic struggles that must be endured for the sake of creating art. Not really. In Art Marketing 101, Constance Smith lights the way to financial success through organization and disciplined marketing. She exposes the myth of the starving artist for what it is: self-pitying romanticism. The author correctly maintains that each artist is the means to his or her own success. She takes the artist through visualization, organization, business basics and beyond to taxes, copyright and producing -to name just a few of her topics. There are also sources and references in each section. This is not a book to be read quickly and set aside. Instead, it should be read as a 'road map' to success. It should be followed, referred to, consulted and used. In short order, the tenants of Puccini's garret can move to a penthouse. Smith achieves her goal of providing a clear guide to working artists. This work is a great service to that community. -- <i>From <a href="/exec/obidos/subst/partners/marketing/independent-pub.html/${0}">Independent Publisher</a></i>
zlib_text: SE VE N D AY S IN TH E  
  Art W
  orld
  
  AL SO  BY  SAR AH  TH O R NTO N
  Club Cultures: Music, Media and Subcultural Capital
  
  SE VE N D AY S IN TH E  Art W
  orld
  SAR AH  TH O R NTO N
  W. W. NORTON &  COMPANY NEW YORK LONDON
  
  Copyright ©  2008 by Sarah Thorton
  All rights reserved
  For information about permission to reproduce selections from this
  book, write to Permissions, W. W. Norton &  Company, Inc., 500 Fifth
  Avenue, New York, NY 10110
  Production manager: Devon Zahn
  Library of Congress Cataloging-in-Publication Data
  Thornton, Sarah.
  Seven days in the art world /  Sarah Thornton.—1st ed.
  p. cm.
  Includes bibliographical references.
  ISBN: 978-0-393-07105-4
  1. Art—Marketing. 2. Art—Exhibitions.
  3. Art—Competitions. 4. Art criticism. I. Title.
  N8600.T485 2008
  709.05—dc22
                     2008035056
  W. W. Norton &  Company, Inc.
  500 Fifth Avenue, New York, N.Y. 10110
  www.wwnorton.com
  W. W. Norton &  Company Ltd.
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  For Glenda and Monte
  
  Contents