title: Full Price: Competing on Value in the New Economy
author:  Thomas J. Winninger 
description: <br />Winninger] "is one of the best thinkers of our time." <br />--Inc. Magazine
zlib_text: 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  **Free Market Economics**
  
  
  
  
  
  
  
  
  
  
  
  **A Primer**
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  #### Michael Dahlen
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Copyright © 2017 by Michael Dahlen
  
  
  
  
  
  All rights reserved. No part of
  
  
  this publication may be reproduced, stored in a retrieval system, or
  
  
  transmitted, in any form or by any means, electronic, mechanical,
  photocopying,
  
  
  recording, or otherwise, without the written prior permission of the author.
  
  
  
  
  
  
  
  
  
  
  
  Contact
  
  
  Michael:
  
  
  
  
  
  Email:
  
  
  [mdahlen@endingbiggovernment.com](mailto:mdahlen@endingbiggovernment.com)
  
  
  
  
  
  Website:
  
  
  [www.endingbiggovernment.com](http://www.endingbiggovernment.com/)
  
  
  
  
  
  Facebook:
  
  
  [www.facebook.com/EndingBigGovernment](http://www.facebook.com/EndingBigGovernment)
  
  
  
  
  
  Twitter:
  
  
  [@mike_dahlen](https://twitter.com/mike_dahlen)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
  _“Adam
  
  
  Smith_ _’s_ _flash of genius was his recognition that the prices that
  
  
  emerged from voluntary transactions between bu