title: Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things
author:  Bernard Marr 
description: "Bernard hits the pulse of one of the largest transformations impacting all businesses with this book. Having a robust data strategy and data science roadmap has become an essential part of every organization's DNA. This book provides a roadmap on how to get there with key insights from leaders in the space." (<i>William Merchan, Chief Strategy Officer, DataScience</i>)<br /><br />"Bernard perfectly distils the need for well formulated business questions in a time when virtually anything can be measured and analyzed" (<i>Dan Morris, Sr. Director, Data Platform at Viacom</i>)<br /><br />"<b><i>Data Strategy</i></b> isn't just for data people: Bernard Marr shows that a <b><i>Data Strategy</i></b> deserves attention on the same level as a company's marketing, customer, product, and talent strategies. In my experience, a data strategy is critical to the success of all of these efforts. I believe Bernard's book is a valuable starting point for developing your data strategy. I found it brought together a number of lessons I've learned. If you've never developed a data strategy, it's worth reading twice." (<i>David Purdy, Data Scientist, Uber</i>)<br /><br />"<i>Leveraging data to drive competitive advantage has shifted from being an option to a requirement, and Bernard provides a comprehensive roadmap for leaders focused on mapping and assessing their journey. His range of case examples, spanning the Digital Natives to small businesses, are engaging and informative, reinforcing the importance of starting from a business orientation. This should help readers accelerate business value as well as navigate the crowded landscape of technology, support and data options.</i>" (<i>Andrew Salesky, SVP, Global Data Officer, Charles Schwab</i>)<br /><br />"A clear, concise and exciting road map for maximizing value from data in today's hyper competitive business landscape" (<i>Ralph Blore, Leader Central Analytics, Visa</i>)<br /><br />"As we enter the Fourth Industrial Revolution Marr tells us that it will be those companies that view data as a strategic asset that will survive and thrive. He helps us understand how data can improve decision making, improve operations and can be monetized in products or services. His latest book is both a reference manual for all aspects of understanding Big Data and a guide to how to use it to create value in any organisation. Whatever your view of the increasing use of data and automation, Marr's expertise will help you shape your own future using data." (<i>Andy Rubin, Chairman, Pentland Brands</i>)<br /><br />"Algorithm will control every aspect of our lives. This book is the 2017 how-to-guide to take advantage of data to outthink, outcompete and outperform." (<i>Henrik von Scheel, Advisory Board Member, Google</i>)<br /><br />"Marr provides a sound, thorough overview of the key elements that shape data strategy, and he weaves in compelling real-world examples that highlight the importance of building a data-driven business to excel in today's data economy." (<i>Brent Dykes, Director, Data Strategy, Domo</i>)<br /><br />"If you're a person in charge of data strategy for your company, but still struggle to articulate the size of the task and subsequent reward for building a data driven culture, this book can help provide a well rounded pulse on the change that is happening in business today, and arm you with the beginning of a structure to tackle it." (<i>Jake Williams, Retail Strategy, Amazon</i>)<br /><br />"Bernard has a rare ability to make complex topics understandable for even the least technical among us. Bernard's insights in <b><i>Data Strategy</i></b> are invaluable because he truly understands how to create a comprehensive data strategy and importantly, how to explain it to others. I highly recommend this book to anyone seeking a practical guide to the world of big data." (<i>Stuart B. Frankel, CEO, Narrative Science</i>)
zlib_text: ![image](../images/Cover.jpg)
  
  
  
  
  
  ## Contents
  
  
  [Foreword](preface.html#ST3)
  
  
  [About the editors](preface_1.html#ST4)
  
  
  [1 Introduction to big data-enabled Internet of Things](Chapter1.html#c01)
  
  
  Muhammad U.S. Khan, Samee U. Khan and Albert Y. Zomaya
  
  
  [1.1 Introduction](Chapter1.html#ST6)
  
  
  [1.1.1 Internet of Things](Chapter1.html#ST7)
  
  
  [1.1.2 Big data-enabled IoT](Chapter1.html#ST8)
  
  
  [1.2 Platforms for big data-enabled IoT](Chapter1.html#ST9)
  
  
  [1.2.1 Cloud computing](Chapter1.html#ST10)
  
  
  [1.2.2 Fog computing](Chapter1.html#ST11)
  
  
  [1.2.3 Edge computing](Chapter1.html#ST12)
  
  
  [1.2.4 MapReduce platforms](Chapter1.html#ST13)
  
  
  [1.2.5 Columnar database](Chapter1.html#ST14)
  
  
  [1.3 Applications of big data-enabled IoT](Chapter1.html#ST15)
  
  
  [1.3.1 Traffic applications](Chapter1.html#ST16)
  
  
  [1.3.2 Wearable IoT applications in health care](Chapter1.html#ST17)
  
  
  [1.3.3 Smart homes](Chapter1.html#ST18)
  
  
  [1.3.4 Smart cars](Chapter1.html#ST19)
  
  
  [1.3.5 Smart grids](Chapter1.html#ST20)
  
  