title: Jaipur Rugs: Connecting Rural India to Global Markets
author: C K Prahalad
description: C.K. Prahalad was one of the the most influential management thinkers in the world. During his life, Prahalad frequented the top of the list of Thinkers 50, a biennial ranking of business gurus. In 2009, he held the #1 spot. "C.K. Prahalad's influence on the business world is immense," said Des Dearlove, co-creator of the ranking, in a statement. "He coined the term 'core competencies' in the 1990s, which set the strategy agenda for a generation of managers. More recently, his work on The Fortune at the Bottom of the Pyramid has shown the role business can play in tackling world poverty." Dr. M. S. Krishnan ("Krishnan") is the Hallman e-Business Fellow, Area Chairman and Professor of Business Information Technology at the University of Michigan Business School. Dr, Krishnan is also a Co-Director of the Center for Global Resource Leverage: India at the Michigan Business School. Krishnan co-authored the book "The New Age of Innovation: Driving Co-Created Value with Global Networks" with C.K.Prahalad. Just prior to his passing in 2010, C.K. Prahalad along with M.S. Krishnan released the following five case studies: - Jaipur Rugs - Bharti Airtel - 24/7 Customer: Beyond Call Center Operations - ITC e-Choupal 3.0 - Madras Cement, Ltd. Please visit http://globalens.com/featured/ckprahalad/ for more complete information.
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