title: Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition
author:  Per Mollerup 
description: The definitive book on corporate branding.<b>Steven Heller</b>
zlib_text: STERLING and the distinctive Sterling logo are registered trademarks of Sterling Publishing Co., Inc.
  Interior text © 2018 by Travis Langley
  Cover © 2018 Sterling Publishing, Co., Inc.
  All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or
  transmitted in any form or by any means (including electronic, mechanical, photocopying, recording, or
  otherwise) without prior written permission from the publisher.
  This book is an independent publication and is not associated with or authorized, licensed, sponsored or
  endorsed by any person or entity affiliated with the well-known Westworld TV show or movie. All
  trademarks are the property of their respective owners. Such trademarks are used for editorial purposes
  only, and the publisher makes no claim of ownership and shall acquire no right, title, or interest in such
  trademarks by virtue of this publication.
  ISBN 978-1-4549-3244-4
  For information about custom editions, special sales, and premium and 