title: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
author:  Robert W. Bly 
description: <I>The Copywriter's Handbook</I> is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." <I>--Jane Steinberg</I>
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  WHAT EVERYMAN
  
  NEEDS TO KNOW
  
  Author: Robert H. Marshall Jr.
  
  Co-Authors: Darnell Weathersby  
  & Steven Donahue
  
  © Copyright 2020 by
  
  All rights reserved.
  
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