title: All Of The Other Marketing Books Are Crap: This is what you need to know to maneuver through the depressing shitshow that is your professional life as ... This book can save you. You're welcome.
author: Denise Kohnke
description: Denise Kohnke has been responsible for brand development for more than 100 organizations in 25+ years in advertising and marketing. She combines business strategy, the principles of persuasion and belief in the creative process to give clients and creative people the confidence to do category-defining work. A former agency president, client-side marketing director and EVP of Strategy + New Business Development at respected 200+ person agency, she's seen how great work can redefine business and redirect consumer behavior. She's won an international Jay Chiat Strategy Award, a North American Effie and a Silver Pencil for copywriting from the One Show, plus been involved with numerous Best of Shows. She's worked on brands including Kleenex, Cottonelle, the Milwaukee Brewers, HBO, Steelcase, Lung Cancer Alliance, Global Healthcare Exchange, the YMCA of the USA, Ethan Allen, Diamond Nexus and dozens of others. WORDS FROM DENISE: "If it's great, it's because the buyer was brave. Ideas are easy. Executing is hard. What's on the page matters. Art is not a competition. Speed gives you luxury to slow down at some point for what will actually make a difference. Experience means you know what that is. Comedy should be more than funny. Collaboration is bad when it lowers the bar. Find ways to say yes. Everybody should have a voice, but leaders need to lead. Crazy is contagious, like a yawn. You can make anybody believe whatever you want by tricking them with principles of psychology. Fresh is a gift. No one is entitled to anything. There is no substitute for work. Chase the story. Be the ball."
zlib_text: Praise for The Gentle Marketing Revolution
  “You don't have to be pushy to be successful! The Gentle Marketing
  Revolution is a blueprint for a world where those who use authentic
  marketing not only make the biggest impact—they also make the most
  money.”
   
  —Dorie Clark, author of Entrepreneurial You and executive education
  faculty, Duke University Fuqua School of Business
   
   
  “Sarah's book is the inspirational lift we need in an increasingly harsh and
  desperate marketing world.”
   
  — Mark Schaefer, author of Marketing Rebellion: The Most Human
  Company Wins
   
   
  The Gentle Marketing Revolution is to heart-centered business owners what
  quiet is to introverts — total permission to be ourselves and communicate
  about what we do with authenticity, connection, and love.”
   
  —Jenny Blake, author of Pivot: The Only Move that Matters is Your Next
  One
   
   
  “People want what’s real, now more than ever. It’s okay to market in such a
  way that it acknowledges your flaws, and Sarah Santacroce’s book shows
  t