title: Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You
author:  Anthony Fitzsimmons 
description: Over twenty pre-publication reviews are shown on the front and back covers and in the prelims. Please see below.
zlib_text: Corporate Reputation
  
  Psychological and Behavioral 
  Aspects of Risk Series
  Series Editors: Professor Cary L. Cooper and Professor Ronald J. Burke
  Risk management is an ongoing concern for modern organizations in terms of their 
  finance, their people, their assets, their projects and their reputation. The majority 
  of the processes and systems adopted are very financially oriented or fundamentally 
  mechanistic; often better suited to codifying and recording risk, rather than 
  understanding and working with it. Risk is fundamentally a human construct; how 
  we perceive and manage it is dictated by our attitude, behavior and the environment 
  or culture within which we work. Organizations that seek to mitigate, manage, 
  transfer or exploit risk need to understand the psychological factors that dictate the 
  response and behaviors of their employees, their high-flyers, their customers and 
  their stakeholders.
  This series, edited by two of the most influential writers and researchers on 
  organ