title: Do You Matter?: How Great Design Will Make People Love Your Company (paperback)
author:  Robert Brunner 
description: <DIV sercontent> <P style="MARGIN: 0px">&ldquo;Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.&rdquo;</P> <P style="MARGIN: 0px">John Sculley&nbsp; <I>former CEO, Pepsi and Apple</I> </P> <P style="MARGIN: 0px">&nbsp;</P> <P style="MARGIN: 0px">&ldquo;Great design is about creating a deep relationship with your customers. If you don&rsquo;t, you&rsquo;re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.&rdquo;</P> <P style="MARGIN: 0px">Bill Burnett&nbsp; <I>Executive Director, Design Program, Stanford University</I> </P> <P style="MARGIN: 0px">&nbsp;</P> <P style="MARGIN: 0px">&ldquo;Design is the last great differentiator, and yet so few really understand it. <I>Do You Matter?</I> offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.&rdquo;</P> <P style="MARGIN: 0px">Ray Riley&nbsp; <I>Design GM, Entertainment and Devices, Microsoft</I> </P> <P style="MARGIN: 0px" align=left text-align="left">&nbsp;</P> <P style="MARGIN: 0px">&ldquo;This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.&rdquo;&nbsp; </P> <P style="MARGIN: 0px">Noah Kerner&nbsp; <I>CEO, Noise and coauthor, </I>Chasing Cool</P> <P style="MARGIN: 0px"> <P style="MARGIN: 0px">&nbsp;</P> <P style="MARGIN: 0px">More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers&#39; lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. <B>Do You Matter?</B> shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple&#39;s brilliant design language) and Stewart Emery (<B>Success Built to Last</B>) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You&#39;ll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You&#39;ll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture. </P> <P style="MARGIN: 0px"> </P> </DIV>
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  Cover design by Steve Lanto
  
  
  Interior design by Kristin Hansen-Mellish
  
  
  Originally published in 1989.
  
  
  Copyright © 2015 Edition by Pacific Press® Publishing Association
  
  
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