title: Seven Recipes for Success in Business: A Gourmet's Guide to Customer Service
author: Frank D. Briggs
description: Frank D. Briggs has worked in many jobs providing customer service for more than thirty-nine years. He currently lives in Coeur d' Alene, Idaho.
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  More Praise for
  
  
  _Think Like Your Customer_
  
  
  **What top business leaders are saying . . .**
  
  
  _“Starting with what your customers need and want, rather than what you_ _have
  to sell, is key to sales success. This book will show you how to identify_
  _your customer’s business objectives before the sales cycle even starts._
  
  
  _Stinnett provides the insight to deliver real business value to your_
  _customers.”_
  
  
  Bill McDermott, CEO and President,
  
  
  **SAP America, Inc.**
  
  
  _“Even after thirty-five years in this business, I found_ Think Like Your
  Customer _to be loaded with powerful and proven advice, which I began_
  _putting to use immediately. This is a very practical guide to better_
  _understanding how your customers think.”_
  
  
  Bill Zeitler, Senior Vice President and Group Executive,
  
  
  Systems and Technology Group,
  
  
  **IBM Corporation**
  
  
  _“This book will teach you how to sell ‘business results’ instead of just_
  _products and services.”_
  
  
  Gerri Elli