title: Social Policy in Australia: Understanding for Action
author: Alison McClelland
description: <br /><strong>Alison McClelland</strong> is Executive Director of Strategic Policy, Research and Forecasting in the Department of Planning and Community Development at the University of Melbourne in Australia. <br /><br /><strong>Paul Smyth</strong> is Professor of Social Policy at the University of Melbourne, and General Manager of the Research and Policy Centre of the Brotherhood of St Laurence.<br />
zlib_text: ‘The examples and anecdotes leap off the page, in a can’t-put-down guidebook
  on how to change the world successfully, and how to fail dismally.’
  
   **—The Hon. Tony Burke MP**
  
  ‘The Australian Marriage Equality Campaign was a case study for what Jeremy
  and Henry describe in this engaging and important book. In the words of _New
  Power_ , the campaign was “Actionable, Connected and Extensible”. The central
  campaign gave small groups and larger communities the tools to share stories,
  make calls, activate social media and more to build a mass movement in support
  of change. In the end the politicians, even most who were opposed, had no
  choice but to vote overwhelmingly for equality.’
  
   **—Bruce Meagher, Director of Corporate Affairs at Foxtel**
  
  ‘Anyone aspiring to political, business or community leadership should read
  this book . . . It will frighten some, inspire many and expose the laggards.’
  
   **—Adam Kilgour, Managing Director Diplomacy Pty Ltd**
  
  ‘ _New Power_ is a serious attempt to 