title: Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal
author: Charles A. O'Reilly III
description: Michael L. Tushman is a Professor of Business Administration at Harvard Business School. Charles A. O'Reilly III is the Frank E. Buck Professor of Human Resources Management and Organizational Behavior at Stanford University Graduate School of Business.
zlib_text: i
  The 4x4 Innovation Strategy
  
  Copyright © 2020 Martin Schweiger
  All rights reserved. Copyright protected.
  I am making it free for my readers to re-print single chapters, but not the entire book 
  or large parts of it. This is provided that any re-printing is done without making changes 
  to the content, wording and images, and that the title of the book and my name is used. 
  You must send me a link to any reprints you make, so that I can mention it on my website. 
  Please email me at martin.schweiger@ip-lawyer-tools.com.
  ISBN: 9798674679592
  
  About this Book
  Part A: Innovation 
  Tactics, Strategy, or Wisdom. Success or Failure. 
  Part B: Hierarchy
  Innovation Strategy: the Big Picture
  Part C: The Rules
  R&D
  Freedom-to-Operate
  IP Protection
  Market Validation
  Part D: The Consequences
  Two Inventors, Two Outcomes
  Part E: Conclusion
  A Call to Action
   
  About the Author
   
  Index
  vii
  13
  14
  32
  33
  56
  57
  83
  95
  121 
  139
  140
  146
  147 
   
  150
  152
  Contents
  
  vii
  This book starts where other books about innovati