title: Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit
author:  Pia Silva 
description: Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build <i>Badass Brands without the BS</i> in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex.
zlib_text: by Brad Feld
  While creating a growth business can be exhilarating, 
  many entrepreneurs—especially those starting a  
  company for the ﬁrst time—donʼt pay enough  
  attention to some core issues surrounding the  
  ﬁnancial management of their businesses.  continued >
  for Entrepreneurs
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  | iss. 5.04 |   i   | U |  X  | + | 
  Often, founders don’t have formal training in ﬁnance—they’re 
  “techies” launching the next Apple Computer or Netscape, 
  professionals putting together advertising, management consulting, 
  or human resources agencies, or super-salesmen types who’ve ﬁgured 
  out how to sell a pizza or deliver a package faster, better and cheaper. 
  Always, they’re intimately involved with their core product or service. 
  Often, they are too busy to burrow into the details of some of the 
  company’s fu