TEXT: Color Voodoo #1 - A Guide to Color Symbolism
  COLOR VOODOO #1
  JILL MORTON
  A GUIDE TO COLOR SYMBOLISM
  
  Color Voodoo #1 - A Guide to Color Symbolism
  © Copyright 1997 by Jill Morton
  All rights reserved. No part of this publication may be reproduced  or transmitted
  in any form or by any means, graphic, electronic or manual, including photocopy,
  digital duplication, hyper text markup language, recording, or any information
  storage and retrieval system  without permission in writing from the publishers.
  This copyright protects the right to make copies of the work.
  You may print one copy for your own usage.
  Please email colorvoodoo@colorcom.com for prices for printing multiple copies for
  distribution and site licenses for installing this publication on multiple stations.
  PDF document published in 1997 by COLORCOM®
  ISBN  0-9679080-0-0
  
  Color Voodoo #1 - A Guide to Color Symbolism
  For Kecia and Zachary
  
  Color Voodoo #1 - A Guide to Color Symbolism
  How to use Acrobat Reader
  Welcome to this electronic publication!
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  i
  
  Color Voodoo #1 - A Guide to Color Symbolism
  ii
  Viewing Options
  The publication opens with the navigation window displayed at the left. This window contains
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  The navigation window can be widened or contracted by dragging the two small triangles at the
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  Control the viewing size of the pages in this publication by selecting any one of the page buttons
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  Color Voodoo #1 - A Guide to Color Symbolism
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  Navigation
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  Color Voodoo #1 - A Guide to Color Symbolism
  How to Find Things
  Let's assume that you want to find all the colors that are classified as "dignified." Here's how to
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  1. Click the find tool (binoculars) on the command bar, or choose Tools > Find on the Menu bar.
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  2. If you want to find out if there are more occurrences of the text, press Ctrl (Windows and UNIX)
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  Note: You will be prompted to loop back to the beginning of the document if you start the process
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  iv
  
  Color Voodoo #1 - A Guide to Color Symbolism
  About Printing
  For best results, print to a postscript printer.
  WINDOWS users: When printing out the text in this publication, you'll need to direct the printer
  to " PRINT TRUETYPE FONTS AS GRAPHICS."  The following sequence may apply: On the
  menu bar, select FILE > PRINT > SETUP > PROPERTIES > FONTS.
  Now select PRINT  TRUETYPE FONTS AS GRAPHICS.
  Other users: If the printout of text is irregular, check to see if this same option is available under
  "Page setup" or "Print." When printing to a PCL printer, select bitmap fonts instead of outline
  fonts. Consult your manual if other problems occur.
  About Color Printing
  This publication was designed for on screen viewing. Colors will appear different when printed
  with a typical computer printer. The colored inks are based on the CMYK (cyan, magenta,
  yellow, black) system which is different from the RGB system used by computer monitors and
  electronic publications.
  Also, the color swatches take up a lot of area in this publication and will consume a large
  quantity of ink!
  v
  
  Color Voodoo #1 - A Guide to Color Symbolism
  About Color Voodoo
  Computer Colors
  Color Models
  Design Applications
  Web Site Design Applications
  Tips for Color Communication
  Global Design & Web Sites
  INTRODUCTION
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Like voodoo, color can sway thinking, change actions, and cause reactions.
  Red means "stop" and green means "go." Traffic lights send this universal
  message. Likewise, the colors used for a logo, business card, product,
  packaging, web site, interior design, architectural elements, or clothing cause
  powerful reactions. Color sends a subliminal message, one which plays a
  critical role in success or failure. It will either attract or distract, work for you
  or against you.
  The subliminal power of color is serious business. Consequently, the
  information in this book is presented in a methodical way. You might think the
  tone is a bit academic, but it will deliver clear concepts about color symbolism
  so that you can use it to your advantage.
  About Color Voodoo
  
  Color Voodoo #1 - A Guide to Color Symbolism
  This publication was designed for electronic distribution and computer viewing. All colors
  represented in this publication are based on the 216 colors which are common to both Windows
  and Macintosh computers and can be viewed on 8 bit (256 color) monitors.
  Every effort has been made to reproduce colors accurately. All illustrations were prepared on
  a system with full gamma correction and color synchronization. Colors may vary on different
  computers.
  Anti-glare screens may cause color distortions.
  If you have a PC running WIN 98, WIN 95 or  WIN 3.1, make sure your
  computer system has full gamma correction. A high quality monitor is
  essential. A video or graphic card might be needed for accurate color
  readings.
  Macintosh computers, Silicon Graphics workstations, and machines running NeXTStep should
  deliver highly accurate color and will not need any gamma correction. A corrected gamma of
  1.8 is built into these machines. Older monitors may require some adjustments.A gamma
  control panel device should be used to check and adjust the gamma.
  Computer Colors
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Monitors and printers reproduce colors differently. Monitors use
  the red, green, blue (RGB) color model. Printing is based on
  the cyan, magenta, yellow, and black (CMYK) color model.
  Colors on-screen may look different when printed.
  Color Models
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Design Applications
  The color information and illustrations in this publication will assist in developing a successful
  color scheme for all areas of design. Since these illustrations and color formulas are based on the
  RGB color model, variables may occur when using other color systems. The following provides
  important information about these variables:
  Labels, Packaging, Business Cards, Stationery and Signage
  The RGB values of  the colors may be used as a reference for appropriate specifications for
  printing and other media.
  Products
  The RGB values may be used as a reference for enamels, glazes, paint, textile dyes, and other
  color media.
  Wardrobe
  The color swatches may be used as a reference for wardrobe selections.
  Note: The special information about the gender based appeal of the red family of colors is especially
  useful for color communication in wardrobes.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Interior Design and Architecture
  The color swatches may be used as a departure point for interior or exterior color schemes.
  Caution should be used in paint and wall covering  selections. The colors of the swatches in this
  publication will be quite different when applied to large interior or exterior surfaces. Muted colors
  will wind up looking much more colorful. Some colors may turn out too pale, others, too dark.
  Consult with a paint representative and/or a design professional. Large brush-outs will give you a
  better idea of end results. Similar caution should be used when selecting carpeting and other
  elements which cover large areas.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Web Site Design Applications
  The color information and illustrations in this publication are specifically applicable to web
  site design. All web site graphics (gifs and jpegs), background colors, text and link colors are
  based on the RGB color system. Since this is an electronic publication, the same RGB color
  system was used for all color illustrations. What you see in this publication is an accurate
  representation of web site colors, one which will help you develop successful colors for web
  site design.
  The HEX code is included for each color swatch. This may be used to specify background
  colors, text, or link colors in html documents. The RGB values are also supplied and may be
  used for non-dithering colors for graphic illustrations.
  Since these illustrations and color formulas are based on the RGB color system, variables
  may occur when using other color systems. If you print this publication, the colors may deviate
  from their on screen accuracy.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  1. Know your target market.
  As a case study, let’s assume you’re selecting colors for a bank. Financial institutions require
  colors which support a sense of security, trust and reliability. The color of currency also comes
  into play. A risky color would be purple since many of its primary associations are related to the
  intangible world of creativity, spirituality, mystery and the sub-conscious. Nevertheless, if that
  financial institution is located in Charlotte North Carolina, the home town of the famed Charlotte
  Hornets basketball team, whose colors happen to be purple and teal, and if the membership of
  that bank is primarily female, purple combined with another color is worthy of consideration.
  As a general rule of thumb, you have a lot more flexibility in color selections for a regional business.
  If, on the other hand, the business intends to expand its base nationally or globally, off-beat color
  selections should be avoided.
  2. Use extreme caution with global audiences.
  When designing for a global market, designers must subject their color selections to stringent
  cross-examination. If a color’s symbolism does not support the fundamental characteristics of a
  product, service, person or place, and if it is insensitive to a specific culture, that color may
  communicate in surprising ways.
  Tips for Color Communication - Global Design & Web Sites
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Consider again the color purple. It may work as a symbol of creativity for art and as a symbol of
  the extra-terrestrial for science fiction, but it’s a polarizing color. People either love it or hate it.
  Furthermore, it’s potentially hazardous on a global level. It may symbolize mourning and death in
  many cultures in the same way that black does in American culture.
  A significant example of purple failure is the initial design of EuroDisney’s signs. The color palette
  was intended to rival Coca Cola’s red, but the final selection of vast amounts of purple was a
  tragic mistake. Purple symbolizes death and the crucifixion in Catholic Europe. It’s not surprising
  that visitors thought the signs were morbid. How did this happen? The CEO liked purple. [1]
  Personal preference and “avant-garde” tactics frequently cause color disasters. When the wrong
  color is used on a web site, the damage extends to a global audience.
  [1] Euroclash, ID Magazine, January 1992, p.61
  3. Use caution with “in” colors.
  Just because a certain color is a color marketer’s “in” color for the year (or next year, or the
  decade) doesn’t mean it will work for everything and it certainly doesn’t mean that it will work
  globally. The late 20th century bore witness to the popularity of yellow-green which ranged in hue
  from a soft avocado-green to an acidic lime-green. It infiltrated fashion and home furnishings in
  American culture. Print advertising, television and web sites embraced it for a “cutting edge” look.
  The more acid the hue, the more it became an “in your face” symbol of the avant-garde.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  In spite of this, most shades of yellow-green do not enhance the image of baked goods, toothpaste,
  cosmetics or gastro-intestinal products. Consequently, this color would only add negative or
  confusing associations.
  4. Don’t use personal preference.
  The most common color mistake is selecting a color because you like it. Some people will argue
  that they feel very comfortable with a certain color or that they like the way it looks in a certain
  context. One designer fell in love with the aqua and yellow color combination of Bahama's license
  plates. He proceeded to use these colors as the core color scheme on a web site for a paper
  manufacturer located in Maine. Not by any stretch of the imagination do these colors support this
  product. They serve only to confuse the viewer, thus discouraging exploration of the web site.
  Surround yourself with your favorite colors but remember, color communication is a science.
  Objectively analyze the product or theme of your project. (Advise your client to do the same!)
  5. When in doubt, don't.
  Most people have an intuitive warning system. If you're feeling a little queasy about a color
  selection, chances are it's wrong. Test it out by selecting a color one step removed such as a
  blue-green instead of a blue. You may be close to your mark or way off!
  
  Color Voodoo #1 - A Guide to Color Symbolism
  6. When in doubt, stick to timeless symbolism.
  The timeless psychological associations and natural references of any given color should be
  foremost. For example, red is the color of fire and blood. Psychologically it is a dynamic energizing
  color. It is far removed from any symbolic association of serenity or dependability.
  (Refer to the text descriptions in this publication.)
  7. Prepare for color mutations on the web.
  Think about the last time you were in an electronics store and viewed dozens of television sets in
  a row. The picture was darker on some sets, the contrast varied, and, on closer examination you
  may have noticed that flesh tones and even the colors of the trees and sky were different. The
  possibility for color mutations is even greater in web site design.
  Here’s what you can do:
  a. Make sure your computer has good color vision.
  Start by establishing the best color standard in your computer's operating system. If you're
  designing on a PC (Windows), correct your gamma by buying the best components and
  components that work well together. If you're designing on a Mac or SGI workstation, sufficient
  gamma correction is built into your system. Beware of anti-glare screen devices.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  b. Use the 216 web color palette.
  Although each browser has a vocabulary of 256 colors, only 216 colors are common to both PC's
  and Macintosh computers. Using a web-safe palette will ensure that the colors you select are
  standard on all  computers and all Web browsers. Also, if you select colors outside of the 216
  palette, the color may consist of speckles of colors. This effect is called dithering and can cause
  severe problems in background colors, text, and all link colors. Note: This palette does not mean
  that the color you select will look exactly the same on all computers. Colors are generated by the
  computer's operating system and monitor, not the palette. Nevertheless, the 216 web-safe colors
  are a very reliable standard.
  (Note: All colors in  this publication are part of the 216 color web-safe palette.)
  c. Foresee the variables on other computers.
  Preview your work on several different computers. If you’re on a Mac, check out your designs on
  a Windows PC with 256 colors (8 bit). You may be surprised by the relative darkness of your hues
  as well as non-linear color shifts. Teal greens may appear much bluer, sandy beiges may shift into
  peachy tans. If you’re on a PC, chances are you’ll be amazed at how much lighter colors are on a
  Mac. The previously described color shifts will also be evident.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Introduction to Color Symbolism
  Categories of Color Symbolism
  The Symbolism of Red
  The Symbolism of Purple
  The Symbolism of Blue
  The Symbolism of Green
  The Symbolism of Yellow
  The Symbolism of Orange
  The Symbolism of Brown
  The Symbolism of Black
  The Symbolism of White
  The Symbolism of Gray
  COLOR SYMBOLISM
  Idioms in American English
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Introduction to Color Symbolism
  Nature provides a significant starting point for color symbolism. Natural references, such as fire
  and water, play a powerful role in the symbolic meaning of the respective  colors. This symbolism
  can be considered timeless. Other symbolic meanings change over time and are considered
  timely. These are linked to politics, fashion, religion, myths, and geography.
  The color symbolism in this publication is based primarily on Western culture. In some situations,
  different countries in the Western world may attach different meanings to some colors. The colors
  of the nation’s flag, the colors of a nation’s sports team, and other conventions will affect the
  symbolism of certain colors. For example, the symbolism of orange will be quite different in the
  Netherlands, where the Royal House is referred to as “The House of Orange.”
  Much of the information about color symbolism comes from data gathered from  "The Global
  Color Survey" located at the Color Matters web site. This database consists of thousands of
  entries from all points on the globe.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Categories of Color Symbolism
  The first category, "References in Nature," includes natural elements that one would find at any
  time on Earth.
  The second category "Psychological Symbolism,"  includes positive and negative associations.
  Other symbolic categories that may be applied to a color, include:
  "Contemporary Culture" (objects and associations that have evolved in the Twentieth Century),
  "Religious,"  "Historical / Political,"  "Other Cultures," and "Fashion."  These categories are included
  only when they are relevant to a color.
  Of special note are the color codes from OSHA  (Occupational Safety and Hazard Administration).
  Although this an American standard for industry, there are significant similarities to psychological
  and natural associations.
  A list of idiomatic expressions in American English is also included as a final reflection on
  symbolism.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  References in Nature
  fire
  blood
  raw meat, flesh
  roses, carnations, and other flowers
  apples, berries, tomatoes, and other fruits
  cardinals and other birds
  rubies and other gemstones
  Contemporary Culture
  traffic lights and signs designating “Stop”
  fire engines in many countries
  associated with the planet Mars
  hearts (Valentines Day)
  Christmas
  Religion
  the devil
  Psychological Symbolism
  energy
  warmth
  strength
  impulse
  dynamism
  activity
  courage
  excitement
  love
  passion
  dominance
  rebellion
  aggression
  war and combat
  violence
  sexuality
  prostitution
  More
  THE SYMBOLISM OF RED
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Historical / Political Associations
  associated with communism in the 20th century
  Other Cultures
  an important color in China and Japan
  Fashion
  attention getting, sexy
  OSHA Coding
  Red: danger, stopping, fire protection equipment
  Optics
  Red advances, thereby creating the impression that
  red objects are closer than they are.
  Etc.
  Reds are classified as yellow-based or blue-based.
  Yellow-based reds, such as tomato, appeal to males.
  Blue-based reds, such as raspberry, appeal to females.
  Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Psychological Symbolism
  spirituality
  mysticism
  magic
  faith
  the unconscious
  dignity
  mystery
  creativity
  awareness
  inspiration
  passion
  imagination
  sensitivity
  aristocracy and royalty
  conceit
  pomposity
  cruelty
  mourning
  death
  References in Nature
  orchids, irises
  grapes, plums
  cabbage
  purpura shellfish (from the Mediterranean)
  (Note: purple very rarely occurs in nature)
  Contemporary Culture
  Purple Heart
    (American military award for bravery)
  Historical/Political Associations
  the imperial color of ancient Rome
  More
  THE SYMBOLISM OF PURPLE
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Fashion
  associated with mourning in some Western and
  Eastern cultures
  OSHA Coding
  Purple: hazardous nuclear energy
  Optics/Physiology
  the hardest color for the eye to discriminate
  Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  More
  Psychological Symbolism
  spirituality
  trust
  truth
  cleanliness
  tranquility
  contentment
  immateriality
  passivity
  understanding
  conservatism
  security
  technology
  masculinity
  coolness and cold
  introversion
  melancholy
  depression
  References in Nature
  sky
  oceans and lakes
  blueberries
  bluebirds
  fish
  mold
  blue bonnets and other flowers
  lapis and other gemstones
  Note: blue is not commonly found in natural objects
  Contemporary Culture
  denim  (blue jeans)
  Police uniforms (U.S.)
  IBM - Big Blue
  THE SYMBOLISM OF BLUE
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Historical/Political Associations
  the color of robes representing the station of
  philosopher in ancient Rome
  signifies spiritual and pacific virtue in Christian art
  Other Cultures
  the color of immortality in China
  the color of holiness for Hebrews
  the color of the god Krishna in Hinduism
  OSHA Coding
  Blue: cautions against the starting, use, or
  movement of equipment under repair
  Optics/Physiology
  Blue recedes, thereby creating the impression that
  blue objects are farther away than they are.
  Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Psychological Symbolism
  nature
  growth
  fruitfulness
  renewal
  freshness
  tranquility
  hope
  youth
  health
  peace
  good luck
  coolness
  envy
  immaturity
  References in Nature
  all vegetation
  lakes and other inland waters
  emeralds, jade, and other gemstones
  birds
  fish
  Contemporary Culture
  traffic lights designating “Go”
  ecology and conservation
  American money (greenbacks)
  Christmas
  More
  THE SYMBOLISM OF GREEN
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Historical/Political Associations
  Celtic myths: the Green man was the God of fertility
  Fashion
  favored by sophisticated Europeans for a long time
  avocado greens: popular in the ‘60’s in the US
  stable pure shades of green: the color of the ‘90’s
  OSHA Coding
  Green: used for designating safety and locations of
  first aid equipment
  Optics/Physiology
  the most restful color to the eye
  The lens of the eye focuses green light exactly on the
  retina.
  The range of green hues is very broad.
  Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Psychological Symbolism
  cheer
  hope
  vitality
  luminosity
  enlightenment (mental and spiritual)
  communication
  expansion
  optimism
  philosophy
  egoism
  dishonesty
  betrayal
  cowardice
  References in Nature
  sunlight
  sand
  autumn leaves
  corn, squash, and other vegetables
   lemons, bananas, and other fruits
  sunflowers, daffodils, and other flowers
  canaries and other birds
  fish
  gold, topaz and other gemstones
  human hair and animal fur
  urine, phlegm, pus, jaundiced skin
  Contemporary Culture
  traffic lights and signs designating slow or
  caution
  taxis (Yellow Cab-U.S.)
  quarantine flags
  butter, mustard and spices
  More
  THE SYMBOLISM OF YELLOW
  
  Color Voodoo #1 - A Guide to Color Symbolism
  OSHA Coding
  Yellow: cautions against physical hazards,
  such as projections
  Optics
  the color the eye processes first
  the most visible and luminous color of the
  spectrum
  Religion
  Deities in Greek mythology had yellow hair
  and robes. (Therefore, it was not popular
  with the early Christians.)
  Historical/Political Associations
  Yellow Fever
  Other Cultures
  a symbol of the emperor in China
  a sacred color in Hinduism
  the color preferred by Confucius
  an important color in Early Egypt
  Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Psychological Symbolism
  energy
  cheer
  activity
  excitement
  warmth
  crassness
  OSHA Coding
  Orange: designates dangerous parts of
  machines or   energized equipment which
  may cause injury
  References in Nature
  fire
  sunset
  oranges, mangoes, apricots, and other fruits
  pumpkins, yams, and other vegetables
  flowers and autumn leaves
  goldfish
  human hair and animal fur
  Contemporary Culture
  life rafts
  copper
  symbolizes that a product is inexpensive (U.S.)
  Halloween (U.S.)
  school buses (U.S.)
  Historical / Political Associations
  The Royal House of the Netherlands is referred
  to as the House of Orange
  Swatches
  THE SYMBOLISM OF ORANGE
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Psychological Symbolism
  nature
  durability
  reliability
  realism
  warmth
  comfort
  homeyness
  boredom
  Contemporary Culture
  chocolate
  coffee, cola and other beverages
  rice, grains
  sugar
  tobacco
  UPS trucks
  References in Nature
  earth
  tree trunks
  roots
  rocks
  autumn leaves
  cooked meat
  human hair and skin
  animal fur
  birds
  fecal matter
  Etc.
  Note: Although browns are very muted versions of
  oranges and reds,  the swatches are grouped
  independent of the parent colors. In some cases,
  the dividing line between a muted orange and a
  brown is not rigid.
  Swatches
  THE SYMBOLISM OF BROWN
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Psychological Symbolism
  power
  sophistication
  sexuality
  the unknown
  the end of a cycle
     (after the fire, after the day, comes the dark)
  death
  corruption
  ominous forces
  emptiness
  depression
  References in Nature
  the darkness of night, absence of light
  rocks
  hardened lava
  charred wood and other objects
  soot
  crows and other birds
  the pupil of the eye
  human hair and animal fur
  onyx, slate and other minerals
  Contemporary Culture
  ink
  cast iron and other metals
  industrial machinery
  More
  THE SYMBOLISM OF BLACK
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Religion
  the color of the Christian priesthood, representing
  self-denial
  evil forces
  Historical/Political Associations
  the color of the Egyptian God Osiris, representing
  the seed of life that grows in the dark
  the Black Plague
  Black Panthers (U.S. Militant Organization)
  Fashion
  power color
  the color of mourning in many Western cultures
  Etc.
  In subtractive color theory, black is the result of the
  combination of all colors.
  Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Psychological Symbolism
  purity
  cleanliness
  truth
  innocence
  chastity
  spirituality
  sophistication
  refinement
  newness
  blandness
  sterility
  death
  References in Nature
  the non-color of light
  clouds
  snow
  sea foam
  flowers
  doves and other birds
  opals
  teeth, hair, whites of the eyes
  animal fur
  cooked meat  (chicken) and fish
  Contemporary Culture
  the white dove of peace
  the “White House”
       (presidential residence in U.S.)
  processed food
       (white bread, rice, sugar, etc.)
  detergents
  More
  THE SYMBOLISM OF WHITE
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Religion
  salvation
  the holiness of the God figure
  the purity of the priesthood
  Historical/Political Associations
  the color of the flag of surrender
  the color of mourning in ancient Rome &
  medieval France
  Fashion
  wedding gowns symbolizing chastity
  the color of mourning in some Western and
  many Eastern cultures
  uniforms for doctors and nurses
  Optics/Physiology
  Pure white can produce glare and cause
  optical fatigue when used in large
  quantities.
  Etc.
  In additive color theory, white is the result of
  the combination of all colors of the spec-
  trum.
  Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Swatches
  Psychological Symbolism
  neutrality
  intelligence
  futurism
  modesty
  technology
  secure
  liberalism
  tranquility
  cold
  retirement
  indifference
  sadness
  decay
  dreariness
  References in Nature
  rocks
  smoke
  clouds (stormy or overcast skies)
  shadows
  human hair
  Contemporary Culture
  concrete
  silver, platinum, steel and other metals
  industrial machinery
  Optics/Physiology
  the simplest color for eye to see
  THE SYMBOLISM OF GRAY
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Blue
  blue chip stocks (solid, profitable)
  singing the blues (songs with melancholy
  lyrics)
  feeling blue (sad, depressed)
  blue laws (puritanical conduct laws)
  blue collar worker (laborer)
  blue ribbon (the highest award)
  blue blood (aristocratic)
  blue streak (fast movement)
  blue lightning (fast movement)
  blue book (a publication listing car prices)
  out of the blue (unexpected)
  Green
  green thumb (good gardening abilities)
  green with envy
  green around the gills (sick)
  green behind the ears (immature)
  green alien beings
  Purple
  to turn purple with rage
  Red
  red-blooded ( hearty, healthy)
  red-neck ( low class, uneducated)
  red light district (prostitution)
  to be caught red-handed (with evidence)
  to be in the red (in debt)
  red tape (a mire of details)
  red ticket item (a special item)
  a red letter day (a fantastic day)
  More
  IDIOMS IN AMERICAN ENGLISH
  Although idiomatic expressions are representative of the culture from which they arise, they
  demonstrate significant associations, many of which reinforce the general psychological symbolism
  of specific colors. The following represents a sampling of idioms in American English.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Yellow
  yellow press (unscrupulous, sensational
  journalism)
  to be yellow (cowardly)
  to have a yellow streak (cowardly)
  yellow-bellied (derogatory, cowardly)
  White
  white magic (good, kind)
  white lies ( falsehoods for a higher purpose)
  white collar worker (professional, upper
  class)
  to white wash (cover up)
  Brown
  to brown bag (to bring your lunch)
  brownie points (credit gained by flattering
  someone)
  to brown nose (to flatter someone for per-
  sonal gain)
  Gray
  gray areas (shadowy areas or concepts that
  lack specificity)
  seeing things in shades of gray (with an open-
  mind)
  gray matter (the brain)
  Black
  black magic (evil)
  to be in the black (making a profit)
  to put someone on a black list  (a list of
  undesirable / rejected people)
  black sheep (a member of a family or
  group who is a disgrace)
  little black book (an address book listing
  special people)
  black ball (cast a negative vote against
  someone)
  black list ( a list of persons who are disap-
  proved of and are to be punished)
  black market (illicit trade in goods)
  
  Color Voodoo #1 - A Guide to Color Symbolism
  COLOR SWATCHES
  Red Swatches
  Purple Swatches
  Blue Swatches
  Blue-Green Swatches
  Green Swatches
  Yellow Swatches
  Orange Swatches
  Brown Swatches
  Black & White Swatches
  Gray Swatches
  Color codes & formulas
  About the layout
  About the terms used
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Color Codes and Formulas
  The color swatches in this publication were selected from a set
  of colors which are common to both PC and Macintosh
  computers. The RGB formulas and the HEX code (for web site
  HTML specifications) are on the left side of each color swatch.
  The RGB (Red, Green, Blue) formula
  The HEX code for web site design
  Refer to "Design Applications" for related information.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  About the layout of the swatches
  The colors in this publication are divided into the following
  groups: red, purple, blue, green, yellow, orange, brown,
  black, white and gray.  In some cases, the dividing line
  between the color groups is quite fluid and can not be
  considered an absolute. The primary focus is on the
  symbolic descriptions of each color rather than on a rigid
  positioning.
  The colors are arranged in chromatic order. For example,
  greens begin with "teal green" (a green with a slight blue
  cast), progress to pure green, and end with olive green (a
  green with a yellow cast).
  Similar versions of the same color are grouped sequentially.
  These groupings may include a light version, a medium
  version, a dark version, a bright version and a muted
  version of the same "parent" color.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  About the terms used
   The English language does not support a wide range of color terms beyond the names of basic
  hues, such as “red” and “blue.” In addition to the basic color names, colors may also be described
  by references to naturally occurring objects, such as “burgundy” or “lime”. Designer color terms
  such as “Antique White” and “Riviera Blue” are not accurate and are not used in this publication.
  In order to differentiate each color, the following descriptive terms are used:
  Dark - a dark version of the color, one which is a “shade” of the original color
  Medium - a medium or medium-light version of the color
  Light - a light version of the color, one which is a pastel or “tint “ of the original color
  Muted - a dull, less colorful version of the color
  Bright - a very pure, very intense, very saturated version of the color
  Deep - a very rich version of the color, a  full bodied color in spite of its relative darkness
  Some colors may also be described with terms such as “yellow-based” or “blue-based." For example,
  a tomato red is a “yellow-based” red. In other words, tomato red is a red with a slight yellow-orange
  cast to it.  Raspberry red is a “blue-based” red, one with a slight blue cast to it. These distinctions
  affect the gender-based appeal of red. In other colors, they serve to differentiate one from another.
  Since the emphasis is on constructive applications of colors, positive descriptions are used for the
  symbolism of each individual color. Refer back to the symbolic analysis of each color for possible
  negative associations.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Salmon Red  (yellow-based red)
  healthy, happy, tasty, friendly, cosmetic,
  warm
  Name & Symbolism
  Medium Dark Red (yellow-based red)
  invigorating, powerful, zesty, tasty, spicy,
  hot
  Tomato Red  (yellow-based red)
  dynamic, powerful, aggressive, rebellious,
  impulsive, strong, sexy, exciting, festive,
  good luck, fast, war-like, demonic, hot
  R: 255
  G: 102
  B: 102
  FF6666
  R: 255
  G: 000
  B: 000
  FF0000
  R: 204
  G: 000
  B: 000
  CC0000
  R: 153
  G: 000
  B: 000
  990000
  RGB
  Hex
  Dark Brick Red  (yellow-based red)
  earthy, friendly, robust, strong, tasty, warm
  Red Swatches 1-4
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Red Swatches 5-8
  R: 204
  G: 102
  B: 102
  CC6666
  Muted Brick Red (yellow-based red)
  healthy, tasty, comforting, warm
  R: 255
  G: 000
  B: 051
  FF0033
  R: 255
  G: 204
  B: 204
  FFCCCC
  Bright Cherry Red
  festive, dynamic, energizing, sexy,
  fruity, warm
  Light Warm Pink  (yellow-based red)
  comforting, gentle, delicate, sweet,
  happy,  floral, spring-like, babyish,
  feminine
  R: 204
  G: 153
  B: 153
  CC9999
  Mauve Beige
  sophisticated, relaxing, cosmetic, warm
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Red Swatches 9-12
  R: 153
  G: 000
  B: 051
  990033
  Dark Red  (blue-based red)
  formal, majestic, sophisticated, elegant,
  rich, warm
  Raspberry Red  (blue-based red)
  vibrant, fruity, feminine, warm
  Bright Raspberry Pink
   (blue-based red)
  zany, electric, festive, vibrant, ecstatic,
  tangy-fruity, whimsical, tropical, hot
  R: 255
  G: 102
  B: 153
  FF6699
  Deep Pink  (blue-based red)
  healthy, happy, fun, floral, sweet, fruity,
  warm
  R: 204
  G: 000
  B: 102
  CC0066
  R: 255
  G: 000
  B: 153
  FF0099
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Red Swatches 13-16
  R: 102
  G: 000
  B: 051
  660033
  R: 204
  G: 051
  B: 153
  CC6699
  R: 153
  G: 000
  B: 102
  990066
  Deep Burgundy Red  (blue-based red)
  sophisticated, aristocratic, majestic,
  dignified, elegant, high quality,
  expensive
  Light Muted Burgundy Red
  (blue-based red)
  romantic, intimate, floral, tender,
  feminine, cosmetic, sentimental
  Deep Plum Red  (blue-based red)
  elegant, majestic, spiritual, fruity,
  feminine
  R: 255
  G: 153
  B: 204
  FF99CC
  Raspberry  Pink  (blue-based red)
  happy, fun, comforting, sweet, child-like,
  feminine, cosmetic, spring-like, floral,
  warm
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Red Swatches 17-19
  The Symbolism of Red
  (Text)
  Purple Swatches
  R: 255
  G: 000
  B: 255
  FF00FF
  R: 255
  G: 204
  B: 255
  FFCCFF
  Fuchsia/ Bright Magenta
  (blue-based red)
  zany, electric, festive, magical,
  whimsical, exotic, tropical, hot
  Light Pink  (blue-based red)
  happy, delicate, floral, cosmetic,
  feminine, child-like, floral
  Light Hot Pink  (blue-based red)
  happy, fun, festive, tropical, feminine,
  cosmetic, floral, warm
  R: 255
  G: 102
  B: 204
  FF66CC
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Purple Swatches 1-4
  R: 153
  G: 000
  B: 153
  990099
  R: 102
  G: 000
  B: 102
  660066
  R: 204
  G: 102
  B: 204
  CC66CC
  R: 204
  G: 153
  B: 204
  CC99CC
  Medium Burgundy Purple
  vibrant, spiritual, passionate, floral, fruity
  Medium Light Burgundy Purple
  romantic, cosmetic, floral, warm
  Light Red Purple
  spiritual, delicate, romantic, spring-like,
  floral
  Burgundy Purple
  sophisticated, aristocratic, majestic,
  elegant,  expensive, dignified, spiritual,
  fruity
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Purple Swatches 5-8
  R: 102
  G: 051
  B: 102
  663366
  Dark Mauve Purple
  sophisticated, elegant, philosophical,
  spiritual, artistic
  R: 102
  G: 000
  B: 153
  660099
  Grape Purple
  sophisticated, aristocratic, expensive,
  elegant, dignified, philosophical, creative,
  passionate, mysterious, spiritual, fruity
  R: 204
  G: 153
  B: 255
  CC99FF
  R: 051
  G: 000
  B: 102
  330066
  Dark Purple #1
  regal, dignified, elegant, expensive,
  philosophical, intelligent, spiritual,
  mysterious
  Light Grape Purple
  spiritual, romantic, spring-like, floral
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  R: 153
  G: 000
  B: 255
  9900FF
  R: 102
  G: 000
  B: 255
  6600FF
  R: 153
  G: 102
  B: 255
  9966FF
  R: 153
  G: 153
  B: 255
  9999FF
  Purple Swatches 9-12
  Medium Purple
  spiritual, sensitive, romantic, spring-like,
  floral
  Medium Light Ultraviolet Purple
  spiritual, meditative, tranquil
  Bright Purple
  electric, potent, aware, passionate,
  vibrant, spiritual, mystical, magical,
  tropical, tangy, floral
  Ultraviolet Purple
  powerful, intense, intelligent, creative,
  aware, vibrant, high tech, electric,
  radioactive
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Purple Swatches 13-16
  R: 051
  G: 000
  B: 153
  330099
  R: 153
  G: 153
  B: 204
  9999CC
  R: 102
  G: 102
  B: 153
  666699
  R: 204
  G: 204
  B: 255
  CCCCFF
  Dark Purple #2
  regal, dignified, elegant, expensive,
  philosophical, intelligent, spiritual,
  mysterious
  Light Purple
  spiritual, meditative, calming, soothing
  Medium Gray Purple
  dignified, intellectual, respectable,
  expensive, sophisticated, creative
  Light Gray Purple
  philosophical, creative, sophisticated,
  spiritual, peaceful
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Purple Swatches 17-18
  R: 051
  G: 000
  B: 204
  3300CC
  R: 102
  G: 102
  B: 255
  6666FF
  Blue Purple
  dignified, high tech, potent, electric,
  intelligent
  Medium Blue Purple
  inspirational, spiritual, mystical, sensitive
  The Symbolism of Purple
  (Text)
  Blue Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Blue Swatches 1-4
  R: 000
  G: 000
  B: 102
  000066
  Dark Navy Blue
  dignified, trustworthy, professional,
  official, intelligent, respectable, secure,
  sophisticated, expensive, nautical
  R: 000
  G: 000
  B: 153
  000099
  Navy Blue
  dignified, trustworthy, professional,
  official, intelligent, respectable, secure,
  sophisticated, expensive, nautical,
  masculine
  Bright Blue
  strong, knowledgeable, clean, high tech,
  sporty, marine, masculine, cool
  R: 000
  G: 000
  B: 255
  0000FF
  R: 051
  G: 000
  B: 255
  3300FF
  Cobalt Blue (purple-based)
  high tech, powerful, electric, strong,
  sporty, cool
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Blue Swatches 5-8
  Medium Muted Blue
  secure, trustworthy, understanding,
  calming, cool
  R: 051
  G: 102
  B: 204
  3366CC
  R: 153
  G: 204
  B: 255
  99CCFF
  Light Blue
  peaceful, calming, quiet, passive,
  ethereal, spiritual, cool
  R: 102
  G: 153
  B: 255
  6699FF
  Medium Light Muted Blue
  calming, soothing, understanding,
  ethereal, spiritual, melancholic, marine,
  light, cold
  R: 000
  G: 051
  B: 204
  0033CC
  Blue
  dependable, understanding, secure,
  calming, masculine, cool
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Blue Swatches 9-12
  R: 000
  G: 153
  B: 255
  0099FF
  Cerulean Blue
  clean, refreshing, aquatic, cool
  R: 102
  G: 153
  B: 204
  6699CC
  R: 051
  G: 102
  B: 153
  336699
  Medium Blue Gray
  dignified, dependable, professional,
  respectable, intelligent, peaceful
  Light Blue Gray
  peaceful, intelligent, understanding,
  spiritual, wintery
  Medium Blue
  clean, refreshing, marine, aquatic, cool
  R: 000
  G: 102
  B: 255
  0066FF
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Blue Swatches 13-14
  R: 000
  G: 204
  B: 255
  00CCFF
  Aqua
  refreshing, clean, aquatic, cool
  R: 000
  G: 102
  B: 153
  006699
  Dark Turquoise Blue
  relaxing, dependable, aquatic, cool
  Blue Green Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  R: 204
  G: 255
  B: 255
  CCFFFF
  R: 000
  G: 255
  B: 255
  00FFFF
  Light Cyan
  peaceful, soothing, clean, cool
  Cyan
  festive, whimsical, zesty, refreshing,
  aquatic, clean, tropical, cool
  The Symbolism of Blue
  (Text)
  Green Swatches
  Name & Symbolism
  RGB
  Hex
  Blue-Green Swatches 1-2
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Green Swatches 1-4
  R: 153
  G: 204
  B: 204
  99CCCC
  R: 051
  G: 102
  B: 102
  336666
  R: 000
  G: 153
  B: 153
  009999
  R: 000
  G: 102
  B: 102
  006666
  Light Gray Green (celadon)
  peaceful, soothing, sophisticated,
  subdued, cool
  Dark Gray Green
  dignified, sophisticated, dependable,
  secure, professional, peaceful
  Medium Teal Green
  healthy, relaxing, soothing, refreshing,
  aquatic, cool
  Teal Green
  dependable, comfortable, secure, natural,
  dignified, sophisticated, professional
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Cyan Green
  refreshing, stimulating, electric, astringent,
  whimsical, clean, aquatic, cool
  R: 000
  G: 255
  B: 204
  00FFCC
  R: 000
  G: 204
  B: 153
  00CC99
  Viridian Green (blue-based)
  healthy, refreshing, relaxing, aquatic, cool
  R: 153
  G: 255
  B: 204
  99FFCC
  Bright Green
  healthy, zesty, botanical, fresh, clean,
  cleansing, electric, minty, cool
  Light Green
  refreshing, soothing, minty, cool
  R: 000
  G: 255
  B: 153
  00FF99
  Green Swatches 5-8
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Green Swatches 9-12
  R: 000
  G: 051
  B: 051
  003333
  R: 000
  G: 153
  B: 102
  009966
  R: 102
  G: 204
  B: 153
  66CC99
  Dark Green
  dependable, dignified, professional,
  respectable, secure, sophisticated,
  expensive
  Green #1
  botanical, ecological, natural, lucky,
  healthy, healing, cool
  Muted Medium Light Green
  healthy, relaxing, soothing, peaceful,
  natural, cool
  R: 000
  G: 204
  B: 102
  00CC66
  Green #2
  botanical, ecological, natural, lucky, fresh,
  refreshing, healthy, cool
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Green Swatches 13-16
  R: 000
  G: 102
  B: 051
  006633
  R: 000
  G: 051
  B: 000
  003300
  R: 153
  G: 255
  B: 153
  99FF99
  Dark Forest Green
  dependable, professional, secure,
  botanical, ecological, natural, steadfast,
  healthy, quiet, cool
  Medium Light Green
  natural, healthy, soothing, refreshing,
  botanical, fresh, cool
  Light Green
  peaceful, soothing, healthy, refreshing,
  cool
  Dark Green (yellow-based)
  earthy, woodsy, dependable, natural,
  ecological, steadfast, secure, wise
  R: 204
  G: 255
  B: 204
  CCFFCC
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Green Swatches 17-20
  R: 102
  G: 204
  B: 102
  66CC66
  R: 000
  G: 255
  B: 000
  00FF00
  R: 153
  G: 204
  B: 153
  99CC99
  R: 102
  G: 153
  B: 102
  669966
  Muted Medium Light Green
  (yellow-based)
  botanical, natural, healthy, raw,
  refreshing, cool
  Muted Medium Light Green
  (yellow-based)
  natural, botanical, peaceful, dependable,
  calming, cool
  Light Celery Green
  natural, botanical, dependable, calming,
  delicate, cool
  Lime Green
  primordial, extraterrestrial, electric, raw,
  stimulating, acidic, sour, cool
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Green Swatches 21-24
  R: 051
  G: 102
  B: 000
  336600
  R: 102
  G: 204
  B: 000
  66CC00
  Bright Avocado Green
  botanical, raw, acidic, primordial, sour
  Dark Avocado Green
  earthy, botanical, natural, cool
  R: 204
  G: 255
  B: 153
  CCFF99
  R: 153
  G: 255
  B: 000
  99FF00
  Bright Yellow Green #1
  primordial, electric, astringent,
  extraterrestrial, acidic, raw, sour
  Muted Light Avocado Green
  botanical, refreshing, natural, healthy,
  cool
  
  Color Voodoo #1 - A Guide to Color Symbolism
  The Symbolism of Green
  Name & Symbolism
  RGB
  Hex
  Green Swatches 25-27
  R: 153
  G: 153
  B: 000
  999900
  R: 153
  G: 153
  B: 102
  999966
  R: 204
  G: 204
  B: 153
  CCCC99
  Olive Yellow Green
  earthy, raw, sour
  Muted Yellow Green
  earthy, restful
  Light Muted Yellow Green
  natural, restful, subdued
  Yellow Swatches
  (Text)
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Yellow Swatches 1-4
  R: 204
  G: 255
  B: 000
  CCFF00
  R: 255
  G: 255
  B: 102
  FFFF66
  R: 255
  G: 255
  B: 000
  FFFF00
  R: 204
  G: 204
  B: 000
  CCCC00
  Bright Chartreuse Yellow
  sour, primordial, electric, astringent, raw,
  acidic
  Dark Chartreuse Yellow
  botanical, primordial, earthy
  Yellow
  joyous, vibrant, spiritual, luminous,
  energizing, sunny, floral, tangy, citric,
  warm
  Medium Light Yellow
  joyous, lively, spiritual, luminous, sunny,
  summery,  floral, warm
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Yellow Swatches 5-8
  R: 255
  G: 255
  B: 204
  FFFFCC
  R: 255
  G: 204
  B: 000
  FFCC00
  Light Yellow
  mellow, optimistic, cheerful, spring-like,
  warm
  Golden Yellow
  radiant, cheerful, stimulating, energizing,
  invigorating, sunny, floral, fruity, warm
  R: 153
  G: 102
  B: 000
  996600
  R: 204
  G: 153
  B: 051
  CC9933
  Golden Yellow Brown
  earthy, natural, healthy, woodsy,
  autumnal, warm
  Light Golden Tan
  earthy, natural, healthy, tasty, arid,
  warm
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  The Symbolism of Yellow
  (Text)
  Orange Swatches
  R: 204
  G: 102
  B: 000
  CC6600
  R: 255
  G: 153
  B: 000
  FF9900
  Yellow Swatches 9-11
  R: 255
  G: 204
  B: 102
  FFCC66
  Dark Yellow Orange
  zesty, spicy, tasty, healthy, invigorating,
  earthy, autumnal, warm
  Yellow Orange
  stimulating, healthy, invigorating,
  energizing, happy, sunny, tasty, fruity,
  warm
  Light Yellow Orange
  cheerful, friendly, healthy, invigorating,
  sunny, warm
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Orange Swatches 1-4
  R: 255
  G: 102
  B: 000
  FF6600
  R: 204
  G: 102
  B: 051
  CC6633
  R: 255
  G: 153
  B: 102
  FF9966
  R: 255
  G: 204
  B: 153
  FFCC99
  Orange
  stimulating, energizing, exciting,
  cheerful, fruity, autumnal, inexpensive,
  warm
  Terra-cotta Orange
  zesty, spicy, natural, invigorating, tasty,
  healthy, earthy, autumnal, warm
  Light Salmon Orange
  healthy, friendly, cheerful, invigorating,
  tasty, warm
  Light Orange
  healthy, cheerful, tasty, flesh-like, healthy,
  warm
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  The Symbolism of Orange
  (Text)
  Orange Swatches 5-6
  R: 204
  G: 051
  B: 000
  CC3300
  R: 255
  G: 051
  B: 000
  FF3300
  Red-Orange
  exciting, aggressive, invigorating, raw,
  impulsive, tasty, hot
  Dark Red Orange
  invigorating, spicy, tasty, earthy,
  autumnal, warm
  Brown Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Brown Swatches 1-4
  R: 102
  G: 000
  B: 000
  660000
  R: 204
  G: 153
  B: 102
  CC9966
  R: 153
  G: 102
  B: 051
  996633
  R: 153
  G: 051
  B: 000
  993300
  Dark Red Brown
  dependable, strong, robust, friendly,
  natural, earthy, tasty, warm
  Russet  Brown
  earthy, natural, tasty, spicy, autumnal,
  warm
  Medium Light Brown
  dependable, friendly, tasty, healthy,
  earthy, natural, woodsy, warm
  Light Coffee Brown
  earthy, tasty, friendly, natural, healthy,
  warm
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  R: 051
  G: 000
  B: 000
  330000
  Dark Chocolate Brown
  dependable, strong, sturdy, natural, rich,
  tasty, earthy, woodsy, warm
  R: 102
  G: 051
  B: 051
  663333
  Medium Brown
  dependable, relaxing, friendly, natural,
  tasty, earthy, woodsy, warm
  The Symbolism of Brown
  (Text)
  Brown Swatches 5-7
  Black & White Swatches
  R: 153
  G: 102
  B: 102
  996666
  Mauve Brown
  relaxing, friendly, natural, tasty, warm
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Black & White Swatches
  R: 000
  G: 000
  B: 000
  000000
  Black
  powerful, sophisticated, strong, sexy,
  magical, demonic, ominous, expensive
  R: 255
  G: 255
  B: 255
  FFFFFF
  White
  pure, spiritual, clean, sterile, truthful,
  chaste, innocent, peaceful
  The Symbolism of White
  (Text)
  The Symbolism of Black
  (Text)
  Gray Swatches
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Name & Symbolism
  RGB
  Hex
  Gray Swatches 1-2
  The Symbolism of Gray
  (Text)
  Medium Gray
  dignified, intelligent, high tech, creative,
  efficient, expensive, unadorned, subtle,
  neutral, cool
  Light Gray
  calming, unadorned, unpretentious,
  neutral, subtle, subdued, cool
  R: 204
  G: 204
  B: 204
  CCCCCC
  R: 102
  G: 102
  B: 102
  666666
  
  Color Voodoo #1 - A Guide to Color Symbolism
  About the author
  Jill Morton resides in Hawaii, the crossroads
  between East and West. This multi-cultural
  environment has been an ongoing source of
  information about color symbolism. The colorful
  natural landscape of the Hawaiian Islands has
  served as a reference for the color associations
  and harmonies found in nature.
  The most significant data has come from her web-
  based research. Since 1995, more than 3,000
  responses and 60,000 entries have been received
  from the Global Color Survey, located at her
  educational web site, Color Matters.
  Ms. Morton holds a Masters degree in the Fine
  Arts and has served as faculty at the University of
  Hawaii and Chaminade University.
  
  Color Voodoo #1 - A Guide to Color Symbolism
  Color Voodoo #1 - A Guide to Color Symbolism
  Color Voodoo #3 -  50 Symbolic Color Schemes
  Color Voodoo #4 - Color Logic
  Color Voodoo #5 - Color Logic for Web Site Design
  Color Voodoo #6 - Color Voodoo for the Office
  http://www.colorvoodoo.com
  COLOR
  VOODOO
  
SOURCE: textdata/thevault/Crafts/Art/Morton - COLORCOM - COLOR SYMBOLISM.pdf