TEXT: Introduction
  Alignment. We all know about it, but not all of us like or care
  about it. That said, there are plenty of posts on the
  r/DnDBehindTheScreen regarding alignment, variants of it,
  the philosophy behind it, etc, if you wish to read them. I
  personally enjoy alignment, but I understand the reason why
  some people criticize it. That said, I will say that this post can
  be useful to you no matter where you stand on alignment.
  Basically, after looking through the
  r/DnDBehindTheScreen subreddit and the official books, I
  found that there was plenty of stuff about alignment, but none
  of them said anything like "these are the types of ideals that
  someone of this alignment might have". So, after pouring
  through the EasyDamus Aligment page and the various
  backgrounds in the PHB and other books, I compiled a list of
  ideals according to alignment, and then added some original
  ideals for a total of ten per alignment.
  Usage
  These ideals can be used to flesh out the NPCs in your world.
  You can choose ideals according to their alignment, or you can
  choose some ideals and then decide alignment afterwards.
  While these ideals can obviously be given to PCs, they are
  primarily meant for use with your NPCs. For example, say you
  want to make a master thief NPC that runs the Thieves Guild
  in a backwater city. Perhaps you want her to be CN with a
  slightly evil bent, which would encourage her to conflict with
  your party in some way. You can give her the following ideals
  listed at the end of this post:
  Simplicity (Neutral). Perhaps this thief is laid back and lazy
  in personality
  Dishonesty (Chaos). It would make sense for her to
  frequently use deceit to help advance herself and the Guild
  Greed (Evil). As long as she gets her money, she won't care
  that much if others get hurt in the process
  Indulgence (Chaos). Perhaps she uses her money to buy
  luxuries and alcohol
  People (Neutral). Give this thief some friends or family that
  she has a soft spot for
  Now, let's see how these ideals interact:
  Simplicity and Indulgence work together to create the
  ultimate dream for her: a simple life of booze, luxury, and
  relaxation.
  Greed and People conflict with each other: she likes her
  close friends and family, but if the situation arises, would
  she be greedy enough to screw them over for more money?
  Dishonesty is a method to satisfy her Greed, which in turn
  feeds her Indulgence. Pretty vicious cycle if you ask me.
  So in conclusion, this example shows that just by starting
  with an alignment and general background, you can use these
  ideals to build a multi-faceted, unique NPC just by filling in the
  blanks as you see fit.
  That said, this specific list of ideals is not meant to be
  encompassing or definitive. You obviously can't sum up all of
  morality via fifty one-line statements. They are a starting
  point, or an extra tool in your toolbox, for you to build
  characters with, as shown above. These ideals are also
  designed not to "take over" a character, or to force them into
  one personality trope.
  Do note that characters can have multiple ideals that
  conflict with each other or are part of different alignments.
  For example, the githzerai are typically lawful neutral, but they
  have many ideals that fall under the chaotic neutral category.
  You can use this to your advantage: perhaps it can set up a
  moral dilemma that the character might need to face, or
  maybe it can be used as a way to deconstruct the very idea of
  alignment in your game world.
  Major and Minor Ideals
  Each alignment below has five major ideals and five minor
  ideals. Major ideals are what I consider to be the "core" of the
  alignment, the most common ideals that its paragons might
  share. Meanwhile, minor ideals might be a little less common,
  or perhaps they represent different "branches" of the same
  alignment. This doesn't mean that minor ideals are "less
  important", though: it all depends on the character itself to
  prioritize their ideals.
  Determining Alignment
  You may wish to decide on an alignment based on the ideals
  you give a character. If you'd like, you can weigh major ideals
  more heavily than minor ideals, but this isn't a requirement.
  Similarly, you can weigh neutral ideals towards True Neutral,
  or maybe you can simply not count them at all, as appropriate.
  Ultimately, it's up to you to decide how you want to use these.
  Rolling the Dice
  Want to roll some dice? Roll 2d6. The first die represents good
  versus evil: 1-2 is good, 3-4 is neutral, and 5-6 is evil. The
  second represents law versus chaos: 1-2 is lawful, 3-4 is
  neutral, and 5-6 is chaotic. This determines your desired
  alignment.
  For each result you get, you can roll one major ideal and
  one minor ideal. For each category (major and minor), roll a
  d6, rerolling a 6 until you get a value between 1 and 5. The
  value you get determines which ideal you pick. If you don't
  care about the major and minor distinction, you can just roll a
  d10 for the whole list.
  Disclaimer
  I'm not that good at writing fluff and flavor text. You might find
  that some of the ideals here aren't that good, or perhaps they
  are entirely wrong. Please point them out when you find them.
  You might also find that building a character with just these
  ideals is a bit shallow. A character should have more to them
  than just their alignment. Even if their personal goal is to
  further the cause of their alignment (I'm looking at you,
  Vhailor), personality traits and flaws are needed to fully flesh
  them out.
  Also, note that the summaries for each alignment below are
  taken from the EasyDamus site linked earlier.
  1
  This is unofficial Fan Content permitted under the Fan Content Policy. Not approved/endorsed by Wizards. Portions of the materials used
  are property of Wizards of the Coast. ©Wizards of the Coast LLC.
  
  Good
  "Good" implies altruism, respect for life, and a concern for the
  dignity of sentient beings. Good characters make personal
  sacrifices to help others.
  Major
  Here are some major good ideals.
  Beauty. The joys of life must be protected and cultivated.
  Compassion. I show kindness and love to those that
  deserve them.
  Charity. I try to help those in need, no matter what the
  personal cost.
  Humane. Cruelty and suffering directed at the innocent are
  to be avoided and resisted.
  Teamwork. Working together allows us to help more
  people in need.
  Minor
  Here are some minor good ideals.
  Lead by Example. By performing good acts, I can inspire
  others to do the same.
  Optimism. Even in the worst of tradegies, I try to inspire
  hope and well-being in myself and others, knowing that our
  wounds can be healed with both time and effort.
  Peace. Violence is a weapon of last resort. Diplomacy and
  understanding are the paths to long-lasting peace.
  Redemption. There's a spark of good in everyone.
  Righteous. If I come across some form of evil, I am obliged
  to oppose it. I will not stand idle or remain a bystander.
  Evil
  "Evil" implies hurting, oppressing, and killing others. Some
  evil creatures simply have no compassion for others and kill
  without qualms if doing so is convenient. Others actively
  pursue evil, killing for sport or out of duty to some evil deity or
  master.
  Major
  Here are some major evil ideals.
  Ambition. The need to improve my station drives my every
  action.
  Cruelty. Strength without regular demonstrations of its
  potential is an empty weapon.
  Greed. I am at the center of all my actions. Everything I do
  is meant to benefit me in some way.
  Malice. Kindness and compassion are for the weak. I only
  use them to further my ambitions.
  Might. Those who are faster, stronger, or more cunning
  deserve to be on top.
  Minor
  Here are some minor evil ideals.
  Competition. In order to remain on top, I need to suppress
  those that would threaten me.
  Cunning. I take advantage of opportunities and favorable
  situations in order to further my goals.
  Pessimism. I live in a cruel, uncaring world. I need to do
  whatever I can do survive and to succeed.
  Uncaring. Death, torture, and suffering are permissible and
  even desirable in many cases. There isn't much that phases
  me.
  Vengeful. One day, I will have revenge on those who have
  wronged me.
  Law
  "Law" implies honor, trustworthiness, obedience to authority,
  and reliability. On the downside, lawfulness can include close-
  mindedness, reactionary adherence to tradition,
  judgmentalness, and a lack of adaptability. Those who
  consciously promote lawfulness say that only lawful behavior
  creates a society in which people can depend on each other
  and make the right decisions in full confidence that others will
  act as they should.
  Major
  Here are some major lawful ideals.
  Code. I have a personal code or set of principles that I use
  to guide my thoughts and actions.
  Justice. A community built upon just foundations will
  uphold prosperity for all.
  Loyalty. I keep my vows and respect those who do the
  same. My word is my bond.
  Order. Society functions only if people do their duty and
  respect those in authority.
  Responsibility. It is my duty to respect the authority of
  those above me, just as those below me must respect mine.
  Minor
  Here are some minor lawful ideals.
  Austerity. Punishment must be given to those who break
  the law or otherwise invite disorder into my community.
  Community. It is the duty of all people to strengthen the
  bonds of community and the security of civilization.
  Honor. I treat others with fairness and civility with the
  expectation that others will do the same.
  Logic. Emotions must not cloud our sense of what is right
  and true, or our logical thinking.
  Tradition. I bring honor to my community by upholding
  their laws and traditions.
  2
  This is unofficial Fan Content permitted under the Fan Content Policy. Not approved/endorsed by Wizards. Portions of the materials used
  are property of Wizards of the Coast. ©Wizards of the Coast LLC.
  
  Chaos
  "Chaos" implies freedom, adaptability, and flexibility. On the
  downside, chaos can include recklessness, resentment toward
  legitimate authority, arbitrary actions, and irresponsibility.
  Those who promote chaotic behavior say that only unfettered
  personal freedom allows people to express themselves fully
  and lets society benefit from the potential that its individuals
  have within them.
  Major
  Here are some major chaotic ideals.
  Anti-Authority. I actively avoid or challenge any authority
  that would restrict my freedom.
  Freedom. Everyone should be free to pursue their own
  livelihood.
  Independence. I am not beholden to any one community,
  organization, or person.
  Self-Fulfillment. Achieving my goal comes before everyone
  and everything else.
  Spontaneity. I listen to what my gut tells me, rather than
  debating about the correct course of action.
  Minor
  Here are some minor chaotic ideals.
  Change. Traditions and laws are worthless and should be
  discarded.
  Dishonesty. I am not afraid to lie or to break my promises if
  it means getting my way or advancing my goals.
  Indulgence. I strive to take as much pleasure as I can from
  every moment of life.
  Flexibility. I can adjust easily to new situations,
  environments, and people.
  Variety. I tend to search for new opportunities for success,
  better places to live, or fresh new ways to derive excitement
  and joy in my life.
  Neutrality
  A neutral character does what seems to be a good idea. They
  don't feel strongly one way or the other when it comes to good
  vs. evil or law vs. chaos. Most neutral characters exhibit a lack
  of conviction or bias rather than a commitment to neutrality.
  Such a character thinks of good as better than evil-after all,
  they would rather have good neighbors and rulers than evil
  ones. Still, they are not personally committed to upholding
  good in any abstract or universal way.
  Major
  Here are some major neutral ideals.
  Balance. Too much of any single ideal can be dangerous if
  left unchecked.
  Live and Let Live. Meddling in the affairs of others is a
  great way to get into trouble.
  People. I'm committed to the people I trust, love, and
  respect, rather than (just) ideals.
  Tolerance. I tolerate those that tolerate me and my way of
  life, even if I disagree with them.
  Stoicism. The universe does as it pleases, and will continue
  on with or without me.
  Minor
  Here are some minor neutral ideals.
  Conformity. I go along with what everyone else is doing.
  Impartial. I prefer not to take sides during an ethical
  debate.
  Nature. The natural world is more important than all the
  constructs of civilization.
  Perseverance. No injury or obstacle can turn me from my
  goal.
  Simplicity. Life is best when I can take it easy without any
  complications.
  This is unofficial Fan Content permitted under the Fan Content Policy. Not approved/endorsed by Wizards. Portions of the materials used
  are property of Wizards of the Coast. ©Wizards of the Coast LLC.
  
SOURCE: textdata/thevault/Dungeons & Dragons [multi]/5th Edition (5e)/3rd Party/Badooga Homebrew/Misc/Character Ideals by Alignment.pdf