original_query: What is a concept-driven strategy and how does it differ from other strategies?
query: What is a concept-driven strategy and how does it differ from other strategies?
answer: A concept-driven strategy is a process for formulating strategy that starts by agreeing on a set of strategic concepts (organizing principles) that work best for an organization.  Unlike strategies that begin with a vision, mission, and objectives, or focus solely on goals and targets, the concept-driven approach prioritizes establishing a set of guiding concepts to coordinate activities and decision-making.  It emphasizes the 'why' behind actions, providing flexibility in turbulent environments where many end points might exist.  The choice of concepts is participatory and informed by stakeholders.