original_query: What were BSB's expectations as the United Kingdom's satellite service?
query: What were BSB's expectations as the United Kingdom's satellite service?
answer: BSB expected to be the UK's only satellite service, offering a mix of highbrow and popular programming in superior D-MAC quality, surpassing Sky's PAL service. They anticipated 400,000 subscribers in the first year and projected a break-even point with three million subscribers.