challenge: What was the focus of Joe Sharkey's 1994 book 'Bedlam: Greed, Profiteering, and Fraud in a Mental Health System Gone Crazy'?
  
  A. The rise of alternative medicine in the United States
  B. The history of psychiatric hospitals in Europe
  C. The exploitation of new markets in the psychiatric industry
  D. The development of new treatments for mental health disorders
  Answer: 