challenge: What event is widely considered to have established the viability and appeal of the serialised format within periodical literature?
  
  A. The publication of Wilkie Collins's The Moonstone
  B. The rise of literacy in Britain's Victorian era
  C. The publication of Charles Dickens's The Pickwick Papers in 1836
  D. The creation of Sherlock Holmes stories by Sir Arthur Conan Doyle
  Answer: 