challenge: What was the primary goal of ivi, Inc.'s service when it launched in 2010?
  
  A. To provide a streaming service for on-demand movies and TV shows
  B. To create a social network for TV enthusiasts to discuss their favorite shows
  C. To provide a platform for users to upload and share their own videos
  D. To offer a low-cost alternative to traditional cable services for watching local broadcast TV
  Answer: 