challenge: What motivated Greg Anderson and Stephen O'Malley to start their own record label, Southern Lord?
  
  A. To explore different genres of music beyond their own
  B. To sign new and upcoming bands in the Los Angeles music scene
  C. To have control over the releases of their own recordings
  D. To focus solely on releasing music from their previous bands, Thorr's Hammer and Burning Witch
  Answer: 