for industrial applications,
question: Why does De Veers make synthetic diamonds?, context: Now that the market is more competitive, De Beers focuses more on marketing its own brands, such as Forevermark, a symbol etched on diamonds that have passed quality assurance tests. The symbol is visible only with a special instrument and helps buyers know, for example, that a diamond is not man-made. (De Beers also produces synthetic diamonds but only for industrial applications, such as lasers.) “We have to make sure that diamonds remain a relevant luxury category,” said Mr. Mellier of De Beers.
Why does De Veers make synthetic diamonds?
(De Beers also produces synthetic diamonds but only for industrial applications, such as lasers.)
Now that the market is more competitive, De Beers focuses more on marketing its own brands, such as Forevermark, a symbol etched on diamonds that have passed quality assurance tests. The symbol is visible only with a special instrument and helps buyers know, for example, that a diamond is not man-made. (De Beers also produces synthetic diamonds but only for industrial applications, such as lasers.) “We have to make sure that diamonds remain a relevant luxury category,” said Mr. Mellier of De Beers.
(De Beers also produces synthetic diamonds but only <hl> for industrial applications, <hl> such as lasers.)
Now that the market is more competitive, De Beers focuses more on marketing its own brands, such as Forevermark, a symbol etched on diamonds that have passed quality assurance tests. The symbol is visible only with a special instrument and helps buyers know, for example, that a diamond is not man-made. (De Beers also produces synthetic diamonds but only <hl> for industrial applications, <hl> such as lasers.) “We have to make sure that diamonds remain a relevant luxury category,” said Mr. Mellier of De Beers.
Now that the market is more competitive, De Beers focuses more on marketing its own brands, such as Forevermark, a symbol etched on diamonds that have passed quality assurance tests. The symbol is visible only with a special instrument and helps buyers know, for example, that a diamond is not man-made. <hl> (De Beers also produces synthetic diamonds but only for industrial applications, such as lasers.) <hl> “We have to make sure that diamonds remain a relevant luxury category,” said Mr. Mellier of De Beers.