a diamond is not man-made
question: What is the purpose of the etched symbol?, context: Now that the market is more competitive, De Beers focuses more on marketing its own brands, such as Forevermark, a symbol etched on diamonds that have passed quality assurance tests. The symbol is visible only with a special instrument and helps buyers know, for example, that a diamond is not man-made. (De Beers also produces synthetic diamonds but only for industrial applications, such as lasers.) “We have to make sure that diamonds remain a relevant luxury category,” said Mr. Mellier of De Beers.
What is the purpose of the etched symbol?
that a diamond is not man-made .
Now that the market is more competitive, De Beers focuses more on marketing its own brands, such as Forevermark, a symbol etched on diamonds that have passed quality assurance tests. The symbol is visible only with a special instrument and helps buyers know, for example, that a diamond is not man-made. (De Beers also produces synthetic diamonds but only for industrial applications, such as lasers.) “We have to make sure that diamonds remain a relevant luxury category,” said Mr. Mellier of De Beers.
that <hl> a diamond is not man-made <hl> .
Now that the market is more competitive, De Beers focuses more on marketing its own brands, such as Forevermark, a symbol etched on diamonds that have passed quality assurance tests. The symbol is visible only with a special instrument and helps buyers know, for example, that <hl> a diamond is not man-made <hl>. (De Beers also produces synthetic diamonds but only for industrial applications, such as lasers.) “We have to make sure that diamonds remain a relevant luxury category,” said Mr. Mellier of De Beers.
Now that the market is more competitive, De Beers focuses more on marketing its own brands, such as Forevermark, a symbol etched on diamonds that have passed quality assurance tests. The symbol is visible only with a special instrument and helps buyers know, for example, <hl> that a diamond is not man-made . <hl> (De Beers also produces synthetic diamonds but only for industrial applications, such as lasers.) “We have to make sure that diamonds remain a relevant luxury category,” said Mr. Mellier of De Beers.