three
question: How many advertisements do studies show work before showing diminishing returns?, context: With “so much clutter and information overload,” said Rohit Deshpande, a professor of marketing at Harvard Business School, “just getting attention is the hardest thing to do right now for brands. It’s conceivable that trying catalogs again is a way to do it.” Mr. Deshpande said research showed that frequency helped consumers process marketing messages, but some studies suggested diminishing returns after three advertisements. “The issue has always been: What do we have to do in order to get mind-share and not bore people?” Mr. Deshpande said. “Or, worse, turn them off?”
How many advertisements do studies show work before showing diminishing returns?
Mr. Deshpande said research showed that frequency helped consumers process marketing messages, but some studies suggested diminishing returns after three advertisements.
With “so much clutter and information overload,” said Rohit Deshpande, a professor of marketing at Harvard Business School, “just getting attention is the hardest thing to do right now for brands. It’s conceivable that trying catalogs again is a way to do it.” Mr. Deshpande said research showed that frequency helped consumers process marketing messages, but some studies suggested diminishing returns after three advertisements. “The issue has always been: What do we have to do in order to get mind-share and not bore people?” Mr. Deshpande said. “Or, worse, turn them off?”
Mr. Deshpande said research showed that frequency helped consumers process marketing messages, but some studies suggested diminishing returns after <hl> three <hl> advertisements.
With “so much clutter and information overload,” said Rohit Deshpande, a professor of marketing at Harvard Business School, “just getting attention is the hardest thing to do right now for brands. It’s conceivable that trying catalogs again is a way to do it.” Mr. Deshpande said research showed that frequency helped consumers process marketing messages, but some studies suggested diminishing returns after <hl> three <hl> advertisements. “The issue has always been: What do we have to do in order to get mind-share and not bore people?” Mr. Deshpande said. “Or, worse, turn them off?”
With “so much clutter and information overload,” said Rohit Deshpande, a professor of marketing at Harvard Business School, “just getting attention is the hardest thing to do right now for brands. It’s conceivable that trying catalogs again is a way to do it.” <hl> Mr. Deshpande said research showed that frequency helped consumers process marketing messages, but some studies suggested diminishing returns after three advertisements. <hl> “The issue has always been: What do we have to do in order to get mind-share and not bore people?” Mr. Deshpande said. “Or, worse, turn them off?”